Callaway Announces Limited Edition Chrome Soft Truvis Shamrock Golf Balls

Callaway Golf has announced their new limited edition Chrome Soft Truvis Shamrock Golf Balls.

These new offerings are also available at retail and online starting today at a price of $47.99/dozen.

Cobra Golf Unveils Copper Series Players Irons

COBRA® Golf, a leader in golf club innovation, today unveiled its KING Copper Iron Series, introducing a stunning new copper finish, inspired by Rickie Fowler, in its popular player’s irons.

The family debuts a new addition to its player’s iron lineup with the KING RF Forged MB, and a new copper finish in the KING Tour, and the KING Forged TEC irons. The new copper versions offer the same performance technologies as the chrome models in a premium copper finish that is sure to turn heads on the course.

SIK Golf Expands C-Series Customization Options with New Black Matte Finish

SIK Golf, developer of Patented Descending Loft Technology (DLT), today announced the introduction of a new Matte Black finish, which will be available on all SIK putters for 2021 including arm locks and the Hot List Gold Medal winning Pro model.

The company, which is known for its data-driven approach to putter technology and fitting, adds the new aesthetic option as an extension of its customizable C-Series line-up, which already offered custom options for each clubhead, including hosel configurations, a variety of shaft choices, loft and lie angles, sightline type and location, and in some cases even head shape customization. A choice of custom headcovers is also available.

Bridgestone Golf Builds on Legacy of Ball Fitting with New Lady Precept

Bridgestone Golf, the #1 Ball-Fitter in Golf, announced today the release of the new Bridgestone Lady Precept golf ball. Building on a lengthy heritage that has produced the best-selling women’s ball of all time, the new Lady Precept is specifically designed to help players with moderate swing speeds hit higher and longer shots.

“A lot of brands have given up on a lady’s golf ball design and simply re-labeled one of their distance models,” said Elliot Mellow, Golf Ball Marketing Manager at Bridgestone Golf. “We actually design a ball that benefits this segment of players in a specific way.”

USGA Announces 2021 United States Team for 48th Walker Cup Match

The USGA’s International Team Selection working group today announced the 10 players who will make up the 2021 United States Walker Cup Team. The USA Team will meet Great Britain and Ireland in the 48th Match at Seminole Golf Club, in Juno Beach, Fla., Saturday and Sunday, May 8-9. It will be the first time the competition has been held in the spring on U.S. soil.

The 10-player team, which will be captained by Nathaniel Crosby, of Jupiter, Fla., includes Tyler Strafaci, 22, of Davie, Fla., who earned his place by winning the 2020 U.S. Amateur Championship. Three players earned places as the top three Americans in the World Amateur Golf Ranking® / WAGR® as of Feb. 10. They are: Ricky Castillo, 20, of Yorba Linda, Calif. (fourth in the WAGR); John Pak, 22, of Scotch Plains, N.J. (seventh in the WAGR); and Davis Thompson, 21, of St. Simons Island, Ga. (second in the WAGR).

USGA Selects Grand Reserve Golf Club in Puerto Rico To Host 2022 U.S. Women’s Amateur Four-Ball Championship

The USGA has announced the Grand Reserve Golf Club, in Puerto Rico, as the host site of the 7th U.S. Women’s Amateur Four-Ball Championship. The championship is scheduled for April 30–May 4, 2022. It will mark the first time a USGA championship is held outside of the U.S. mainland in a U.S. territory.

"We have a wonderful, longstanding relationship with the Puerto Rico Golf Association, and bringing a USGA championship to the island further demonstrates our commitment to working together even more closely moving forward,” said John Bodenhamer, USGA senior managing director, Championships. “The Grand Reserve has an impressive pedigree, and we very much look forward to bringing the Women’s Four-Ball there.”

