Thursday, February 24, 2022

Adidas Golf Announces New Limited Edition Dustin Johnson Wayne Gretzky TOUR360 22 Shoes

It’s not very often you get the chance to create something special that celebrates two of the greatest athletes to ever play their respective sports: Wayne Gretzky and Dustin Johnson.  But Adidas Golf has done just that with their limited-edition DJ/GRETZKY TOUR360 22 shoes representing a piece of each in our new premiere flagship model.

While Wayne and Dustin are certainly more family than playing partners these days, golf is the common bond where they can be both, having teamed up in numerous pro-ams together over the past several years.

Wednesday, February 23, 2022

The Path to The Country Club Begins Today

The United States Golf Association (USGA) today announced that online entry applications are available now for the 122nd U.S. Open Championship, to be contested from June 16-19 at The Country Club (Championship Course), in Brookline, Mass.

Thousands of golfers will once again attempt to qualify for the championship through a two-stage process in which eventually 156 players will advance to The Country Club and one will be crowned U.S. Open champion. Non-exempt players will compete in one of 109 local qualifiers hosted throughout the United States (with one in Canada) between April 25 and May 23. Nearly 1,000 players will then compete in final qualifying, scheduled at 11 sites worldwide on May 23 and June 6.

Cleveland Golf Announces Smart Sole 4 Wedge in Black Satin

Cleveland Golf, an industry leader in wedge design and innovation, is proud to announce the release of the Black Satin finish for the Smart Sole 4.

Smart Sole 4 is a straightforward short game system for the everyday player. With three wedges designed to tackle specific short game shots, the Smart Sole 4 Black Satin provides all the tools needed to post better scores. The C model engineered for foolproof chip shots, an S model for easier sand saves, and a G model for additional forgiveness on approach shots into the green.

Visit Carlsbad - The Golfing Gateway to Southern California

Visit Carlsbad, the destination marketing organization for the Pacific Coast town of Carlsbad, California, invites golfers from across the country to experience the area’s top golf resorts, golf courses, and leading hotel properties as the organization further promotes the sunny region as one of America’s top golf destinations.

Carlsbad is home to top golf resort destinations Omni La Costa Resort & Spa and Park Hyatt Aviara, along with The Crossings at Carlsbad.  The oceanfront town showcases world-class golf, luxury resort destinations, world class culture and cuisine, and some of the finest year-round weather anywhere. Golf Digest already recognizes Carlsbad among its “23 best summertime buddies trip golf destinations.”

Marriott Golf Offering Stunning Arizona Resort Golf Packages

Marriott Golf has announced some incredible golf packages in the Scottsdale, Phoenix, and Tucson Arizona areas.

Three stunning resorts, five championship golf courses, and your chance to discover them all.

Vessel and PAYNTR GOLF Launch Limited Edition VLX Stand Bag

PAYNTR GOLF, the industry leader in performance-based golf footwear, today announced a new product in collaboration with luxury goods and premium golf bag manufacturer, Vessel, to bring a market exclusive, limited edition VLX Stand bag to its offerings.

“As PAYNTR GOLF continues to expand our product line, we are thrilled to establish a partnership with Vessel” said Mike Forsey, co-founder and president of PAYNTR GOLF. “There is complete synergy between our brands as we both strive to offer customers products that are proven in performance.”

Wilson Golf Announces New Launch Pad Drivers, Woods, Hybrids, and Irons for 2022

Wilson Sporting Goods Co. today announces a new line of its Launch Pad super game-improvement golf clubs. The cutting-edge, modern look matches the game-changing technology that helps high handicap golfers play better and enjoy the game more.

“Wilson Golf prides itself on our ability to provide the right products for every level of player,” said Tim Clarke, President of Wilson Golf. “From Staff Model to D9 and now the newest Launch Pad range, our products are designed with best-in-class technology to help bring out the best in every individual’s game.”

Tuesday, February 22, 2022

Duca del Cosma Delago Golf Boots Review - Playing Your Best When Temperatures are Down

I have a confession to make.  I wear golf boots.  I like golf boots.  And hands down, the new Duca del Cosma Delago boots are the best golf boots I've ever worn.  You're not merely surviving cold weather golf with Delago, you're conquering it.

