2026 PGA Show Expands to Welcome Golf’s Top Brands, Buyers and Innovators to Orlando

The PGA Show, golf’s longest-running and largest global business gathering, returns to Orlando, Florida, Jan. 20–23, 2026, with record participation anticipated from across the golf industry. The 2026 PGA Show is expanding once again to host more than 1,000 exhibiting companies and brands. The lineup includes the game’s most recognizable names, veteran manufacturers and emerging innovators across equipment, technology, apparel, accessories and golf lifestyle products. Following last year’s largest PGA Show in 15 years, thousands of PGA of America Golf Professionals, VIP buyers, retailers, facility leaders and media from around the world are already making plans to attend. Advance registration is strong, mirroring the momentum of the global golf community as it builds on sustained participation growth and consumer enthusiasm.

Scotty Cameron Launches New OC (Onset Center) Low-Torque Putters

New Scotty Cameron OC (Onset Center) putters combine low-torque performance with exceptional feel and feedback, promoting a square-to-the-path delivery while keeping golfers connected to the putting stroke. Two new models — the Phantom 11R OC and Studio Style Fastback OC — bring OC technology to each of Scotty Cameron’s putter families in familiar mallet and mid-mallet profiles.

“Onset Center” refers to the putters’ shaft position, which is set back of the putter head’s leading edge (Onset) and in line with its center of gravity (Center). This tour-validated setup minimizes torque and simplifies the putting stroke, and its addition to the Studio Style and Phantom families gives golfers a new option within Scotty Cameron's range of existing shaft and neck configurations.

Semper Fi & America’s Fund Launches 14th Annual Double Down for Veterans Match Campaign with Goal of Raising $15 Million

For the 14th consecutive year, Semper Fi & America’s Fund (The Fund) is proud to announce the launch of its annual Double Down for Veterans Match Campaign, in partnership with The Bob & Renee Parsons Foundation (The Foundation) and PXG (Parsons Xtreme Golf). This year’s campaign aims to raise $15 million to support critically wounded, ill, and injured service members, veterans, and military families.

Since the campaign’s inception in 2012, nearly $250 million has been raised for The Fund’s mission thanks to $108 million in matching gifts from The Bob & Renee Parsons Foundation and thousands of generous donors who made a lasting impact.

TRUE Linkswear Debuts New Athletic Trainer

TRUE linkswear, creators of ultra-comfortable, modern golf footwear designed for walking on and off the course, announces the launch of the Ascent PNWProof — a new athletic training golf shoe built to thrive in any environment.

Inspired by long walks on Pacific Northwest trails, the Ascent PNWProof reflects the region’s rugged beauty and is built for its unpredictable weather. TRUE’s design team channeled that inspiration into a shoe that delivers on performance, versatility, and comfort — wherever the day leads.

LIV Golf Increases Qualifying Opportunities

Following a thrilling conclusion to the LIV Golf season that celebrated Jon Rahm earning the 2025 Individual Champion title in Indianapolis and his Legion XIII capturing the 2025 LIV Golf Team Championship in Michigan, the League has confirmed that it has increased its qualifying opportunities for 2026 through both The International Series and LIV Golf Promotions.

Miyu Yamashita Soars to LPGA Maybank Championship Title with Final Round Surge

Srixon staffer Miyu Yamashita stormed her way up the leaderboard on Sunday, coming from eight shots back to claim her second career LPGA title at the Maybank Championship. 

Yamashita showcased her consistency and composure when it mattered most, continuing an already stellar rookie campaign. 

STITCH Golf and Bushnell Golf Unveil Groundbreaking Smart Golf Bag Strap

STITCH Golf, in collaboration with Bushnell Golf, proudly introduces the first-of-its-kind smart golf bag strap—engineered to enhance performance, elevate comfort, and redefine the walking experience on the course through integrated, state-of-the-art technology.

The Link Strap is designed for avid golfers who prefer to walk or use a caddie, this revolutionary patent pending design brings cutting-edge innovation to a product category that has remained largely unchanged—until now.

Design Boot Camp Heads to Pinehurst Resort

This holiday season, give the golf connoisseur in your life the ultimate gift: the rare opportunity to step into the world of golf course design at the legendary Pinehurst Resort. 

The American Society of Golf Course Architects (ASGCA) Foundation presents an exclusive, five-day Design Boot Camp—an immersive, hands-on experience for those who appreciate the artistry and strategy behind the game.

LIV Golf Offseason Moves Begin for 2026

LIV Golf has entered its official offseason window when Team GMs and captains can refresh their rosters ahead of the 2026 season.

The window begins the process for teams to lock in players who finished in the top 24 of the individual standings, offer contract extensions to players who finished in the Open Zone, explore trades between teams, and sign players who are becoming free agents. 

Honma Golf and Malbon Collaborate on Performance and Premium Collections

Honma Golf, the leader in beautifully crafted luxury performance golf equipment, announces an exciting new collaboration with Malbon Golf, the inspirational, multi-functional golf apparel brand. 

Although they have distinctively different origins, both companies have a shared vision: to inspire more people to fall in love with the game through this first-ever collection of drivers, fairway woods, irons, and putters — a rare collaboration by which cultivated Japanese elegance meets the vibrant pulse of American youth.

True Spec Golf Opens Studio at Soleta Golf Club

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with Soleta Golf Club, a stunning new addition to Florida’s Suncoast golf scene. 

