Monday, March 24, 2025

Valspar Champion Plays Graphite Design AD DI

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Valspar Championship held at the Innisbrook Resort, Palm Harbor, FL was playing a Graphite Design Tour AD DI-85 X-Stiff flex hybrid shaft in his Titleist T505 #3 Utility Iron.  The champion claimed his 7th PGA Tour victory after shooting a 4-day score of 11 under par.

Additionally, the winner of the DP World Porsche Singapore Classic held at Laguna National Golf Resort Club, Singapore, played a Graphite Design Tour AD IZ-7 X-Stiff flex wood shaft in his Titleist TSR 3 Driver. The second-place finisher of the event also played a Graphite Design shaft with a Tour AD DI-Black shaft in his TaylorMade Qi35 Driver.

Cleveland Golf Adds New Putter Models to HB SOFT 2 Line

The CLEVELAND GOLF putter family is growing once again, this time with the expansion of its HB SOFT 2 line and the introduction of two new options: the HB SOFT 2 CB and HB SOFT 2 BROOM. These new variants offer smoother, more controllable strokes for players who prefer that feeling on the greens.

Unlike the other HB SOFT 2 models, the HB SOFT 2 CB features a heavier head weight and longer components. This design shifts the weight above the player’s hands, promoting a slower and more consistent stroke.

Friday, March 21, 2025

Bushnell Golf Dominates at PGA Tour Players Top Choice for Laser Rangefinders

Bushnell Golf continues its reign as the most trusted name in distance-measuring devices on the PGA Tour. According to the latest findings from The Darrell Survey, the gold standard in independent golf equipment tracking, an overwhelming 98.6 percent of players at the 2025 Players Championship relied on a Bushnell Golf laser rangefinder for pinpoint accuracy.



In a survey of 144 players taken at the tournament, 142 confirmed Bushnell as their preferred distance-measuring device. Since 2006, when tracking of measuring device usage began, Bushnell has held the No. 1 position among PGA Tour professionals—solidifying its status as the go-to rangefinder for the world’s best golfers.

NGF Short Game: US States and Most Premium Public Golf

Amid healthy increases in participation and play over the past several years, it isn’t uncommon to hear golfers in certain parts of the country lamenting greater limitations on tee time availability. Of course, this is very much dependent on supply and demand in a particular region, state or metro area.

It begs the question of where public golf demand is at the highest levels?

USGA Releases Water Conservation Playbook to Golf Industry

The United States Golf Association (USGA) has released its Water Conservation Playbook to the golf industry, a comprehensive effort to provide courses with the latest tools and techniques to more effectively manage water utilization.

The digital publication, written by the USGA with 12 contributing experts, can be downloaded at usga.org/water, free of charge. It is a noteworthy, tangible outcome of the USGA’s 15-year, $30 million investment to help golf courses reduce their overall water usage.

Thursday, March 20, 2025

Atlanta Athletic Club Membership Approves Long Term Master Plan Renovation

The members of Atlanta Athletic Club (AAC) have overwhelmingly endorsed capital funding for a long-term master plan to update and renovate key operational areas of the club. Over the next seven years, the investments will touch most areas of the club, including golf, tennis, athletic and dining operations of this storied club. Among the more significant changes will be the renovation of the famed Highlands Course, site of numerous major championships and other prestigious events.

Along with the golf course, the focus is on modernizing and elevating a wide array of facilities during this period, including the Men’s Grill with the addition of a new patio, Tennis Center with a new outdoor viewing pavilion, adding year-round family casual dining to the Aquatic Center, locker rooms in the fitness and tennis complexes, and the Jones Teaching Center. The construction of the Men’s Grill and new patio will commence this fall. 

Belvedere Golf Club Celebrates 100th Anniversary

Belvedere Golf Club, the iconic Northern Michigan golf course best known for hosting the Michigan Amateur 40 times, celebrates its 100th anniversary in 2025. Designed by William Watson, this historic layout exemplifies the golden age of architecture.

“This is a very exciting time for the Belvedere Golf Club, turning 100 and hosting the prestigious and historic Michigan Amateur Championship once again this year,” said Tom Folliard, Belvedere Golf Club President. “We are very proud of the history at Belvedere and how this William Watson classic has stood the test of time, hosting some of the greatest players in the game. From Hagen, Sarazen, and Jones to Hogan, Snead, Watson, and Nicklaus to everyday golfers, Belvedere has become a part of the fabric of Northern Michigan golf, attracting golf aficionados from all over the country.” 

