PXG Announces New Spring/Summer 2025 Collection

PXG Apparel proudly unveils its Spring/Summer 2025 Collection, a modern reinterpretation of classic Americana preppy style. Drawing inspiration from the refined elegance of ‘Sloane Ranger’ fashion and its evolution into American prep culture, this collection seamlessly blends vintage style with contemporary performance wear. 

The PXG Apparel Spring/Summer 2025 Collection offers 53 styles that feature nautical influences, playful golf ball-inspired patterns, retro rugby designs, and bold asymmetrical stripes. A muted, worn-in color palette of Stone Fruit, Celadon, Natural, Khaki, Silver, and Dark Navy complements luxurious fabrics like knitted pique, jacquard, seersucker, breathable perforated mesh, and premium Italian textiles. A head-turning fusion of heritage and modern style for men and women, the new collection delivers exceptional quality, performance, and lasting comfort.

Valspar Extends Title Sponsorship of Valspar Championship through 2030

The PGA TOUR, Copperhead Charities and The Sherwin-Williams Company have announced that the Valspar brand, which has sponsored the Valspar Championship since 2014, will continue its commitment to the Tampa Bay area tournament through 2030.

The extension was unveiled earlier today during a media event ahead of the 24th edition of the Valspar Championship, which returns to the Tampa Bay area March 17-23, 2025. The tournament features a purse of $8.7 million, with $1.72 million and 500 FedExCup points awarded to the winner. Peter Malnati will return to defend his 2024 title after claiming his second career PGA TOUR victory and first in more than eight years.

True Temper Sports Introduces Steelfiber Nexus: A Revolutionary Wood Shaft Series

True Temper Sports, the global leader in golf shaft innovation, is proud to unveil the Steelfiber Nexus series, a groundbreaking evolution in golf shaft design.

Featuring two distinct models, Nexus Blue and Nexus Black, this series redefines performance by seamlessly blending the unparalleled stability of Steelfiber—the most popular graphite iron shaft on professionaltours—with an advanced full carbon construction.

Canon Launches SwingRec Golf Swing Analysis Camera

Canon U.S.A., Inc., a leader in digital imaging solutions, announced that SwingRec, an ultra-wide-angle camera dedicated to capturing your golf swing for hands-free AI-triggered recording, is currently available for early investors on Indiegogo. Through the use of the companion app, users can receive detailed analytics on swing, angle, and form to potentially help improve a user’s golf game.

Now available for pre-order for early investors on Indiegogo**, the ultra-wide-angle; compact camera is paired with AI-powered automated recording technology to capture the details of your swing as you move, granting you a hands-free and virtually seamless experience. Recording 120 frames per second via WiFi wireless technology, SwingRec sends replays of your swing frame by frame and analysis to your compatible smartphone or tablet through the companion app.

Bobby Jones Links Names to Top 100 Businesses in Golf

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, is proud to be included on The National Golf Foundation’s 2025-2026 list of the “Top 100 Businesses in Golf.”Celebrating its 25th year in business in 2025 and headquartered at its Club Support Center in Atlanta, BJL is a club management and development company with a solid foundation of resources, experience, and expertise to serve a diverse collection of private, semi-private, daily-fee and municipal golf properties. 

Recognizing the “most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry,” the biennial NGF Top 100 highlights companies and brands that deliver products and services primarily aimed at recreational golfers and golf courses that conduct most of their business in the United States. 

GolfNow and TrackMan Partnership Offers Exciting New Ways to Book Reservations

While the popularity of “off-course” forms of golf entertainment continue to keep pace with the traditional game, GolfNow today announced a pivotal new collaboration that will expand its world’s largest online tee-time marketplace to also offer the ability to book reservations with Trackman, the global leader in golf technology solutions across simulators, driving ranges and mobile outdoor practice.

