Designed for golfers in need of more speed from a players-style design that also ensures a pleasing impact experience, PING introduced the i540 today, a premium iron model custom engineered for score-lowering performance.
The i540 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Continuing its industry-leading commitment to growing the women’s game and bringing lightweight, score-lowering technology engineered and custom-built exclusively for women, PING introduced the G Le4 family today.
The complete line of clubs is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Targeting golfers who best fit into a super-game-improvement iron, PING introduced the G740 iron today, a distance-delivering, high-launching design engineered with score-lowering forgiveness and consistency.
The custom-built G740 irons are available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new BOOM IT JUNIOR golf ball, which is aimed at young players who need a lower compression, easier-launching option for their developing swings and bodies.
Designed in conjunction with U.S. Kids Golf, the new BOOM IT JUNIOR golf ball features an extremely low compression core to better match junior swing speeds and a dimple design that promotes a high launch, maximizing carry distance and sustained flight performance. The BOOM IT JUNIOR works for a variety of clubhead speeds but is specifically aimed at maximizing performance for developing players by optimizing their developing swing speed and skill level.
Wilson Golf has taken its acclaimed INFINITE™ putter lineup to the next level with the launch of two new INFINITE™ Zero Torque mallet models, engineered to deliver exceptional stability, improved face control, and a pure, consistent roll on every stroke.
Brand new to the market, ‘The 606’ and ‘Lakeview’ are designed to keep the putter face square to the target for longer throughout the stroke, reducing unwanted rotation and promoting greater consistency on the greens. By combining MIM construction methods with meticulous weight distribution, the latest Zero Torque models offer performance-driven technology in tour-inspired shapes, without the premium putter price tag.
Pasatiempo Golf Club is one of the most enduring masterpieces of golf course architecture the game has ever known. Architects and historians consider it one of the finest expressions of golf course design ever created. And this Crown Jewel showcases the purest and most influential ideas of legendary architect Dr. Alister MacKenzie arguably even more fully than his other famous Golden Age designs Augusta National Golf Club and Cypress Point Club.
Across the years Pasatiempo has gathered the stories of all who played here beginning with the first shots hit on Opening Day in 1929 by founder Marion Hollins and celebrated amateur Bobby Jones. Major champions Ben Hogan, Byron Nelson, Tom Watson, and Tiger Woods have all competed here. And on May 19th four of you will become part of Pasatiempo's storied 97-year history in the 2026 Play With Pete Invitational at Pasatiempo.
Offering a fresh way to see the game, SRIXON® introduces the all-new Q-STAR ULTISPEED with TRACKLINE.
The new ball delivers a blend of visual performance, explosive distance, and greenside control, in a bold, modern look.
Motocaddy, the world’s leading electric caddy brand, has launched two brand-new golf bags for the 2026 season, delivering premium styling, innovative organization and seamless caddy integration to North American golfers.
Designed to perfectly complement Motocaddy’s award-winning electric caddy lineup, the new Dry-Series - the brand’s best-selling waterproof model - and the PROTEKTA, a 14-way noise-reducing organizer bag engineered for superior club management, blend performance-driven features with modern design and exceptional build quality. The result is a versatile lineup that offers golfers at every level a model to match their game.
Wilson Golf is taking a big step forward in women’s golf equipment with the introduction of a premium complete package set engineered to deliver confidence, performance and effortless style for players of every skill level.
Aurora, crafted specifically for female golfers, combines high quality, lightweight equipment with intentional and refined aesthetics to deliver a truly exceptional set. Attention to detail was key in the overall design, seen through the premium zippers and accessories carabiner, plethora of storage options, and soft, stylish color palette.
Chamber Putters is redefining putting alignment through advanced visual technology. Today, the company announced the launch of the Chamber Justice Mallet and its A-LOC (Alignment Laser Optic Confirmed) System.
Designed to help golfers and their putters see eye-to-eye, the A-LOC System combines laser-confirmed alignment, interchangeable visual guides, and extreme heel-toe weighting into a single, integrated putting solution.
Already trusted by more Tour players than any other shoe, the best gets even better with the launch of the new Premiere Series.
Built on a heritage of over 100 years of shoemaking excellence, Premiere Series blends iconic styling with advanced performance technology designed for today’s game. In fact, Premiere Series accounts for about 40% of all shoes on the PGA Tour and in 2026, FootJoy will build upon this legacy in modern classic golf footwear with a fully updated version of the Premiere Series.
