Titleist 2025 Pro V1x and Pro V1 Ball Review

I've had the chance to play the new 2025 Titleist Pro V1x and Pro V1 balls now for about one month.  I told all of you back when I received these that I'd be putting them through the wringer.  And I did.

I hit comparative chips and pitches with wedges from 75 yards and in.  I also hit full swing iron shots from about 150 yards out.  And of course off the tee with driver.  Here's how the new 2025 Pro V1x performs and compares to the new Pro V1 as well as how each of these new 2025 balls perform and compare to the last gen (2023) Pro V1x and Pro V1.  A lot to unwrap here, so let's get right into it.

Horseshoe Bay Resort Announces Winter Holiday Festivities

Travelers are welcome to come experience the splendor of the holiday season at Horseshoe Bay Resort, the premier golf resort destination in the Central Texas Hill Country and part of the Crescent Hotels & ResortsLatitudes collection, which continues its tradition of seasonal signature events with its upcoming slate of Winter Wonderland festivities. 

To kick off the holidays in style, the resort will host its third annual Holiday Tree Lighting of its giant 50-ft tall Christmas tree from 5 pm to 8 pm on November 30th in the center of our Live Oak Lawn. Guests will enjoy the music and mesmerizing synchronized lights.

Concert Golf Partners Acquires The Georgia Club

Concert Golf Partners has acquired The Georgia Club—an iconic Peach State private club—from Pan Pacific Fairway V, the owner of the surrounding upscale community.

Located near the University of Georgia—and about an ho ur from Atlanta—The Georgia Club is known for its beautiful traditional southern architecture, set amongst the picturesque, rolling hills of Northeast Georgia, where members “Experience Athens Golf at Its Finest.”

Indoor Golf Shop Reveals Early Access to Black Friday and Cyber Monday Offers on Simulators and Launch Monitors

Today’s indoor golf simulator technology brings the dream – or at least the possibility – of playing golf every day to life with stunning realism and immersive practice, play and game improvement features. 

The Indoor Golf Shop (TIGS), the leading manufacturer of indoor golf equipment and home to the largest selection of residential and commercial indoor golf products online, is offering early access to its unprecedented Black Friday and Cyber Monday offers.

The LPGA Tour CME Group Tour Championship Headlines NBC Sports Live Golf Coverage Across NBC, Peacock and GOLF Channel this Week

The LPGA Tour CME Group Tour Championship headlines NBC Sports’ live golf coverage across NBC, Peacock and GOLF Channel this week, as Nelly Korda looks to close out her impressive 2024 campaign with one more victory.

This week’s live coverage includes the RSM Classic – the final event of the 2024 PGA TOUR season – as well as events on the DP World Tour and Asian Tour.

New Enhancementa to 2025 PGA Show Demo Day Brings Added Excitement

Thousands of PGA of America Golf Professionals will experience new event programming in health and wellness, club fitting and golf range operations while exclusively testing the latest equipment and technology from top golf brands during the PGA Show Demo Day—the world’s largest professional outdoor demo day—on January 21, 2025, in Orlando, Fla.

More than 70 golf manufacturers will offer hands-on testing of their newest innovations at the expansive circular range and 42-acre practice facility at Orange County National Golf Center (OCN). This year’s immersive day-long event combines the highly popular hands-on testing with interactive programming across a wide range of significant growth sectors in golf. Additionally, PGA Show’s Demo Day will once again feature coaching workshops and live demonstrations led by top PGA of America Coaches and PGA TOUR professionals.

JW Marriott Miami Turnberry Resort & Spa Winter Warmth Packages Available Now

Winter is coming. But you can escape the cold and enjoy championship golf to beat the winter blues.

The JW Marriott Miami Turnberry Resort & Spa’s winter warmth “Fore The Love Of Golf” Stay Package is great for the entire family and golf buddy trips alike.

LPGA Makes Historic Return to Utah for Inaugural Black Desert Championship

The LPGA Tour will make its long-awaited return to Utah with the inaugural Black Desert Championship, set to take place May 1-4, 2025, the LPGA officially announced today. 

In a commitment to elevate the tournament experience, Black Desert Resort has partnered with Utah-based SkyWest Airlines to provide complimentary private charter flights for all players and one guest traveling from the previous week’s tournament site. 