Seemingly modeled on the Duca Eldorado golf shoes (and you probably already know how much I love my Eldorados), Delago feature the same soft Italian Nappa leather, high-grip spikeless outsoles, and memory foam insoles with additional cork support in the heel.  And that means Delago are a top-notch combination of comfort and stability.

Bridgestone Golf Announces New 2022 Tour B XS Tiger Woods Edition Balls

Bridgestone Golf, the #1 Ball-Fitter in Golf, introduced today the 2022 TOUR B XS Tiger Woods Edition golf balls. Like the standard TOUR B XS model, the new TW Edition is a result of a close working relationship between Tiger and Bridgestone’s R&D department and provides TOUR-level performance with long distance and high levels of greenside spin.

The new golf balls deliver an exceptional combination of distance and control due to Bridgestone’s breakthrough REACTIV iQ technology, which takes advantage of proprietary impact modifiers in the cover to optimize performance throughout the bag.

PUMA Golf Announces new PROADAPT ALPHACAT Spikeless Shoes

PUMA Golf has introduced its new PROADAPT ALPHACAT, the “Alpha” of all spikeless shoes. A fresh design that combines exceptional performance and hi-tech materials with PUMA’s trademark fashion-forward aesthetic, makes the ALPHACAT the new standard in the premium, spikeless golf shoe category.

Available in two versions for men: standard lace and DISC ($150), as well as a laced model for the women ($120) each in a variety of colorways.

Bernhard Langer Wins Chubb Classic, Outlasts Tim Petrovic for 1-2 Tour Edge Finish

It was another huge weekend for golf club manufacturer Tour Edge, who has been experiencing a meteoric rise on the PGA TOUR Champions over the past few seasons.

Their ageless staff player Bernhard Langer won the PGA TOUR Champion’s Chubb Classic in Naples, Fla. Sunday, setting numerous records in the process.

Thursday, February 17, 2022

Annika Sorenstam Files Entry to Compete in the 77th U.S. Women’s Open Presented by ProMedica

Annika Sorenstam has filed an entry as a fully exempt player for the 77th U.S. Women’s Open Championship Presented by ProMedica, which will be contested June 2-5 at Pine Needles Lodge & Golf Club in Southern Pines, N.C.

The three-time champion has competed in 15 U.S. Women’s Opens, most recently at Interlachen Country Club in 2008. She will return to Pine Needles Lodge & Golf Club, where she successfully defended her 1995 U.S. Women’s Open title with a six-stroke victory in 1996.

The Sea Pines Resort Inn & Club at Harbour Town Earns Ranking as One of Top Hotels in Country

The Sea Pines Resort’s Inn & Club at Harbour Town has been named one of the top 12 hotels in the country for 2022 by U.S. News & World Report, a global authority in rankings and consumer advice.

It is the second consecutive year, and third time in four years, that The Inn & Club at Harbour Town has appeared in the publication’s “Best Hotels” rankings, which recognize properties for providing top-of-the-line amenities and hospitality for travelers. The Sea Pines Resort also was singled out in these prestigious rankings for a Gold badge, symbolic of hotels that scored in the top 10 percent of the overall rankings.

Mizuno Golf OMOI Putters FIRST LOOK - Engineered for Heavyweight Stability and Exceptional Feel

Mizuno, the Japanese equipment manufacturer long renowned for its beautiful, industry-leading forged irons and technically advanced golf clubs, introduces three new M-CRAFT OMOI putters featuring a heavier head for greater stability.

Forged from premium 1025 carbon steel and CNC milled, using all the successful fundamentals of the original M-Craft models, the OMOI putters feature a heavier head weight to increase MOI for improved stability.

Wednesday, February 16, 2022

Play Where the Pros Play TPC San Antonio Package

Walk in the footsteps of your favorite PGA TOUR stars and test your skills at TPC San Antonio, host of the 100th Anniversary of the Valero Texas Open (March 31 – April 3rd, 2022).

The “Play Where the Pros Play” package features Golf for Two (per night) on one of two championship golf courses: The Oaks and The Canyons.

Tour Edge Develops New Exotics C722 and E722 Irons and C722 Ti-Utility

Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Exotics 722 Series of golf clubs that are available today for pre-order.

The new Exotics 722 Series includes the revamped C722 Iron and the perfected E722 Iron. And also the new C722 Ti-Utility Iron.