PUMA GOLF today proudly announces the release of its latest ARNOLD PALMER collection. Inspired by his boundary-pushing style, the new spring iteration of the collection delivers a modern expression of the iconic looks that defined The King.
The latest assortment expands the collection for both men and women, offering a curated range of timelessly modern pieces. Infused with fresh spring colors, the color palette includes Citrus Butter, Deep Navy, Forest Green, Jasmine Flower and Alpine Snow. There are nods to Palmer’s iconic style throughout the line - most notably, the signature umbrella and refined yellow accents.
Inspired by Arnold Palmer’s taste, style and performance, COBRA GOLF announced today the release of the limited-edition Arnold Palmer OPTM X Driver. The club design reflects Palmer’s storied career on and off the golf course, powered by the cutting-edge performance golfers demand.
The limited-edition COBRA GOLF x Arnold Palmer OPTM X driver ($699) features a deep navy finish with gold umbrella accents that fit The King’s unmistakable style and swagger. The X model features a more traditional head shape that delivers the perfect blend of speed, accuracy and forgiveness, resulting in a club that performs on course while still projecting Palmer’s effortless style.
Original Penguin®, a division of Perry Ellis International, Inc., is thrilled to celebrate Nico EchavarrÃa’s third PGA TOUR victory at the Cognizant Classic. Demonstrating resilience, poise and skill, Nico delivered a bogey-free weekend for a two-shot victory. With the Win Nico earned $1.728 million-the biggest check of his young career.
Hailing from Colombia, Nico embodies the spirit of Original Penguin as a true lifestyle brand — one that seamlessly transitions from the course to everyday life. Known for its iconic heritage and modern point of view, Original Penguin outfits Nico not only for competition but for travel, work and off-course moments as well. Throughout the week, he wore a full assortment from the Spring 2026 collection, showcasing the brand’s versatility and refined style both inside the ropes and beyond them.
Armed with a bag full of Srixon and Cleveland Golf equipment, Nico Echavarria delivered a complete performance at the Cognizant Classic in The Palm Beaches for his first win in 2026 and first in two years.
He finished at 17-under par, battling to a two-stroke victory and earning the third PGA TOUR title of his career.
Srixon staffer Hannah Green claimed her first victory of the 2026 season at the HSBC Women’s Championship, finishing at 14-under par to secure a hard fought one-stroke win over the field.
The victory marks her first since the 2024 season and the seventh LPGA title of her career.
Wilson Golf has launched the next generation of Wilson FitAi, a ground-breaking club fitting platform designed to deliver highly customized, data-driven fittings for golfers around the world.
Developed entirely in-house by Wilson’s engineering team, the new technology is designed to elevate the fitter workflow by prioritizing speed, consistency and precision, while eliminating the need for external sensors or additional hardware.
Callaway Golf has announced an extension to their line of Opus SP wedges with the new Opus SP+ wedges. Opus SP+ was designed with Tour preferred shaping and a higher center of gravity for more spin, more precision, and more control.
Opus SP+ takes on the best qualities of Opus SP and combines those qualities with more weight up top, a more hollowed out sole, and a larger Spin Pocket in a new wedge construction.
This comparative review is probably going to make you say wow a few times. I was certainly surprised at some of the things I found taking these two drivers head to head. In the one corner you have the low spin bomber Ping G440 LST. In the other corner you have the high MOI fairway splitter Ping G440 K.
For example there were times G440 LST was more forgiving than the G440 K. And there were other times when G440 K was longer than G440 LST. However by the time you're done reading this review I think you'll find each driver has its own strengths that clearly delivers specific performance you want for your particular driver game and swing.
VESSEL, the premium accessories brand known for elevating performance essentials through modern design and thoughtful craftsmanship, has announced the launch of the PrimeX 2.0 Backpack Collection — a refined, carry-on-ready backpack collection built for work, travel, and everything in between.
Designed for the modern professional on the move, the PrimeX 2.0 Backpack Collection blends sleek minimalism with smart organization, elevated materials, and travel-first features. The collection is available in two sizes — PrimeX 2.0 (Regular) and PrimeX 2.0 Plus — offering the same signature silhouette with capacity options tailored to how you move.