PUMA Golf proudly celebrates Tour ambassador J.J. Spaun’s victory at the BMW PGA Championship. Spaun secured his first Rolex Series title and second DP World Tour victory at Wentworth Club this weekend, in addition to his win at the Valero Texas Open on the PGA Tour earlier this year.
“We could not be more proud of J.J.’s performance this weekend,” said Russ Kahn, president of COBRA PUMA Golf. “He is an incredible athlete and ambassador of the brand, and he showed his grit in the face of challenging conditions at Wentworth this weekend. We look forward to J.J.’s continued success at the highest level.”
SRIXON announces the launch of its all-new ZXi RKT Woods family, a complete reimagination of brand’s metalwood lineup engineered to deliver explosive ball speed, refined acoustics, and tour-validated performance for golfers of every skill level.
The new lineup, including ZXi RKT LS, ZXi RKT, and ZXi RKT MAX Drivers, along with ZXi RKT Fairway Woods and Hybrids, represents years of research, prototyping, and collaboration between Srixon’s engineers and Tour staff. Rather than pursuing a simple evolution of its previous generation, Srixon rebuilt its development process from the ground up, creating entirely new prototypes and gathering deeper player feedback to uncover every possible performance advantage.
Srixon’s J.J. Spaun delivered a fiery closing stretch on Sunday to capture the BMW PGA Championship at Wentworth Club, securing his second victory of the 2026 season and first Rolex Series win of his career.
Making his debut appearance at the prestigious event, Spaun finished at 17-under-par after birdieing four of his final five holes to claim one of the DP World Tour’s most coveted titles.
Fujikura is celebrating another global Tour victory after the winner negotiated a demanding week on one of the UK’s most challenging inland courses, relying on the performance and stability of VENTUS on a course where precision from the tee proved essential.
Host of the European-based Tour’s showpiece tournament since 1984, the famous venue - one of the most iconic in the UK - offers a unique test to players with tightly lined fairways surrounded by heavy woodland, towering pine trees and heather. But under the most intense pressure to find the fairway, the winner was able to close out victory - with four birdies over his last five holes - using a VENTUS Black 6-X shaft in his driver.
How do you make something golfers already trust even better?
For Srixon's second-generation ZXi Irons, the answer wasn't a complete redesign. Instead, it was a commitment to refining the details that matter most through extensive testing, player feedback, and continuous innovation.
Motocaddy, the world’s leading electric caddy brand, has taken a giant leap forward in collegiate golf with an agreement to provide electric caddies for the 2027 Molly Collegiate Invitational, hosted by San Diego State University. The event, to be held February 15-16 at The Heights Golf Club in San Diego, will make Motocaddy products the first-ever electric caddies to be used during a regular-season NCAA event – marking a new era in collegiate golf.
“Providing industry-leading product for the Molly Collegiate Invitational is a natural progression in Motocaddy’s support of collegiate golf,” says Andy Warren, VP of Sales for Motocaddy. “Through this agreement, student athletes can experience the key benefits of using an electric caddy, which include injury prevention, feeling less fatigued and improving mental focus – all leading to greater performance.”
The United States Golf Association (USGA) today announced that Lancaster (Pa.) Country Club will host five USGA women's championships between 2028 and 2044: the 2028 U.S. Girls' Junior, the 2033 U.S. Senior Women's Open, the 2037 U.S. Women's Mid-Amateur, the 2040 U.S. Women's Amateur and the 2044 U.S. Women's Open.
Together, the five championships represent a rare commitment spanning nearly every stage of a woman's competitive golf journey — from the sport's youngest stars to its most accomplished senior players — and reflect the depth of Lancaster's partnership with the USGA in advancing the women's game.
Srixon staffer Shane Lowry delivered a commanding performance at the Amgen Irish Open, capturing his first victory of the 2026 season and the seventh DP World Tour title of his career with a dominant 11-stroke victory on home soil in Dublin, Ireland.
The victory marks Lowry’s second Amgen Irish Open victory, his first coming 17 years prior in 2009 as an amateur. Lowry’s dominant performance included a course-record 8-under-par 62 in the second round to surge into contention and never let up. He carried a four-shot advantage into Sunday’s final round before pulling away from the field to secure the most decisive victory on the DPWT this season. He finished the tournament at 23-under-par.
