Rising Star Kristoffer Reitan Joins Original Penguin as New Brand Ambassador

Original Penguin, a division of Perry Ellis International, proudly announces the addition of Kristoffer Reitan to its global golf roster. Reitan, a dynamic two-time DP World Tour winner and one of Norway’s brightest professional golfers, underscores Original Penguin’s expanding commitment to the game of golf around the world.

Reitan joins an already strong lineup of Original Penguin ambassadors that includes PGA TOUR winners Brian Campbell and Nico Echavarria, PGA TOUR member Max McGreevy and  Johnny Keefer, the reigning Korn Ferry Tour Rookie and Player of the Year.

Srixon and Malbon Golf Team Up for Inaugural Malbon Buckets Cup Tour

SRIXON® is proud to announce a new partnership with Malbon Golf for the inaugural Malbon Buckets Cup Tour.

This competitive golf series designed to bring together top amateurs, professionals, and influential voices from across the game. 

PGA Tour players Parker and Pierceson Coody Join Team Turtleson

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, has announced a partnership with PGA Tour players Parker and Pierceson Coody. Twin brothers from Plano, Texas, Parker and Pierceson are third-generation professional golfers following in the footsteps of their grandfather and 1971 Masters champion, Charles Coody. 

“We are ecstatic to welcome the Coody brothers to the Turtleson team,” said Greg Oakley, co-founder and CEO of Turtleson. “We have a seasoned history of working with golfers on numerous professional tours and the Coody brothers embody everything we look for in a partnership. We look forward to being part of their professional journeys on the PGA TOUR.”

Wilson Golf Unveils New DYNAPWR MAX+ Driver Engineered to be the Straightest and Most Forgiving Driver in Company History

Wilson Golf has elevated its acclaimed DYNAPWR driver franchise to new heights with the introduction of the new DYNAPWR Max+ driver, engineered to be the straightest and most forgiving driver in the brand’s storied history.

The incredibly forgiving DYNAPWR Max+ driver delivers a higher moment of inertia (MOI) than ever before, surpassing the 10K MOI mark. This means the clubhead has greater stability at impact, ensuring the straighter tee shots and leading to more consistent ball flight for those who don't always hit the sweet spot.

Wilson Announces New 2026 Staff Model Blade, Staff Model CB, and Staff Model XB

Wilson Golf has unveiled its 2026 Staff Model iron family, featuring the iconic Staff Model Blade, the refined Staff Model CB, and the all-new Staff Model XB. With precision you command, feel you trust, and forgiveness you appreciate, the new Staff Model Blade, CB, and XB irons are designed to reward your best swings and rescue the rest. And those XB? Think distance with manners.

Engineered with meticulous detail by Wilson’s R&D teams, the 2026 Staff Model irons showcase the brand’s dedication to craftsmanship and performance.

Original Penguin Golf Apparel Now Available at Select PGA TOUR Superstore Locations and Online

Original Penguin by Munsingwear, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, has announced that its golf apparel collection for men and women is now available at select PGA TOUR Superstore locations nationwide, as well as online at pgatoursuperstore.com.

The expansion marks a significant step in Original Penguin’s continued growth within the golf category, bringing its distinctive blend of classic design, contemporary performance fabrics, and playful sophistication to one of the sport’s most respected retail destinations.

L.A.B. Golf Delivers Faster Ball Speeds with DF3i

L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today introduced DF3i, the latest addition to its revolutionary lineup of putters.

Building on the success of the original Directed Force, and best-selling DF3, the DF3i features a performance-driven profile engineered for players seeking a firmer feel while maintaining the consistency, stability, and face control that define L.A.B. Golf putters.

New Fujikura VENTUS TR Blue Officially Put in Play on Tour in La Quinta

Fujikura’s next generation VENTUS TR Blue - built with advanced VeloCore+ technology - has been officially unleashed this week in La Quinta as the world’s best players continue to put their faith in the Tour’s leading shaft brand in the game’s biggest events.

The new launch has been added to the brand’s flagship VENTUS line in California. By doing this, Fujikura’s experienced Tour reps have been working closely with each OEM and their fitters to ensure Tour trucks are stocked with the shaft, while educating staff and players on the engineering process to showcase the new VENTUS TR Blue to optimize results.

Callaway Announces Chrome Soft Hearts Golf Balls

Callaway’s first limited edition golf ball drop of the year is one you’re going to…(wait for it)… LOVE!

The new Chrome Soft Hearts golf balls feature all the tech and performance benefits of Callaway’s new Chrome Soft Golf Balls with hearts logos and messages like “Fore You” and “Love Birdies.”

Wilson Golf Announces New Staff Model and Staff Model X Golf Balls for 2026

Wilson Golf has advanced its award-winning Staff Model golf ball franchise with the introduction of two new tour-caliber performance offerings - the Staff Model and Staff Model X.

Building on the global acclaim earned over the past two years for exceptional all-around performance, the latest four-piece urethane constructions deliver enhanced speed, control, durability and feel for elite players. Both models are also available in the popular TRK360 alignment-focused design, providing golfers with improved visual feedback and precision on the greens.

Odyssey Announces New Ai DUAL S2S and Ai DUAL 1/2 Ball Putters

Odyssey has released their new family of Ai-DUAL putters featuring their innovative Ai-DUAL insert which delivers speed consistency across the face, incredible forward roll up and down the face, and amazing feel.

