Original Penguin, a division of Perry Ellis International, proudly announces the signing of Carolina Chacarra as the brand’s newest golf ambassador.
One of the most exciting emerging talents in women’s golf, Chacarra brings a dynamic blend of international appeal, modern style, and rising success to the Original Penguin family as she begins her professional career.
Fujikura has bolstered its VENTUS TR collection with the launch of the new VENTUS TR Black and VENTUS TR Red.
Developed with industry-leading VeloCore+ technology - the new models build on the success of the recently launched VENTUS TR Blue.
The members of Oakland Hills Country Club will walk through the doors of their new clubhouse for the first time this April.
Construction of the new clubhouse was the central component of Oakland Hills' ambitious “Next 100 Project,” which broke ground in December of 2023. Spurred by the loss of its century-old clubhouse to fire in February 2022, the project will be completed on schedule and on budget ahead of the coming Michigan golf season. Last summer, the Club opened its modernized practice range and a new Greens & Grounds Facility to support its two 18-hole top-ranked golf courses.
Vessel Golf announces the launch of its 2026 Season Opener Collection, a limited-edition release celebrating the start of golf’s most anticipated season.
Inspired by the tradition, prestige, and excitement that surround the beginning of the golf season, the collection blends championship aesthetics with the performance-driven craftsmanship trusted by players around the world.
L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, has introduced the latest additions to the company’s revolutionary lineup of putters – LINK.2.1 and LINK.2.2.
LINK.2.1 and LINK.2.2 are the first heel-shafted putters in the LINK family, merging L.A.B.’s patented Lie Angle Balanced technology with a traditional blade design.
Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.
Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.
Callaway Apparel, developed by global fashion leader Perry Ellis International has announced the launch of its Spring 2026 Patrons Welcome Collection. PGA TOUR professional and Callaway Apparel ambassador Max Greyerman will debut the Patrons Welcome Collection as part of his official tournament scripting.
Designed as a refined yet playful homage to the colors, flavorsand visual cues synonymous with this special time on the golfing calendar, the curated assortment blends seasonal motifs with Callaway Apparel’s iconic Chev logo. The result is a collection that captures the spirit of Spring while remaining unmistakably Callaway.
COBRA® Golf, a leader in golf club innovation, continues its celebrated relationship with DJ Kygo and Palm Tree Crew with the latest limited edition COBRA OPTM x PTC drivers.
Inspired by a longstanding friendship between Rickie Fowler and DJ Kygo, the new models feature COBRA’s cutting-edge technology adorned with beach-inspired graphics aimed at those who play hard and relax harder.
Designed for a major moment. The limited-edition Chrome Tour April Major delivers a fresh take on one of golf’s most iconic weeks, blending premium details with unmistakable performance.
Wrapped in a 360° floral stripe across four colors, the ball features a clean alignment line for alignment and confidence on the greens.
Built for the pure carry experience, the new Vessel Golf Sunday Carry forgoes a stand in favor of a cleaner silhouette and lighter weight. Lean it confidently anywhere—simplicity at its finest.
Lightweight 420D polyester paired with genuine leather accents delivers durability with understated refinement.
This comparative review pits a driver that has three players on Tour in the top-10 in driving distance so far this season against one of the most popular drivers on Tour being used by the world's top ranked players. I'm talking about the new PXG Lightning driver and the new TaylorMade Qi4D driver.
We're going low spin models for this driver duel with the Lightning Tour in one corner and the Qi4D LS in the other. And the outcome of this showdown delivers some results I did not see coming.
Firefly, a new 700-acre luxury golf community located 30 minutes south of Nashville developed by Storied Development in partnership with Wheelock Street Capital, announces Aaron Levinson as Director of Golf. Beginning in April, Levinson will lead preparations for the launch of both the 18-hole and 9-hole courses later this year, while overseeing all daily golf operations, including team leadership, strategic planning, event programming, and ensuring member satisfaction.
Levinson, a graduate of Clemson University, brings over a decade of experience managing leading golf programs across the country, with his most recent role as a PGA Head Golf Professional at Congressional Country Club. His professional career includes climbing the ranks at distinguished clubs in the Southeast including Shoal Creek in Alabama, The Honors Course in Chattanooga, and Sea Island Golf Club in St. Simons Island, Georgia.
Premium high-tech golf apparel brand Galvin Green has unveiled THE LAB, an all-new range of high-end performance-driven garments engineered to challenge the boundaries of technical golf clothing innovation.
Comprised of four meticulously crafted styles, THE LAB collection has been designed using the most technical fabrics and materials, innovative cuts and bold thinking to deliver a best-in-class range of golf apparel that is built to withstand the most extreme weather conditions golfers face during a round.
MGI has officially launched the new Ai Navigator Halo, their most premiere electric caddy to date. Designed to act as a true on-course companion, the Ai Navigator Halo invites golfers to step into the future.
Utilizing Geo Protect technology, this latest electric caddy model delivers ultra-advanced navigation while keeping players protected from hazards and bunkers throughout the round.
Miura Golf, manufacturer of the world’s most meticulously designed golf clubs, has introduced its newest iron, the PI-402. The advanced, innovative design from Miura’s craftsmen was created for players of all skill levels to help with launch, stability, ball speed consistency, and increased distance.
The PI-402 artfully blends contemporary distance with Miura’s timeless aesthetic and feel. It features a resilient 3mm Chromoly steel face, hot-rolled for elasticity, and consistent ball speed across the entire face. Coupled with 35g of tungsten, which is strategically positioned low behind the impact zone, the PI-402 delivers effortless launch and supreme stability.
Designed for golfers in need of more speed from a players-style design that also ensures a pleasing impact experience, PING introduced the i540 today, a premium iron model custom engineered for score-lowering performance.
The i540 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Continuing its industry-leading commitment to growing the women’s game and bringing lightweight, score-lowering technology engineered and custom-built exclusively for women, PING introduced the G Le4 family today.
The complete line of clubs is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Targeting golfers who best fit into a super-game-improvement iron, PING introduced the G740 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.
The custom-built G740 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new BOOM IT JUNIOR golf ball, which is aimed at young players who need a lower compression, easier-launching option for their developing swings and bodies.
Designed in conjunction with U.S. Kids Golf, the new BOOM IT JUNIOR golf ball features an extremely low compression core to better match junior swing speeds and a dimple design that promotes a high launch, maximizing carry distance and sustained flight performance. The BOOM IT JUNIOR works for a variety of clubhead speeds but is specifically aimed at maximizing performance for developing players by optimizing their developing swing speed and skill level.
Wilson Golf has taken its acclaimed INFINITE™ putter lineup to the next level with the launch of two new INFINITE™ Zero Torque mallet models, engineered to deliver exceptional stability, improved face control, and a pure, consistent roll on every stroke.
Brand new to the market, ‘The 606’ and ‘Lakeview’ are designed to keep the putter face square to the target for longer throughout the stroke, reducing unwanted rotation and promoting greater consistency on the greens. By combining MIM construction methods with meticulous weight distribution, the latest Zero Torque models offer performance-driven technology in tour-inspired shapes, without the premium putter price tag.