Shot Scope Updates V3 GPS Watch with Artificial Intelligence and New Features

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based golf management systems has virtually enhanced the V3 Smart Golf Watch -- the first multi-function watch to feature artificial intelligence and offer golfers real-time on-course performance tracking capabilities – uploading a free suite of performance features for thousands of golfing customers, and at no additional cost.

“At an industry-leading $219 price and featuring artificial intelligence that makes real-time swing performance tracking and distance measuring easier, faster and more accurate than ever before, uploading a suite of new advanced technology features at no additional cost is unheard of in the golf industry,” said David Hunter, CEO, Shot Scope. “Whether it is an existing customer who purchased the V3, or a new customer, this combination of technology features will truly make a difference in their game.”

Cobra Golf Launches 4 Limited Edition RADSPEED Drivers to Kick Off 2021 Major Championship Season

During four key moments each year, the entire world is focused on golf, as the world’s best golfers vie for their chance to take home a coveted W on the biggest stages in the game.

Inspired by these iconic events and significant moments in golf history, Cobra Golf is introducing a Limited-Edition Majors Collection of RADSPEED & RADSPEED XB Drivers ($549), each with a colorway inspired by the 2021 Major Championships.

Club Champion Expands to 82 Studios Nationwide

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Williamsville, NY; Myrtle Beach, SC; and Tucson, AZ. The brand now has 82 stores nationwide and is looking to continue their expansion later this spring.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-quality fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

PUMA Golf Celebrates The Masters with 2021 Moving Day Collection

PUMA Golf has announced the latest in its Tracks drop, the Moving Day Collection. The head-to-toe collection pays homage to the year’s first major, its signature colors, and arguably one of the most important rounds of any tournament – Moving Day.  The Collection is inspired in part by our athlete’s incredible ability to perform at the highest level, even under the most extreme pressure a major tournament brings.

The Collection features elevated, performance-ready styles with a new stacked four & single formstrip logo, inspired by a retro PUMA lockup. For the stacked logo, four rounds = four formstrips. The third round, an extremely important round in a major, Moving Day, stands out with a green pop of color.

Edel Golf Launches New SMS Wedges with Movable Weight Technology

Edel Golf is proud to announce the launch of a new wedge line that will revolutionize the way wedges are made, fit and played. The SMS (Swing Match System) Wedges feature three adjustable weights across the back of the sole that allow golfers to dial in the performance of the wedge by moving the weight to it’s best performing position for their swing.

“We always strive to make players better and we’re able to do that because we start with the swing and innovate forward,” said David Edel, Founder of Edel Golf. “No golfers have the same exact swing, so why have wedges essentially been a one-size-fits-all scenario for so long? By adding Swing Match Weighting, golfers can adjust the wedge to their swing instead of vice versa.”

Cole Haan Introduces New Golf Shoes for Spring 2021

Cole Haan, the iconic American performance lifestyle brand and retailer, boldly steps into the performance golf category with a collection of three uniquely innovative styles designed and engineered to the specific needs of the game. Cole Haan's cutting-edge shoes are made to perform both on and off the links.

Nearly 80 years ago, Cole Haan first explored how to combine dress and sporting footwear when Eddie Haan patented Cole Haan golf shoes. That idea resumes with new spikeless golf offerings engineered to provide peak performance—steady traction, responsive cushioning, ideal fit, and weather-proofing—while providing three distinct degrees of style never before seen on the course.

John Farrell Named Director of Sports Operations at The Sea Pines Resort

A changing of the guard is underway at one of the country’s best-known golf resorts.  Following a 44-year career at The Sea Pines Resort, Vice President of Sports and Operations Cary Corbitt is passing the reins to long-time Director of Golf John Farrell.  Corbitt’s retirement date is May 14, after which Farrell will assume the duties and become the Resort’s Director of Sports Operations.

“Cary has done an amazing job during the past four decades improving, expanding and enhancing every aspect of our golf and tennis operations.  All three of our championship golf courses have been rebuilt under Cary’s leadership and two new award-winning golf clubhouses have been constructed.  He has also established a great partnership with the Smith Stearns Tennis Academy.  We are so appreciative of Cary’s contributions to our resort and the community during his tenure,” said Steve Birdwell, President of The Sea Pines Resort.

