Callaway Announces New Chrome Soft X LS Golf Ball

Callaway Golf officially announced their new Chrome Soft X LS Golf Ball. It promotes low spin for max distance, with Tour level short game control, and expands the popular Chrome Soft Golf Ball lineup.

This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight from their longer clubs. It’s a 4-piece, single core construction that’s engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover. The high-speed core design is significantly larger to create more distance through the bag, and it works with the mantle system to deliver high resilience and speed.

Club Champion Signs Lexi Thompson As Newest Brand Ambassador

Club Champion, the nation’s leading custom club fitting and building company, is proud to announce a multi-year brand ambassador agreement with LPGA superstar and Major Champion, Lexi Thompson.

Through the partnership, Thompson will help strengthen Club Champion’s message that club fitting should be a core part of golf improvement for every golfer. Thompson has been a force on the LPGA for more than half of her life, and has the knowledge and experience to support club fitting as a practice.

Adidas ZG21 Golf Shoes Review

Calling the new Adidas ZG21 golf shoes worthy successors to the extremely popular Tour360 XT would be a true statement.  But it would also be an enormous understatement.

ZG21 takes the combination of comfort, stability, and traction to heights never before seen in a pair of Adidas spiked golf shoes, refusing to compromise in any of these performance areas.

Mitsubishi Golf Shafts Win PGA Tour Opposite Field Events at WGC-Workday Championship and Puerto Rico Open

Collin Morikawa won the WGC Workday Championship Sunday, using a Mitsubishi Diamana White D+ 60 in his driver and Mitsubishi Diamana D+ 80 in his fairway woods.  And Branden Grace won the opposite field event in Puerto Rico using a Mitsubishi Diamana TB 60 shaft in his driver.

Morikawa put on an absolute clinic from the tee, hitting 92.9-percent of the fairways on Sunday at The Concession course.  Not to be outdone, Grace also hit 92.9-percent of the fairways on Sunday at the Puerto Rico Open.

Evnroll Announces New V Series Putters

Evnroll has unveiled its new V-Series of putters, with V standing for versatile, delivering exceptional choice for golfers in 2021. Six of Evnroll’s most distinctive head shapes will be available, each with a choice of four different hosel options.

Evnroll has developed a highly sophisticated fitting program using the Quintic Ball Roll camera-based putting analysis system, and a variety of different head weights married with different grip weights, and shaft options.  After thousands of fittings, Evnroll has determined that golfers can significantly improve their putting by simply having a putter with the correct hosel to create optimized offset, toe hang and visual setup behind the ball at address.

Evnroll Unveils New Midlock Putters

Evnroll has unveiled “Midlock” for 2021 – a new full putter concept offering a streamlined and simplified version of the Armlock method.

As it eliminates the problem of overactive hands and wrists, Armlock has been made popular by a number of top players in recent years and has proven to be highly effective. However, due to issues around the cost of construction and the requirement for custom-fitting to suit individual golfers, Armlock putters have not become a standard offering from most major manufacturers.

Keith Mitchell Signs 3-Year Extension with Mizuno Golf

Mizuno has announced the re-signing of Keith Mitchell. The rising PGA Tour star, the first player to win on the PGA Tour using a Mizuno ST Series driver, has committed his future to Mizuno, agreeing a new three-year equipment deal that will see him play the brand’s metalwoods, irons and wedges as well as carry the iconic blue and white Mizuno staff bag and feature Mizuno branding on the side of his headwear until 2024.

Keith Mitchell has been part of Team Mizuno since his rookie season on the PGA Tour in 2018 and has won over $5 million in prize money in that time. The long-hitting 29-year-old, a University of Georgia graduate, claimed his first PGA Tour victory at the 2019 Honda Classic.

USGA Launches Deacon: An Innovative Green Section Solution to Help Courses Deliver a Better Golfer Experience

The United States Golf Association (USGA) has reached a key milestone in its efforts to support the long-term health of golf courses with the launch of Deacon, an innovative golf course management tool created to help operators improve the golfer experience by delivering better playing conditions while optimizing and prioritizing critical resource consumption.

Developed by the USGA’s Green Section and backed by its 100 years of hands-on industry experience, Deacon was designed to address two universal problems faced by golf courses: a gradual decline in participation due to a lack of satisfaction and rising maintenance costs. The digital tool is accessible online and available in both iOS and Android app stores.

Titleist and FootJoy Named Presenting Partners of National High School Golf Association

The National High School Golf Association announced that Acushnet Company brands Titleist and FootJoy have been named Presenting Partners for the NHSGA and its annual High School Golf National Invitational.

Acushnet is the global leader in the design, development, manufacturing and distribution of performance-driven golf products, which are widely recognized for their quality excellence. Titleist, the #1 ball in golf and one of its leading performance equipment brands, and FootJoy, the #1 shoe in golf and one of golf’s top performance wear brands, will bring their support to high school golfers, their parents and coaches.

Titleist Introduces Vokey Design SM8 Wedges in Slate Blue Finish

The overwhelming most played and best performing wedges in the game – Vokey Design SM8 –are now available in an ultra-premium Slate Blue finish.

