PUMA Golf proudly celebrates Tour ambassador J.J. Spaun’s victory at the BMW PGA Championship. Spaun secured his first Rolex Series title and second DP World Tour victory at Wentworth Club this weekend, in addition to his win at the Valero Texas Open on the PGA Tour earlier this year.
“We could not be more proud of J.J.’s performance this weekend,” said Russ Kahn, president of COBRA PUMA Golf. “He is an incredible athlete and ambassador of the brand, and he showed his grit in the face of challenging conditions at Wentworth this weekend. We look forward to J.J.’s continued success at the highest level.”
SRIXON announces the launch of its all-new ZXi RKT Woods family, a complete reimagination of brand’s metalwood lineup engineered to deliver explosive ball speed, refined acoustics, and tour-validated performance for golfers of every skill level.
The new lineup, including ZXi RKT LS, ZXi RKT, and ZXi RKT MAX Drivers, along with ZXi RKT Fairway Woods and Hybrids, represents years of research, prototyping, and collaboration between Srixon’s engineers and Tour staff. Rather than pursuing a simple evolution of its previous generation, Srixon rebuilt its development process from the ground up, creating entirely new prototypes and gathering deeper player feedback to uncover every possible performance advantage.
Srixon’s J.J. Spaun delivered a fiery closing stretch on Sunday to capture the BMW PGA Championship at Wentworth Club, securing his second victory of the 2026 season and first Rolex Series win of his career.
Making his debut appearance at the prestigious event, Spaun finished at 17-under-par after birdieing four of his final five holes to claim one of the DP World Tour’s most coveted titles.
Fujikura is celebrating another global Tour victory after the winner negotiated a demanding week on one of the UK’s most challenging inland courses, relying on the performance and stability of VENTUS on a course where precision from the tee proved essential.
Host of the European-based Tour’s showpiece tournament since 1984, the famous venue - one of the most iconic in the UK - offers a unique test to players with tightly lined fairways surrounded by heavy woodland, towering pine trees and heather. But under the most intense pressure to find the fairway, the winner was able to close out victory - with four birdies over his last five holes - using a VENTUS Black 6-X shaft in his driver.
How do you make something golfers already trust even better?
For Srixon's second-generation ZXi Irons, the answer wasn't a complete redesign. Instead, it was a commitment to refining the details that matter most through extensive testing, player feedback, and continuous innovation.
Motocaddy, the world’s leading electric caddy brand, has taken a giant leap forward in collegiate golf with an agreement to provide electric caddies for the 2027 Molly Collegiate Invitational, hosted by San Diego State University. The event, to be held February 15-16 at The Heights Golf Club in San Diego, will make Motocaddy products the first-ever electric caddies to be used during a regular-season NCAA event – marking a new era in collegiate golf.
“Providing industry-leading product for the Molly Collegiate Invitational is a natural progression in Motocaddy’s support of collegiate golf,” says Andy Warren, VP of Sales for Motocaddy. “Through this agreement, student athletes can experience the key benefits of using an electric caddy, which include injury prevention, feeling less fatigued and improving mental focus – all leading to greater performance.”
The United States Golf Association (USGA) today announced that Lancaster (Pa.) Country Club will host five USGA women's championships between 2028 and 2044: the 2028 U.S. Girls' Junior, the 2033 U.S. Senior Women's Open, the 2037 U.S. Women's Mid-Amateur, the 2040 U.S. Women's Amateur and the 2044 U.S. Women's Open.
Together, the five championships represent a rare commitment spanning nearly every stage of a woman's competitive golf journey — from the sport's youngest stars to its most accomplished senior players — and reflect the depth of Lancaster's partnership with the USGA in advancing the women's game.
Srixon staffer Shane Lowry delivered a commanding performance at the Amgen Irish Open, capturing his first victory of the 2026 season and the seventh DP World Tour title of his career with a dominant 11-stroke victory on home soil in Dublin, Ireland.
The victory marks Lowry’s second Amgen Irish Open victory, his first coming 17 years prior in 2009 as an amateur. Lowry’s dominant performance included a course-record 8-under-par 62 in the second round to surge into contention and never let up. He carried a four-shot advantage into Sunday’s final round before pulling away from the field to secure the most decisive victory on the DPWT this season. He finished the tournament at 23-under-par.
Why choose features in a golf rangefinder when you can have them all? That' pretty much sums up the new Mileseey GenePro G1 GPS Laser Rangefinder and what it brings to the table. The GenePro G1 measures everything. It measures smarter. And it might know the course you're playing even better than the groundskeepers.
The GenePro G1 is a laser rangefinder. It's also a GPS device. And its smart algorithms and integrated technology give you more intelligent golf distance information than a traditional laser rangefinder or GPS device alone. Built in sensors factor in elevation, temperature, and humidity when calculating distances on all uphill and downhill shots. And the big, bright AMOLED touchscreen overlays distances on course maps making data more contextually useful.