Golfers across the country who are eagerly waiting out the winter for a chance to resume their golf games – or anyone, anywhere looking for an alternatively fun way to enjoy the game – need no longer wait. Through the partnership, GolfNow and Trackman are integrating their reservation technologies, which now will allow the millions of golfers who visit GolfNow’s tee time marketplace each day the opportunity to reserve a simulated round of golf, training session or fun golf game 24/7 at any of the 1,000-plus indoor and outdoor locations across North America using Trackman technology.

Mitsubishi Golf x Diamana Takes Another Win

Brian Campbell won in his 178^th start on the PGA/Korn Ferry Tour using a Diamana GT 60TX in a Ping Driver to win in a playoff with Aldrich Potgeiter.

Brian switched into Diamana GT out of the Ventus Black at the Farmers Insurance Open just 4 weeks ago. He finished the event hitting 81.48% of his fairways (10^th in accuracy). This also gets Campbell into a couple of the majors and Players Championship.

USGA Announces Qualifying Sites on Path to 45th U.S. Senior Open at The Broadmoor

The United States Golf Association (USGA) today announced qualifying sites for the 45th U.S. Senior Open Championship, to be held at The Broadmoor’s East Course, in Colorado Springs, Colo., from June 26-29. The Broadmoor is hosting its third Senior Open and ninth USGA championship.

For the first time since its inception in 1980, the U.S. Senior Open will feature a qualifying framework that is comparable to the U.S. Open with two stages that includes local and final sites. The USGA has established 27 exemption categories from local and final qualifying, including 5-year exemptions for the major champions of the Senior PGA Championship, Senior Open Championship, Kaulig Companies Championship and Regions Tradition. Winners of the U.S. Senior Open, from 2014-24, are also exempt.

USGA Recognizes David Jacobsen with the 2025 Joe Dey Award for Outstanding Volunteerism in Golf

The USGA has named David Jacobsen, of Portland, Ore., as the 2025 recipient of the Joe Dey Award, in recognition of his exemplary service to the game and incredible impact in welcoming thousands to the sport through junior golf.

Named after Joe Dey, USGA executive director from 1934-1969, the award honors the game’s most exceptional volunteers. Beyond his service to the Oregon Golf Association (OGA), Jacobsen has volunteered at the national level with the USGA for more than four decades.

Graphite Design Tour AD DI Wins at LIV Golf Adelaide

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Adelaide event held at The Grange Golf Club in Grange, South Australia was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid.

“Congratulations to the LIV Golf winner at the Grange Golf Club in Australia.  The winner has trusted Graphite Design shafts in his Ping woods and hybrids for a few years.  This is the Adelaide champions third LIV Golf Tour win, and we look forward to also seeing him play in Major Championships”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

Srixon Releases Next Gen Soft Feel Golf Balls

The all-new line of SOFT FEEL golf balls from SRIXON® bring maximum all-around performance to the course with their irresistibly soft, yet remarkably solid feel at impact.

Featuring an updated FastLayer Core, SOFT FEEL golf balls generate increased ball speeds for enhanced distance and feel.

The Path to Oakmont Country Club Begins

The United States Golf Association (USGA) today announced that online entry applications are now available for the 125th U.S. Open Championship, to be played from June 12-15 at Oakmont (Pa.) Country Club.

Thousands of golfers are expected to qualify for the championship through a two-stage process, with a final field of 156 players advancing to Oakmont, where a U.S. Open champion will be crowned. Non-exempt players will compete in one of 110 local qualifiers (108 in the United States and one each in Canada and Mexico) between April 16 and May 19.

Gamble Sands Unveils New Scarecrow Logo

Gamble Sands, the Top 100 golf resort located in Brewster, Washington, has unveiled the logo for its new Scarecrow Course, the much-anticipated David McLay Kidd design slated to open to resort-guest and public play on August 1st.

The Scarecrow logo was designed by the Gebbers family (owners of Gamble Sands) and features a tall, slender figure holding a flagstick. The Gebbers family also illustrated the original Gamble Sands rabbit logo, the QuickSands course logo and The Barn restaurant icon.