USGA Announces 26 Qualifying Sites for the 2022 U.S. Women’s Open Presented by ProMedica

The United States Golf Association (USGA) today announced the 26 qualifying sites for the 77th U.S. Women’s Open Championship Presented by ProMedica, which will be contested June 2-5 at Pine Needles Lodge & Golf Club in Southern Pines, N.C.

Qualifying will be conducted over 36 holes at locations in 17 U.S. states plus three international sites between April 19-May 16. The championship is open to female professionals and amateurs with a Handicap Index® not exceeding 2.4. Online entry applications open on Wednesday, Feb. 16 and continue through Wednesday, April 6 at 5 p.m. EDT at champs.usga.org.

Tuesday, February 15, 2022

Club Champion Unlocks Exclusive Products with The Vault

Exclusive products from golf’s top brands will soon be available via The Vault, a new e-commerce platform from club fitter, Club Champion. This new space combines Club Champion’s mission for better golf with an exclusivity and style that appeal to the discerning golfer. The intention is to partner with golf’s innovators to offer unique, attractive, and limited-edition items to a wide range of golfers.

“This is just another way to truly customize the game of golf for our customers,” said VP of Marketing, Pat Duncan. “The OEM partners we have lined up for these collaborations are bringing incredible creativity to the table and we’re thrilled to have the freedom to create the products we’ve always wanted to see.”

USGA Announces Qualifying Sites for 122nd U.S. Open Championship at The Country Club

The United States Golf Association (USGA) today announced local and final qualifying sites for the 122nd U.S. Open Championship. The U.S. Open will be contested at The Country Club (Championship Course), in Brookline, Mass., for the fourth time from June 16-19, 2022.

Local qualifying, conducted over 18 holes at 109 sites in 44 U.S. states and Canada, will take place between April 25-May 23. Those players who advance out of local qualifying will join a group of locally exempt players in final qualifying, which will be conducted over 36 holes. The final stage will be held in Japan and Canada as well as nine U.S. sites on May 23 and June 6.

New Balance Golf Introduces Fresh Foam X Defender

New Balance Golf introduces the Fresh Foam X Defender and Fresh Foam X Defender SL to its 2022 Spring Collection.

The Fresh Foam X Defender is built for on-course performance with a waterproof FantomFit® upper, a new Fresh Foam X® midsole, and a TPU outsole. This combination provides golfers with a secure fit, perimeter stability, and comfort in every step.

Monday, February 14, 2022

Four Championship Golf Courses Await as Walt Disney World Resort Turns 50

Walt Disney World Resort, a business founded by Walt Disney in Orlando in April 1971 that features theme parks, hotel lodging, cruises, timeshare, guided tours, travel packages and licensing, is celebrating its first 50 years with “The World’s Most Magical Celebration” – where visitors can celebrate its past, present, and future!

While developing the original Walt Disney World Resort concept, Walt Disney sketched a plan for his vision for EPCOT – an Experimental Prototype Community of Tomorrow. On the first drawing – to the right of the property’s central hub with space devoted to the Magic Kingdom Park, resort hotels, convention facilities, and man-made lakes – Disney identified a large area designated for “golf.”

LA Golf Launches Innovative New Putter with Larger Sweet Spot

LA Golf has announced its first putter, solving the three most common problems typical golfers have: 1. Missing the sweet spot, 2. Inconsistent launch angles, and 3. Wiggle in the head.

The LA Golf Putter is the most technologically advanced putter in decades showcasing an all-carbon head, large diameter anti-vibration shaft, stainless steel hosel, and Descending Loft Face Technology. To add to the excitement of the performance advantages, the putter is already creating buzz with its sexy design.

Thursday, February 10, 2022

Go Deep with Club Champion Super Bowl Giveaway: Driver Fitting and Custom Driver of Your Choice

This is a giant week for sports.  We have the Super Bowl.  We have one of the PGA Tour's most popular events, the Waste Management Phoenix Open.  And this year to make it all absolutely bananas we also have my PGAPappas Go Deep with Club Champion Giveaway.

The Rams and Bengals will be going deep at SoFi Stadium.  The best players in the world will be going deep at The Stadium Course at TPC Scottsdale.  And one of you will be going deep from the tee box this year as I'm hooking someone up with a free driver fitting at Club Champion and custom driver of your choice!