PUMA Golf Releases New Ignite PROADAPT Δ Delta Shoes

PUMA Golf’s new IGNITE PROADAPT Δ (Delta) shoe has it all – Tour-validated stability, precise fit, exceptional traction and extreme comfort, in a sleek, sophisticated package, designed with the world’s best golfers in mind. The PROADAPT Δ shoe features PUMA’s all new ADAPT Foam, delivering stable cushioning, high energy return and excellent ground-feel.

The PROADAPT’s outsole utilizes Dual-Durometer Tornado Cleats which deliver excellent traction, along with torsional stability provided from the full length PROADAPT TPU outsole, ensuing balance and a stable foundation throughout the swing. The shoe also features a premium, full-grain leather upper design, preferred by PGA Tour professional Rickie Fowler.  Fowler debuted these PROADAPT Δ shoes on Tour earlier this season and will continue to wear throughout 2021.

Shot Scope GPS Smart Watches Record Largest Number of Shots on a Single Day Ever

Shot Scope, a leading international manufacturer of GPS-based game management systems and laser rangefinders, enjoyed its biggest product-usage day ever, as the game finally returned in England following the pandemic shutdown, and masses of golfers headed to the course for the first time this year.

On March 29th, 446,000 shots were recorded by Shot Scope GPS Smart Watches; a figure that represents the largest amount of tracked shots on a single day in England. This correlated to 4,788 rounds played, eclipsing the previous daily record in the country by over 2,500, while a Shot Scope watch was used to track performance at over 75% of courses.

Toptracer Launches New Driving Challenge Game at 350 Locations Worldwide

Toptracer, the world’s leading ball-tracing technology, today unveiled “Driving Challenge,” which taps into golfers’ insatiable desire to drive longer and straighter. “Driving Challenge” joins a robust line-up of game options at its 350 Toptracer Range locations worldwide.

Toptracer is on a crusade to grow the game through bold, innovative technology and gamifying the range experience. Toptracer’s “Driving Challenge” allows golfers of all skill levels to “grip it and rip it” in a risk vs. reward nine-hole game scoring both distance and accuracy.

SRIXON Announces New Q-STAR TOUR DIVIDE Golf Balls

SRIXON, a global leader in golf ball technology and innovation, announces the all-new Q-STAR TOUR DIVIDE. This exciting new golf ball offering from Srixon officially launches in North America on April 15, 2021.

“The new Q-STAR TOUR DIVIDE looks great, but it’s so much more than that,” said Brian Schielke, General Manager at Srixon. “Easier putting alignment and increased visual feedback on your chip and pitch shots really adds to the greenside performance. It’s a ball every golfer must try.”

Bushnell Laser Rangefinders Popular on PGA Tour - Used by 98-Percent of Players

Bushnell Golf has been the preferred distance-measuring device on the PGA Tour for the last 15 years. The Darrell Survey Company, the golf industry’s leading independent and impartial arbiter of equipment use, reports 98 percent of the 2021 Players Championship field used a Bushnell laser rangefinder to obtain accurate yardages.

Surveying 154 players during the Players Championship, 151 of those players named Bushnell as their preferred distance measuring device. Bushnell has become the perennial distance measuring device for the PGA Tour player and The 2021 Players Championship solidifies Bushnell as the clear choice for PGA Tour players.

Swag Golf Acquires Ecktron Performance EP Headcovers

Swag Golf has announced it's acquired Ecktron Performance (EP Headcovers), an industry leader in quality golf headcover manufacturing and embroidery. The acquisition of EP Headcovers will ensure Swag Golf remains one step ahead of the competition in their pursuit of producing the highest quality headcovers in all of golf.

“Our collectors have the most discerning eyes in the industry and demand premier products, so it was a no brainer for us to acquire the foremost company in the business and bring manufacturing in house,” said Nick Venson, founder and chief executive officer, Swag Golf. “Our quality will continue to be second to none as EP has been making our headcovers since our launch in 2018, and now they will have the ability to focus solely on Swag.”

Swing into Spring with Club Champion Giveaway: Driver Fitting and Custom Driver of Your Choice

Spring is a rite of passage for golfers.  For most, winter snow is a distant memory.  For others, dormant grass starts becoming greener and greener with each passing day.  Everyone is ready to hit the course and make that first swing of the season again.

And to help you play better than ever before from the tee box, I'm hooking someone up with a free driver fitting at Club Champion and custom driver of your choice!