Tour AD VF Claims Victory at Dunlop Phoenix

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the JGTO Dunlop Phoenix Tournament held at Phoenix Country Club in Miyazaki, Japan was playing a Graphite Design Tour AD VF-6 X-Stiff flex Wood shaft in his Srixon Driver.  

The champion collected his fourth professional golf global tour win after shooting a 4-day score of 66, 62, 65, 69 for a total of 22 under par to win the tournament by 4 strokes.

Bettinardi Golf Unveils New 2025 Putter Line

Bettinardi Golf, leader in precision-milled putters and inventor of one- piece milling technology, is excited to announce its 2025 production putter lines: the Queen B and Antidote series. 

These collections continue Bettinardi’s tradition of blending

LAB Golf Unveils OZ1 Putter Collection

L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology, is excited to announce the launch of the OZ.1 putter collection. 

OZ.1 will be available in two models: OZ.1i that features the company’s first putter face insert, and OZ.1, which uses an all-aluminum construction.

The Battlefield at the Resort Named Top 25 Public Access Par-3 Course

Oklahoma’s premier waterfront golf and outdoor recreation destination, proudly announces The Battlefield Par-3 Course at the resort has been named among Golfweek‘s “Best Top 25 Public-Access Short, Par-3 and Non-Traditional Courses.” 

The Battlefield, designed by Tom Clark and Kevin Atkinson, makes its debut on the list tied for 13th with a host of courses from other famed destinations around the country.

Agustin Piza Selected to Design Series of Golf Holes for TGL Presented by SoFi

Pizá Golf, acclaimed worldwide for its leading-edge architecture and golf course designs, is excited to share that its founder, Agustin “Augie” Pizá, was selected to design a series of golf holes for TGL presented by SoFi. The innovative golf league, created by Tiger Woods, Rory McIlroy, and Mike McCarley of TMRW Sports, combines cutting-edge technology with teams of top PGA TOUR players for weekly two-hour prime time matches starting in January.

TGL presented by SoFi features six teams of top PGA TOUR players competing in a season-long, fast-paced competition that brings golf to prime time on Mondays and Tuesdays. Using a mix of technology throughout SoFi Center’s field of play, teams will face off in two-hour matches across 15 custom-designed holes in a hybrid of virtual and real-life action. 

Casa de Campo Resort and Villas Announces Direct Flights from Miami to La Romania

Casa de Campo Resort & Villas – one of GOLF Magazine’s “Top 100 Golf Resorts in the World” and the Caribbean’s leading luxury destinations – announces a new daily flight from Miami International Airport to La Romana Airport, and vice-versa, through American Airlines starting on Thursday, Dec. 5.

Fresh off celebrating their 50th Anniversary, the celebrated seaside resort is poised to become even more accessible than ever before. The Dominican Republic has seen a major boom in post-pandemic travel and its leading destination wants to help make traveling to them as seamless as possible. This American Airlines flight will join Sunwing in Canada that already operates a direct flight from Toronto into La Romana and will soon begin non-stops from Montreal on Nov. 30 as well.

The ANNIKA driven by Gainbridge at Pelican Trophy Handcrafted by Malcolm DeMille

That makes three! Congratulations to Nelly Korda on her third victory at The ANNIKA driven by Gainbridge at Pelican, and her seventh title of 2024. It was a close competition until the 11th hole when Korda began to pull away from her competitors. 

Korda went into the 18th with a 3-stroke lead, finished strong and earned her third ANNIKA driven by Gainbridge at Pelican Cup handcrafted by prominent sculptor and artisan Malcolm DeMille.

Five Iron Golf Announces Exciting Holiday Deals

Five Iron Golf is celebrating the holiday season with incredible golf offers, including discounted Swing Evaluation, a brand-new Intro to Golf lesson, and up to 25% off lesson packages, alongside exclusive gift card bonuses and weekly giveaways featuring custom equipment, luxury travel, and more. From avid golfers looking to refine their skills to those just starting out, Five Iron Golf has something for every golfer this holiday season.