Why choose features in a golf rangefinder when you can have them all? That' pretty much sums up the new Mileseey GenePro G1 GPS Laser Rangefinder and what it brings to the table. The GenePro G1 measures everything. It measures smarter. And it might know the course you're playing even better than the groundskeepers.
The GenePro G1 is a laser rangefinder. It's also a GPS device. And its smart algorithms and integrated technology give you more intelligent golf distance information than a traditional laser rangefinder or GPS device alone. Built in sensors factor in elevation, temperature, and humidity when calculating distances on all uphill and downhill shots. And the big, bright AMOLED touchscreen overlays distances on course maps making data more contextually useful.
A great wedge should do more than look pretty sitting behind your ball. It should inspire confidence when you're 115 yards out, save your score when you short-side yourself, and somehow even turn sketchy lies in the rough into good shots that actually look intentional.
And the new Cleveland Golf RTZ 2 wedges are designed with exactly this kind of versatility in mind. RTZ 2 are more consistent from a wide variety of lies and impact locations. And they give you more ways to get your ball closer to the hole no matter what kind of situation you're facing.
Pro’s Choice Golf Shafts, Inc., the exclusive distributor of Graphite Design golf shafts in North America, is pleased to announce the introduction of the new Graphite Design x L.A.B. Golf Tour AD RAIL Putter Shaft, developed exclusively for L.A.B. Golf.
The Tour AD RAIL marks Graphite Design’s first-ever putter shaft, combining the performance legacy of the Tour AD brand with L.A.B. Golf’s uncompromising focus on stability, precision and premium feel.
Turtleson, makers of versatile apparel for the moments that matter most, recently welcomed a select group of golf industry leaders to its Bristol headquarters for the inaugural Bristol Sessions, an invitation-only gathering created to explore the evolving needs of the modern golf club and the future of golf retail.
The event takes its name and inspiration from the original Bristol Sessions of 1927, where nearly a century ago, musicians gathered in Bristol, Tenn., to share distinct regional sounds, perspectives and traditions. What emerged from those recordings helped shape the future of American music and established Bristol as the “Birthplace of Country Music.”
SRIXON® introduces its second generation ZXi Irons, the next evolution of the company's pursuit of feel. Developed through advancements in forging technology, AI-assisted design, and tour-driven shaping, the new lineup delivers enhanced feel, stability, speed, forgiveness, and consistency while preserving the performance characteristics that have become synonymous with Srixon Irons.
The family includes four models: ZXi7 Players Irons, ZXi5 Players Performance Irons, the all-new ZXi5+ Players Distance Irons, and ZXiU Utility Irons.
Bushnell, the industry leader in high-performance sports optics and distance-measuring devices, introduces the revamped Bushnell Golf Green Book, a highly accurate green reading and yardage guide designed to help golfers read greens, plan approach shots, and play with greater confidence.
Built on renowned course mapping data from GolfLogix, the first innovators to introduce handheld GPS to the golf industry, Green Books are supported by one of the most expansive and continually updated course libraries worldwide. This data is integrated and refined to meet the performance standards of Bushnell Golf, ensuring consistent accuracy across every map.
Premium high-tech golf apparel brand Galvin Green is taking its CONCEPT collection in a bold nature-inspired direction for Autumn/Winter 2026 with CONCEPT: Modern Roots, a distinctive drop inspired by the raw power and quiet strength of the forest.
Designed for the modern golfer, the collection brings together contemporary silhouettes, expressive detailing and performance-driven fabrics to create pieces that move effortlessly between the golf course, the city and the natural world. With ‘Play Anywhere. Wear Everywhere.’ at its core, CONCEPT: Modern Roots continues to challenge traditional perceptions of what golf clothing can be.
Wilson Golf has expanded its acclaimed INFINITE™ Zero Torque putter lineup with the launch of two new women’s models - ‘The 606’ and ‘Lakeview’ - bringing the proven stability and consistency of its Zero Torque technology to dedicated 33-inch configurations.
Based on the same precision engineering as the popular Zero Torque putters launched earlier this year, the new women’s models are designed to keep the putter face square to the target for longer throughout the stroke, reducing unwanted rotation and promoting greater consistency on the greens.