Virginia’s Kinloch Golf Club to Host 2024 U.S. Mid-Amateur Championship

The United States Golf Association (USGA) today announced Kinloch Golf Club, in Manakin-Sabot, Va., as the host site for the 43rd U.S. Mid-Amateur Championship. The dates of the championship are Sept. 21-26, 2024. Independence Golf Club, a nearby public facility in Midlothian, Va., will serve as the stroke-play co-host course.

Kinloch Golf Club, which hosted the 2011 U.S. Senior Amateur Championship, was originally slated to host the 2020 U.S. Mid-Amateur, which was canceled due to the COVID-19 pandemic.

Callaway Footwear Adds Malibu to Women's 2021 Collection

Callaway Footwear has added the spikeless Malibu to the Women’s Footwear Collection. The Malibu is designed for versatility, style, and all-day comfort.

The Malibu combines lightweight microfiber leather and performance mesh upper with opt-dri™ protection. The athletic silhouette has a welded toe cap water-guard for added protection during the early morning rounds.

Ben Hogan Golf Equipment Debuts 2021 Precision Forged Putter Line

Ben Hogan Golf Equipment Company has introduced an enhanced 2021 line of  Precision Milled Forged Putters, based on strong consumer demand.

The four (4) original models including three (3) blade-style offerings and one (1) mallet will be joined by a second mallet design called the BHM02.  The BHM02 is a highly contemporary, multi-material design comprised of a forged-milled aluminum face attached to a forged-milled 304SS body.  The multi-material construction allowed our designers the ability to move more mass backwards and to the perimeter which resulted in the most forgiving putter in the Ben Hogan lineup.  The BHM02 putter boasts a sleek double-bend shaft and is face balanced for those players who prefer a straight back / straight through putting stroke.

USGA Adds to World-Leading Collection with Pete and Alice Dye Artifact Donation

The United States Golf Association (USGA), at the invitation of Crooked Stick Golf Club members Joe and Marcia Luigs, along with Tony Pancake, the club’s director of golf, has acquired a selection of artifacts and ephemera from the estate of Pete and Alice Dye.

The collection, which is to be preserved at the USGA Golf Museum and Library, includes more than 50 items from the Dyes’ life and career together and was obtained from their home on the grounds of Crooked Stick in Carmel, Ind., which served as their summer residence for many years. Pete and Alice Dye designed Crooked Stick, which was founded in 1964 and has gone on to host six USGA championships, most recently the 2009 U.S. Senior Open.

Cobra Golf Announces New KING Cobra Wedges with Snakebite Groove Technology

COBRA® Golf, a leader in golf club innovation, has announced its new KING COBRA Wedge with Snakebite Groove Technology.  The wedge features a nostalgic throwback KING COBRA logo, reminiscent of the rich history and evolution of the brand. The new Snakebite groove design is engineered to maximize spin and fittingly produce more ‘bite’ around the greens.

The Snakebite Groove Technology utilizes a re-engineered cutting method that replaces cutting tools more often to tighten groove tolerances, maximize groove volume, and create the sharpest and most accurate grooves possible.

Troon Country Club to Host 2023 U.S. Senior Women’s Amateur and 2025 U.S. Mid-Amateur Championships

The United States Golf Association has announced that Troon Country Club, in Scottsdale, Ariz., will host a pair of future USGA championships. The club will be the site of the 61st U.S. Senior Women’s Amateur Championship and the 44th U.S. Mid-Amateur Championship.

The U.S. Senior Women’s Amateur, with a starting field of 132 players, is scheduled to be played on Sept. 30-Oct. 5, 2023. The dates of the U.S. Mid-Amateur are Sept. 13-18, 2025. Troon North Golf Club, located 4 miles from Troon Country Club, will serve as the stroke-play co-host course for the 264-player U.S. Mid-Amateur field.

AHEAD and Nicklaus Companies Extend Partnership

AHEAD announced today it has extended its partnership with the Nicklaus Companies and golf legend Jack Nicklaus and will continue to exclusively produce their branded headwear collection worldwide, including the iconic Jack Nicklaus signature and Golden Bear trademarks.

