True Spec Golf Opens New Chicago West Location

True Spec Golf, the global leader in custom club fitting and club building, today announcedthe opening of True Spec Chicago West, which is located inside The Golf Practice, one of Chicago’s premier golf academies.

This is the latest opening in a growing number of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country. True Spec currently partners with The Golf Practice at their popular True Spec Chicago North Shore location in Highland Park.

PXG Launches Bat Attack ZT Putter

PXG, the brand known for pushing golf club design to the extreme, is proud to announce the launch of its all-new PXG® Bat Attack® ZT Putter, the latest addition to its revolutionary Zero Torque (ZT) Technology lineup. Combining one of the company’s most iconic mallet designs with advanced engineering breakthroughs, the Bat Attack ZT Putter delivers elite-level performance, total face control, and an unmistakable feel.

The second drop in PXG’s Zero Torque Putter collection, the Bat Attack ZT Putter builds on the momentum of the PXG Allan® Putter. The proprietary design is engineered to minimize face rotation throughout the putting stroke by aligning the shaft axis just above the center of gravity. This eliminates torque and helps golfers maintain a square face without manipulating their stroke.

ECCO Golf and Random Golf Club Launch Greenland-Inspired BIOM H5 Collaboration

ECCO GOLF, leaders in golf footwear innovation, is proud to unveil the BIOM H5 RGC, a bold new high-top silhouette created in collaboration with Random Golf Club and inspired by the untamed landscapes of Greenland. At $249, a very limited number of pairs will be available to U.S. customers exclusively through the Random Golf Club website starting today.

The BIOM H5 RGC merges ECCO GOLF’s style and performance innovation with RGC’s mission to unify golfers around the world through storytelling and community. The collaboration will be headlined in a special episode of Adventures in Golf, premiering on May 8, which follows Erik Anders Lang, Timo Vollrath (Global Marketing Manager, ECCO GOLF) and the RGC crew on an expedition to Nuuk Golf Club in Greenland – one of the world’s most remote golf courses.

Vokey WedgeWorks Introduces New Tour Toe Stamp Wedges

Titleist introduces Vokey WedgeWorks’ all-new Tour Toe Stamp offering, giving all golfers the opportunity to game Vokey Design SM10 wedges with a unique, tour-inspired look.

The new feature is based on one of the latest trends from the Titleist tour truck. In recent years, Vokey Tour Rep Aaron Dill began receiving requests from players looking to remove the loft, bounce and grind markings from the sole of their wedges and replace them with a stamped letter: ‘P’ for pitching wedge, ‘G’ for gap wedge, ‘S’ for sand wedge and ‘L’ for lob wedge. 

Anatomy of a PGA Championship Winner: Who Could Win at Quail Hollow 2025

By utilizing PGATour.com’s data, BetCarolina.com wanted to find the anatomy of a PGA Championship winner in order to give us an idea of who to look for at Quail Hollow next week for the 2025 PGA Championship. The data is just from the last 10 PGA Championships to keep the profile current.

BetCarolina has you covered on the latest odds just over a week out from the slam.

Odyssey Announces New Ai-ONE Square 2 Square Max Putters

Odyssey has announced the new Ai-ONE Max 1 and Max 1 Stripe putters.

These are an extension to Odyssey’s Square 2 Square line and are their highest MOI Square 2 Square Putters with an MOI over 6300 IZZ. 

Eastside Golf Signs Eugenio Chacarra

Eastside Golf, the lifestyle golf brand changing the perception of the game, today announced Spanish professional golfer Eugenio Chacarra as its newest Eastside Golf Athlete. As one of the most exciting and promising young talents in the sport, Chacarra and Eastside Golf’s relationship marks the union of two trailblazers working to move the game forward to its next chapter.

Known for his power off the tee and confident style of play, Chacarra brings a new energy to golf, both in performance and personality. After a standout collegiate career at Oklahoma State University, where he earned First Team All-American honors and reached No. 2 in the World Amateur Golf Ranking, Chacarra turned professional in 2022 and quickly claimed his first win at the LIV Golf Invitational Bangkok. 

MBC Sports Will Present 400 Hours of Live Exclusive Coverage of USGA Championships in 2025

NBC Sports will present nearly 400 hours of live exclusive USGA championships coverage in 2025 across NBC, GOLF Channel, USA Network, and Peacock, beginning Thursday, May 29, with the first round of the 80th U.S. Women’s Open Presented by Ally from Erin Hills in Erin, Wis. 

This year’s presentation across NBC Sports’ platforms features coverage of nine USGA Championships including the 125th U.S. Open at Oakmont Country Club in Oakmont, Pa., (June 12-15); the 125th U.S. Women’s Amateur at Bandon Dunes Golf Resort in Bandon, Ore. (August 6-10); the 125th U.S. Amateur at The Olympic Club in San Francisco, Calif. (August 13-17); and the 50th Walker Cup at Cypress Point Club in Pebble Beach, Calif. (Sept. 6-7).

2024 LPGA Rookie of the Year Wins Historic Five-Way Playoff with BRIDGESTONE TOUR B XS

Bridgestone Golf proudly congratulates staffer Mao Saigo on capturing her seventh career victory and first major title Sunday at the Chevron Championship. Saigo’s confidence in her Bridgestone TOUR B XS golf ball led to a win marked by a historic five-way playoff.

The 23-year-old LPGA standout earned her first major title at The Club at Carlton Woods in Spring, Texas, a career-defining moment that highlights Bridgestone Golf’s mission to deliver Tour-quality technology that brings out the best in players at every level.

Unlimited Golf at JW Marriott Miami Turnberry

Stay, Swing and Save!