Sun Mountain Announces New Eclipse E-Series Golf Bags

Sun Mountain is reinventing the modern stand bag with the new-for-2025 Eclipse E-Series. 

Performance golf bags in the E-Series include the E-2.5, E-3.5, and E-3.5 14-way. Notable advancements include the Internal Compression Bottom, zip-off ball pocket, and new duratech mesh shaft protection.

VENTUS Is Consistently The Choice Of Champions

Fujikura is proud to be trusted by the champion at Torrey Pines. The 2025 winner used 3 VENTUS wood shafts in the bag on is way to victory. Fujikura was the #1 most used driver and wood shaft of the professional field, accounting for 40+% of the field, this past weekend in Torrey Pines.

This victory is the 2nd professional level victory for the recent champion. They notably use a VENTUS Black 6X in their driver, a VENTUS TR 8X in their fairway wood, and a VENTUS TR Blue 9X in their 7 wood. The champion ranked 4th among the field in Strokes Gained off the tee, and 2nd in average Driving Distance, with the trust of VENTUS.

FlightScopen i4 Revolutionary Laser Rangefinder Now Available

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, today announced the revolutionary i4 laser rangefinder is now available online for immediate delivery. Officially launched at the PGA Show in Orlando, the new unit includes several unique features and benefits for golfers of all skill levels such as effective playing distance based on ball speed, launch angle and spin, considering the individual’s ball flight for the current weather, including wind speed and direction, personalized club recommendations, as well relative landing height.

The FlightScope i4 goes far beyond the traditional slope compensation when it comes to relative landing height, as a complex ball trajectory is calculated using the golfer’s personal ball flight data within the current weather and wind, for every club and then calculating the intersection of all possible clubs relevant to the target distance.

Golf Participation is Growing and Diversifying

The face of golf may have changed more in the past five years than the previous 50.

Golf’s latest participation numbers reveal unprecedented diversity in the game.

Cobra Golf Introduces Go Chase More Video Series

COBRA Golf, a leader in golf club innovation, today announced as part of their ‘Go Chase More’ brand platform, a new video series that celebrates the passion and obsession for the game shared by some of the world’s most maniacal golfers.  Comprised of six episodes, the ‘Go Chase More’ series shines a light into every corner of the modern golf game, celebrating the undying spirit and relentless drive of golfers in their never-ending pursuit of personal progress.

Each episode follows one of six unique characters– Kyle Berkshire, Shasta Averyhardt, Peter “Tubes” Dale, John Nichols, Patrick Koenig, and Rob Hogan – all of whom are chasing MORE from the game, carving their own paths, and loving every minute of it.  – MORE results, MORE fun, or simply MORE golf.

Tour Edge Unveils the All-New Hot Launch 525 Series, Introducing a New Era of Game-Improvement Golf Clubs

Today Tour Edge introduced their all-new Hot Launch 525 Series, a groundbreaking line of game-improvement golf clubs designed to elevate the performance of golfers demanding distance and forgiveness. 

Available at retail starting March 1, 2025, the Hot Launch 525 Series introduces the game-changing X-range for the first time in the brand’s best-selling Hot Launch family.

LA Golf Announces New Face ID Drivers

If you head over to the LA Golf website you'll see LA Golf has given us a first look and chance to preorder their new Face ID drivers.  There are five LA Golf Face ID drivers and each has a unique bulge and roll (face curvature) based on swing speed that's designed to optimize side-spin and straighten off-center hits.

These new LA Golf Face ID drivers were designed by LA Golf and Bryson DeChambeau with the goal of creating drivers that are built for individual performance needs while taking into consideration that everyone's game and swing is different.  And a key factor in accomplishing this is the Face ID driver's unique bulge and roll.

PXG Introduces Black Ops Ultra Lite Driver

PXG, the world-class golf equipment and apparel company, has expanded its award-winning PXG Black Ops Collection with the introduction of the PXG® Black Ops® Ultra Lite Driver. This exceptional new offering is engineered to benefit amateur golfers with slower swing speeds. The result: a much lighter club that is easy to swing and for many players easier to swing faster!