“The Nicklaus Companies is thrilled to continue our successful partnership with AHEAD into our third decade together,” said Andy O’Brien, President of Nicklaus Brands.  “Jack is proud of his relationship with AHEAD and the collaboration’s impact on charities.  The creativity and collaboration we enjoy in working with our friends on the AHEAD team has created a difference in the market.”

True Linkswear Launches Original 1.2 Bulletproof Golf Shoes

Continuing to craft and develop more naturally comfortable, extremely durable and environmentally friendly footwear, TRUE linkswear announces the launch of the new Original 1.2 golf shoe. Staying TRUE to the heritage and style of the Original model, the OG1.2 offers the same fit, feel, and minimalist functionality – with all new sustainable materials engineered to enhance durability while adding fresh aesthetic detailing.

TRUE began by adding all new upper materials to their durable rubber tread outsole and proprietary 2-year waterproof construction. The all new “Bulletproof” Alternative Leather was engineered for peak durability (highly scratch resistant) and waterproofing. The sock fit collar and tongue are composed of high-grade neoprene, which is not only soft to the touch, but also ideal for temperature regulation and water resistance. Add in new reflective rope laces, high breathability cushioned insole, and design updates and you have all new, remastered TRUE Original 1.2.

Golf Datatech and Yano Research Institute Release 2021 World Golf Report

Golf Datatech, LLC, and Yano Research Institute Ltd., the golf industry’s two leading independent research and data firms, have introduced the World Golf Report 2021, the industry’s only global golf retail study. The 2021 report, which marks the 5th overall edition, provides an in-depth global retail market summary based upon geography, size and economic significance of the nearly $14 Billion golf equipment and apparel market.

In 2013 Golf Datatech and Yano Research collaborated to introduce the golf industry’s first-ever worldwide market report, a benchmark study designed to capture the true size and scope of the global golf retail market. Now in 2021, and on the heels of golf’s shutdown in 2020 due to the COVID-19 pandemic, the two companies have updated and expanded the report, featuring a broader scope of data points while capturing more complete golf retail sales from around the globe.

Shot Scope Announces Global B2B Website with V3 GPS Watch and Pro L1 Rangefinder Popularity Growth

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based game management systems and laser rangefinders, has unveiled a new global B2B website that was developed to provide turn-key service for drop-shipping and green grass customers, as worldwide popularity for the Company’s V3 Smart Golf Watch, PRO L1 Laser Rangefinder, and suite of game management, performance tracking and distance measuring technologies surge.

The launch of the new website comes on the heels of Shot Scope being named a “Preferred Retail Partner” of Troon, the world’s largest golf management company that manages golf experiences for thousands of players at 585-plus locations around the globe.

Pronghorn Resort Announces 2021 Stay and Play Packages

In preparation for what experts predict to be a busy travel season, Pronghorn Resort, a leading luxury hotel and residential community in Bend, Ore., has announced its 2021 Stay & Play golf packages.

Packages include luxury accommodations at Pronghorn Resort’s Huntington Lodge, the beautiful 104 guest room and suite hotel which opened on the property in 2019. Surrounded by views of the Cascade Mountains, Pronghorn’s Jack Nicklaus Signature Course and Tom Fazio Championship Course are bucket-list destinations for golfers of all levels.

USGA Distributes $1.8 Million in Golf Course Sustainability Research Grants for 2021

The United States Golf Association (USGA) will invest $1.8 million into more than 70 separate research grants in 2021 through the Green Section’s Turfgrass and Environmental Research Program (TERP).

The annual investment in the program is part of the USGA’s continuous efforts to use science and innovation to support the long-term health and sustainability of golf and saves the industry an estimated $1.8 billion in operating costs annually.

Baltusrol Golf Club Lower Course Set for Reopening

After a year-long restoration led by renowned golf course architect Gil Hanse, the Lower Course at Baltusrol Golf Club will reopen to members in May of 2021.

The Lower Course has already hosted 10 major championships—4 U.S. Opens, 3 U.S. Amateurs, 2 PGA Championships, and 1 U.S. Women’s Open—and after this restoration is ready to welcome its first KPMG Women’s PGA Championship in 2023 and its third PGA Championship in 2029.

The Sea Pines Resort Offers Rooms with Front Row Views for April's RBC Heritage

Golf fans looking  to join the limited number of spectators attending the 53rd annual RBC Heritage Presented by Boeing will want to act quickly as The Sea Pines Resort announced it has a few highly desired accommodations available, including a limited number of rooms at The Inn & Club at Harbour Town, plus select homes and villas with views of the famed Harbour Town Golf Links.