VESSEL is expanding its premium carry lineup with three new genuine leather finishes of the Sunday IV Stand: Crimson, Croc Black, and Cognac.
Each colorway brings its own personality from bold and unmistakable to warm and timeless while still delivering the performance walking golfers expect.
The USGA announced today that Sankaty Head Golf Club in Siasconset, Mass., has been selected as the host site for the 2036 U.S. Women’s Mid-Amateur Championship. It will be the second USGA championship for the club, which previously hosted the 2021 U.S. Mid-Amateur.
“We are excited to bring another USGA championship to Sankaty and welcome amateur golf back to Nantucket,” said Mark Hill, USGA managing director of Championships. “Sankaty provides a superb test of golf, an excellent stage for match play and an outstanding experience for our players.”
Building on the success of the ECCO GOLF BIOM C5, launched earlier this year, ECCO GOLF has introduced the BIOM C5 PREMIUM, the latest high-performance model in the brand’s BIOM performance franchise.
Combining proven performance technologies that made BIOM C5 an instant standout with elevated materials, refined craftsmanship and the highest level of fit precision, the BIOM C5 PREMIUM has been created for golfers who demand the very best.
PAYNTR Golf today announced the launch of the CHEF RX RS, a new premium performance golf shoe created, designed and extensively wear-tested in collaboration with PGA TOUR star and PAYNTR Golf ambassador Min Woo Lee.
Built to complement Lee’s explosive athleticism, powerful swing and distinctive personal style, the CHEF RX RS represents another true athlete-led addition to PAYNTR Golf’s growing footwear lineup following the brand’s launch of the Eighty Seven SC with Jason Day.
Tour Edge Golf, a leader in high-performance golf equipment for 40 years, announces its all-new Exotics Milled Wedge Series. The new line delivers total control of contact, flight and spin while optimizing bounce profile for golfers based on their swing profile and course conditions.
The Exotics Milled Wedge Series will be available worldwide at retail and at touredge.com beginning Sept. 14, 2026, with a suggested retail price of $119.99.
Fujikura is celebrating a season-ending victory at the Tour’s biggest event of the year, as VENTUS once again delivered under pressure with the top 30 players from the season battling for the ultimate prize in Atlanta.
The end-of-season showpiece represents the pinnacle of the Tour’s campaign, bringing together the players who have performed at their best throughout the year for one final test. With every competitor having earned their place through a season of elite-level performances, the pressure was at its highest as the Tour’s best went head-to-head.
People ask me about Club Champion all the time. And one particular question I get a lot is, "Pete, will a Club Champion fitting really benefit me?" These questions come from low-handicap players and high-handicap players alike. Low-handicap (better) players aren't sure a fitting can make a big difference in their game that's already great. High-handicap players wonder if a fitting even matters at all because their game is so inconsistent.
So I decided to write this Club Champion driver fitting review with that question in mind. And as you'll see for both low-and-high handicaps the answer is a resounding yes.
Mitsubishi Golf has launched their new counterbalanced Tensei 1K Pro Orange RIP+ shafts. These new shafts feature an aluminum vapor (AV) in the handle section, 1K carbon fiber, and RIP+ technology strategically positioned in the traditionally high-twist tip-section of the shaft to minimize torque while providing exceptional feel.
Within the Tensei family Orange has earned a reputation as the profile trusted by golfers looking to maximize speed through modern driver setups. And the all new 2026 Tensei 1K Pro Orange RIP+ is designed to help golfers unlock more performance from today’s longer, faster, and more forgiving driver configurations.
This time, Maria McBride didn’t let the trophy slip from her grasp. The long-hitting Swede overcame a couple of front-nine hiccups and held off a determined challenge from countrywoman Annika Sorenstam to win the 8th U.S. Senior Women’s Open on Sunday at Barton Hills Country Club.
Last year at San Diego Country Club, McBride was tied for the lead going into the final round and stumbled home with a 78 to finish T-4, eight strokes behind winner Becky Morgan. This year, once again playing in the final twosome with Morgan, McBride closed with a 73 to finish at 6-under-par 282, two strokes better than Sorenstam, who applied pressure with a 1-under-par 71 to be at 284.
