Galvin Green Unveils Concept Shifting Sands Collection

Leading high-tech golf apparel brand Galvin Green has unveiled the CONCEPT: SHIFTING SANDS collection, highlighted by a host of ultra-modern garments that unite golf and streetwear style for use both on the course and in everyday life.

Inspired by the smooth curved lines of a desert landscape and a perfectly manicured golf course, the latest instalment of the CONCEPT collection is comprised of four all-new high-tech styles, plus a host of popular carryover garments crafted for use both on and off the course.

Odyssey Announces New 2026 S2S Tri-Hot SB Putters

Odyssey launched their S2S Tri-Hot putters last year and these zero torque putters were unique in moving CG forward and eliminating forward shaft lean.  Pushing the CG forward created a perfectly square setup more naturally, and the shaft entering directly into the top-line (rather than farther back) brought more players into the zero torque putter category by removing awkward appearance.

Right from initial release S2S Tri-Hot was well received by consumers and on Tour.  And now with the announcement of the new 2026 S2S Tri-Hot SB Odyssey has extended the line to include even more golfers into this category of zero torque putters.

Callaway Launches New 2026 Quantum Ti Fairway Woods

Callaway has announced the new Quantum Ti Fairway Woods.  Quantum Ti feature a titanium construction that blends the forgiveness of a Max fairway wood with the performance DNA of a Triple Diamond fairway wood.

Quantum Ti is designed for players seeking high performance in a premium confidence-inspiring fairway wood and is Callaway's most advanced fairway wood to date.

Callaway Releases New 2026 Quantum Mini Drivers

Callaway has announced their new Quantum Mini Driver.  Quantum MD features all the core technologies of the Quantum drivers but offer players a more forgiving versatile option off the tee.

Featuring all the core technologies of the Quantum drivers, Quantum MD is designed to be a fairway finder or 3-wood alternate delivering confidence inspiring launch and control in a compact shape.

Original Penguin Unveils Spring 2026 Men’s Golf Collection Blending Heritage Style with Modern Golf Performance

Original Penguin®, a division of Perry Ellis International, is proud to introduce its Spring 2026 Men’s Golf Collection, a refined expression of the brand’s iconic heritage infused with modern performance innovation for today’s golfer.

Drawing from Original Penguin’s mid-century roots, the Spring 2026 Men’s Collection delivers a fresh take on classic style through elevated essentials designed for both performance and everyday wear. The collection features a versatile assortment of polos, tailored bottoms and lightweight layering pieces crafted with technical fabrics that provide enhanced stretch, breathability, and all-day comfort.

Callaway Announces USA 250 Collection

Callaway has released their limited-edition USA 250 Collection to honor the spirit, craftsmanship, and performance that has defined the United States since 1776.

Featuring a patriotic lineup of precision-engineered clubs, headcovers, and hats, this is more than outstanding golf equipment. It’s a celebration of 250 years of bold ideas, relentless progress, and the pursuit of excellence.

Georgia Glory: Fujikura Makes it Five Major Championship Victories in a Row

Fujikura’s ‘Big Game’ pedigree continued after the Champion of the first Major of the season made it five successive victories for the brand in the sport’s biggest tournaments.

It was another statement of dominance for the global leader in performance golf shaft innovation. Last year, Fujikura made history as the first specialist driver shaft brand to have been in the winner’s bag at all four Major Championships.

Club Champion Putter Fitting Review and Custom Built Putter 2026 Masters Giveaway

There is no single magic formula to win The Masters but putting is always the separator at Augusta National.  Augusta greens are lightning fast with subtle breaks and you need to capitalize on scoring opportunities and avoid three-putts.

So I've teamed up with Club Champion this year for my Masters Giveaway to send one of you in for a Club Champion putter fitting and custom built putter of your choice.  Wherever it is you play this season Club Champion is going to make sure your new putter is perfectly matched to your stroke, your eyes, and your tendencies.  And that means you're going to be starting putts on line more consistently and controlling distance better than you ever have before.

PXG Masters Scripting for Aldrich Potgieter

PXG’s newest PGA Tour professional, Aldrich Potgieter, is heading to Augusta National in style, showcasing a look that reinterprets classic tournament hues through a contemporary lens—featuring the colors of golf’s spring season: Lavender Mist, Championship Gold, and Evergreen Grove.

Designed with performance at the highest level in mind, PXG polos feature quick-dry, moisture-wicking materials that move effortlessly with every swing, along with built-in UV protection for added coverage during long days in Augusta.

Original Penguin Announces Nico Echavarria, Johnny Keefer, Brian Campbell and Kristoffer Reitan Masters Tournament Scripting

Original Penguin, a division of Perry Ellis International, the renowned lifestyle brand recognized for its timeless style and contemporary flair, is proud to announce the official tournament scripting for ambassadors Nico Echavarria, Johnny Keefer, Brian Campbell and Kristoffer Reitan as they take on the season’s first major championship.