With nearly 30 locations across the U.S. and international destinations in Dubai, Australia, Singapore, and India, Five Iron Golf has built a reputation for redefining the indoor golf experience. Backed by Enlightened Hospitality Investments, the investment group founded by renowned restaurateur Danny Meyer, Five Iron Golf blends cutting-edge technology, world-class hospitality, and engaging social experiences, making it the ultimate destination for golfers, nightlife enthusiasts, and partygoers alike.

Evnroll Kicks Off Holiday Season With Special Package

Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, launches a Holiday Package running from December 1 through December 31, 2024. During the promotion, every Neo Classic ER2 Triple Black putter purchase will include a Birdie Town tote, towel and ball marker for free! ($80 value.)

“The holidays are approaching quickly and it’s not too early to start shopping for the golfer in your life,” said Greg Sabella, Vice President of Global Marketing at Evnroll. “You can’t go wrong with our award-winning Neo Classic ER2 putter. The stunning Triple Black version is a limited edition and when combined with our popular Birdie Town accessories, it makes a memorable gift.”

Cleveland Golf Introduces All New Halo XL Lite Fairway Woods

Designed with the needs of avid golfers in mind, the all-new HALO XL Lite Fairway Woods from CLEVELAND GOLF offer moderate swing speed players a long-game option to achieve maximum distance with ease, in a gently modified version from the standard HALO XL Fairway Woods.

The HALO XL Lite Fairway Woods feature a lighter clubhead, increased loft, and modified internal weighting, all working together to help players generate more speed in their swings and achieve greater distance.

Cleveland Golf Introduces HiBore XL Drivers: A Modern Take on An Iconic Design

CLEVELAND GOLF  announces the return of one of their most iconic designs, with the all-new HiBore XL Drivers. With this latest release, the company is bringing back a beloved classic with a modern twist. 

Utilizing Artificial Intelligence, Cleveland Golf optimized the new design to create its unique, triangular chassis, while enhancing forgiveness and maximizing distance for the brands most forgiving Driver ever.

Players Can Play the New Topgolf Sonic the Hedgehog Game with Topgolf’s Free Play Time Deal

Sonic the Hedgehog and friends arrive at Topgolf at supersonic speed on Friday, Nov. 15, with the official launch of the new game, Topgolf Sonic the Hedgehog, which will be exclusively available for play at Topgolf venues across the U.S. and Glasgow. 

Additional Toptracer-enabled franchise venues around the globe will debut localized versions of the game in Q1 2025. Developed by Topgolf in partnership with SEGA®, the game is the first venture into the golf entertainment space for the Sonic the Hedgehog franchise. 

New Collaboration to Bring the Iconic Nicklaus Legacy to Life Through Engaging Historical Exhibits at Premier Golf Clubs

Private Club Historical, LLC, the industry leader in designing and developing historical exhibits for private clubs, and Nicklaus Companies, the globally recognized leader in golf course design and brand licensing, are proud to announce a new strategic marketing alliance.

This collaboration aims to blend the rich history of golf clubs, both long-standing and newer, with the legendary Nicklaus design vision and plans for each course at these clubs. The result is a series of distinctive, engaging, and thoughtfully crafted historical exhibits that celebrate the enduring heritage of golf while honoring each club’s legacy. 

Odyssey Announces New Ai-ONE Square 2 Square Putterw

Odyssey’s new line of Ai-ONE Square 2 Square putters feature a modern center shafted design that makes them Stroke Balanced, so they want to stay square throughout a golfer’s stroke. 

The Jailbird, #7, and Double Wide putters are ideally suited for golfer’s looking to minimize their face rotation when they putt.

2025 PGA Show Expands to Host Golf’s Top Brands and Influential Buyers in Orlando January 21st to 24th

More than 1,000 golf and golf lifestyle brands will showcase their newest innovations in equipment, technology, fashion, accessories, golf facility and golf-related services to thousands of PGA of America Golf Professionals, golf retailers and influential industry leaders from around the world at the 72nd PGA Show in Orlando, Jan. 21-24, 2025. 

Show Floor exhibits, which once again exceed the previous year’s event, include many of the sport’s most recognizable brands, veteran manufacturers and emerging companies on an expanded Show Floor at the Orange County Convention Center. Similarly, advance attendee registration is currently tracking well ahead by PGA of America Golf Professionals, VIP Buyers, golf industry professionals and media.