Master Wedge Craftsman Bob Vokey has always stressed the importance of players having confidence in their wedge at address – and finish plays a key role.

ORCA Golf Bags Release First Retail Bag Line

Five years ago when Deborah and Erica Bennett started to design and build customized golf bags for large corporate tournaments, charities and individuals, they were comfortable in their niche and thrilled with the response they received about their unique products.  During those years they were often asked by golfers and passersby if they could buy ORCA golf bags at retail.  Starting today, ORCA Golf Bags can now proudly answer, “yes,” as the company launches its first line of golf bags available for individual purchase.

The new line of ORCA bags includes six styles, each with ORCA Golf Bags’ unique styling to separate it from the crowd of mass produced bags.  To further underscore the point of ORCA bags being unique, the name of each bag is related to the ORCA narrative.  For the Bennetts, the ORCA is symbolic of being strong, powerful and unique, especially in an ocean of so many types of animals.

Galvin Green Attracting Growing Number of Younger Golfers

Leading high-performance golf clothing brand Galvin Green has seen a surge of interest from younger golfers amongst its customer profile over the past year.

The largest percentage of purchasers of its award-winning Multi-layer garments are now golfers aged between 25-34 years old, which is also the fastest-growing age range for the brand. While the number of younger golfers aged 18-25 buying Galvin Green between 2019 and last year almost doubled.

PUMA Golf Announces IGNITE FASTEN8 Golf Shoes

PUMA Golf introduced the newest addition to its popular spikeless franchise, the IGNITE FASTEN8, continuing to deliver premium comfort, top-notch performance and versatile style that golfers of all levels will appreciate.

The IGNITE FASTEN8 ($120) family provides wearers added stability with a new, exacting fit, in multiple sleek designs, featuring both a traditional lace up style and PUMA’s proprietary DISC technology, and also a PRO version with a microfiber upper. The FASTEN8 lace version is also available in several eye-catching colorways for women ($100).

Tour Edge Signs PGA Tour Champions Player Ken Duke to Professional Staff

Tour Edge announced that they have signed PGA TOUR winner Ken Duke to their professional tour staff.

Duke played a Tour Edge Exotics EXS 220 driver, fairway, hybrid and an Exotics utility iron for the entire 2020 season.

Shot Scope PRO L1 Laser Rangefinder Review

The new PRO L1 laser rangefinder excels in accuracy, speed, distance range, and ease of use.  It even incorporates some high-tech pin seeking features like slope measurement. 

And for a price less than $200, you'll be hard pressed to find a quality rangefinder at a better value.

Titleist Reveals New TSi2 and TSi3 Hybrids

Titleist has consistently promoted hybrids as scoring clubs – as opposed to rescue clubs - and the new TSi2 and TSi3 hybrids represent a new standard within the category. Engineered for golfers seeking long iron replacements, these new hybrids offer two distinct looks and performance options, including improved adjustability, sound and feel.

The new hybrids complete the popular TSi metals line, complementing the TSi2 and TSi3 drivers and fairway metals, which have gained considerable momentum across the worldwide professional tours and in the marketplace since their November introduction. Both models feature Carpenter 455 forged faces.

Titleist Announces New TSi4 Driver

The introduction of the new Titleist TSi4 driver provides golfers seeking ultra-low spin performance with the advanced speed and distance gains that have made Titleist TSi2 and TSi3 the most played driver models this season on the PGA Tour.

The new TSi4, the driver choice of Adam Scott, Russell Henley and Richy Werenski, among others on the PGA Tour, is engineered to be a high-speed, ultra-low spin design – challenging the notion that a driver designed for extreme spin reduction can’t produce that level of ball speed.

Titleist Introduces New Ultra Lightweight TSi1 Metals

Building upon the overwhelming momentum and immediate success of the popular TSi2 and TSi3 metals, Titleist introduces the new, comprehensive TSi1 family, engineered for the moderate (less than 90 mph) swing speed player seeking increased club and ball speed with control off the tee and from the fairway. The moderate swing speed player represents approximately 30 percent of all golfers making the TSi1 metals an important offering to maximize their performance potential.

The new TSi1 drivers, fairway metals and hybrids will be available for fittings beginning February 17 and in golf shops on February 26.

USGA Names Mike Whan as CEO

The USGA announced today that Mike Whan will join the organization this summer as CEO, and will become the eighth top executive in USGA history.

Last month, Whan announced his intention to step down as LPGA Commissioner in 2021, after his organization completes a search for the next Commissioner. His transition follows an impressive 11 years at the helm of the LPGA, during which the organization experienced historic growth in virtually every aspect of the business.

Tour Edge Announces Two New 721 Irons Featuring Vibrcor

Tour Edge, the pound-for-pound industry leader in performance and innovation, today announced the all-new Exotics 721 Series irons: the C721 iron and the E721 iron.

These ultra-premium irons provide all new design concepts and ground-breaking technology from Tour Edge that takes the Exotics 721 Series to an entirely new level of performance.