This new lineup includes Ai-DUAL models, Ai-DUAL S2S models in the zero torque category, and Ai-DUAL 1/2 Ball models with an innovative new alignment design.

PXG Signs 2025 PGA TOUR Rookie of the Year Aldrich Potgieter

Today PXG announced that 2025 PGA TOUR Rookie of the Year Aldrich Potgieter has signed with the brand, adding one of the game’s most dynamic young players to its PGA TOUR presence.

Potgieter delivered one of the most impactful rookie campaigns in recent memory, earning Rookie of the Year honors through a season defined by speed, composure, and an ability to contend early and often. His signing underscores PXG’s continued investment in players shaping the future of the Tour.

Cobra Golf Announces New 2026 MIM Putter Family

COBRA Golf®, a leader in golf club innovation and performance-driven design, today announced the launch of its all-new MIM Putter Family, a complete lineup engineered using Metal Injection Molding (MIM) technology to deliver exceptional consistency, precision shaping and a premium feel.

Designed to replace Cobra’s Vintage putter family, the new MIM lineup is constructed entirely using metal injection molding, a manufacturing process that combines the consistency of forging with the efficiency of traditional casting. This advanced process allows Cobra engineers to produce complex shapes with dramatically tighter tolerances, resulting in unmatched head-to-head consistency and refined detailing across every model.

Cobra Launches New 2026 3DP Tour Putter Family

COBRA Golf®, a leader in golf club innovation and additive manufacturing, today introduced the all-new 3DP TOUR Putter Family, a performance-driven lineup that harnesses the full potential of 3D printing to deliver Cobra’s most stable, forgiving and technologically advanced putters to date.

The 3DP TOUR family is engineered using a sophisticated multi-material construction that optimizes mass distribution and stability. Every model features a 3D-Printed Nylon Cartridge, carbon fiber crown, 304 stainless steel MIM body, and tungsten sole weighting, creating a structure that maximizes MOI while precisely controlling center of gravity for improved launch, roll and stability.

Bridgestone Golf and Tiger Woods Push the Limits of Distance with New Tour B Material Discovery

Bridgestone Golf, the #1 Ball-Fitter in Golf, today unveiled the new 2026 TOUR B series of golf balls, engineered to deliver dramatic increases in ball speed and distance without compromising spin or greenside control.

Central to this advancement was a R&D material discovery leading to the innovation VeloSurge, a core-mantle integration technology that powers the performance gains across the TOUR B lineup.

True Temper Announces Project X TITAN Shaft

True Temper Sports, a global leader in golf shaft innovation, today announced the launch of Project X TITAN Black, a high-performance graphite shaft engineered to meet the demands of today's faster, more aggressive swings.

TITAN Black is the newest profile from Project X, designed and engineered in the company's R&D lab in San Diego, California. Built for players who generate speed and demand stability, TITAN Black delivers a low-launch, low-spin profile while maintaining a smooth, controlled feel throughout the swing.

PUMA Golf Introduces New AVANT TOUR Golf Shoes

PUMA GOLF proudly introduces the redesigned and still classic AVANT TOUR Golf shoe. Available in three engaging colorways including white-gray, white-deep navy, and white-brown mushroom, the new AVANT TOUR offers an unmatched combination of classic style, premium construction, performance and comfort 

“Today’s players want to express themselves through their style on the course more than ever,” said Mike Diaz, Marketing Director at Puma Golf. “The AVANT TOUR design is one that offers the ultimate combination of traditional, classic styling and modern performance and we couldn’t be more pleased with the final product.”

Chris Gotterup Wins the Sony Open Using New Bridgestone VS Black Prototype Ball

Bridgestone Golf staffer Chris Gotterup secured victory using the VS Black with MindSet prototype ball on Sunday at the Sony Open in Hawaii with a final round of 64 and 16-under-par total. Like last year’s win at the Genesis Scottish Open, Sunday’s victory was marked by powerful ball flight that pierced through the wind with big-time distance.

“I am so proud of my performance this weekend and I couldn’t have done it without Bridgestone and the VS Proto Black with MindSet” said the New Jersey native. “The VS Black helped me control my ball flight and trajectory in tricky conditions today, and I was absolutely sending it off the tee. This ball, now the new TOUR B X, will be my secret weapon for the foreseeable future. I can’t wait for it to become available for everyone to play.”

Take Flight with XXIO’s All-New HYPER RD Golf Ball

XXIO®, a global leader in premium lightweight golf equipment, introduces the all-new HYPER RD Golf Ball.

Designed to pair seamlessly with XXIO clubs and the golfers who trust them, HYPER RD delivers the longest, most stable flight in XXIO golf ball history without sacrificing the soft feel and control players rely on around the greens. 

Callaway Introduces Quantum Family of Drivers, Fairway Woods, Hybrids, and Irons: Unfair Distance, Zero Shame

Callaway Golf has announced their new family of Quantum drivers, fairway woods, hybrids, and irons.  A new face combining titanium and carbon fiber creates ball speeds that will have you running out of fairway.  Evolved AI face mapping creates sweet spots with their own zip codes.  And that's just scratching the surface.

Callaway focused on maximizing ball speeds over a larger area of the face with their new Quantum line and particularly with the driver.  They looked at Strokes Gained: Driving statistics on Tour and found that distance is almost twice as valuable as accuracy.  The Quantum line still addresses and uses innovative technologies to improve forgiveness and accuracy.  But the bottom line with driver is forgiveness saves shots but distance shaves strokes.