Wednesday, March 19, 2025

Pinnacle Distance Named Official Golf Ball Partner of World Long Drive Tour

Pinnacle and World Long Drive (WLD) have announced a new partnership, designating the brand as the official golf ball partner of World Long Drive tour events for the 2025 season. In addition to utilizing Pinnacle Distance as the official golf ball for WLD events, the collaboration will see the birth of the Pinnacle Series and the introduction of long drive professionals serving as Pinnacle Ambassadors. Pinnacle Distance golf balls are available in golf shops immediately.


  


Pinnacle will serve as the presenting sponsor for three WLD tour events in 2025. The first WLD event will also be the first Pinnacle Series event of the 2025 season, Clash in the Canyon, which will be contested in Mesquite, Nevada from March 21-23. This weekend’s contest will be the first time the Pinnacle Distance ball is used in competition.

Country Club of Charleston to Host 2028 U.S. Mid-Amateur Championship

The United States Golf Association (USGA) today announced Country Club of Charleston (S.C.) as the host site for the 47th U.S. Mid-Amateur Championship. The dates of the championship are Sept. 23-28, 2028. Yeamans Hall Club, in nearby Hanahan, S.C., will serve as the stroke-play co-host course.

“The USGA is excited to return to Country Club of Charleston and appreciates the club’s support of amateur golf and their collaboration throughout the years,” said Bill McCarthy, director of the U.S. Mid-Amateur Championship for the USGA. “The club will host an international field of the best mid-amateur players; all hoping to manage and execute their games at the highest level as they compete for the Robert T. Jones Memorial Trophy.” 

New Book by Steve Williams: TOGETHER WE ROARED: Alongside Tiger for His Epic Twelve-Year, Thirteen-Majors Run

Steve Williams and renowned golf journalist Evin Priest offer an extraordinary look at a twelve-year collaboration that transformed the world of golf, taking readers behind-the-scenes of Williams’s years with the legendary Tiger Woods.

Sharing personal, never-before-told moments of their relationship on and off the course, the book goes beyond golf to explore what it takes to forge an enduring legacy, and the human bonds that shape those unforgettable moments.

Among the never-before-reported details included in the book:

 

  • Exclusive material about Williams’s whirlwind 12 years carrying the clubs for Tiger Woods, from their hilarious first encounter, to their icy split and their eventual reconnection.
  • Inside the moment Woods and Williams reconnected for the first time in 12 years after their very public split in 2011. Williams opens up about the emotional toll of his estrangement from Woods, and how he longed for their silence to end.  
  • Woods’s role reversal to caddie for Williams at a local golf course—and his role as co-best man—on the day of Williams’s 2006 wedding. Williams shares the untold, touching moments from Woods’s best man speech, and world-exclusive pictures of Woods and Williams on the wedding day.
  • The publicized professional breakup of golf’s greatest partnership, including Williams’s acknowledgement of a decision that cost him his job with the golf star, as well as his regrets in the aftermath.
  • Woods’s spats with rivals, including Stephen Ames and Phil Mickelson.
  • Insight into the 2000 Open Championship at St.Andrews, on the historic moment’s 25-year anniversary. Williams reveals previously unheard details about a reconnaissance mission that changed the course of Woods’s shot at the Open, and the moving message Woods wrote to his caddie on the 18th green flag after. Williams and Appleby share new, fly-on-the-wall insights into the private jet ride home from Scotland after Woods won the career grand slam.
  • Inside Woods’s captivating 2005 Masters win,which celebrates its 20-year anniversary in 2025, including previously unheard and hilarious stories from DiMarco and Williams about Woods’s famous chip-in on the par-3 16th at Augusta National. 
  • Inside Woods’s most emotional victory, the 2006 Open Championship at Royal Liverpool, two months after the death of his father, Earl, including rare insights from Williams and emotional recollections from his runner up, DiMarco.
  • Never-before-seen pictures of Woods’s and Williams’s partnership, from the rare and valuable vintage Ford Woods once gifted Williams after a win, to the golf bags he gave Williams in the late 1990s and early 2000s, to the final-hole flags from each of the major championship wins they enjoyed togetherupon which Woods wrote heartfelt messages.
  • Statistics from Woods’s famous “Tiger Slam,” and his prime years overall, that Williams wrote each day by hand before official records began. These include Woods’s months-long streaks without three-putting, to data Williams personally compiled for Woods that contributed directly to his four major wins in a row and ongoing performance.
  • The most raw and honest insights Williams has ever shared into his friendship with Woods.Williams opens up like never before on how their incredibly unique way of communicating was key to their success, as well as analysis such as: how long it took to develop a bond with Woods, exactly how they became almost telepathic in the early and mid-2000s, how Williams tried to maintain distance despite a burgeoning friendship, and the generous gifts and rewards Woods gave Williams after moments like the 2008 U.S. Open victory together.
  • Hilarious anecdotes about Woods’s and Williams’s partnership, like the prank image Woods made for his caddie after their first major win together, to a wild and near-impossible marathon Williams once ran at a famous golf course, to the curious sandwiches Williams used to make for Woods, and even the bets the pair made on and off the course.
  • A look at the unique messaging system Wiliams and Woods adopted before they took to cell phones.
  • Woods’s pursuit of Jack Nicklaus’s record 18 major championships, including the real goal Woods and Williams discussed and vivid details on the exact moment the two put that goal in writing.