No golf-cation lasts forever, though the Unlimited Golf Package ensures your memorable moments last a little longer with even more value.

Win the St Andrews Bucket List Experience

In celebration of their official partnership, TravisMathew is teaming up with St Andrews Links to give away the ultimate St Andrews Old Course experience. 

The Grand Prize  includes a trip for 4 to Scotland, a round of golf at each the famed St Andrews Links' Old Course & Castle Course, hotel accommodations at Rusacks St Andrews, and head-to-toe TravisMathew outfits for you and your 3 guests.

USGA, Oakmont and Western Pa. Golf Association to Invest $1 Million in Public Golf, Leadership and Community Programs

With its 125th U.S. Open Championship on the horizon, the USGA has teamed with Oakmont Country Club and the Western Pennsylvania Golf Association to invest in the area’s public golf courses and community, while opening leadership learning opportunities to those pursuing careers in golf, for its 2025 championship giveback program.

“The key to sustaining growth in the game relies on a thriving public golf ecosystem, and it’s why the USGA has promoted it for more than 100 years,” said Mike Whan, CEO of the USGA. “Public courses are entryways that provide affordable, player-friendly golf across America. As the game continues to grow as a recreational sport, we need to ensure these community gems have the tools they need to succeed – and it starts with us.

GolfLogix Unveils Revolutionary 3D Virtual Golf GPS Experience

GolfLogix, the #1 app in golf, is pleased to announce the launch of its revolutionary new 3D Virtual Reality feature and enhanced app interface.

GolfLogix is now the only app offering 3D virtual reality for over 40,000 courses worldwide. This expansive investment in data is unprecedented and unsurpassed in the golf GPS industry.

TPC Craig Ranch Launches Complete Golf Course Overhaul Post Scottie Scheffler's CJ Cup Byron Nelson Win

Invited, the worldwide leader in private clubs, kicked off a $22 Million renovation of the golf course at TPC Craig Ranch, following the commencement of The CJ Cup Byron Nelson on Sunday, May 4th, 2025.

Led by Hall of Fame golf legend Lanny Wadkins, the comprehensive renovation of the prestigious club’s golf course will completely overhaul the existing course, incorporating new turf varieties that will enhance conditions and durability, bringing them on par with those seen at the nation's top facilities. 

Club Champion Kicks Off Driver Fitting Month in May

There’s no better feeling than being the longest and most accurate drive off the tee when it matters most. With that in mind, Club Champion is celebrating long drives, lower scores, and more confident swings with Driver Fitting Month, offering $50 driver fittings (with custom equipment purchase) the entire month of May.

“Your driver sets the tone for holes where scoring matters most,” said Nick Sherburne, Club Champion Founder. “If you’re not optimizing launch, spin, and shaft pairing, you’re leaving yards—and performance—on the table.”

Cobra Introduces New Limited Edition DS ADAPT Volition Drivers to Honor American Military Heroes

COBRA Golf, a leader in golf club innovation, today introduced the latest iteration of the limited-edition DS-ADAPT VOLITION AMERICA drivers. 

Featuring a digital camo pattern on the sole and face and a satin crown with gloss fighter jet embossed decals, a portion of all proceeds from the COBRA Volition America drivers will go directly to Folds of Honor Foundation, which supports the families of fallen American military heroes by providing educational scholarships.

Original Penguin Ambassador Johnny Keefler Wins First Korn Ferry Tour Championship

Original Penguin, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador, and rising golf star, Johnny Keefer, on securing his first Korn Ferry Tour victory at the Veritex Bank Championship. Keefer, known for his steady game and dynamic energy, delivered a composed bogey-free final-round 64 to secure the title, proudly outfitted in Original Penguin’s latest golf performance apparel.

“Johnny represents everything we love about the next generation of golf — fearless, fresh, and authentic,” said Brad Holder, Senior Vice President of Marketing at Perry Ellis International. “Seeing Johnny lift that trophy wearing Original Penguin is a proud moment for us. We are excited to support his journey as he continues making his mark on the game.”

Ernie Els Deepens Partnership with Jondo

Following a celebrated launch as JONDO’s official brand ambassador, Ernie Els, four-time Major Champion and World Golf Hall of Famer, is expanding his role with the company. This time, he joins as an official investor. The move marks a significant next chapter for the performance eyewear brand and cements Els’ belief in JONDO’s technology, mission, and future growth.

What began as a simple on-course discovery at the 2024 SAS Championship has evolved into something far more meaningful. After being introduced to JONDO sunglasses on the practice green, Els immediately recognized their game-changing clarity and comfort. He was so impressed that he wore them during the pro-am and later joined the brand as its global ambassador.

Fujikura Storms Out of the Gates in 2025

The first quarter of the 2025 professional golf season has concluded, and Fujikura’s VENTUS shafts have once again cemented their status as the ultimate game-changer on tour.

Week after week, VENTUS has been the most played wood and driver shaft among the world’s top players, a streak that underscores its reputation for delivering precision, power, and consistency over the past 5 years on Tour (Source: Darrel Survey). 

Newton Golf Launches Newton Fast Motion Shafts

NEWTON GOLF Company (Nasdaq: NWTG) (“NEWTON GOLF” or the “Company”), a technology-forward golf company with a growing portfolio of golf products—including putters, golf shafts, golf grips, and other golf-related accessories—announces the launch of its newest shaft family, Newton Fast Motion, now available for purchase at a suggested retail price of $325. 

The Newton Fast Motion is a lighter, Tour-proven shaft engineered to deliver exceptional precision and enhanced swing speed for golfers seeking top-tier performance.