Inn guests with reservations during Heritage week will have the opportunity to purchase two tickets per guest room for each of the tournament’s four rounds, Thursday to Sunday. Included with the package is a $50 resort credit per night of stay.  Offer is valid for stays at the Inn from April 15-April 19, 2021 and require a nonrefundable, full prepayment at the time of booking.

Duca del Cosma Launches New SS21 Golf Shoe Collection

Golf footwear brand Duca del Cosma‘s SS21 Collection features 22 new styles for men and women in a host of bold colors and incorporates a range of new performance-enhancing and eco-friendly features.

“The SS21 collection is the most technologically advanced and eco-friendly range that we have ever introduced,” said Leslie Hepsworth, Managing Director, UK & Ireland. “We expect the comfortable new models to be popular with golfers able to appreciate top-quality golf shoes that are distinctively different to anything else on the market.”

Cobra Launches New T-Rail Irons Utilizing All-New Baffler Hollow Split Rails

Cobra Golf, a leader in golf club innovation, today unveiled the next generation of COBRA T-RAIL (Transition Rail) irons, a full hollow set that utilizes a unique hybrid-iron shape and advanced Baffler Rail technologies to create the optimal blend of distance and extreme forgiveness to take the super game-improvement category to the next level.

The COBRA T-RAIL combines the forgiveness of a COBRA Baffler® hybrid with the precision of an iron in a one-of-a-kind set that is designed for anyone looking for a better game. The T-RAIL hybrid-irons combine the best attributes of a hybrid and an iron into one incredibly easy-to-hit club.  A hollow, wide sole shape with an iron face and topline, creates the perfect blend of distance, forgiveness and accuracy. A hollow body construction throughout the set gives every club hybrid-like launch and distance, to get the ball airborne with ease.

PUMA Golf Introduces ROAR Collection

The new PUMA Golf ROAR Collection is inspired by the Gold Standard of tournaments and the epic roars of the crowd often heard as players take their shot at the Island Green on the iconic 17th Hole at TPC Sawgrass.

The Collection features a bold take on PUMA branding, taking the iconic cat logo and creating a strong, powerful graphic that was designed to stand out from the crowd.

Bridgestone Golf Introduces Tour B XS Yellow in Response to Player Demand

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone TOUR B XS in yellow. Featuring all the same advanced performance features and innovative technologies as the standard TOUR B XS, which was designed with help of Tiger Woods, the new yellow version is a direct result of consumer demand.

“The TOUR B XS has a very large and enthusiastic following from players with fast swing speeds who are seeking additional spin control around the green,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “A significant number of those players indicated a desire for a yellow option on our TOUR B XS model, and, being in tune with our consumers, we created it for them.”

Ultimate Kingdom Experience at Reynolds Lake Oconee

Perfectly timed to launch the 2021 golf season, The Kingdom at Reynolds Lake Oconee unveils “The Ultimate Kingdom Experience” package that includes professional club fitting, a custom-fit TaylorMade driver made on site, and two rounds on Reynolds Lake Oconee’s award-winning layouts.

Starting from $2,595, the package features a one-on-one consultation with a TaylorMade Tour Club Fitter and the building of a new TaylorMade SIM2 driver to the guest’s specifications. The driver will be built in time for the golfer to use it on at least one of two rounds on any of the community’s five championship resort courses, all rated among the best in the Southeast. The package also includes an on-course lesson from PGA Tour veteran and Kingdom Instructor Blake Adams.

Ben Hogan Golf Equipment Offers Two New Programs to Enhance Online Buying

The Ben Hogan Golf Equipment Company had another spectacular year in 2020, realizing a year-over-year sales increase in excess of 50%.  This marks the second year in a row that the Company has achieved this level of growth, which was due in no small part to their innovative Direct-To-Consumer business model.  The Company adapted its business strategy pivoting away from the old-fashioned brick and mortar distribution model in late 2017 as a means of providing ultra-premium, forged golf equipment to serious golfers directly without retail mark-up and other unnecessary costs factored into their prices.