Blending heritage with modern performance, the scripting showcases Original Penguin’s signature mix of classic golf tradition and contemporary style. Each player will wear a lineup of performance polos and The Player Pant throughout tournament week, featuring lightweight technical fabrics, tailored fits, and the brand’s iconic Pete the Penguin logo.

J.J. Spaun Delivers Clutch Performance to Capture Valero Texas Open

J.J. Spaun delivered a commanding performance Sunday in San Antonio, securing victory at the Valero Texas Open with a tournament-winning total of 17-under par. This is Spaun's second time winning the Valero Texas Open, he previously won the tournament in 2022.

Spaun entered the final round in contention and closed with a composed 67, highlighted by a back-nine surge that separated him from a tightly packed leaderboard. The victory marks another milestone moment in Spaun’s career, reinforcing his position as one of the game’s most resilient competitor.

L.A.B. Golf Celebrates J.J. Spaun’s Valero Texas Open Victory

L.A.B. Golf congratulates J.J. Spaun for his victory at the 2026 Valero Texas Open. Spaun’s clutch 9-foot eagle putt on seventeen was the key to his final round 67, which provided the difference in his one-shot victory on a cold and windy day in San Antonio, Texas.

Spaun used a 34-inch charcoal DF3 with a 70-degree lie angle, 2 degrees of shaft lean, and a L.A.B. x TPT Golf graphite shaft. Spaun has now recorded 29 top-10 finishes on Tour and continues to build a reputation as a consistent presence in the game’s biggest events. He is currently ranked fifth in the Official World Golf Ranking.

J.J. Spaun Secures Victory at Valero with Puma Golf Footwear and Apparal

PUMA GOLF athlete J.J. Spaun battled rain and difficult scoring conditions on Sunday at TPC San Antonio to capture his second career Valero Texas Open victory.

The win is Spaun’s third on the PGA Tour, including his breakthrough win at the 2025 U.S. Open.

Bridgestone Golf Launches Limited Edition Peach Reserve Vault Collection

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the PEACH RESERVE VAULT, a limited-edition collection celebrating the first major of the year and its iconic venue. The collection features TOUR B RX golf balls complete with unique packaging, Peach Reserve logo and a commemorative ‘26 play number marking the tournament’s 90th anniversary.

Golfers can also enjoy a limited-edition cap and golf towel, completing the exclusive PEACH RESERVE VAULT kit.

What Peter Millar Ambassadors Will Wear at the 2026 Masters

With the 2026 Masters fast approaching, Peter Millar ambassadors Sam Burns, Cameron Young, and Ryan Gerard are set to arrive at Augusta in elevated, performance-driven looks designed for both precision play and standout style.

Here’s a first look at what each player will be wearing throughout the tournament, including detailed imagery and item breakdowns attached. From refined tailoring to innovative fabrications, each look reflects the brand’s signature balance of heritage craftsmanship and modern performance.

Srixon Debuts Spring Collection in Celebration of Timeless April Tradition

Srixon is welcoming the start of golf’s most anticipated spring tradition with the launch of its new Limited-Edition Spring Collection. 

A bold yet classic lineup of gear inspired by the unmistakable green-and-white color palette synonymous with the year’s first major championship.

Cobra Golf and Realtree Bring Camo to the Course with Limited Edition OPTM X Driver

COBRA® Golf, a leader in golf club innovation, today announced its collaboration with Realtree® with the release of a limited-edition COBRA x REALTREE OPTM X driver.

The driver features the same performance as the standard OPTM X driver and is now wrapped in Realtree’s signature camo pattern, Realtree Edge, combining COBRA’s most advanced metalwood technology with one of the most recognizable camo patterns in outdoor culture.

Turtleson Reinvents the Polo in Spring 2026 Collection

Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled its spring apparel line today.

The collection focuses on multiple polo constructions in more than 100 color and pattern offerings to breathe life into your spring wardrobe.

New Ping Scottsdale TEC Putters Employ Eye-Tracking Research to Advance Alignment Technology

A new alignment technology developed using eye-tracking research, high-MOI mallet designs, and a striking white finish distinguish the new Scottsdale TEC putter line, PING CEO & President John K. Solheim announced today.

The Scottsdale TEC Ally Blue Onset, Ketsch Onset and Haydenare available for pre-order at PING authorized retailers around the world beginning today. The U.S. MSRP for each putter is $435.

Fujikura Launches Limited Edition Ventus Pimento Edition Shafts

With anticipation building ahead of the first Major Championship of the year, Fujikura has launched its new VENTUS Pimento Edition, as the world’s leading shaft brand celebrates the famous cheese sandwich made popular to the golfing world at the season-opener in Augusta.

The iconic snack may still polarize opinion, yet it remains a much-loved tradition and a staple on the concessions menu at the Georgia showpiece. Appetite for the specially created shaft - built using Fujikura’s VeloCore+ Technology for the same performance that is trusted by the world’s best players - is expected to soar ahead of the 2026 Major curtain-raiser, and, with this being a very limited release, golfers are advised to contact a Fujikura dealer as soon as possible to avoid missing out.