Tuesday, February 8, 2022

Tour Edge Develops New Exotics 722 Series Metals with Ridgeback, RyzerSole, and Diamond Face Technologies

Tour Edge has announced the all-new Exotics 722 Series metalwoods in their biggest Exotics launch in company history.

For the first time in an Exotics lineup, the 722 Series will offer two distinct ranges covering every product category in the series, the E722 and C722. This means there will be two separate drivers, fairways, hybrids, and iron designs. There is also a new Ti-Utility iron being launched on the C side of 722.

PING Golf Announces New i525 Irons

PING Golf has announced their new i525 irons, players distance irons designed to deliver distance gains and improved sound and feel.  Custom fittings are available beginning today, February 8th.

“What’s most satisfying in the i525 iron from an engineering standpoint is how our team has been able to maximize the flexing of the metal-wood-style face structure while creating a pleasing sound and feel,” said John K. Solheim, PING Golf president.

Style Meets Function with New Adidas REBELCROSS Footwear

In the past, it was assumed that golf shoes needed to look a certain way.  Adidas is continuing to challenge that mindset and has introduced REBELCROSS.  It’s yet another silhouette Adidas is adding to their adicross range meant to capture the cross-section between streetwear style and a pin-seeker attitude.

REBELCROSS is Adidas sleek and progressive design that subtly gives golfers the performance they would expect from a golf shoe.  Built on the comfortable YEEZY last, the rubber spikeless outsole features GRIPMORE in the forefoot so golfers get a great combination of wear-anywhere versatility and high-level performance.

Neurospeak Pro Unlocks Zone Like Performance with First of it's Kind Precision Breathing Training Device

Neuropeak Pro, a Precision Breathing, Heart Rate Variability (HRV) and brain performance company that trains elite athletes to enhance performance under pressure, introduced today the first-of-its-kind mobile, real-time precision breathing training device and performance app designed to unlock optimum performance.

Wearable “trackers” are everywhere. Neuropeak Pro’s NTEL BELT is different. It’s a real-time training device designed to align diaphragm-based performance breathing and HRV. Each training session is scored, enabling users to track their performance gains through the App. The wearable Bluetooth device (MSRP $399) is positioned around the torso, while the app and instructional videos guide users through training sessions designed to optimize an individual’s ability to respond to stress and unlock “zone-like” performance potential.

The Home Course Will Host 2023 U.S. Women’s Amateur Four-Ball Championship

The United States Golf Association (USGA) today announced that The Home Course, in DuPont, Wash., will host the 8th U.S. Women’s Amateur Four-Ball Championship. The dates of the championship are May 13-17, 2023.

This will be the second USGA championship to be held at The Home Course, which hosted the 2014 U.S. Women’s Amateur Public Links. The course also served as the stroke-play co-host for the 2010 U.S. Amateur and 2021 U.S. Amateur Four-Ball, each of which was contested at Chambers Bay. The U.S. Women’s Amateur Four-Ball Championship returns to the Pacific Northwest for the first time since the inaugural event was played in 2015 at Bandon Dunes Golf Resort, in Bandon, Ore.

Callaway Golf Renews Women's Golf Day Sponsorship

Callaway Golf has announced a three-year extension as the Official Golf Club Sponsor of Women’s Golf Day (WGD). The equipment manufacturer will support this year’s global initiative and Women’s Golf Day on June 7, 2022.

WGD and Callaway share a vision of empowering, supporting, and engaging with the diverse female golfer community across the world. As the Official Golf Club Sponsor since 2020, Callaway is demonstrating its commitment to elevating the women’s game and recognizing the important role that WGD plays in bringing together women who play or are interested in finding out more about golf.

Reynolds Lake Oconee to Host Top Men and Women Collegiate Golfers

Reynolds Lake Oconee will serve as the epicenter for top collegiate golfers during the next four weeks as it plays host to women’s and men’s intercollegiate golf tournaments, including the 17th annual Linger Longer Invitational (LLI) next month.

Hosted by Mercer University, the Reynolds Lake Oconee Invitational — set for Friday, Feb. 18 to Sunday, Feb. 20 — will attract some of the country’s top women college players. Other highly ranked programs include East Tennessee State, defending champion North Florida, Chattanooga and Wisconsin.