“We knew that selling direct was the way to go for us a few years ago.  Not only is it more efficient and effective for us, but it allows us to have a one-on-one relationship with the end-user.  As a result, golfers get hand-crafted, custom-built golf clubs for much less than they would pay at golf or sporting goods stores,” said Scott White, President and CEO of the Ben Hogan Golf Equipment Company.  “Ecommerce is here to stay; we see nothing but upside for our business model in the future … especially as the global pandemic drags on and golfers remain cautious about visiting retail locations.”

New PXG GEN 4 Clubs Engineered for Ultimate Performance

New PXG GEN4 Drivers, Fairways, Hybrids, and Irons deliver more distance, more accuracy, more forgiveness, and more fun across the bag. PXG’s flagship GEN4 Golf Clubs present significant advancements in materials innovations, combined with precision engineering and personalized performance. Available for presale now, GEN4 is everything golfers expect from PXG and more.

“Our GEN4 Golf Clubs are, far and away, the best sticks we’ve ever made,” PXG founder and CEO Bob Parsons stated. “Packed with new technologies, our lineup of Drivers, Fairways, Hybrids, and Irons deliver absolutely explosive performance and drop-dead sexy looks.”

Miura Golf Offering Black Matte Finish in Irons and Wedges

For those who love the simple yet stunning look of black, legendary Miura irons just got even more irresistible.

Long known for quality and craftsmanship in both look and feel, Japanese clubmaker Miura Golf today introduced a new matte black finish to its lineup of irons and wedges. Miura now offers the MB-101, TC-201, CB-301, MC-501 as well as the forged K-Grind 2.0, Milled Wedge and Tour Wedge HB in a striking, yet durable, black finish that retains every element of Miura beauty and design.

PUMA Golf X Palm Tree Crew Collection Delivers Tropical Vibes to the Golf Course

Rickie Fowler, one of PUMA’s most celebrated brand ambassadors, has joined forces with PUMA Golf and world-renowned DJ, songwriter and record producer, KYGO, to bring to life a new, exciting collection – PUMA Golf x Palm Tree Crew.

The Palm Tree Crew (PTC) is a lifestyle brand, founded by KYGO and his manager Myles Shear, that encapsulates tropical vibes and is represented by its iconic golden palm tree logo. The PUMA Golf x PTC collection stemmed from a long-standing friendship between Fowler, also a long-time Crew member, and KYGO, himself an avid golfer, partnering to deliver official Palm Tree Crew gear to the golf course.

Bryson DeChambeau Closes Out Arnold Palmer Invitational with SIK Putter

SIK Golf player and reigning US Open champion Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. His final round 71 and 11-under-par total required power off the tee and brilliant putting touch on the rock-hard greens at Bay Hill. Not surprisingly, his SIK Pro C Armlock putter, which he relied on heavily throughout the weekend, played a major role in the big win, particularly during the final round, which he finished off with a winning 5-foot putt on the 72nd hole.

“Bryson has improved his putting tremendously through hard work and a scientific approach,” said Steve Harrison, CEO and Founder of SIK Golf. “We’ve worked extensively with Bryson to get his putter exactly right, which includes a recent change that reduced the amount of toe hang of his gamer by about 20 degrees. He’s extremely analytical when it comes to his stroke and his putter and we’re proud he’s used a SIK in all eight of his PGA Tour wins.”

Bryson DeChambeau Boldly Overpowers Bay Hill with Bridgestone Golf Ball to win Arnold Palmer Invitational

Bridgestone Golf star player Bryson DeChambeau captured his eighth PGA Tour victory on Sunday at the Arnold Palmer Invitational. DeChambeau’s confidence in his Bridgestone TOUR B X golf ball powered him to a final round 71 and 11-under-par total that was marked by massive drives, dominating shots from the rough, and excellent play on and around the rock-hard greens.

“Innovation and technology are the hallmarks of Bridgestone Golf,” said Dan Murphy, company President and CEO. “This is why Bryson and Bridgestone go so well together. His analytical approach to both his gear and technique are equally innovative and exciting.”

Titleist TSi3 Driver Review - Club Twirls are in Its DNA

There's something sensual about absolutely mashing your drive, splitting the fairway, and having the confidence to believe it's something you can duplicate every time you grab driver from the bag.  I can tell you this because it's exactly what I've experienced with the new Titleist TSi3 driver.

Titleist has implemented its most advanced technologies into the TSi3, making it a driver that delivers relentless distance and accuracy.

