Wilson Golf has launched the next generation of Wilson FitAi, a ground-breaking club fitting platform designed to deliver highly customized, data-driven fittings for golfers around the world.
Developed entirely in-house by Wilson’s engineering team, the new technology is designed to elevate the fitter workflow by prioritizing speed, consistency and precision, while eliminating the need for external sensors or additional hardware.
Callaway Golf has announced an extension to their line of Opus SP wedges with the new Opus SP+ wedges. Opus SP+ was designed with Tour preferred shaping and a higher center of gravity for more spin, more precision, and more control.
Opus SP+ takes on the best qualities of Opus SP and combines those qualities with more weight up top, a more hollowed out sole, and a larger Spin Pocket in a new wedge construction.
This comparative review is probably going to make you say wow a few times. I was certainly surprised at some of the things I found taking these two drivers head to head. In the one corner you have the low spin bomber Ping G440 LST. In the other corner you have the high MOI fairway splitter Ping G440 K.
For example there were times G440 LST was more forgiving than the G440 K. And there were other times when G440 K was longer than G440 LST. However by the time you're done reading this review I think you'll find each driver has its own strengths that clearly delivers specific performance you want for your particular driver game and swing.
VESSEL, the premium accessories brand known for elevating performance essentials through modern design and thoughtful craftsmanship, has announced the launch of the PrimeX 2.0 Backpack Collection — a refined, carry-on-ready backpack collection built for work, travel, and everything in between.
Designed for the modern professional on the move, the PrimeX 2.0 Backpack Collection blends sleek minimalism with smart organization, elevated materials, and travel-first features. The collection is available in two sizes — PrimeX 2.0 (Regular) and PrimeX 2.0 Plus — offering the same signature silhouette with capacity options tailored to how you move.
Golf’s tee time booking system is antiquated and it’s costing the industry billions. In a world where virtually every other reservation-based industry has evolved with dynamic “open-market” online buying and selling platforms (e.g., SeatGeek, StubHub, Vivid Seats, etc.) to the tune of millions of dollars in previously unrealized revenue, golf’s system remains in the digital dark ages.
But there’s hope…a knight in shining armor standing in waiting, ready to usher tee time booking into the modern era and with it billions in new revenue for courses across the country: Golf District.
You asked for it. And here it is. The new Cobra 3DP MB irons vs. the new Titleist T100 irons. A head-to-head bottom line review comparing performance (and appearance and feel) in five categories I've highlighted below. All numbers were recorded from Trackman, the same Pro V1x ball was used during testing, and both 3DP MB and T100 irons had SteelFiber i95 shafts installed.
There are some comparative performance aspects that probably won't surprise you, others that definitely will. And in my opinion one really big difference at the end that's not necessarily a shocker as much as it is how much of a shocker.
If you played or hit the Callaway Elyte Triple Diamond or Elyte Triple Diamond Max the last few years you know what a difficult decision it was to choose one over the other as your favorite. Each has its own specific skill set so to speak and if you follow me on X and Instagram you saw I played both drivers throughout the year. So I was expecting some of the same similarities and differences with the new 2026 Quantum Triple Diamond and Quantum Triple Diamond Max drivers.
What I didn't expect however was for Quantum TD and TD Max to have even more specialized dynamics that make them not only better performing than the respective Elyte drivers in an absolute sense but also better performing (and more distinguishable) versions of themselves. On the one hand that makes choosing a favorite between Quantum TD and TD Max easier. On the other hand their more specific differences makes me want to play them both even more this yer than I did the Elyte models last year.
Adding to their acclaimed ZXi line, SRIXON® announces the release of the Limited-Edition ZXi Black Chrome Irons, available in the ZXi7 and ZXi5 models.
Designed for golfers who seek both performance and style, the ZXi Black Chrome Irons combine tour-proven precision with a sleek finish that enhances durability and reduces glare at address.
Motocaddy, the world’s leading electric golf caddy brand, has unveiled a new lineup of premium electric caddies for U.S. golfers, featuring cutting-edge technology, refined modern aesthetics and enhanced on-course performance.
Headlining the range are upgrades to the award-winning M7 GPS REMOTE and M7 REMOTE, alongside the new M5 GPS DHC and M1 DHC models, each engineered to deliver a smarter, more intuitive walking experience.
Golfers looking to upgrade their equipment at the start of the season have even more reason to get fit at Club Champion. Now through February 23, Club Champion is offering free fittings with the purchase of custom clubs (terms apply) at all Club Champion locations nationwide.
In addition to the free fitting offer, Club Champion is also running a 50% bonus on trade-in value for used clubs through the end of February. Golfers can trade in their current equipment and receive added value toward their custom build, maximizing their investment while clearing space in the bag for new gear.
Reimagined with direct input from Tour professionals, the iconic Pro/SL golf shoe returns with a bold new design and unmatched performance in 2026.
Featuring ultra lightweight comfort with improved connectivity to the ground, the all-new Pro/SL is spikeless innovation at its finest.
