Mitsubishi Golf has released their latest wrap-up covering their latest tour wins, shaft technology advances, upcoming events, and product news.
Here’s a closer look at everything Mitsubishi Golf.
2025 Season Tour Wrap-up Report
Diamana Leads with Top Players in Distance, Accuracy
Mitsubishi Golf finished the season up over 19% in driver usage and 15% of wood usage, while Mitsubishi's flagship Diamana 6th Generation line-up had an increase of 423% over the 2024 Season. Almost every week saw increasing shafts-in-play growth with more and more players trusting Mitsubishi in their bags.
With six total wins and fourteen driver shafts in the Top 50, Mitsubishi saw incredible numbers across the tee supporting both the player with the #1 Most Accurate Driver (Diamana™ BB) as well as the player who earned the #1 Total Driver Ranking (Diamana™ WB).
On the women's tour, Mitsubishi continued to be the #1 shaft-in-play throughout the full season with Diamana leading the field, consistently comprising between 40% to 50% of all driver shafts in play on the tour.
Tour Team Town Hall: Thursday October 09 2025
Join the Mitsubishi Golf Tour Reps — and a select group of fitters from around the world — for a behind-the-scenes season recap and candid discussion of fitting challenges on tour. Press and golf media welcome.
REQUEST REGISTRATION
ALERT: Both sessions SOLD OUT very quickly in July. Register now to ensure a spot!
Professional Club Fitter Survey Results
Every few years, Mitsubishi looks to do a comprehensive survey among professional fitters to gather feedback, understand how the fitters in the field use our products, and the ways in which they can better support their work. Here's part of what they learned in three key takeaways:
1. Professional Fitters Want to be Knowledgeable and Informed about Equipment.
Mitsubishi probably could have guessed from the record-breaking number of Diamana Training and Certification entries this season, but this year's survey confirmed it: Fitters want (a) flex fitting guides (25%), (b) incentive programs (23%), and (c) product videos (20%) – in that order – along with "as many of these options as possible to help broaden the knowledge of product all while promoting quality fitting experiences."
2. Professional Fitters Trust Mitsubishi.
Of all the manufacturers, Mitsubishi — including the flagship Diamana brand, TENSEI, and Kai'li — were the most popular shaft in gamers of those fitters surveyed. Additionally, over 90% of fitters noted including a Mitsubishi shaft in their initial choices for fitting session either 'very often' or 'always.'
3. AI and Fitting Recommendation Software Can Be a Useful Tool...
But doesn't replace the expertise and nuance of working with an experienced fitter to understand the key elements — Improved Distance (29%) and Consistency (26%) — along with demonstrable product performance (55.3%) in the session and fitter recommendation (37.3%) that, together, influence the eventual purchase decision.
3. Headed to So. California? Stop by to Say 'Hello.'
Attention Golf Media Professionals:
Headed to Southern California this Fall or in early 2026? Mitsubishi would love to meet up for lunch, host you at the Mitsubishi Golf HQ in Carlsbad, or even play a round of golf. They are incredibly proud of their core product line-up heading into 2026 and would welcome the opportunity to share a bit of our passion for the game and show off the latest advances in golf shaft technology right in their facility.
To schedule your visit or for all other press inquiries, just drop a note to Chris Dunlap, Strategic Global Marketing Manager.
#WINCOUNT UPDATE: With recent wins in Switzerland, Memphis, and Nebraska for Diamana™ and TENSEI™, Mitsubishi Golf's official driver-shaft-supported Win Count advanced to 683.
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