Callaway Golf designed their new Full Toe SP wedges to solve a problem. And they're calling Full Toe SP "The Most Creative Face in Golf."
For amateurs and professionals creativity around the green is essential to scoring. But we all see shots differently even from the same spots. Some of us play with a square face, others an open face. Some of us go high and others low. And that made Callaway think about all the different situations players might use this Full Toe SP wedge so it can shine and perform out of the bunker, out of the rough, out of the fairway; whether you hit it high, low, open face, or square face.
History is a heavy burden to haul around a golf course, especially in a USGA championship contested on a layout as demanding as Barton Hills Country Club. But that was the load carried by three of the game’s biggest stars in Thursday’s first round of the 8th U.S. Senior Women’s Open in Ann Arbor, Mich.
And they all handled the task magnificently.
Premium high-tech golf apparel brand Galvin Green is taking THE LAB collection in a bold new direction, unveiling a striking second installment that combines distinctive new color combinations with advanced technical fabrics and contemporary silhouettes engineered to challenge the elements.
Following the launch of THE LAB franchise earlier this year, the latest collection continues Galvin Green’s focus on pushing the boundaries of golf apparel through an experimental approach to design and performance. With a palette led by Storm Blue and accented by Navy and White, the new range introduces precision-placed prints, angular contrasts and technical fabrics designed to move, shield and adapt.
Preston Stout, 22, of Richardson, Texas, has won the Mark H. McCormack Medal as the leading male in the 2026 World Amateur Golf Ranking®/WAGR®.
Motocaddy, the world's leading electric caddy brand, is encouraging more American golfers to walk the course as part of their regular exercise routine, with research showing that walking delivers significant physical and mental health benefits while also helping golfers perform better.
As many American golfers continue to rely on golf carts, walking with an electric caddy offers a smarter alternative by delivering the proven physical and mental health benefits of walking without the fatigue associated with carrying or pushing clubs.
Fujikura celebrated another significant weekend of success across the men's game, with VENTUS powering three victories across Europe and America, including in Memphis as the season's best players began the Tour’s final trio of events.
With only the top 70 players on the season-long standings eligible to compete, the field represented the very best of the year so far - making this one of the most significant achievements of the season as the Tour heads towards its conclusion.
It was a seminal moment for a Seminole.
Florida State University rising senior Jack Whaley, 22, of England, defeated Stanford University rising junior Jay Leng Jr., 20, of San Diego, Calif., 4 and 3, in Sunday’s 36-hole championship match of the 126th U.S. Amateur Championship at historic Merion Golf Club.
A day after all four quarterfinal matches sent the masses home early in time for Friday Happy Hour, the two semifinal encounters in the 126th U.S. Amateur Championship Saturday afternoon at historic Merion Golf Club provided the drama everyone wanted.
Twenty-one years ago, a relatively unheralded European golfer captured the U.S. Amateur title at Merion Golf Club after sneaking into the match-play draw from a 19-man playoff. Italy’s Eduardo Molinari, in fact, holed a bunker shot at the par-3 ninth, his last hole of stroke play, just to get into the playoff.
Jack Whaley is possibly following the same path. The 21-year-old Englishman didn’t have any final-hole heroics, but the Florida State University rising senior did nearly make an ace on the par-3 13th hole during the 16-man playoff on Wednesday morning to grab one of the 11 available spots.
The Elite Eight is set for the 2026 U.S. Amateur Championship at the esteemed Merion Golf Club. The top seeds have all been knocked out and the rest of the way will be a test of pure grit in determining the champion.
Here's a closer look at the Quarterfinalists battling to bring home the Havemeyer Trophy.
Few players this summer have been hotter than Jay Leng Jr. Winner of the Western Amateur. Runner-up in the Northeast Amateur. A tie for fifth in the Southern Amateur. All are elite competitions against top-flight talent.
After his performance on Thursday, the San Diego, Calif., resident and rising Stanford University junior could add the biggest prize of his fledgling career: the Havemeyer Trophy.
As zero-torque putters continue to influence the premium putter category, Evnroll is introducing a new alternative…one designed to control torque rather than eliminate it.