The PXG Black Ops Ultra Lite Driver features a lightweight design with a clubhead mass of 189 grams, which is 14 grams lighter than the standard PXG Black Ops Driver. The clubhead mass is also adjustable between 179 grams and 196.5 grams leveraging PXG’s signature Precision Weighting Technology. With a single rear weight port, this driver has a deeper center of gravity (CG) that increases both forgiveness and consistency and enhances stability.

New Graphite Design RAUNE Iron Shafts Now Available

The new Graphite Design Raune (Raw-nay)  iron shafts offer a unique profile to golfers of all skill levels by utilizing high-modulus materials as the core for stability and pitch fiber as the outer layer for optimized stiffness and feel.

The word Raune is derived from a Japanese word meaning “Aim,” and it is offered in four individual weights. The Raune Unitized .370” tip OD Iron shaft designs are offered in 60g Regular, 75g Regular, and 90g Stiff flex at a raw length of 39”. The Raune 105g Irons are offered in S and X Flex with a .355” taper tip OD and are constant weight and discrete in shaft length.

Mitsubishi TENSEI Doubles Down with Two Wins

Mitsubishi TENSEI doubled down this past week with wins in Bradenton, FL, and Phoenix, AZ!

TENSEI 1K Pro Orange just claimed its first win at the women's event and helped secure the #1 Driver Shaft and #1 Wood Shaft, with 32 players gaming Diamana 6th Generation.

Qualifying Sites for 4th U.S. Adaptive Open Announced

The United States Golf Association (USGA) has announced the eight qualifying sites for the 4th U.S. Adaptive Open Championship, which will be contested at Woodmont Country Club in Rockville, Md., on July 7-9.

Conducted over 18 holes, qualifiers will be held at eight sites across the United States between Apr. 23 and May 28. They will be managed by Allied Golf Associations (AGAs). This year’s championship will be the second year to feature a qualifying method. In its first two years, the championship field was determined largely by Handicap Index®.

USGA Announces Qualifying Sites for 2025 U.S. Women’s Open Presented by Ally

The United States Golf Association (USGA) today announced qualifying sites for the 80th U.S. Women’s Open Championship Presented by Ally, to be held at Erin Hills, in Erin Wis., from May 29-June 1. It is the first U.S. Women’s Open for the resort.

Conducted over 36 holes, qualifying will be held at 23 sites across the United States, plus one each in Canada, Japan and Italy between April 15 and May 13. Online entry applications open today, and will continue through Wednesday, April 2, at 5 p.m. EDT (champs.usga.org).

Upper Deck Announces Game Changing Partnership with PXG

Upper Deck Golf is pleased to announce that it will swing into 25 MLB, NFL, and College stadiums nationwide in 2025. The company is also thrilled to reveal a new multi-year partnership with PXG – a company dedicated to making the world’s finest golf equipment and apparel – to bring participants the most immersive experience ever.

Upper Deck Golf events allow fans to enjoy a once-in-a-lifetime stadium golf engagement. Those lucky enough to snag tickets to the typically sold-out events will see their favorite stadiums set up in a unique way and play golf like never before, with PXG clubs and golf balls, from the upper decks, with no screaming fans.

Club Champion Earns Place on NGF’s Top 100 Businesses in Golf List

Club Champion, the premier provider of custom club fittings, is proud to announce that it has once again earned a spot on the National Golf Foundation’s (NGF) 2025 Top 100 Golf Businesses list. This prestigious recognition highlights Club Champion’s unwavering commitment to excellence, customer satisfaction, and leadership within the golf industry.

The NGF’s Top 100 Businesses in Golf List honors companies that have demonstrated outstanding achievements in business growth, innovation, and their contribution to the overall success and development of the golf industry. As a pioneer in custom club fitting and equipment, Club Champion has expanded its footprint to over 140 locations worldwide, helping golfers of all skill levels achieve their optimal performance through precision fitting.

