Thursday, August 31, 2017

Titleist 718 AP1, AP2, and AP3 Irons Preview: Irons You'll Wish Were In Your Bag Right Now

I try to always be even-keel when I'm writing an equipment preview or review, but I have to throw that theme out the window this time.  Mark it down right now.  Titleist's new line of 718 irons irons are destined to be hugely successful and they're going to have a significant impact on the golf equipment landscape. 


Titleist is providing breakthrough technology and proven performance for players at every level of the game.  The new AP1 feature powerful distance and ultra-forgiveness of AP1.  The AP2 deliver tour-proven consistency. And the new AP3 are going to be absolutely insane.  Think of them as a combination of the AP1's distance and forgiveness along with the look and feel of the tour-favorite AP2s. 

718 AP1 Irons 

These irons are built for maximum distance and maximum forgiveness.  They're longer and more forgiving than the prior generation, and designed to get the ball in the air easily and stop on the green quickly.  These might be the game improvement irons you've been waiting for all your life. 

New progressive construction from hollow-body long irons to undercut cavity mid and short irons provides the best combination of distance and trajectory for each individually-designed iron. 


Thin, fast, unsupported face inserts generate explosive ball speed for more distance.  Hollow-body long irons, inspired by R&D’s development of the Titleist Concept C16 iron models, maximize carry distance on longer shots into the green. 


High-density tungsten weighting produces a lower CG for higher launch with shot-stopping control.  The high-MOI design, with an average of 58.5 grams of tungsten per head and placed low and in the toe of the long and mid irons, produces higher ball speeds across the face for more consistent distance on off-center hits. 


Premium game improvement profile delivers the look, sound and feel that players expect from a Titleist iron.  Improved leading edge pre-wear creates more efficient turf interaction for more consistent contact. 

718 AP2 Irons 

Many people consider the Ap2 irons the gold standard of modern tour irons and Titleist just raised the bar.  A co-forged, cavity back design provides ultimate playability with consistent distance and forgiveness.  And a tour-validated profile delivers pure forged feel with the precise distance control they needed to consistently hit your target shot after shot. 

A thinner forged body and face insert constructed of high-strength spring steel increases launch and ball speed for more distance.  An improved CG progression, with a lower and more centered CG in the long irons, improves speed performance on off-center hits for precise distance control on every swing. 


Forgiveness and stability are delivered through precise perimeter weighting and a unique co-forged construction pioneered by Titleist, with an average of 57.4 grams of high-density tungsten placed in the heel and toe of the long and mid irons. 


New high-density tungsten caps co-forged into the perimeter further increase MOI for maximum forgiveness at the AP2’s constant, tour-preferred blade length. 


Tour-preferred profile offers proven look, sound and pure forged feel with a refined leading edge for more efficient turf interaction and consistent contact. 

718 AP3 Irons 

Titleist calls the new 718 AP3 iron a player’s distance iron.  I say just inject these into my bloodstream right now.  An innovative hollow-blade design with high-speed face technology merges everything Titleist has learned from creating and advancing AP1 and AP2 irons to produce the longest, fastest Titleist player’s iron ever.  You're getting the distance and forgiveness of a game improvement iron packed into the look and feel of a player’s iron. 

Inspired by the development of Titleist Concept C16 irons, which taught engineered a breakthrough of distance and forgiveness into a player preferred, smaller footprint. 


Hollow-blade construction combined with a thin, unsupported L-Face insert launches long and high with shot-stopping spin, even on longer shots. 


A high-MOI design, with an average of 84.9 grams of tungsten per head, placed low and in the toe of the long and mid irons, produces higher ball speeds across the face and off-center distance performance of a game improvement iron. 


New, preferred player’s shape appeals to golfers needing distance and forgiveness while maintaining control and solid feel. 

Available September 29, 2017, the 718 AP1 irons will retail for $999 in steel, and $1,199 in graphite.  The AP2 and AP3 irons will retail for $1,299 in steel, and $1,499 in graphite. 

For more information on the 718 AP1, AP2, AP3 irons, as well as the 718 T-MB, CB, and MB irons check out Titleist at, and on twitter @Titleist and instagram @titleist.

1 comment:

  1. I want these AP3's so bad, only issue is my Mizuno MP-25's are barely a year old and the wife knows that....