Two Time Major Champion Stacy Lewis Rejoins Mizuno Golf

 Mizuno is delighted to confirm that two-time Major champion and former World Number One Stacy Lewis has rejoined Mizuno and will be playing Mizuno equipment on the 2022 LPGA Tour.

As well as playing Mizuno equipment,  including the new ST-X 220 Driver and JPX921 Forged irons, Lewis will also become a mentor to Mizuno’s younger talent.

Friday, February 4, 2022

Arccos and TaylorMadeGolf Expand Partnership with Launch of Track Better Play Better Program

Arccos – the pioneer of big data and Artificial Intelligence for golf – today announced the expansion of its partnership with TaylorMade Golf, providing new club purchasers with the opportunity to receive a free set of Arccos Caddie Smart Sensors, free shipping and a 45-day trial membership to the award-winning platform by visiting taylormade.arccosgolf.com.

Golf’s first Artificial Intelligence platform, Arccos Caddie automatically tracks your shots while delivering in-round insights and personalized Strokes Gained analytics. The system is highlighted by an A.I.-powered rangefinder, smart club distances and caddie advice for every golf hole on earth. These innovations helped new Arccos Caddie members who played at least 10 rounds lowered their handicap index by an average of 5.78 strokes in 2021.

Thursday, February 3, 2022

Titleist Introduces New TruFeel Golf Ball for 2022

Already the softest golf ball in the Titleist golf ball family, the new TruFeel has been re-designed for more distance than ever before in combination with even softer greenside feel. Now available in golf shops worldwide, Titleist Golf Ball R&D was able to deliver the enhancements by engineering a larger and faster core along with high-performance aerodynamics to deliver longer distance. A thinner, reformulated TruFlex cover provides the improved feel and control for shots around the green.

“The TruFeel golfer is primarily focused on long and soft, but also seeks overall performance,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “That is where TruFeel stands out in its category, where the golfer doesn’t have to sacrifice performance and can trust the quality and consistency of Titleist.”

Titleist Introduces New Velocity Golf Ball for 2022

Power breeds confidence and the new Titleist Velocity golf ball is engineered to provide increased speed with high flight for golfers with one main objective – long distance. This is accomplished through a new higher compression core and reformulated cover combination that delivers the longest, best performing Velocity yet.

“This golf ball is fun for our team,” said Frederick Waddell, Director of Golf Ball Product Management, Titleist. “We‘re designing for a golfer looking for distance, and that allows us to be singularly focused on speed and overall distance through the bag. We were able to achieve the performance goals of longer driver and iron distance while maintaining its high flight and greenside playability through new and reformulated core and cover technology.”

Wednesday, February 2, 2022

Edel Golf Rolls Out Putter Fitting Systems to 130+ GOLFTEC Locations

Edel Golf and GOLFTEC are proud to announce the rollout of the Edel EAS Putter Fitting System to over 130 GOLFTEC locations. GOLFTEC, the world leader in golf improvement, is providing a platform for a significant leap in putter fitting to its current and future student base with the further rollout of the EAS Fitting Cart. After a successful year one, this next step highlights the success between the two companies and the commitment to improving the games of golfers everywhere.

“It’s really been a great relationship that has blossomed over the past year,” said Chris Koske, Edel VP of Sales and Marketing. “Edel Golf and GOLFTEC have very similar beliefs when it comes to improving the ability of every player it touches. GOLFTEC’s commitment to understanding, teaching and embracing such a thorough putter fitting process is incredibly impressive.  It’s fun to work with like minded strategic partners.”

Club Champion Experiences Record Growth in 2021 - Looks Upward and Onward for 2022

The game of golf requires a certain optimism — players keep coming back regardless of the challenges. The golf industry has seen the perseverance of that optimism in recent years, with 2021 being the biggest year on record for many golf brands. Club Champion, the nation’s top custom club fitter and builder, was no exception.

The fitter’s dynamic vision has led Golf Digest to include them in the bi-annual Top 100 Clubfitters ranking since the inception of the list. The company’s thorough processes and attention to detail have gained a strong recognition among golfers, leading to overall revenue growth of 58% year-over-year and over 90,000 fittings in 2021.