 

An invitation into the inner circle of golf greatness,TOGETHER WE ROARED offers readers a chance to walk alongside Williams and Woods in their relentless pursuit of excellence. More than just than a memoir, the book stands as a tribute to friendship, teamwork, and the unyielding spirit of champions.

Monday, March 17, 2025

LIV Golf Singapore Champion Plays Graphite Design Tour AD DI Shafts

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Singapore event held at Sentosa Golf Club, Singapore was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid.

“Congratulations to the winner of the LIV Golf Singapore on his fourth LIV Golf win.  The fact that the champion chooses to play the Graphite Design Tour AD DI model of shafts in four of his clubs is a testament to the performance that Graphite Design have to offer”, stated Simon Wood, Tour Promotions Manager, Pro’s Choice Golf Shafts, Inc.

Motocaddy Plays Major Role in Iconic New NBC Sports TV Series

The highly anticipated third season of the acclaimed Golf’s Greatest Holes TV series premieres today on NBC Sports Next’s GolfPass, featuring Motocaddy—the world’s leading electric caddy brand—throughout all six episodes.

The latest installment, the Open Special series, focuses exclusively on all 18 holes at Royal Portrush in preparation for The Open Championship’s return in July—marking the first time an entire season has been dedicated to a single course.

Fujikura Celebrates Victory at the Fifth Major

Fujikura Golf is proud to announce that the champion of the fifth major golf tournament, held this past weekend in Ponte Vedra Beach, Florida, relied on the unparalleled performance of Fujikura VENTUS shafts to secure the win. 

This prestigious event, often dubbed the unofficial fifth major due to its elite field and challenging course, once again showcased why Fujikura remains the go-to choice for the world’s top golfers.

Sunriver Resort selected to host four USGA Championships

The USGA announced today that Sunriver (Ore.) Resort will serve as the host site for four USGA championships, beginning with the 2027 and 2028 U.S. Adaptive Opens. The 2031 U.S. Mid-Amateur and 2036 U.S. Junior Amateur will also be conducted at the central Oregon facility. 

“We are excited to return to Sunriver Resort and announce the next chapter for the U.S. Adaptive Open,” said Mark Hill, USGA managing director, Championships. “As we head into the 4th iteration this summer, we’re excited to build on the legacy this event has developed in just three years. We’re also very grateful to Sunriver for hosting the U.S. Mid-Amateur and U.S. Junior Amateur and know the players in each of the championships will thoroughly enjoy the golf courses and hospitality.” 

Sunday, March 16, 2025

The Legendary Caddies of Augusta National

They used nicknames like Stovepipe, Burnt Biscuits, Skillet, Skinny, and Marble Eye. They worked for presidents of the United States, captains of industry, and the greatest golfers in the world.

Some of their real names were Carl Jackson, Willie Perteet, and Matthew Palmer—and they witnessed every great moment, both private and public, at Augusta National beginning in the1930s—from Gene Sarazen’s “shot heard ’round the world” to Jack Nicklaus winning a record five of his six Masters.

LAB Golf Earns Two Wins and Three Top-4 Finishes

The LAB Golf revolution continued making waves last week on professional tours with victories and incredible finishes.


LAB Golf players showed up big time last week, stacking up top-4 finishes across multiple tours.

Motocaddy Unveils Game-changing Bags for Ultimate Performance

Motocaddy, one of the world’s leading golf bag brands, is expanding its award-winning range with the launch of two new premium models for the 2025 season, with each bag designed specifically for effortless use on electric caddies and push carts.