PXG Releases Desert Golf Club: The Ultimate Desert and Wayward Lie Club

For golfers navigating sun-soaked desert landscapes, the occasional wayward shot can present more than just a challenge; it can lead to what’s affectionately known as “desert rash.” This frustrating phenomenon results from hitting out of hazardous terrain and is characterized by unsightly scratches and gouges on one’s prized clubs.

Enter the new PXG Desert Golf ClubTM. Whether in a rocky pit, up against a cactus, or tangled in desert brush, this club is engineered to help golfers conquer adverse conditions while keeping their primary set pristine.

World Wide Technology Championship Winner Plays Graphite Design Tour AD DI Shaft

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the World Wide Technology Championship held at El Cardonal at Diamante in Cabo San Lucas, Mexico was playing a Graphite Design Tour AD DI-8 X-Stiff flex Wood shaft in his Ping G430 Max 15° Fairway Metal wood.  

The champion collected his second PGA Tour win after shooting a 4-day score of 68, 67, 66, 63 for a total of 24 under par.

On the PGA TOUR Champions’ season ending Charles Schwab Cup Championship the winner was playing a Graphite Design Tour AD IZ-6 X-Stiff flex Wood shaft in his Ping G400 Driver and a Graphite Design Tour AD DI-7 Stiff flex wood shaft in his TaylorMade Qi10 15° Fairway Metal wood.  The dramatic 30 foot birdie on the last hole netted him his 47th PGA TOUR Champions win.

Circling Raven Golf Club Earns Impressive Position in Best US Casino Courses Ranking

Circling Raven Golf Club garnered the No. 14 ranking in Golfweek’s just published “Top 50 Best U.S. Casino Courses, 2024,” rising four places since last year in the annual compilation.

Not only did Circling Raven climb toward the top 10 in America, it leapfrogged another Northwest casino course to become the top-rated layout in the region.

Tour Edge Staff Player Bernhard Langer Wins Charles Schwab Cup Championship in Dramatic Fashion

Tour Edge staff player Bernhard Langer shot his age or better in three straight rounds to help him capture the PGA TOUR Champions season-ending Charles Schwab Cup Championship in Phoenix, Arizona Sunday. 

Langer’s 18-under par performance led him to win for the 18th straight year on the PGA TOUR Champions, setting a new mark for consecutive years with a victory. 

NGF Short Game: Golf’s Multi Billion Dollar Investment

Full tee sheets and the financial health of America’s golf courses can attest to that.  In our “crystal ball,” we just can’t see a domestic golf course building boom in our future (land in or near population centers is too scarce and expensive). 

However, relative to previous periods of golf supply expansion, we have seen a modest uptick in the development and construction of new golf courses. The new tracks are disproportionately high-end private and resort courses, many of them special enough to justify their “destination” status.

Enjoy Championship Golf in Ponte Vedra Beach

Ponte Vedra Beach has a rich tradition of championship golfing, including world-famous courses and hidden gems. 

Experience the beautiful coastal scenery of the Ponte Vedra golf scene at TPC® Sawgrass, home to 36 holes of championship golf on two meticulously maintained courses. 

Todd Eckenrode Origins Golf Design Completes Renovation of Sharon Heights Golf & Country Club

Todd Eckenrode – Origins Golf Design has completed an incredibly successful $23,000,000 renovation of the Sharon Heights Golf & Country Club, a project which commenced construction in April of 2023. 

The renovation has been called “transformative” by many and is a complete re-imagining of the entire course. The golf course fully opened in late September to overwhelming acclaim.

PXG Shows Unwavering Commitment to Military and Veteran Community with Game Changing Initiatives

PXG, a proud veteran-owned golf and apparel company, is excited to announce a series of impactful initiatives this November to honor and support our military heroes.

This year, PXG® will collaborate with Semper Fi & America’s® Fund (The Fund) and The Bob & Renee Parsons Foundation® in the Double Down for Veterans Match Campaign. This initiative aims to support service members, veterans, and military families by matching donations made to The Fund, dollar-for-dollar, up to $10 million through the end of the year.

Duca del Cosma Becomes Sponsor of The Annika Driven by Gainbridge at Pelican

Duca del Cosma is doing its part to celebrate women’s golf by supporting The ANNIKA driven by Gainbridge at Pelican LPGA Tour event, to be held November 13-17 at Pelican Golf Club in Belleair, Florida.

