Srixon Soft Feel Brite Golf Balls Preview: Distance Never Looked so Bright

SRIXON has announced the launch of the Soft Feel Brite golf ball, which will be available in Brite Orange, Brite Red, and Brite Green, and is now available in North America. 

 

Soft Feel Brite offers everything you love about Soft Feel.  It delivers distance, exceptional feel, and now, enhanced visibility from tee-to-green to form a high quality matte golf ball. 

Report Claims New PGA Tour Driver Testing Program Snags Multiple Non-Conforming Drivers at Safeway Open

Driver testing on the PGA Tour became an issue earlier this year when Xander Schauffele's driver was deemed non-conforming at The Open Championship.  And the ensuing fiasco led to a new policy of unannounced in-play pulling of drivers directly from players bags. 

 

Perhaps this was done to put the players and equipment manufacturer's on notice to ensure drivers are tested frequently and within the limited of CT conformity.  But according to a Reuters source familiar with knowledge of the testing, at least five players were deemed to be using non-conforming drivers last week at the Safeway Open. 

Miura Golf MB-101 Preview: The Latest in a History of Venerated Muscleback Irons

Miura Golf today introduced the MB-101, the newest addition to its catalog of revered forged muscleback irons.  This is the first new blade launched by the family-operated club maker since 2013. 

 

Designed and forged by the Miura family in its Himeji, Japan factory, the MB-101 provides discerning golfers with the unrivaled Miura feel developed over six decades of craftsmanship, and is the latest chapter in the Miura family's perpetual pursuit of perfection. 

Nicklaus Design Courses Make Big Splash on Golf Digest Top 100 Courses List

Eighteen golf courses designed by or associated with Nicklaus Design are included on the inaugural GOLF Magazine list of North America's Top 100 Resorts. 

 

Among those making the inaugural list (which is divided into the categories of Luxury, General Excellence, Buddies, and Families), are Big Cedar Lodge and Hammock Beach in the Families category and Pinehurst Resort in the Buddies category.  Properties represented in the General Excellence category include Baha Mar Resort, Cabo del Sol Beach & Golf Resort, Cap Cana Resort, La Quinta Resort & Club, Pronghorn, Sea Pines Resort, and The Greenbrier. 

On an Island Where Golf is King, Sea Pines Resort is True Royalty: Autumn Getaway Packages You Want to Check Out

With Hilton Head Island's fabulous fall weather and some of the most attractive offers of the year, now's a great time to book a getaway to The Sea Pines Resort.  During the autumn season, a fantastic array of outdoor events and festivals abound just as temperatures begin to cool. 

 

Here are ten reasons to plan a trip in the coming months and Fall in Love with Sea Pines. 

HONMA Golf Launches New XP-1 Product Line Worldwide

Honma Golf has officially launched its new game-improvement XP-1 product line, which includes drivers, fairway woods, hybrids and irons for both men and women and brings legendary Honma craftsmanship to golfers across a wide range of skill levels. 

 

Honma master craftsmen designed XP-1 club heads and shafts holistically in Sakata, Japan, and the clubs are beautifully designed and precisely engineered to improve performance. 

Volvik Introduces Marvel x Volvik The Hulk Golf Balls

Volvik has introduced The Hulk golf balls as part of its partnership with Marvel Worldwide.  Volvik has reported record-setting sales of the Marvel x Volvik collaboration of Captain America, Ironman and Spider Man Vivid 4-Ball Sets, and The Hulk is the newest addition to the collection. 

 

The matte-finish, three-piece Vivid high-performance golf balls feature Volvik's new oversized energy core.  Each four-ball set includes a magnetic hat-clip ball marker and retails at $24.99.  The Marvel balls are available for purchase at Volvik.com or at retail outlets across the country. 

IGOTCHA Golf Ball Retrievers Preview: Feature Jawz Teeth

IGOTCHA is the number one selling golf ball retriever int he industry, and has now released a new and colorful Jawz line. 

 

The Jawz line was created to be easy to see in the water with a vibrant, rubberized surface which grips and holds the golf ball in place.  These patented ball retrievers are durable, with stainless steel shafts, head designs, and easy locking devices. 

Breakthrough Golf Technology Stability Putter Shaft Wins Sanford International Senior PGA Champions

Rocco Mediate used a Breakthrough Golf Technology (BGT) putter shaft to win the Sanford International PGA Tour Champions event last week, including a birdie-birdie finish to take the title. 

 

Mediate has been using the Stability Shaft for over a year, and has seen his putting improve significantly during that time. 

Ben Hogan Golf Makes PTx Pro Black Forged Irons Part of Permanent Lineup

On the heels of its best sales month in recent history, as well as the launch of its first full-line of forged products in decades, including irons, woods, wedges and putters, Ben Hogan Golf Equipment Company has decided to make their PTx PRO BLACK Forged Irons, featuring proprietary Diamond Black Metal Finish, a permanent part of their club lineup. 

 

The PTx PRO BLACK irons, which are the third product the company has added in last year using Diamond Black Metal (DBM) finish (Equalizer wedges and Ft. Worth irons), are available to golfers exclusively at www.benhogangolf.com.  The decision to make PTx PRO BLACK  a permanent part of their product line was based on extraordinary consumer demand from a limited edition run, which was offered in July. 