Evnroll Sets Gold Standard in Golf Digest Hot List

Evnroll putters continue to receive the highest levels of industry recognition for their innovation, design, production quality, and performance. The company has received Golf Digest ‘Hot List’ awards in the blade and mallet putter categories for a second year running.

In this year’s prestigious Hot List, renowned media outlet Golf Digest has presented Evnroll with two gold awards for its hugely successful V-Series – in both the blade and mallet putter categories.

Gainbridge LPGA Winner Used Graphite Design Tour AD in Win

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the Gainbridge LPGA at Boca Rio held at the Boca Rio Golf Club in Boca Raton, FL was playing the Graphite Design Tour AD IZ-6 Stiff flex wood shafts in her PXG #3 and #5 Fairway Metal woods and a Graphite Design Tour AD IZ-65 R1 (Regular) flex hybrid shaft in her Ping G425 hybrid.

“Congratulations to the LPGA champion on her seventeenth LPGA Tour victory.  Her ability to birdie 3 holes on the back nine on the last day of the tournament to win by one stroke certainly was an exciting moment”, stated Bill McPherson, Vice President of Sales, Pro’s Choice Golf Shafts, Inc.

Tuesday, February 1, 2022

Daniel Island Club Selected to Host Two USGA Championships

The USGA today announced that the Daniel Island Club, in Charleston, S.C., has been selected as the host site for the 2023 U.S. Junior Amateur and 2026 U.S. Women’s Amateur Four-Ball Championships. These will be the first two USGA championships held at Daniel Island Club.

“The commitment of two USGA championships to Daniel Island is a testament to the enthusiasm of the club and the challenge that its two courses will provide to competitors in both stroke play and match play,” said Mark Hill, USGA managing director, Championships. “We are proud to add Daniel Island Club as a championship host site and look forward to bringing the U.S. Junior Amateur and the U.S. Women’s Four-Ball Championships back to the state of South Carolina.”

PGA Tour to Expand Trackman Tracer and Tracking for Every Shot in 2022

The PGA TOUR and TrackMan announced today they are expanding golf’s most advanced club and ball tracking and tracing solution. By combining TrackMan’s cutting-edge Doppler Radar and club and ball tracking technology, TOUR events will have tracing capabilities for every golf shot hit during the season. This will significantly enhance how fans experience the world’s best golfers by providing more detail for television, OTT and digital platforms.

This agreement will double previous ball-in-motion tracing capabilities on the golf course, allowing nearly every shot to be traced and automatically shared with television and OTT partners and across TOUR digital platforms such as PGATOUR.COM and the PGA TOUR app. The arrangement with TrackMan begins in 2022 for PGA TOUR LIVE and TOUR digital platforms, while the domestic television partner agreement begins in 2023. This expansion will immediately offer fan enhancements such as the visualization of ball flight paths for shots inbound to the green in TOURCast.

Shot Scope Pro LX+ Earns Rave Reviews at PGA Show and Books Over $130K in Pre-Orders

Shot Scope, a leading international manufacturer of GPS-based distance tracking and game performance systems, earned rave reviews at the 2022 PGA Show as the new  PRO LX+, golf’s first laser rangefinder to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking, was met with overwhelming approval as the Company added over 50 new accounts and booked more than $130,000 in pre-orders.

“Shot Scope has redefined the rangefinder category with a 3 in 1 product system highlighted by the PRO LX+,” said David Hunter, CEO, Shot Scope. “While we knew traffic at the PGA Show would be light in 2022 due to the pandemic, we far exceeded our expectations as PGA Professionals and golf retailers alike fully embraced our innovation. Adding 50 new accounts and over one hundred thousand dollars in advance orders made for a great launch week.”

The Sea Pines Resort Offers SwingFitAI Club Fitting

The Sea Pines Resort—home to three outstanding golf courses, including Harbour Town Golf Links, site of the PGA Tour’s RBC Heritage Presented by Boeing—has taken another step forward in golf amenities with the addition of SwingFitAI Club Fitting to its award-winning Golf Learning Center.

Developed locally on Hilton Head Island, SwingFitAI is the first artificial-intelligence-powered swing-fitting system in golf. Working with 8 cameras recording 360 frames a second (collecting more than 30,000 data points per swing) SwingFitAI helps the Golf Learning Center’s master fitters better understand how the golf club and shaft interact with each golfer’s unique tempo and movement.