Golf is having a style and culture shift, and women are at the forefront. Since 2019, female participation in the sport has surged by 41 percent, with women now making up a record 28 percent of on-course players.
The rise is reshaping how and where women travel, and Etéreo, Auberge Resorts Collection, is meeting the moment with a golf experience perfectly timed for National Golf Month.
Etéreo, Auberge Resorts Collection, set on the white sands of Riviera Maya, offers a rare blend: proximity to 15 world-class golf courses (including the Greg Norman-designed El Camaleón, the first PGA Tour course in Latin America), paired with oceanfront suites, wellness rituals, and Michelin Guide-recognized dining. Tee times, private instruction, and round-trip transportation are all seamlessly arranged by the golf concierge, making each day on the course stress-free and streamlined.
Unlike traditional golf retreats, Etéreo is a place where the day might begin with a sunrise ritual on the sand, continue with 18 holes weaving through cenotes and jungle terrain, and end with a mezcal cocktail by a private plunge pool. It’s designed for how women are actually traveling: golf is part of the experience, not the whole itinerary.
Etéreo is seeing growing interest from female travelers building playcations around the sport. Two- and three-bedroom penthouses with oceanfront views are ideal for small groups looking to unwind post-round in style. The experience is luxurious, relaxed, and thoroughly inclusive, without any of the intimidation often found in traditional golf settings.
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