Golf Pride Unveils ALIGN MAX: The Next Evolution in Raised Ridge Grip Technology

Golf Pride, a leading innovator in golf equipment and maker of the world’s most popular golf grips, introduces ALIGN MAX, revolutionary grip technology designed to help players of all skill levels maintain consistent hand placement throughout the swing.

ALIGN technology debuted in 2017, with the first raised ridge design pulling in a number of players on Tour and a strong amateur fanbase. It quickly became one of the most successful grip technologies in Golf Pride history. Even with these accolades, the brand heard feedback about the desire for an even more pronounced ridge. This inspired the creation of ALIGN MAX, a second-generation design that supplements the original by offering an alternative featuring a 25-percent higher ridge to achieve the maximum desired feel and consistency. It also includes a longer ridge that runs from top-to-bottom of the grip, providing players flexibility to adjust their hand placement for any shot.

USGA Announces Qualifying Sites for 125th U.S. Open at Oakmont Country Club

The United States Golf Association (USGA) has announced local and final qualifying sites for the 125th U.S. Open Championship. The U.S. Open will be contested at Oakmont (Pa.) Country Club for a record 10th time from June 12-15.

Local qualifying, conducted over 18 holes at 110 sites in 43 U.S. states, Canada and Mexico, will take place between April 16-May 19. Those advancing players will join a group of locally exempt competitors in final qualifying, which will be conducted over 36 holes. This final stage will be held in England and Japan (May 19) and Canada (June 2) as well as 10 U.S. sites, one on May 19 and the remaining nine on June 2.

Graphite Design AD DI Wins LPGA Hilton Grand Vacations Tournament of Champions

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LPGA Hilton Grand Vacations Tournament of Champions event held at Lake Nona Golf & Country Club in Orlando, FL was playing a Graphite Design Tour AD DI-6 Stiff flex wood shaft in her Ping G430 LST 9° Driver, a Graphite Design Tour AD DI-7 Stiff flex wood shaft in her Ping G430 LST 14.5° Fairway metal wood and a Graphite Design Tour AD DI-85 Stiff flex hybrid shaft in her Ping G430 MAX 19° Hybrid. 

The champion collected her 3rd career win after shooting a 4-day score of 65, 69, 67, 67 for a total of 20 under par.

Arcis Golf Combines Arrowhead Country Club and The Legend at Arrowhead into The Clubs at Arrowhead

Arcis Golf has announced the combining of two of its Glendale, Ariz. clubs—Arrowhead Country Club and The Legend at Arrowhead—as The Clubs at Arrowhead. This brings the formerly daily-fee The Legend at Arrowhead and the private Arrowhead Country Club together into what Blake Walker, Founder, Chairman, and CEO of Arcis Golf, describes as “one extraordinary private club.”

Walker explained that by creating a larger, more amenity-rich club, Arcis Golf—a premier owner and operator of private, resort, and daily-fee golf and country clubs in the United States—aims to enhance the quality of customer engagement, instill a strong sense of community, and offer robust golf and family-centric programming for people who share a passion for lifetime sports, health and wellness, arts and entertainment, and first-class dining.

Troon Selected to Manage Tapatio Springs Hill Country Resort

Troon, the leader in providing golf and club-related leisure and hospitality services, is pleased to announce it has been selected to manage the golf operations at Tapatio Springs Hill Country Resort in Boerne, Texas, located approximately 30 minutes from San Antonio.

Troon Golf, the resort and daily-fee division of Troon, will oversee golf course agronomy, golf-related sales and marketing and will work closely with resort ownership and management to further enhance Tapatio Springs Resort’s recognition as a premier destination in the state of Texas.

Casa de Campo Resort & Villas Offers Exceptional Stay and Play Package

Casa de Campo Resort & Villas – home to the Caribbean’s premier, luxury golf experiences, including its iconic Teeth of the Dog ranked No. 20 in Golf Digest’s “Top 100 Courses in the World” – is now offering an exceptional golf stay-and-play package perfect for couples, families and group vacations in paradise.

