Titleist Introduces New Vokey Design SM8 Wedges - A Giant Shift Forward in Wedge Performance

Master Craftsman Bob Vokey's relentless mission to design and craft better performing, better feeling wedges has reached a new height of innovation with the introduction of his Vokey Design SM8 models, the most accurate and forgiving Vokey wedges yet. 

 

The groundbreaking Progressive Center of Gravity (CG) design concept that originated with Vokey Design SM6, and was refined with SM7, has experienced one giant shift forward in the new SM8.  By moving the CG forward, to a position that actually hovers in front of the wedge face, Vokey and his R&D team have produced a wedge that wants to square every time.  The result is improved distance and trajectory control, better feel, and increased stability for more consistent results. 

These advancements (enhanced by Bob's six tour-proven sole grinds for precision fitting, and 100-percent inspected Spin Milled grooves for maximum spin) have already made Vokey SM8 the most played wedge model on the PGA Tour, continuing Vokey's historic run as the #1 wedge on tour since 2004 and counting. 

 

In golf shops beginning March 6, Vokey SM8 wedges are available in four finishes including Tour Chrome, Brushed Steel, Jet Black, plus the tour-preferred Raw finish (custom order only). 

SM8 PERFORMANCE AND TECHNOLOGY 
Great wedge play comes from distance control, shot versatility and spin.  Bob Vokey and team have designed SM8 to improve performance in all three areas through the following key innovations: 

 

• Reimagined Progressive CG: Vokey's Progressive CG design philosophy aligns the center of gravity with the impact position (lower in the low lofts, higher in the high lofts) for better trajectory and distance control.  SM8 takes the next innovative leap, pushing the CG forward while maintaining the vertical CG position to create a more consistent, better-feeling strike.  To achieve this, Voke's team lengthened the hosels and counterbalanced that weight with high-density tungsten low in the toe.  This high, forward CG position boosts MOI (up to a +7-percent increase in the higher lofts) producing a more solid feel, improved ball flight and a club face that simply wants to square up at impact for more consistent results. 

• Refined Sole Grind Options: Developed through decades of work with the best shot makers in the game, Vokey's six Tour-proven sole grinds (F, S, M, K, L and D) allow golfers of all skill levels to be precisely fit for their swing type (steep, neutral, shallow), shot making style and course conditions (firm, neutral, soft).  SM8 continues to feature the most complete lineup of grind, bounce and loft options, allowing for more creativity and consistency, and giving players of any level the ability to create multiple shots around the green.  To learn more about each Vokey grind and view the full SM8 matrix click here. 

 

• 100-Percent Inspected Spin Milled Grooves: SM8's patented Spin Milled grooves are meticulously engineered and cut to the edge to maximize spin and shot control.  The Vokey R&D team continues to improve upon its industry-leading groove cutting tolerances, with each groove on every head individually cut and 100-percent inspected for conformity to the rules of golf. Micro-grooves are individually cut in between grooves, which maximize spin on partial shots.  A proprietary heat treatment is applied to the impact area to double the durability of the groove without impacting feel – making it the most durable groove in golf. 

VOKEY WEDGE SELECTOR
The Vokey Wedge Selector tool on Vokey.com helps golfers select the proper loft, bounce and grind options for their swing and course conditions. Vokey recommends that golfers visit their local Titleist fitter to confirm the results and check out www.vokey.com/tools/wedge-selector-tool.aspx. 

 

NEW SM8 FINISHES 

Golfers can choose from four different finishes available in SM8.  The new Tour Chrome features a softer chrome finish than the prior generation.  The darker Brushed Steel is more textured and dynamic than the polished SM7, while maintaining a non-glare finish in the playing position.  The raw Jet Black is enhanced with black paint fill in the logos and graphics.  Raw (the most popular option among tour players), in which no additional finish applied to the 8620 carbon steel is available through custom order. 

The new Vokey Design SM8 wedges are available for pre-order in golf shops worldwide and through Vokey.com beginning Feb. 11, and arrive in golf shops March 6. at a price of $159.  And as always if you have any questions, feel free to shoot me an email or DM on twitter or Instagram.