TaylorMade Golf is shifting the landscape of golf club engineering with the introduction of their new M3 and M4 metalwoods. In a radical departure from traditional driver face design, TaylorMade's breakthrough innovation - Twist Face technology - promises new thresholds of never before seen performance. You might even call it a plot twist in driver design (see what I did there)?
Seriously though, the concept is intriguing and it's sure to be a polarizing topic in the industry. Twist Face technology is supposed to deliver a corrective face angle for shots hit off-center that should result in longer, straighter shots. I'll have a full report for you from the PGA Merchandise Show on whether or not the benefits are real and tangible.