The award-winning putter manufacturer today announced the EZPZ™ Reverse Torque Putter, featuring patent-pending Reverse Torque Technology™. Instead of reducing torque by aligning the shaft axis through or near the putter head's center of gravity, the EZPZ strategically redistributes mass to naturally slow face rotation through impact while preserving the traditional setup, offset, feel, and stroke preferred by the vast majority of golfers.
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, unveiled today its fall collection of elevated essentials and luxury natural fibers.
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The collection focuses on intentional layering systems and thoughtful color palettes to create versatile pieces that earn their way into your wardrobe, just in time for fall activities and adventures.
Two competitors who played the weekend at the 2026 U.S. Open. Both among the top 10 in the World Amateur Golf Ranking®/WAGR.® One player on the 2026 USA Walker Cup Team. Another on the cusp of being selected to play in next month’s Match at Lahinch.
A matchup between world No. 4 Miles Russell, the 17-year-old phenom from Jacksonville Beach, Fla., the runner-up in last month’s U.S. Junior Amateur, and world No. 8 Ryder Cowan, the co-low amateur in this year’s U.S. Open, would seem better suited for a semifinal or a final.
Original Penguin, a division of Perry Ellis International, proudly introduces its Summer/Fall 2026 Golf Collection for men and women, celebrating the brand's iconic heritage through timeless sportswear, elevated performance innovation and modern versatility.
Drawing from more than 70 years of style, the Summer/Fall 2026 Collection reimagines classic American and British sportswear influences with a contemporary perspective. Inspired by today's renewed appreciation for heritage design and nostalgic fashion, the collection blends retro aesthetics with technical performance, creating apparel that performs on the golf course while transitioning effortlessly into everyday life.
Expect a bit more than just rush-hour morning traffic from Norristown, Pa., to the Main Line on Wednesday. The Montgomery County town in the Philadelphia suburbs has a local hero to follow at the 126th U.S. Amateur Championship as the competition moves to the match-play stage at historic Merion Golf Club.
Joshua Ryan, the winner of the 2026 Pennsylvania Amateur, produced a near-record breaking performance in stroke play, posting a 36-hole total of 8-under 132 to earn medalist honors over a stellar field of 311 competitors.
Competitors in this week’s 126th U.S. Amateur Championship have talked about the importance of finding fairways. Whether it was Merion Golf Club or stroke-play co-host venue Philadelphia Country Club, playing from the rough proved to be penal.
While the USGA doesn’t have cost-of-rough statistics at its amateur competitions, balls that nestled into the heavy stuff meant a difficult challenge to make par.
For a 17-year-old golf superstar, Asterisk Talley, of Chowchilla, Calif., has already endured her share of heartbreak.
She burst onto the national scene at the 2024 U.S. Women’s Open Presented by Ally at Lancaster Country Club, where, at just 15, she found herself two strokes off the lead after the opening round. Since then, Talley has cemented herself as the best junior golfer in the world, collecting wins at the Girls’ Junior Invitational at Sage Valley, the Junior PGA Championship and countless other junior events.
There are 312 golfers in the 2026 U.S. Amateur Championship field from 45 different states with ages ranging from 15 years-old to 63 years-old.
Here's a deeper look inside the field.
Lefties Rejoice! Odyssey has announced the release of their new Limited Edition Damascus Milled Putters in left handed options. This is the Odyssey's latest Damascus lineup drop and will feature the Seven DB, Jailbird Mini DB, and Two CH.
These Limited-Edition putters are the most premium in Odyssey's lineup and the unique Damascus Steel insert provides a feel that is unmatched. Crafted from a layered construction of multiple steel alloys the Damascus Steel insert is forged, folded, and pressed to create a unique, striking pattern in every piece.
Callaway® Apparel, developed by global fashion leader Perry Ellis International, today unveiled its Summer/Fall 2026 Men's and Women's Collections, showcasing innovative performance technologies, premium fabrics and versatile layering engineered to help golfers perform their best in every condition while delivering functional style beyond the course.
Designed for changing weather and today's active lifestyle, the Summer/Fall Collections combine lightweight performance, weather protection and elevated styling through proprietary fabric technologies, advanced layering pieces and modern silhouettes that transition seamlessly from the golf course to everyday wear.