True Spec Soleta, the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country, is now open for bookings with fittings beginning on the day of the location’s grand opening, November 12th. 

Heritage Golf Group Acquires Three Premier Florida Golf Clubs

Heritage Golf Group, the fastest-growing owner and operator of golf and country clubs in the United States, has announced the acquisition of three premier private clubs in Florida from MG Orender, managing partner of the three properties.

With these additions, Heritage’s portfolio now includes 46 clubs nationwide, including 12 throughout Florida. The three newly acquired properties—The Plantation Golf & Country Club, Country Club of Ocala and The Palencia Club—strengthen Heritage’s footprint across the state and reflect the company’s continued growth strategy in key golf and lifestyle markets.

Moss Creek Hilton Head Reopens North Course

With this month’s official opening of its North Course, Moss Creek Hilton Head now offers two outstanding and very different 18-hole golf experiences. 

Along with George Fazio’s South Course, opened 51 years ago, club members are now able to enjoy the renovated North Course, originally designed by Tom Fazio.

Prestwick Country Club Named Best 2025 South Carolina Golf Course

Prestwick Country Club, the acclaimed Pete and P.B. Dye design located in Myrtle Beach, has been named the 2025 South Carolina Golf Course of the Year by the South Carolina Golf Course Owners Association (SCGCOA).

Representatives of Prestwick, including General Manager Jay Smith and Head Golf Professional Ryan Wilkinson, PGA, accepted the award in Daniel Island on Tuesday, October 28. 

Odyssey Golf Square 2 Square S2S Tri-Hot Jailbird Putter Review

Zero torque (ZT) putters have taken the industry by storm.  So far in 2025 zero torque putters have accounted for 25-percent of all putter sales.  However if you walk into any golf equipment retail store you also see a large stock of these putters in the used clubs areas.

While people are definitely running to trying zero torque, they're also definitely leaving zero torque almost as quickly.  But Odyssey Golf believes the problem contains the solution.  And today they've announced their new line of Square 2 Square Tri-Hot putters that very well could be an evolution in the zero torque category of putters.

GOLFZON to Become Official Indoor Golf Simulator of the U.S. Open and U.S. Women’s Open Presented by Ally

GOLFZON, the global market leader in golf simulator technology, and the USGA today announced a multi-year partnership, making GOLFZON the Official Indoor Golf Simulator of two of golf’s most notable championships, the U.S. Open and U.S. Women’s Open Presented by Ally. 

The newly launched national partnership will debut during the USGA’s 2026 championship season, beginning at the U.S. Women’s Open, set to be played at the iconic Riviera Country Club, in Pacific Palisades, Calif.

Titleist Introduces Scotty Cameron Studio Xperimental Limited Putters

Scotty Cameron introduces the 2025 Studio Xperimental Limited line, an exclusive release that gives dedicated golfers the opportunity to game two tour prototype-inspired designs. 

Complete with a Steel Gray PVD finish, the Studio Xperimental Limited Squareback 2 and Fastback 2 models combine Scotty’s renowned craftsmanship with innovative design elements, including black nickel-plated Studio Carbon Steel (SCS) face inserts and unique sight line configurations. The compact mallets also feature a custom Full Contact Slim grip and a custom-engineered graphite shaft to round out the setup. 

Kohler, Wisconsin Resort Announces Additions of Purebred Farm Golf Course, The Serve Racquet Facility, and Carriage House Renovation

Kohler, Wisconsin, the luxury hospitality offering from the globally recognized Kohler Co., continues a multi-year journey in the evolution of the resort with the announcement of Purebred Farm, a new 14-hole golf course just west of Kohler's Blackwolf Run; the groundbreaking of The Serve, a premier racquet sports facility; and the renovation of The Carriage House, part of The American Club Resort Hotel.

These large-scale transformations, including the refreshed Kohler Waters Spa and the ongoing renovation of Woodlake Market highlight the resort's investment in the region to elevate world-class hospitality, wellness, and luxury offerings.

Oregon's Golf Industry Tees Up $2.4 Billion in Economic Impact

A new statewide analysis shows that Oregon's golf industry generated a $2.4 billion total economic impact in 2024, supporting more than 18,000 jobs and contributing $252 million in state and local tax revenue, according to the Oregon Golf Economic Impact Report, conducted by Buffalo Groupe.

The report indicates a 52% surge in direct economic activity, which, when adjusted for inflation, drove the compound annual growth rate up 4.8% per year since the prior study conducted in 2019. This expansion is primarily attributable to tourism, real estate, and capital investments. Golf's impact now significantly transcends the golf course, stimulating small businesses, elevating property values, and bolstering Oregon's outdoor recreation economy.

VESSEL Unveils 2025 Holiday Gift Guide: Luxury Performance Gifts for Every Golfer

As holiday gift guide season approaches, editors and stylists looking for luxury golf and lifestyle gifts can find inspiration in VESSEL’s 2025 Holiday Gift Guide. Known for its tour-trusted performance and premium design, VESSEL’s curated selection highlights gifts that blend craftsmanship, functionality, and timeless appeal.

This year, the trend in gifting leans toward elevated essentials—pieces that feel personal, purposeful, and built to last. VESSEL’s collection captures that sentiment with meticulously crafted golf bags, refined travel gear, and stylish accessories designed for both on-course and everyday performance.