New gear from Cobra Golf, Puma Golf, Yonex, Titleist, FootJoy, Fujikura, Aerotech, and Ping are the focus in this fifth part of the Demo Day recaps.
Cobra Golf & PUMA Golf
The Cobra tent was rocking all day.
Bryson probably taking science based on the completely confused look of the guy behind him.
A few new styles from PUMA.
The KING F7 and KING F7 One irons are mid-handicap irons smartly designed to give golfers unique performance from each individual iron. A perfect mix of power, precision, and forgiveness, these were a stand out for me in the game-improvement category.
The KING Forged Tour and KING Forged One irons are designed for more accomplished players, but you don't have to hit these perfectly to get great results. I was knocking down the short irons at will, and each shot I hit with the long irons just seduced me even more. Extremely rewarding feel with both versions.
Bashing drives down the fairway is one of the best thing in golf, and Cobra made it even better with their new KING F7 and F7+ drivers. With both drivers you get Arccos built in smart technology to track just how far you pound it off the tee, and tons of adjustability.
The F7 is hell bent on distance and forgiveness and extremely easy to hit. The F7+ is lower launching, lower spinning, and a strong choice for players who want to swing hard and work the ball.
And last but not least Cobra's Blair O'Neal filming a live School of Golf show, and Holly Sonders just customizing.
Yonex Golf
Yonex EZONE XPG Type HD drivers are designed with a lower, deeper CG for higher draw based trajectory. The Tri-G drivers meanwhile are all about maximizing distance. And the N1-MB forged irons boast maximum shot control and consistent spin performance. 
Titleist Golf
The Titleist area absolutely, positively had to have the most people hitting their clubs because when I got here later in the day every driver, iron, and wedge looked like they had gone five rounds with Conor McGregor.
Check out my PGA Show recaps for pics of them in pristine glory with full impressions. And believe me, they are glorious in every way. I hit everything in their new line and let me bottom line it for you: I can't possibly downplay how much they impressed me. The driver, irons, and wedges all earned spots in my Best of Show.
FootJoy
New styles and colors from FootJoy in 2017 include the Hyperflex II with improved cushioning, traction, and stability. I slipped a pair on for a few minutes and while you really can't judge anything from that brief amount of time, those few minutes I did wear them was utterly and completely sublime. I'll have a lot more on them in my PGA Show recaps.
Fujikura
Fujikura's new Atmos shafts are unlike any shaft they've designed to date. They come in three models (red, blue, and black) made of 40 TON carbon that feature almost identical feel, but different mid and tip constructions give them three unique spin and launch profiles. You can expect a full review later this season, and how they compare to the popular XLR8 and Evolution shafts.
Aerotech
I have Aerotech SteelFiber shafts in my Miura CB-501 irons and would recommend the SteelFiber to anyone and everyone. Control of steel and distance of graphite isn't cliche, it's real, and it's spectacular. They come in models ranging from 70 grams to 125 grams, and now also in the ultra-lightweight designs of the Volant.
Ping
The new i200 iron is a shot-maker's iron by design, but will fit a lot of golfers because it's so easy to play. The face is 30% thinner than the predecessor for more face flex, ball speed, and distance. And the saved weight was moved to the toe and heel for more stability and forgiveness. Sounds good to me. 
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