Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the PEACH RESERVE VAULT, a limited-edition collection celebrating the first major of the year and its iconic venue. The collection features TOUR B RX golf balls complete with unique packaging, Peach Reserve logo and a commemorative ‘26 play number marking the tournament’s 90th anniversary.
Golfers can also enjoy a limited-edition cap and golf towel, completing the exclusive PEACH RESERVE VAULT kit.
With the 2026 Masters fast approaching, Peter Millar ambassadors Sam Burns, Cameron Young, and Ryan Gerard are set to arrive at Augusta in elevated, performance-driven looks designed for both precision play and standout style.
Here’s a first look at what each player will be wearing throughout the tournament, including detailed imagery and item breakdowns attached. From refined tailoring to innovative fabrications, each look reflects the brand’s signature balance of heritage craftsmanship and modern performance.
Srixon is welcoming the start of golf’s most anticipated spring tradition with the launch of its new Limited-Edition Spring Collection.
A bold yet classic lineup of gear inspired by the unmistakable green-and-white color palette synonymous with the year’s first major championship.
COBRA® Golf, a leader in golf club innovation, today announced its collaboration with Realtree® with the release of a limited-edition COBRA x REALTREE OPTM X driver.
The driver features the same performance as the standard OPTM X driver and is now wrapped in Realtree’s signature camo pattern, Realtree Edge, combining COBRA’s most advanced metalwood technology with one of the most recognizable camo patterns in outdoor culture.
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled its spring apparel line today.
The collection focuses on multiple polo constructions in more than 100 color and pattern offerings to breathe life into your spring wardrobe.
With anticipation building ahead of the first Major Championship of the year, Fujikura has launched its new VENTUS Pimento Edition, as the world’s leading shaft brand celebrates the famous cheese sandwich made popular to the golfing world at the season-opener in Augusta.
The iconic snack may still polarize opinion, yet it remains a much-loved tradition and a staple on the concessions menu at the Georgia showpiece. Appetite for the specially created shaft - built using Fujikura’s VeloCore+ Technology for the same performance that is trusted by the world’s best players - is expected to soar ahead of the 2026 Major curtain-raiser, and, with this being a very limited release, golfers are advised to contact a Fujikura dealer as soon as possible to avoid missing out.
COBRA PUMA GOLF athlete Gary Woodland earned an emotional victory on Sunday at the Texas Children’s Houston Open at Memorial Park Golf Course.
The win, which is the Kansas native’s fifth on the PGA TOUR, marks an incredible comeback for one of the most talented players and impressive people in golf.
Fujikura - the global leader in composite golf shaft innovation - was again trusted as the number one performance shaft at the Tour event in Houston, Texas, with its flagship VENTUS line dominating the final-day leaderboard and helping power the champion to a thrilling and emotional victory.
The winner showed once again why Fujikura remains the go-to shaft for the world’s best players in the game’s biggest tournaments, remaining composed under pressure and relying on the precision, power and consistency of VENTUS on the way to a five-shot victory.
Premium high-tech golf apparel brand Galvin Green is introducing the Tournament Time capsule collection of bold sweaters and polo shirts to ensure golfers celebrate this season’s opening Major in style.
Highlighted by retro-inspired prints and chic ribbed details, the collection has been designed so golfers can effortlessly transition from the golf course to the clubhouse in ultimate style. The range comprises the vibrant DANIEL sweater and striking MARTINEZ shirt in two color combinations each, plus the MENDEZ and MENDOZA shirt styles both in one colorway.
CLEVELAND GOLF®, SRIXON®, and SWAG are back for another limited-edition collaboration, and this time, they’re going all in. Introducing the Cleveland Golf, Srixon, and SWAG “High Roller” collection, a fresh new drop inspired by the energy and attitude of the casino floor.
Featuring custom face card artwork built around SWAG’s iconic designs, the “High Roller” collection delivers the personality golfers love from SWAG with the trusted short-game performance of Cleveland Golf’s RTZ Black Satin Wedges and Srixon’s tour-trusted Z-STAR DIAMOND golf balls.
Callaway has released their new limited edition Chrome Tour and Chrome Tour X Retro Collection Golf Balls.
The Chrome Tour Retro Collection (Blue Box) and Chrome Tour X Retro Collection (Red Box) pay homage to Callaway’s first-ever golf ball, Rule 35.
Wilson Golf has upgraded its bag lineup with the addition of The 1914 Carry bag, engineered for golfers who demand performance and purpose without compromising style.
Weighing just 5 lbs and crafted with premium weather-resistant PU leather, The 1914 Carry is lightweight yet exceptionally durable, delivering a refined look and unmatched versatility for any course and every condition.
Original Penguin, a division of Perry Ellis International, proudly announces the signing of Carolina Chacarra as the brand’s newest golf ambassador.
One of the most exciting emerging talents in women’s golf, Chacarra brings a dynamic blend of international appeal, modern style, and rising success to the Original Penguin family as she begins her professional career.
Fujikura has bolstered its VENTUS TR collection with the launch of the new VENTUS TR Black and VENTUS TR Red.
Developed with industry-leading VeloCore+ technology - the new models build on the success of the recently launched VENTUS TR Blue.
The members of Oakland Hills Country Club will walk through the doors of their new clubhouse for the first time this April.
Construction of the new clubhouse was the central component of Oakland Hills' ambitious “Next 100 Project,” which broke ground in December of 2023. Spurred by the loss of its century-old clubhouse to fire in February 2022, the project will be completed on schedule and on budget ahead of the coming Michigan golf season. Last summer, the Club opened its modernized practice range and a new Greens & Grounds Facility to support its two 18-hole top-ranked golf courses.
Vessel Golf announces the launch of its 2026 Season Opener Collection, a limited-edition release celebrating the start of golf’s most anticipated season.
Inspired by the tradition, prestige, and excitement that surround the beginning of the golf season, the collection blends championship aesthetics with the performance-driven craftsmanship trusted by players around the world.
L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, has introduced the latest additions to the company’s revolutionary lineup of putters – LINK.2.1 and LINK.2.2.
LINK.2.1 and LINK.2.2 are the first heel-shafted putters in the LINK family, merging L.A.B.’s patented Lie Angle Balanced technology with a traditional blade design.
Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, is expanding its ALIGN MAX offerings after an increase in demand from both amateur and professional players. The industry’s most advanced raised ridge technology is now available in the popular ZGRIP model, as well as Jumbo size in MCC Plus4.
Designed to help golfers maintain consistent hand placement throughout the swing and improve clubface awareness for maximum confidence, ALIGN technology was released in 2017 and quickly built a large and loyal following. In response to player feedback about the desire for an even more pronounced ridge, Golf Pride introduced ALIGN MAX in 2025. This second-generation design features a 25% higher ridge to achieve the maximum desired feel and consistency. It quickly gained traction among PGA TOUR players and amateurs, including the winner of the 2026 PLAYERS Championship, who relied on ALIGN MAX MCC Plus4 grips.