Offering golfers an unparalleled selection of high-performance options, the latest additions include the all-new EliteFLEX, an innovative premium hybrid carry bag; and an upgraded Pro-Series, one of Motocaddy’s best-selling designs. Each new model features a removable cresting panel, allowing for personalized customization.

Galvin Green Renews Contract with World Top-50 Star

Premium high-tech golf apparel brand Galvin Green has announced the renewal of its contract with two-time DP World Tour winner and world top-50 star Laurie Canter on the eve of the Englishman making his debut at THE PLAYERS championship this week.

A Team Galvin Green player since 2011, Canter will wear the leading brand’s latest responsibly sourced golf clothing offering best-in-class breathability and freedom of movement on the biggest global stages as he looks to build on his impressive current run of form heading into this year’s key Tour events and Major Championships.

2025 FJ by Jon Buscemi

FootJoy, the #1 Shoe in Golf, has unveiled two exclusive limited edition releases in collaboration with Jon Buscemi, the renowned West Coast street fashion icon, during THE PLAYERS Championship. 

The latest edition of The Player’s Shoe includes a limited edition Premiere Series Field LX and Court LE, redefining luxury performance in golf footwear with impeccable craftsmanship and luxurious details, reflecting Buscemi’s distinctive style.

Paul McGinley's Reimagining of Donegal Golf Club's Great Murvagh Links and Irish Golf’s Undiscovered Northwestern Frontier  

County Donegal is Irish golf's great hidden gem and former European Ryder Cup captain Paul McGinley has added to the attraction of Ireland's wild and beautiful northwest by taking the first steps in his redesign of Donegal Golf Club's sensational Murvagh links.

With the southwest, the east coast and the Northern Ireland links experiencing high levels of demand, Donegal is the great undiscovered frontier of Irish golf.

Gil Hanse and his design partner Jim Wagner set the ball rolling by reimagining Donegal's Narin and Portnoo links in 2019. Then Tom Doak, another golf course architect of world renown, added to the Donegal buzz by creating the St Patrick's Links at a Rosapenna Hotel and Golf Resort in 2021.

Ben Hogan Announces The New Fort Worth 2025 Irons


The brand new Fort Worth irons build on the incredible success of the prior version, offering two models, the MB (Muscle Back) and the CB (Cavity Back), to suit a wider range of golfers.
 


Both honor Mr. Hogan's belief that every club should be like a fine piece of jewelry. These proprietary heads, crafted from 1025C Carbon, incorporate our signature V-SOLE, as well as the incredible new Ceramic Matrix Composite technology to deliver performance the modern golfer demands.

Titleist Presents: “Making the Modern Wedge | Bob Vokey and the Spin Milled Story”

Titleist presents“Making the Modern Wedge | Bob Vokey and the Spin Milled Story,” a short film chronicling Master CraftsmanBob Vokey’s journey to create the best-performing wedges in the game. 

Today, Vokey Design Spin Milled wedges are the overwhelming choice of the world’s best players, making up56 percent of all gap, sand and lob wedges played on the PGA TOUR this season. Players trusting Vokey wedges won 30 events on the PGA TOUR in 2024, including three major championships. That success at the highest level and validation from the best players in the game is a product of years of innovating, experimenting and pushing the boundaries of golf club design by Bob Vokey and his team. 

Club Champion Announces Free Fittings

Club Champion, the world’s top custom golf club fitter, is thrilled to announce a sale designed for golfers ready to elevate their game. Customers can receive a free custom golf club fitting (up to a $400 value) now through March 17, 2025 when they make a qualifying purchase! This limited-time offer is perfect for those seeking to optimize every club in their bag, offering an unrivaled custom fitting experience at no additional cost.

Club Champion provides a customized Tour-level fitting experience using industry-leading technology and over 65,000 hittable clubhead and shaft combinations. Whether it’s dialing in a single club or optimizing an entire bag, golfers of all skill levels can expect a truly custom-built solution to maximize performance.

Tuesday, March 11, 2025

Miura Golf Launches New TC-202 Irons, Continuing a Tradition of Balancing Muscle-Back Precision with Cavity-Back Forgiveness

Miura Golf, manufacturer of the world’s finest forged golf clubs, today announced the release of the TC-202, the latest offering in their legendary line of handmade forged irons. 

Six years ago, Miura introduced the TC-201 irons, designed to provide the best possible blend of playability and increased forgiveness. The success of that series has now led to the creation of the next generation: TC-202. The irons feature center mass weight distribution, inspired by the Miura CB-57, assuring a solid impact feel, stability, and maneuverability.