Callaway Announces New S2S Tri-Hot Black Putters

The new Odyssey S2S TRI-HOT Black Putters incorporate all the great technologies, features, and benefits of the S2S TRI-HOT putters in a stunning black finish for golfers who prefer a more understated look.

The center-shafted models move significant weight under the topline and allowing for our forward CG and hosel position. The SB (Single Bend) shaft shifts the hosel toward the heel, providing a traditional appearance and an unobstructed view of the sightline while maintaining zero torque performance.

VESSEL Introduces the Sunday IV: A New Standard for the Modern Carry Bag

VESSEL, the leader in luxury performance golf bags and accessories, today announced the launch of the Sunday IV, the newest generation of its acclaimed Sunday bag collection.

Thoughtfully redesigned for golfers who prefer to walk the course, practice with intention, or carry only what they need, the Sunday IV pairs lightweight performance with the premium materials, purposeful organization, and refined craftsmanship that have become hallmarks of the VESSEL brand.

Motocaddy Electric Caddies Used to Win Team and Individual Championships At Golfweek National Golf Invitational

Motocaddy, the world’s leading electric caddy brand, announced today that all five players from Grand Canyon University, including the individual winner Nixon Lauritzen, used its electric caddies en route to victory at the Golfweek Men’s National Golf Invitational (NGI) over the weekend.

The three-round stroke-play event, held at Ak-Chin Southern Dunes in Maricopa, Arizona, saw the GCU team put its trust in the award-winning Motocaddy electric caddy range to help secure a record-breaking victory in the men’s NGI. The team carded a staggering three-round total of 812 (-52) to beat the previous tournament record by 10 strokes.

Srixon Celebrates the Red, White, and Blue with New All-American Collection

Just in time for one of golf’s biggest stages, Srixon is bringing patriotic style and major championship energy to the course with the launch of its new All-American collection.

The collection is a bold, limited edition lineup inspired by the spirit and the pride of summer golf in America.

Howsam Capital Acquires Duca del Cosma

Luxury Italian golf fashion brand Duca del Cosma has been acquired by Howsam Capital, following a sale by Chairman Frank van Wezel. 

Effective immediately, the acquisition sees Howsam Capital,led by Chairman Ryan Howsam, take full ownership of the global brand’s assets across all international markets.

Fujikura Signs Deal with Underrated Golf

Fujikura Composites America - the global leader in high-performance golf shaft innovation - has signed a multi-year deal with the UNDERRATED Golf Tour - a tour founded by basketball two-time MVP and four-time NBA champion Stephen Curry to help create more opportunities in competitive golf for young players from diverse communities.

The new partnership will run for the next two years through to and including 2027. In 2025, Fujikura’s support centred around the Tour’s US events, but this year will extend to its European leg, taking in an extended global schedule.

Srixon Launches Buy 2, Get 1 Free Golf Ball Promotion

Just in time for peak golf season, Srixon is making it easier for every player to find their ball and stock up on it. From May 21 through June 21, golfers can take advantage of a Buy 2, Get 1 Free offer across the entire lineup of Srixon golf balls, reinforcing one simple truth: “It’s Good When It’s Srixon.”

Whether chasing tour-level performance, all-around consistency, or maximum distance and durability, Srixon designs golf balls for every type of player. This promotion gives golfers the chance to play what fits their game best, now with added value built in.

2026 Father's Day Gift Guide

As Father's Day approaches golfers are always looking for the perfect gifts for dad.

Here are a few recommendations that dad will love and give him year round fun on the course.

Bridgestone Releases Limited Edition Black Tour B X and Tour B RX Golf Balls

Bridgestone Golf has released a limited-edition black TOUR B golf ball in the X and RX models.

The limited-edition black TOUR B X and RX ($99.99) will be available online at bridgestonegolf.com.

Motocaddy Used to Win Golfweek Women’s National Golf Invitational

Motocaddy, the world’s leading electric caddy brand, announced today that the University of Wyoming used its game-enhancing products en route to victory at the Golfweek Women’s National Golf Invitational (NGI) over the weekend.

The 54-hole stroke-play event, held at Ak-Chin Southern Dunes in Maricopa, Arizona, saw the University of Wyoming’s four lowest players experience a Motocaddy M1 DHC electric caddy to help secure a record-breaking wire-to-wire victory in the fourth edition of the Women’s NGI. The Wyoming Cowgirls carded an impressivethree-round total of 873 (+9) to beat the previous NGI record by four strokes.

Indiana Club Re-Opens Pete Dye Designed Golf Course

The Bridgewater Club has completed a major renovation of its Pete Dye-designed 18-hole championship golf course, enhancing course conditions, strategic play and the overall member experience. To open the renovated course, The Bridgewater Club hosted a celebratory opening weekend attended by several hundred members that kicked off with a shotgun start on Saturday. The longest tenured member of The Bridgewater Club, Pat Perry, had the honor of being the first member to tee off. 

The course has been strategically enhanced with intentionality and the member experience in mind and the renovation focuses on creating exceptional playability for golfers of all skill levels. Highlights include reconstruction of the greens and green complex, revitalized bunkers, seven new forward tees, advanced turfgrass varieties customized for regional conditions, cart path paving and expanded tee boxes and practice green. 

True Spec Orlando West Opens at Athletic Motion Golf Club

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that True Spec Orlando West is now available to book fittings and will be open to the public beginning June 1^st.