The luxury Italian golf fashion brand, whose women’s golf shoes offer technical excellence as well as dazzling style on the course, will be a sponsor of the event that brings the world’s greatest professional women golfers – including Duca Ambassadors Georgia Hall, Polly Mack and recent LPGA Tour winner Jasmine Suwannapura– to the Tampa-Clearwater area for the penultimate event of the 2024 LPGA schedule.

Iliac Golf Partners with RepSpark to Streamline Custom Production Exleroence

iliac Golf, renowned for its high-quality, custom-made golf apparel and leather goods, has partnered with RepSpark, the leading provider of digital solutions for B2B wholesale e-commerce.

The goal of this partnership is to enhance iliac Golf’s B2B operations to continue its mission of providing exceptional customer service, rapid production, and bespoke craftsmanship to elite golf clubs and discerning customers worldwide.

Galvin Green Highlights Progress in Sustainable Golf Wear

Leading high-tech golf apparel brand Galvin Green is marking its latest progress on the topic of sustainability to help shape a greener and brighter future for the game as the third edition of Sustainable Golf Week gets underway.

Having become an Innovation Partner to the GEO Foundation for Sustainable Golf almost three years ago, Galvin Green has stepped up its market leading efforts on sustainability in the golf apparel sector by mapping out garment components to provide more transparency across the supply chain, expanding its list of nominated suppliers, as well as implementing key UN Global Goals – all of which are outlined in the brand’s latest Sustainability Review.

FlightScope Launches My FlightScope Story Giving You Chance to Win Cash Prizes

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of the “My FlightScope Story” social media campaign, inviting golfers of all levels to share their unique experiences with FlightScope products throughout November. 

This initiative aims to celebrate the diverse journeys of golfers and highlight the impact of FlightScope technology on their games.

Galvin Green Unites Golf and Streetwear in New Collection

Leading high-tech golf apparel brand Galvin Green is aiming to attract more fashion-conscious golfers with the launch of an all-new CONCEPT sub collection, featuring a host of contemporary designs that unite golf and street wear style.

Designed to offer a new dimension of versatile golf clothing, Galvin Green CONCEPT // The introduction is comprised of 14 distinctive garments and accessories in refreshing patterns and colors without compromising on the renowned Galvin Green technical performance benefits.

Club Champion Gift Card Sale

A Club Champion gift card is the perfect gift for the serious golfers in your life.

You’ll be giving them an unforgettable experience and the gift of lower scores. Available for use at all club champion locations on fitting fees, equipment, and other services. Unsure what denomination makes sense?

LAB Golf DF3 Putter Review

Let me start off by saying I’m legit shocked how much I like the LAB Golf DF3 putter.

Not because I didn’t expect to. In fact it was a top-3 putter for me at a recent Club Champion putter fitting.  At my fitting however I couldn’t get past the unconventional looks and went with a traditional blade.

Foresight Sports and Volition America’s Partner Up to Design New Custom QuadMAX Launch Monitor

Foresight Sports, a Revelyst brand and the leader in premium optical launch monitor and golf simulation technology, is proud to announce its partnership with Volition America, a movement dedicated to celebrating American patriotism through innovative apparel and accessories. Together, Foresight Sports and Volition America have created a custom edition of the QuadMAX launch monitor, paying tribute to U.S. military veterans and embodying the spirit of giving back. This collaboration is a testament to both companies’ shared values of excellence, patriotism, and unity.

The Foresight Sports x Volition America QuadMAX Launch Monitor Collaboration will be available starting Nov.11 at Foresightsports.com/Volition for $19,999 MSRP. As a special Veterans Day offer, consumers purchasing during the first week of sale will receive a complimentary Bushnell Golf Tour V5 Patriot Pack laser rangefinder.

TrackMan Launches NEXT Golf Tour Season Three

In today’s golf world, where exploding purses and made-for-TV spectacles benefit players who are already superstars, the NEXT Golf Tour offers a sharp contrast: This is a place for grinders chasing their pro golf dreams, competing on the same courses anyone can play at any Trackman-powered indoor golf center.