PXG has unveiled their new PXG® Hot Rod ZT Putter, a center-shafted mallet engineered to deliver exceptional face stability through a Zero Torque Design. As interest in zero torque technology continues to grow among golfers seeking greater consistency on the greens, the Hot Rod ZT Putter represents PXG’s latest commitment to performance-driven innovation in the category.
At the core of Hot Rod ZT Putter’s performance is a design built to keep the face square to the path throughout the entire stroke. By positioning the center of gravity just below the shaft axis, the putter minimizes twisting forces that can cause the face to open or close. The result is improved consistency, enhanced stability, and a more repeatable stroke with minimal manipulation from the golfer.
TITE® Eyewear is set to debut this month unveiling golf's most advanced performance lens technology engineered exclusively for the game.
Developed with input from elite players and Tour Caddies, TITE's patent-pending lens is tuned to reveal every contour, break, and subtle detail of the course. The debut collection features TITE's proprietary lens in three offerings across five frame models.
PXG announced the addition of Olivia Cowan to its LPGA Tour roster, strengthening the brand’s presence in the women’s game alongside players including Céline Boutier, Megan Khang, and Auston Kim.
A proven international competitor and respected presence on tour, Cowan brings a modern, performance-first mindset to the PXG team. Her thoughtful approach to preparation and competition aligns naturally with PXG’s focus on innovation, athlete-led product development, and custom fitting – helping golfers of every level play with more confidence and enjoyment.
Local and final qualifying sites for the 126th U.S. Open Championship at Shinnecock Hills Golf Club, in Southampton, N.Y., have been announced by the USGA. The championship proper will be contested from June 18-21.
Local qualifying, conducted over 18 holes at 110 sites in 46 U.S. states, Canada and Mexico, will take place between April 20-May 18. Those advancing players will join a group of locally exempt competitors in final qualifying, which will be conducted over 36 holes at 13 sites. Final qualifying will be held in England (May 18), Japan (May 25) and Canada (June 8) as well as 10 U.S. sites, one on May 18 and the remaining nine on June 8, known across the industry as “Golf’s Longest Day,” which will receive ten hours of coverage on Golf Channel.
Bridgestone Golf staffer Chris Gotterup earned his second PGA Tour victory of the new season and fourth of his young career using the brand new Bridgestone TOUR B X with MindSet golf ball on Sunday at the WM Phoenix Open with a final round of 64 and 16-under-par total. The dramatic playoff victory marks Gotterup’s second win in less than a month (he won the Sony Open in January), making him the hottest player on the PGA Tour and the leader in 2026 FedEx Cup standings.
“This was another great highlight in my career, and I couldn’t have done it without Bridgestone and the new TOUR B X with MindSet” said the New Jersey native. “With the new TOUR B X, I’m getting max speed and distance off the tee, and total control when it matters most around the greens. As far as I’m concerned, this is the best golf ball I’ve ever played, and the sky is the limit for the rest of the season.”
Premium high-tech golf apparel brand Galvin Green has hit the ground running this year with its cutting edge 2026 Part One collection of responsibly sourced golf apparel, highlighted by bold lined patterns, an unmatched rainwear lineup and the brand’s lightest ever windproof garment.
Bolstered by the distinctive ‘READ THE LINE’ design theme, the multi-material DRYVR™ rainwear collection – the brand’s most advanced and comprehensive offering to date – ensures golfers stay at the top of their game in all weather conditions. Standout new designs such as the ARLO jacket in vibrant colors like Crystal Blue, Sand and Royal Blue help elevate the multi-award-winning range to another dimension.
Wilson Golf has unveiled the new DYNAPWR Forged iron, designed using the latest cutting-edge AI Technology for golfers seeking the ultimate players distance iron with a softer, more responsive feel, combined with a premium look at address.
Building on the success of its predecessor and the critically acclaimed return of the DYNAPWR® franchise, the new DYNAPWR Forged iron is crafted from Forged 8620 Carbon Steel and features a PKR-CUP face design combined with the brand’s AI-generated Variable Face Technology for greater distance and consistent launch windows to elevate playability.
If better golf is your goal a Club Champion fitting is the cheat code. Club Champion is trusted by golfers who are serious about scoring. They have a massive selection of clubs and shafts to hit. Their master fitters have endless experience and are battle-tested across every swing flaw known to man. The gold standard in golf club fitting. That's Club Champion in a nutshell.
And this PGAPappas Guest review from Brady (@BradyEvans317 on X) about his Club Champion iron fitting might be one of the most amazing club fitting reviews I've ever read. Brady is a good player. He's a solid ball striker. And Club Champion improved every single thing about his iron game. Distance, dispersion, consistency, control, descent, all of it made better. And in some cases a lot better.
Golf Pride, a leading innovator in golf equipment and the maker of the world's most popular golf grips, has introduced the new ZERO TAPER putter grips.
The parallel shape provides a comfortable and familiar look and feel for many players, while innovative design features were purposefully-engineered to optimize hand placement and encourage consistent grip pressure.