The “Unlimited Golf” package starts at $699 (per room, per night). With celebrated Teeth of the Dog closed for restoration until December, Casa de Campo’s two additional outstanding layouts will take the spotlight. Both are absolute “must-plays.” Resort guests can tee it up to their heart’s content for unlimited play on two renowned Pete Dye-designed gems: Dye Fore (27 holes) and The Links (18). All golf rounds are based on availability and include play on arrival and departure days.

Tradition and Technology Highlight the new Galvin Green 2025 Part 1 Collection

Premium high-tech golf apparel brand Galvin Green has unveiled its standout 2025 Part One collection of responsibly sourced garments, spearheaded by traditional argyle patterns and advanced technical fabrics to deliver the most feature-packed wardrobe for serious golfers.

Building on a history of performance, the latest range of DRYVR rain gear includes 18 fully waterproof jackets, hoodies and pants for men and women golfers. The addition of a new lightweight Pertex® Shield technology sits alongside Pertex Shield Stretch fabric, GORE-TEX garments with lining and several GORE-TEX Paclite® styles, while the vibrant Moonlight Blue and Fresh Green combinations lead the color stories in the lineup.

2025 Play With Pete Invitational from the Copperhead Course at Innisbrook Resort - How to Sign Up and All the Details

Play With Pete Invitational is always held at clubs and courses with prestigious championship histories like Oakland Hills CC, Scioto CC, Inverness Club, and The Olympic Club Lake Course.  The PWPI venues also feature distinctive course architecture like Pasatiempo Golf Club and The Ocean Course at Kiawah.  But PWPI has never been played on an annual PGA Tour stop track.  Until now.

This March for the first time ever, the renowned and notorious Copperhead Course at Innisbrook Resort will host the Play With Pete Invitational.  And it gets better.  PWPICopperhead will take place exactly one week before the Valspar Championship.  So you’ll be getting Tour conditions, Tour challenges, and really a true PGA Tour experience.  Even the tournament grandstands will be up.  And the players will arrive one day prior for an overnight stay at the luxurious Innisbrook Resort Hotel.

Innovative Golf Course Agronomist Rodney Lingle Honored with 2025 USGA Green Section Award

Celebrating a game-changing career in golf course management, the United States Golf Association (USGA) today announced Rodney Lingle, CGCS, as the winner of the 2025 USGA Green Section Award. Presented annually since 1961, the Green Section Award honors distinguished service to golf through an individual’s work with turfgrass.

An innovator, turfgrass field expert and mentor to countless golf course superintendents, Lingle began his career in 1974 at Hattiesburg Country Club in Mississippi. He joined Memphis Country Club as superintendent five years later and would ply his trade there for the next 37 years, during which time he invented products, advanced the science and art of quality putting surfaces and influenced the entire golf course maintenance industry with his curious mind and innovative tactics.

USGA Announces LIV Golf Exemption Categories for 2025 U.S. Open Championship

The United States Golf Association (USGA) today announced the exemption categories for the 2025 U.S. Open Championship, to be played June 12-15at Oakmont (Pa.) Country Club.

Exemptions from local and final qualifying are awarded to players in a variety of categories, including the past 10 U.S. Open champions, various USGA and amateur champions, other major winners and performance on various tours around the world.

PXG Launches New Tour Apparel Collection

PXG, the game-changing, high-performance golf equipment and apparel brand, proudly announces the launch of its new PXG Tour Apparel Collection. The premium line of golf apparelis expertly crafted for avid golfers who aspire to look and play like a pro. 

The new collection recently made its debut on tour worn by PXG PGA TOUR professionals Christiaan Bezuidenhout, Patrick Fishburn, and Cristobal del Solar and is now available to amateur golfers everywhere.

NGF The Short Game: Course Economics in the Experience Era

The economics of a golf course business flows from a simple but powerful principle: every tee time represents perishable inventory that, once lost, can never be recovered. In golf, as with restaurants and other fixed-capacity businesses, this reality has two interlinked dimensions that we might consider.