Troon Names Shot Scope Preferred Retail Partner

Troon, the world’s largest golf management company, today announced that Shot Scope, a leading international manufacturer of GPS-based golf management systems, has become a Troon “Preferred Retail Partner.” The new alliance provides Troon customers and members with special access to products and programs designed to enhance on-course performance tracking and game management.

 

“Troon provides first-class golf experiences to thousands of players at 585-plus locations around the globe,” said Kris Strauss, Senior Vice President of Sales and Marketing, Troon. “By aligning with Shot Scope, Troon can further enhance that experience with innovative game management technology and resources. And equally important, through Shot Scope’s established international footprint, this is the perfect partnership to further connect with golfers around the world.”

Callaway Announces New Chrome Soft X LS Golf Ball

Callaway Golf officially announced their new Chrome Soft X LS Golf Ball. It promotes low spin for max distance, with Tour level short game control, and expands the popular Chrome Soft Golf Ball lineup.

This new golf ball is especially suited for better players who want to “bomb it” off the tee, with a tremendous combination of long distance and a straight ball flight from their longer clubs. It’s a 4-piece, single core construction that’s engineered to increase speed through a SoftFast Core, a Dual Mantle System, and a refined urethane cover. The high-speed core design is significantly larger to create more distance through the bag, and it works with the mantle system to deliver high resilience and speed.

Club Champion Signs Lexi Thompson As Newest Brand Ambassador

Club Champion, the nation’s leading custom club fitting and building company, is proud to announce a multi-year brand ambassador agreement with LPGA superstar and Major Champion, Lexi Thompson.

Through the partnership, Thompson will help strengthen Club Champion’s message that club fitting should be a core part of golf improvement for every golfer. Thompson has been a force on the LPGA for more than half of her life, and has the knowledge and experience to support club fitting as a practice.

Adidas ZG21 Golf Shoes Review

Calling the new Adidas ZG21 golf shoes worthy successors to the extremely popular Tour360 XT would be a true statement.  But it would also be an enormous understatement.

ZG21 takes the combination of comfort, stability, and traction to heights never before seen in a pair of Adidas spiked golf shoes, refusing to compromise in any of these performance areas.

Mitsubishi Golf Shafts Win PGA Tour Opposite Field Events at WGC-Workday Championship and Puerto Rico Open

Collin Morikawa won the WGC Workday Championship Sunday, using a Mitsubishi Diamana White D+ 60 in his driver and Mitsubishi Diamana D+ 80 in his fairway woods.  And Branden Grace won the opposite field event in Puerto Rico using a Mitsubishi Diamana TB 60 shaft in his driver.

Morikawa put on an absolute clinic from the tee, hitting 92.9-percent of the fairways on Sunday at The Concession course.  Not to be outdone, Grace also hit 92.9-percent of the fairways on Sunday at the Puerto Rico Open.

Evnroll Announces New V Series Putters

Evnroll has unveiled its new V-Series of putters, with V standing for versatile, delivering exceptional choice for golfers in 2021. Six of Evnroll’s most distinctive head shapes will be available, each with a choice of four different hosel options.

Evnroll has developed a highly sophisticated fitting program using the Quintic Ball Roll camera-based putting analysis system, and a variety of different head weights married with different grip weights, and shaft options.  After thousands of fittings, Evnroll has determined that golfers can significantly improve their putting by simply having a putter with the correct hosel to create optimized offset, toe hang and visual setup behind the ball at address.

Evnroll Unveils New Midlock Putters

Evnroll has unveiled “Midlock” for 2021 – a new full putter concept offering a streamlined and simplified version of the Armlock method.

As it eliminates the problem of overactive hands and wrists, Armlock has been made popular by a number of top players in recent years and has proven to be highly effective. However, due to issues around the cost of construction and the requirement for custom-fitting to suit individual golfers, Armlock putters have not become a standard offering from most major manufacturers.