True Spec Orlando West is the second True Spec facility in Orlando, joining the Grande Vista location which opened in 2022. Housed at Athletic Motion Golf Club, True Spec Orlando West is the latest in a series of partnerships that brings True Spec’s bespoke club fittings and best-in-class customer service to prominent venues across the country. 

Pasatiempo Golf Club Hole By Hole Review - Play With Pete Invitational Pasatiempo

Pasatiempo Golf Club hosts the Play With Pete Invitational on Tuesday, May 19th and the players will learn from their very first shots this is a thinking golfer's playground that tests your swing and interrogates your decision-making.  Pasatiempo is one of the most enduring masterpieces of golf course architecture the game has ever known.

Architects and historians consider it one of the finest expressions of golf course design ever created.  And this Crown Jewel showcases the purest and most influential ideas of legendary architect Dr. Alister MacKenzie arguably even more fully than his other famous Golden Age designs Augusta National Golf Club and Cypress Point Club.

Club Champion Named Among Select Global Partners to Fit and Carry McLaren Golf's Debut Club Line

Club Champion, the world's #1 custom golf club fitting company, announced it has been selected as one of a limited number of authorized fitting partners and retailers worldwide to carry and custom-fit the debut line of clubs from McLaren Golf, the new golf equipment brand born from one of motorsport's most iconic names. Club Champion will offer McLaren Golf clubs exclusively through its custom fitting process at 160+ studio locations across the United States, Canada, United Kingdom, and Australia, ensuring every McLaren Golf club purchased through Club Champion is precisely fit to the individual golfer's swing.  

The partnership makes Club Champion one of the few places in the world where golfers can access McLaren Golf equipment – and the only fitting environment where they can do so backed by Club Champion's proprietary fitting process, industry-leading launch monitor technology, and the most comprehensive component library in golf with over 65,000 shaft, head, and grip combinations. 

Club Champion Fitting Studio Now Open In Boston, MA

Club Champion, the nation’s premier custom club fitting and building company, has announced the grand opening of its newest studio in Boston, located at 125 High Street in the city’s Financial District.

Now open and accepting appointments, the Boston studio brings Club Champion’s Tour-level fitting experience to golfers across Greater Boston. Conveniently located near Downtown Crossing and South Station, the studio offers easy access for commuters and local players alike.

Mini Driver, Major Control: Tour Edge Introduces the New Exotics Mini Driver

Tour Edge Golf, a leader in high-performance golf equipment for 40 years, introduces the all-new Exotics Mini Driver, engineered to deliver a powerful combination of speed, control, and versatility in the long game.

The Exotics Mini combines a titanium face with a stainless-steel body to balance ball speed with stability and control, creating a versatile option at the top end of the bag. Designed for a wide range of players—from those seeking added confidence and control off the tee to accomplished golfers looking for a reliable option both off the tee and from the deck—the Mini adapts to varying course conditions with ease.

FootJoy Launches Exclusive Legends Series Collection

Greatness isn’t given. It’s earned on golf’s grandest stages. In 2026, walk in the footsteps of modern legends and take part in golf’s storied legacy with Legends Series, featuring limited releases that draw inspiration from world-class designers and their love for the game.

 

This exclusive collection of Premiere Series golf shoes will showcase three separate product drops, with each release thoughtfully designed and inspired by unique elements of major championship locales. Premiere Series remains the leader in modern classic golf footwear for the ideal combination of modern performance and classic silhouettes. It is the preferred choice for more Tour players than any other shoe. 

L.A.B. Golf and UNDERRATED Golf Partner for 2026 Tour Season

L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, today announced a strategic partnership with UNDERRATED Golf for the 2026 season of the UNDERRATED Golf Tour (UGT). This collaboration aims to enhance player development and engagement within the junior golf community.

 

The partnership will extend across six tour stops, including the prestigious Curry Cup set for this September at Bethpage Black in Farmingdale, NY. A core component of the collaboration involves L.A.B. Golf providing custom-fitted putters to all U.S.-based UGT players, as well as the top four EU players (two boys, two girls).

Adidas Signs Golf Shorts Trailblazer Forrest Fezler to Special Partnership

Today, adidas announced the posthumous signing of former PGA Tour player Forrest Fezler – whose unique place in the history of the sport makes him the perfect ambassador of style in golf.

In June 1983, during the U.S. Open, Fezler made history when he stepped into a portable restroom on the 72nd hole wearing pants and emerged in shorts. The spontaneous act, subtle yet defiant, marking the unprecedented instance of a player competing in an official PGA Tour event while wearing shorts, cementing Fezler’s status as a legend in breaking the traditional norms of on-course golf style.

Original Penguin Brand Ambassador Kristoffer Reina Captures First PGA TOUR Victory at the Truist Championship

Original Penguin, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Kristoffer Reitan on capturing his first PGA TOUR victory at the Truist Championship. The breakthrough win marks a career-defining milestone for Reitan and cements his arrival among the game’s rising international stars.

Reitan delivered a poised and impressive performance throughout the week, showcasing his elite ball-striking and composure under pressure to secure the biggest victory of his young career. The win vaults the Norwegian standout to 13th in the FedExCup standings and earns him a two-year exemption on the PGA TOUR. Additionally, the victory secures Reitaninvitations into the 2026 PGA Championship, U.S. Open, and Open Championship along with entry into several of the TOUR’s premier events.