First is the pure financials of unused capacity. When a tee time goes unfilled, the facility doesn’t just lose the green fee – it loses all the revenue accompaniments that would have come with it (food, drinks, range balls, hat, glove, etc.). For the average 18-hole public facility, we estimate total revenue per occupied tee time (“RevPOTT”) to be roughly 45% above playing fees alone, which is perhaps a more significant lift than you might have guessed.

PUMA Golf Partners with REALTREE

Today PUMA GOLF® announced the PUMA GOLF x REALTREE collaboration, which includes a lineup of golf apparel including polos, footwear, rain gear, a hoodie, and more. The collection utilizes the REALTREE EDGE camo pattern, an icon of camo in both sport and fashion, to celebrate golfers’ love of the outdoors and adventure.

“We are thrilled to partner with the REALTREE brand,” said Chris MacNeill, PLM Apparel and Accessories, PUMA GOLF. “They have an incredible library of camouflages that are trending in different categories, and we can’t wait to bring REATLREE to golf. In many ways golfers are no different than other outdoorsmen – they value performance, style, comfort, and showing their love of the outdoors through their golf gear.”

Shine Above the Rest with XXIO Prime Royal Edition

The all-new XXIO Prime Royal Edition collection brings the ultimate in swing speed performance for seasoned players with its luxurious looks, advanced ball speed technologies, and exotic lightweight materials.

Designed to exude luxurious brightness, the XXIO Prime Royal Edition clubs are not only visually appealing but also engineered for optimal performance. Its ultralightweight construction allows for unmatched ease of swing, making the clubs an ideal choice for Women and Senior golfers. 

USGA Unveils Innovative Soil Moisture Meter That Integrates with DEACON® Management System

The United States Golf Association (USGA) today announced the launch of the USGA Moisture Meter. The easy-to-use tool provides golf course superintendents precise and consistent data regarding soil moisture, salinity and temperature. The data instantly uploads into the USGA’s DEACON technology platform, creating a digital record that can be used to more efficiently manage water usage, plant health and golf course playability.

The soil moisture sensors in the new tool are supplied by METER Group, the world’s leading provider of agricultural soil-plant atmospheric data, allowing for dependable readings and low maintenance. As on-course water-saving decisions become more paramount, and influenced by the USGA’s 15-year, $30 million commitment to help courses significantly reduce their water usage, the USGA Moisture Meter will give superintendents the data they need to determine how they can irrigate more effectively.

USGA Announces 2025 U.S. National Junior Team and Inaugural U.S. Elite Amateur Program Rosters; 100 Families Awarded Grant Funding

The United States Golf Association (USGA) has announced the 2025 U.S. National Junior Team roster, the first-ever U.S. Elite Amateur Program roster and this year’s annual U.S. National Development Program (USNDP) grant funding, demonstrating considerable progress toward creating a unified pathway to nurture the potential of America’s top players.

Building on last year’s inaugural team of 18 athletes, the 2025 U.S. National Junior Team features 11 boys and 11 girls representing the country’s elite junior golf talent. The team is composed of 14 returners from 2024 and eight newcomers, including two, Jude Lee and Jessy Huebner, who received USNDP Grants last year.

35 Players Named to the 2025 Ben Hogan Award Watch List

Thirty-five of the nation’s most accomplished golfers across college golf have been named to the watch list for the 2025 Ben Hogan Award.

The joint announcement was made by the Hogan Trophy Award Foundation, the Friends of Golf (FOG) and the Golf Coaches Association of America (GCAA).

Adidas Introduces New Adizero ZG Golf Shoes

Adidas wants golfers to know that light isn’t always less, it’s more. So Adidas is reintroducing the Adizero franchise to golf with Adizero ZG, a new spikeless performance footwear model aimed to enhance stability, traction and comfort while fighting against foot fatigue by being light all round.

The new footwear will be offered in both laced and BOA options for men and women and will be available on adidas.com, the adidas app and at select retailers worldwide.