Callaway Announces Limited Edition Chrome Soft Truvis Shamrock Golf Balls

Callaway Golf has announced their new limited edition Chrome Soft Truvis Shamrock Golf Balls.

These new offerings are also available at retail and online starting today at a price of $47.99/dozen.

Cobra Golf Unveils Copper Series Players Irons

COBRA® Golf, a leader in golf club innovation, today unveiled its KING Copper Iron Series, introducing a stunning new copper finish, inspired by Rickie Fowler, in its popular player’s irons.

The family debuts a new addition to its player’s iron lineup with the KING RF Forged MB, and a new copper finish in the KING Tour, and the KING Forged TEC irons. The new copper versions offer the same performance technologies as the chrome models in a premium copper finish that is sure to turn heads on the course.

SIK Golf Expands C-Series Customization Options with New Black Matte Finish

SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model.

The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.

Bridgestone Golf Builds on Legacy of Ball Fitting with New Lady Precept

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling women’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”

USGA Announces 2021 United States Team for 48th Walker Cup Match

The USGA’s International Team Selection working group today announced the 10 players who will make up the 2021 United States Walker Cup Team. The USA Team will meet Great Britain and Ireland in the 48th Match at Seminole Golf Club, in Juno Beach, Fla., Saturday and Sunday, May 8-9. It will be the first time the competition has been held in the spring on U.S. soil.

The 10-player team, which will be captained by Nathaniel Crosby, of Jupiter, Fla., includes Tyler Strafaci, 22, of Davie, Fla., who earned his place by winning the 2020 U.S. Amateur Championship. Three players earned places as the top three Americans in the World Amateur Golf Ranking® / WAGR® as of Feb. 10. They are: Ricky Castillo, 20, of Yorba Linda, Calif. (fourth in the WAGR); John Pak, 22, of Scotch Plains, N.J. (seventh in the WAGR); and Davis Thompson, 21, of St. Simons Island, Ga. (second in the WAGR).

USGA Selects Grand Reserve Golf Club in Puerto Rico To Host 2022 U.S. Women’s Amateur Four-Ball Championship

The USGA has announced the Grand Reserve Golf Club, in Puerto Rico, as the host site of the 7th U.S. Women’s Amateur Four-Ball Championship. The championship is scheduled for April 30–May 4, 2022. It will mark the first time a USGA championship is held outside of the U.S. mainland in a U.S. territory.

"We have a wonderful, longstanding relationship with the Puerto Rico Golf Association, and bringing a USGA championship to the island further demonstrates our commitment to working together even more closely moving forward,” said John Bodenhamer, USGA senior managing director, Championships. “The Grand Reserve has an impressive pedigree, and we very much look forward to bringing the Women’s Four-Ball there.”

Troon Names Shot Scope Preferred Retail Partner

Troon, the world’s largest golf management company, today announced that Shot Scope, a leading international manufacturer of GPS-based golf management systems, has become a Troon “Preferred Retail Partner.” The new alliance provides Troon customers and members with special access to products and programs designed to enhance on-course performance tracking and game management.

 

“Troon provides first-class golf experiences to thousands of players at 585-plus locations around the globe,” said Kris Strauss, Senior Vice President of Sales and Marketing, Troon. “By aligning with Shot Scope, Troon can further enhance that experience with innovative game management technology and resources. And equally important, through Shot Scope’s established international footprint, this is the perfect partnership to further connect with golfers around the world.”

Callaway Announces New Chrome Soft X LS Golf Ball

Callaway Golf officially announced their new Chrome Soft X LS Golf Ball. It promotes low spin for max distance, with Tour level short game control, and expands the popular Chrome Soft Golf Ball lineup.

This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight from their longer clubs. It’s a 4-piece, single core construction that’s engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover. The high-speed core design is significantly larger to create more distance through the bag, and it works with the mantle system to deliver high resilience and speed.

Club Champion Signs Lexi Thompson As Newest Brand Ambassador

Club Champion, the nation’s leading custom club fitting and building company, is proud to announce a multi-year brand ambassador agreement with LPGA superstar and Major Champion, Lexi Thompson.

Through the partnership, Thompson will help strengthen Club Champion’s message that club fitting should be a core part of golf improvement for every golfer. Thompson has been a force on the LPGA for more than half of her life, and has the knowledge and experience to support club fitting as a practice.