Following an exciting sophomore season last winter, Trackman has announced the return of the NEXT Golf Tour for Season 3. Round 1 tees off on December 11, with sign-ups opening on Nov. 27 at NEXTGolfTour.com.

THIRD EYE BLIND to Perform at 2025 PGA Show

Award-winning American rock band THIRD EYE BLIND was announced today as the headline artist for the second annual PGA Show Winter Jam, an after-hours concert experience, on Thursday evening, January 23, 2025, in the concert lounge of THE | RETREAT, located in Hall E of the Orange County Convention Center. 

Registered PGA Show attendees will receive complimentary admission to enjoy performances by headliner THIRD EYE BLIND and opening acts Brian Vander Ark of The Verve Pipe and DJ Spencer Ludwig. Doors open at the conclusion of exhibit hall hours, beginning at 6 p.m. with the concert starting at 6:30 p.m. The concert is not open to the public.

Bridgestone Golf Collab with Period Correct Celebrates Golf and Car Culture

Bridgestone Golf today announced a collaboration with fashion car culture brand Period Correct on the launch of a limited-edition golf and lifestyle apparel collection. The premium DRIVE capsule of unisex shirts, sweatshirts, hats, and more is available now exclusively at BridgestoneGolf.com.

 

Period Correct’s position as a car culture fashion brand that focuses on automotive nostalgia and timeless aesthetics made it a natural partner for a collaboration with Bridgestone Golf, whose parent company has been a leader in the automotive category for nearly 100 years. Specifically, the exclusive collection celebrates vintage Bridgestone advertising campaigns that connect the company’s influence in both car and golf culture. 

Stitch Golf Unveils First-Ever Golf Shoe: SL Pace

Stitch Golf, a leader in premium golf apparel, bags and accessories, is proud to announce the release of its highly anticipated first golf shoe: SL Pace.  Crafted to elevate both performance and comfort on the course, this meticulously engineered shoe marries luxurious full-grain leather with advanced design features, making it the ultimate choice for golfers seeking style, durability, and functionality. 

“We’re thrilled to introduce the SL Pace, engineered with the same passion and attention to detail that defines all Stitch products,” said Brad King, CEO of Stitch Golf. “Our customers demand products that blend style with high performance, and this shoe does just that, offering unparalleled comfort, durability, and stability to help golfers look and feel their best on the course.”

Vokey Design WedgeWorks Introduces K* Lob Wedge

The Vokey Design WedgeWorks K* lob wedge, a popular grind on Tour with some of the game’s best players, is now available for the first time through WedgeWorks. The grind is ideal for the player with a neutral to shallow attack angle who plays on a variety of turf conditions. 

Like all Vokey Design grinds, K* is a product of the collaboration between Master Craftsman Bob Vokey, Vokey Tour Representative Aaron Dill and the best players in the world. The K* Grind originated from player requests to modify the sole of the popular Low Bounce K Grind lob wedge. Instead of the full, smooth sole of the K Grind, the sole of the K* Grind features a steeper pre-wear on the leading edge along with heel, toe and trailing edge relief.   

Arccos Releases Annual Golfer Driving Distance Relort

Arccos, the leader in AI-powered golf performance tracking and the official game tracker of the PGA TOUR, today announced the release of its annual Distance Report, showcasing insights drawn from the company’s unrivaled on-course dataset that includes more than 1 billion total shots and 180 million driver shots from male and female golfers.

This latest report explores data captured in 2023, a year in which Arccos saw nearly 4 million rounds played with its award-winning system by hundreds of thousands of golfers in 162 countries. For that period, the average driving distance for men was 225.0 yards, while women averaged 178.1 yards.

PXG Launches Exclusive Apparel Pop-Up Store within Scottsdale Fashion Square’s Luxury Wing

PXG is proud to unveil its first-ever PXG Apparel Pop-Up at the prestigious Scottsdale Fashion Square. Located within the luxury wing of the mall, this fashion-forward retail experience will open its doors on November 1, 2024, and run through April 2025. The brand-new specialty store invites customers to discover PXG’s elevated, trend-driven apparel and accessories collections in a modern, sleekly designed dynamic space.

While PXG has three standalone retail stores in the Greater Phoenix Area and 25 stores in total across the U.S., this marks a game-changing moment for the brand—the company’s inaugural apparel and accessories only destination.