Fast forward a few months, and serious golfers everywhere were elated with the new Hogans. The sleek look of traditional blades, combined with state-of-the-art perimeter technology has been a huge success.
But the Ben Hogan Company is not resting on its laurels. And you can look for Hogan to build on its momentum in 2016 with two new irons designs, and new hybrids, designed not just for serious golfers, but also for golfers serious about getting better.
Hogan will be releasing new PTx irons, which the company is saying "will deliver unbelievable feel, unmatched distance consistency, and more spin and green-holding performance than any other game improvement iron."
It's difficult to say for sure from this sneak peek picture, but my guess is the PTx irons will be something like the old Hogan Apex Plus irons, in the sense we're probably going to see Hogan cavity-back irons.
On the other hand, Hogan claims the PTx irons will boast a completely new concept in pure forged iron design and construction. So stay tuned.
The PTx irons will be offered in every single loft from 20* to 47* continuing the Hogan commitment to precision.
FT. WORTH 15 hi Irons
Hogan is also releasing a new design of FT. WORTH 15 irons called the FT. WORTH 15 hi irons.
The FT. WORTH 15 hi irons will feature hollow iron construction in the 20* to 31* lower loft irons to be more forgiving, with more spin, and higher launch.
This will allow players to optimize their FT. WORTH 15 scoring irons (32* and up), with long irons that are simply easier to hit.
Ben Hogan Hybrids
The new Hogan hybrids promise authoritative trajectory and increased spin to hold the green on long range approach shots.
But the most interesting twist on the hybrids might be the claim that they offer "the most dramatic weight adjustment capabilities in the hybrid category," fine-tuning each hybrid for launch angle, draw/fade bias in a way that's "never been done before."
Again, stay tuned.
As most of you know, I've been playing the FT. WORTH 15 irons and TK wedges all season, and the performance and feel didn't merely live up to the hype, it surpassed it.
So with these new 2016 offerings on the horizon, I can't help but believe President Terry Koehler has something special in store for Hogan again. And I for one, can't wait.
The new 2016 Hogan irons and hybrids will be on display at the PGA Merchandise Show in January. And I'll have a full review and impressions when the Show wraps up.