Keith Mitchell Signs 3-Year Extension with Mizuno Golf

Mizuno has announced the re-signing of Keith Mitchell. The rising PGA Tour star, the first player to win on the PGA Tour using a Mizuno ST Series driver, has committed his future to Mizuno, agreeing a new three-year equipment deal that will see him play the brand’s metalwoods, irons and wedges as well as carry the iconic blue and white Mizuno staff bag and feature Mizuno branding on the side of his headwear until 2024.

Keith Mitchell has been part of Team Mizuno since his rookie season on the PGA Tour in 2018 and has won over $5 million in prize money in that time. The long-hitting 29-year-old, a University of Georgia graduate, claimed his first PGA Tour victory at the 2019 Honda Classic.

USGA Launches Deacon: An Innovative Green Section Solution to Help Courses Deliver a Better Golfer Experience

The United States Golf Association (USGA) has reached a key milestone in its efforts to support the long-term health of golf courses with the launch of Deacon, an innovative golf course management tool created to help operators improve the golfer experience by delivering better playing conditions while optimizing and prioritizing critical resource consumption.

Developed by the USGA’s Green Section and backed by its 100 years of hands-on industry experience, Deacon was designed to address two universal problems faced by golf courses: a gradual decline in participation due to a lack of satisfaction and rising maintenance costs. The digital tool is accessible online and available in both iOS and Android app stores.

Titleist and FootJoy Named Presenting Partners of National High School Golf Association

The National High School Golf Association announced that Acushnet Company brands Titleist and FootJoy have been named Presenting Partners for the NHSGA and its annual High School Golf National Invitational.

Acushnet is the global leader in the design, development, manufacturing and distribution of performance-driven golf products, which are widely recognized for their quality excellence. Titleist, the #1 ball in golf and one of its leading performance equipment brands, and FootJoy, the #1 shoe in golf and one of golf’s top performance wear brands, will bring their support to high school golfers, their parents and coaches.

Titleist Introduces Vokey Design SM8 Wedges in Slate Blue Finish

The overwhelming most played and best performing wedges in the game – Vokey Design SM8 –are now available in an ultra-premium Slate Blue finish.

Master Wedge Craftsman Bob Vokey has always stressed the importance of players having confidence in their wedge at address – and finish plays a key role.

ORCA Golf Bags Release First Retail Bag Line

Five years ago when Deborah and Erica Bennett started to design and build customized golf bags for large corporate tournaments, charities and individuals, they were comfortable in their niche and thrilled with the response they received about their unique products.  During those years they were often asked by golfers and passersby if they could buy ORCA golf bags at retail.  Starting today, ORCA Golf Bags can now proudly answer, “yes,” as the company launches its first line of golf bags available for individual purchase.

The new line of ORCA bags includes six styles, each with ORCA Golf Bags’ unique styling to separate it from the crowd of mass produced bags.  To further underscore the point of ORCA bags being unique, the name of each bag is related to the ORCA narrative.  For the Bennetts, the ORCA is symbolic of being strong, powerful and unique, especially in an ocean of so many types of animals.

Galvin Green Attracting Growing Number of Younger Golfers

Leading high-performance golf clothing brand Galvin Green has seen a surge of interest from younger golfers amongst its customer profile over the past year.

The largest percentage of purchasers of its award-winning Multi-layer garments are now golfers aged between 25-34 years old, which is also the fastest-growing age range for the brand. While the number of younger golfers aged 18-25 buying Galvin Green between 2019 and last year almost doubled.

PUMA Golf Announces IGNITE FASTEN8 Golf Shoes

PUMA Golf introduced the newest addition to its popular spikeless franchise, the IGNITE FASTEN8, continuing to deliver premium comfort, top-notch performance and versatile style that golfers of all levels will appreciate.

The IGNITE FASTEN8 ($120) family provides wearers added stability with a new, exacting fit, in multiple sleek designs, featuring both a traditional lace up style and PUMA’s proprietary DISC technology, and also a PRO version with a microfiber upper. The FASTEN8 lace version is also available in several eye-catching colorways for women ($100).