A great wedge should do more than look pretty sitting behind your ball. It should inspire confidence when you're 115 yards out, save your score when you short-side yourself, and somehow even turn sketchy lies in the rough into good shots that actually look intentional.
And the new Cleveland Golf RTZ 2 wedges are designed with exactly this kind of versatility in mind. RTZ 2 are more consistent from a wide variety of lies and impact locations. And they give you more ways to get your ball closer to the hole no matter what kind of situation you're facing.
Pro’s Choice Golf Shafts, Inc., the exclusive distributor of Graphite Design golf shafts in North America, is pleased to announce the introduction of the new Graphite Design x L.A.B. Golf Tour AD RAIL Putter Shaft, developed exclusively for L.A.B. Golf.
The Tour AD RAIL marks Graphite Design’s first-ever putter shaft, combining the performance legacy of the Tour AD brand with L.A.B. Golf’s uncompromising focus on stability, precision and premium feel.
Turtleson, makers of versatile apparel for the moments that matter most, recently welcomed a select group of golf industry leaders to its Bristol headquarters for the inaugural Bristol Sessions, an invitation-only gathering created to explore the evolving needs of the modern golf club and the future of golf retail.
The event takes its name and inspiration from the original Bristol Sessions of 1927, where nearly a century ago, musicians gathered in Bristol, Tenn., to share distinct regional sounds, perspectives and traditions. What emerged from those recordings helped shape the future of American music and established Bristol as the “Birthplace of Country Music.”
SRIXON® introduces its second generation ZXi Irons, the next evolution of the company's pursuit of feel. Developed through advancements in forging technology, AI-assisted design, and tour-driven shaping, the new lineup delivers enhanced feel, stability, speed, forgiveness, and consistency while preserving the performance characteristics that have become synonymous with Srixon Irons.
The family includes four models: ZXi7 Players Irons, ZXi5 Players Performance Irons, the all-new ZXi5+ Players Distance Irons, and ZXiU Utility Irons.
Bushnell, the industry leader in high-performance sports optics and distance-measuring devices, introduces the revamped Bushnell Golf Green Book, a highly accurate green reading and yardage guide designed to help golfers read greens, plan approach shots, and play with greater confidence.
Built on renowned course mapping data from GolfLogix, the first innovators to introduce handheld GPS to the golf industry, Green Books are supported by one of the most expansive and continually updated course libraries worldwide. This data is integrated and refined to meet the performance standards of Bushnell Golf, ensuring consistent accuracy across every map.
Premium high-tech golf apparel brand Galvin Green is taking its CONCEPT collection in a bold nature-inspired direction for Autumn/Winter 2026 with CONCEPT: Modern Roots, a distinctive drop inspired by the raw power and quiet strength of the forest.
Designed for the modern golfer, the collection brings together contemporary silhouettes, expressive detailing and performance-driven fabrics to create pieces that move effortlessly between the golf course, the city and the natural world. With ‘Play Anywhere. Wear Everywhere.’ at its core, CONCEPT: Modern Roots continues to challenge traditional perceptions of what golf clothing can be.
Wilson Golf has expanded its acclaimed INFINITE™ Zero Torque putter lineup with the launch of two new women’s models - ‘The 606’ and ‘Lakeview’ - bringing the proven stability and consistency of its Zero Torque technology to dedicated 33-inch configurations.
Based on the same precision engineering as the popular Zero Torque putters launched earlier this year, the new women’s models are designed to keep the putter face square to the target for longer throughout the stroke, reducing unwanted rotation and promoting greater consistency on the greens.
VESSEL is expanding its premium carry lineup with three new genuine leather finishes of the Sunday IV Stand: Crimson, Croc Black, and Cognac.
Each colorway brings its own personality from bold and unmistakable to warm and timeless while still delivering the performance walking golfers expect.
The USGA announced today that Sankaty Head Golf Club in Siasconset, Mass., has been selected as the host site for the 2036 U.S. Women’s Mid-Amateur Championship. It will be the second USGA championship for the club, which previously hosted the 2021 U.S. Mid-Amateur.
“We are excited to bring another USGA championship to Sankaty and welcome amateur golf back to Nantucket,” said Mark Hill, USGA managing director of Championships. “Sankaty provides a superb test of golf, an excellent stage for match play and an outstanding experience for our players.”
Building on the success of the ECCO GOLF BIOM C5, launched earlier this year, ECCO GOLF has introduced the BIOM C5 PREMIUM, the latest high-performance model in the brand’s BIOM performance franchise.
Combining proven performance technologies that made BIOM C5 an instant standout with elevated materials, refined craftsmanship and the highest level of fit precision, the BIOM C5 PREMIUM has been created for golfers who demand the very best.