PXG GEN 2 Spitfire Putter Preview: Adding Tactical Precision to Your Bag

PXG is releasing a new model to their GEN 2 Series of milled putters called the Spitfire.  The Spitfire, named for a British single-seat fighter aircraft used by the Royal Air Force before, during, and after World War II, presents a clean and unique design that is extremely easy to align and exceptionally forgiving. 

 

Part of PXG’s GEN2 putter collection, the Spitfire is one of nine club head types available.  Other models include the Closer, Lucky "D," Brandon, Mustang, Bat Attack, Mini Gunboat, Gunboat, and Operator.  Each clubhead is designed to be custom configured during a fitting, enabling golfers to select the style that best suits their eye and the hosel that best suits their stroke. 

Titleist TruFeel Golf Ball Preview: Titleist's Softest Ball for Long Distance and Excellent Greenside Control

The new Titleist TruFeel golf ball is engineered to deliver longer distance and excellent control for golfers who rely on the consistent performance and quality of the softest-feeling Titleist. 

 

Now available in golf shops worldwide, Titleist TruFeel has been reimagined with a new TruTouch core and new TruFit aerodynamics for more distance with the driver and in the long game.  A proprietary TruFlex cover provides ultra-soft feel and excellent control on shots into and around the green. 

Aerotech Golf SteelFiber Shafts Win Lacoste Ladies Open de France

Aerotech Golf SteelFiber graphite iron shafts won the Lacoste Ladies Open de France last week, as Nelly Korda cruised to an 8-shot victory in France. 

 

Playing SteelFiber i80 composite irons shafts in her irons, Korda won her first Ladies European Tour title with a strong fourth-round finish that included six birdies on a blustery day at Golf du Medoc near Bordeaux. 

Mitsubishi Golf Shafts Win 2019 BMW PGA Championship

Danny Willett won the 2019 BMW PGA Championship last week at the Wentworth Club in the UK using a Mitsubishi Chemical Diamana DF 60X in his driver. 

 

Willett averaged more than 297 yards off the tee en route to a three-shot over runner-up Jon Rahm.  The BMW victory was Willett's seventh European Tour title, and apart from major championships is considered one of the biggest events on the European Tour. 

Sun Mountain Golf Kube Travel Bag Preview: Folds Up Small, Protects Big

The innovators at Sun Mountain have done it again with the introduction of the Kube golf travel bag. Kube looks like an ordinary, small, plastic suitcase but unbuckle it and it opens into a full-sized golf travel bag. 

 

Kube’s folded size is merely 9" x 13" x 14.5" and weighs only 6.8 pounds.  Kube is available in eight colors with a retail price of $229.99. 

Rocco Mediate Breaks 3-Year Winless Drought after Switching to a Bridgestone Ball

Bridgestone Golf Tour team member, Rocco Mediate, returned to the PGA TOUR Champions winner's circle for the first time in three years on Sunday, with a thrilling victory at the 2019 Sanford International. 

 

Mediate finished birdie-birdie to close out his best single round score of the year (a 64) winning the event by 2 strokes, and his victory with Bridgestone's TOUR B XS golf ball vaults him into top 25 of the current Charles Schwab Cup points standings. 

Stephen Curry and Under Armour Golf Launch the SC30 Range Unlimited Golf Collection

Stephen Curry has gotten used to being in the spotlight, spawning countless highlight reels on the way to three NBA titles and two MVP awards.  But this past June, he stepped onto the course at Mission Hills Golf Club in Shenzhen, China to show the world something it had never seen from him before; the SC30 Range Unlimited Golf Collection. 

 

This 14-piece collection combines Stephen's unique style with Under Armour's best-in-class product innovations across tops, bottoms, footwear and outerwear, most notably in Iso-Chill polos. 

Cleveland Golf Launcher Irons and Launcher Halo Preview: More Speed, More Precision, More Launch

Cleveland Golf is releasing new Launcher HB Turbo irons, Launcher UHX irons, and Launcher Halo built for speed and more precision. 

 

The latest generation of irons and hybrids from Cleveland Golf officially launch in North America on October 4, 2019, and promise to be the longest, most accurate, and most forgiving irons and hybrids in the Launcher family. 

2019 Sun Mountain H2NO Lite Golf Bag Review: Complete Waterproof Protection and Incredibly Comfortable to Carry

If you golf in the rain or enjoy walking as much as riding, there aren't many bags out there better than the 2019 Sun Mountain H2NO Lite Stand bag.  It's completely waterproof, extremely lightweight to carry, and incredibly stable and durable. 

 

I've been using my H2NO Lite all season, and throughout the year I became more and more impressed with the features I knew about, as well as the little things I didn't.  And ultimately I came to realize H2NO is a bag that does it all, and actually delivers more than what's advertised. 

New Balance Fresh Foam Golf Shoes Preview: Taking Comfort and Stability to New Levels

New Balance Golf shoes are already some of the most comfortable shoes you can buy.  And now they're introducing the Science of Soft with their latest golf footwear line featuring Fresh Foam technology. 

 

New Balance's Fresh Foam technology utilizes data-driven designs to determine zones in the midsole where altering levels of compression and resistance are aligned to provide ultra-soft cushioning and lateral stability.  The company first introduced Fresh Foam in performance running shoes and is now used across almost all categories of New Balance footwear.