G/FORE Announces New G/DRIVE Golf Shoes

Golf footwear innovator and luxury lifestyle brand G/FORE is excited to announce the launch of the G/DRIVE, a new tech-driven golf shoe that seamlessly locks in comfort, style, and performance for all day wear.

Featuring a similar silhouette to G/FORE’s innovative MG4+ with its washable, triple density foam cushion footbed, auxetic lattice midsole, and premium waterproof upper, the G/DRIVE takes your game one step further with a patented fast twist closure system that lets you dial in your fit and comfort for ultimate performance.

Cleveland Golf Announces Launcher XL Irons

Cleveland Golf is proud to announce the all-new Launcher XL Irons, game improvement irons designed to give players a reliable ball flight and consistent control. The Launcher XL Irons officially launch in North America on Sept. 17, 2021.

The Launcher XL Irons is the ideal iron set for players seeking forgiveness and accuracy in one complete iron set. Launcher XL Irons feature hollow body long irons for distance and forgiveness, while cavity back short irons focus on precision when attacking the pin.

PGA National Resort Announces Match Course Grand Opening

PGA National Resort – South Florida’s world-class golf, vacation,  culinary, events and spa destination – will open its dramatic and innovative new Andy Staples-designed “Match Course” on Sept. 10.

Few golf course openings in recent years have been as highly-anticipated as The Match Course, with its exciting goal of encouraging “match” versus “stroke” play. Built on the land of the legendary resort’s former Squire Course, the 18-hole layout is inspired by classic golf course design principles while specifically using the “template hole” concept for inspired ideas. The stunning result from Staples creates a unique golf experience and is sure to foster a spirited conversation among course design enthusiasts.

Shot Scope Partners with T-Mobile to Bring Golfers 5G Technology

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based game tracking and distance measuring smart watches, as well as laser rangefinders, including the award-winning V3 —  the first GPS Smart Golf Watch to feature Artificial Intelligence — is bringing 5G to golfers as part of the T-Mobile Accelerator Program that is fueling 5G innovation in wellness technology.

As part of the program, Shot Scope joins a group of companies that will work directly with technology and business leaders at T-Mobile as they build, test and bring to market new products and services that unleash the potential of T-Mobile 5G. All participants in the program are building breakthrough innovations in personal health wearables and applications, from smart glasses for deaf and hard of hearing individuals, to fitness devices and smart apparel that enhance athletic performance.  The fall program runs through early November 2021 and will culminate in a Demo Day where participants showcase their accomplishments.

Kentwool Announces Limited Edition Fall/Winter Collection of Socks

A pair of Kentwool’s new limited-edition Fall/Winter Collection Merino wool socks is the perfect addition to any stylish, cool-weather wardrobe. Renowned for their superior comfort, temperature-regulating abilities, and impressive fit and durability, the latest limited-edition models from Kentwool come in exciting and unique colorways that are certain to jazz up anyone’s seasonal look.

Available for both men and women, Kentwool’s Fall/Winter Collection features four new, earthy colors: Fir, Pecan, Rouge, and Turmeric. All are offered in the Classic Ankle style, with the additional option of the low-cut fit in Pecan and Rouge. All four colorways reflect the beauty of the time of the year—the golden hues of changing leaves and the warmth of a blazing fire.

Electronic Arts and PGA Tour Announce Addition of FedExCup Playoffs to EA Sports PGA Tour Game

Electronic Arts Inc. (NASDAQ: EA) and the PGA TOUR announced upcoming enhancements and additions available at the launch of EA SPORTS™ PGA TOUR™ via their long-term partnership. This includes news that the FedExCup, including the Playoffs, will be returning to the game in a grand way through ultra-realistic additions of all three FedExCup Playoffs events and host courses, implementation of the FedExCup Playoffs into career mode and select challenges, and enhanced PGA TOUR golfer authenticity via real-life golf data integrated into the development of the game, which is launching in spring 2022.

“The PGA TOUR is excited that our fans will be able to experience the FedExCup Playoffs and ShotLink powered by CDW on EA SPORTS PGA TOUR,” said Len Brown, PGA TOUR Chief Legal Officer and Executive Vice President, Licensing and Merchandising. “EA SPORTS ensures an authentic and realistic experience as players accumulate points for their chance to compete in their own virtual FedExCup Playoffs.”

Revo Introduces RX Prescriptions to Legendary Polarized Lenses

Revo, the global leader in high-quality performance sunglasses, announced today the launch of its prescription sunglass collection on Revo.com. The new Revo Rx collection gives consumers the opportunity to add their personal prescription lens to the long-list of customizable features used in crafting the perfect pair of sunglasses.

Building on its position as the best lens on Earth, and after years of development, Revo’s team has produced the perfect Rx sunglass lens that offers improved contrast and clarity while providing unmatched protection from UV light. Featuring Revo’s signature NASA-based Light Management System™ technology, the Revo Rx collection offers the same game-changing visual experience the brand has been known for since 1985.

2021 Solheim Cup Sunday Recap

Inverness Club was rocking Sunday in Toledo, Ohio for day 2 of the 2021 Solheim Cup.  The biggest crowd of the week watched as the Americans cut into the Europeans lead heading into Singles Matches on Monday.

Team USA is down 9-7, but singles matches are considered the American's strength.  No team in Ryder Cup history however has come back from a three-point Day 1 deficit, and that's the history.

ECCO Unveils Autumn/Winter 2021 Golf Shoes Collection

ECCO, a leading manufacturer of innovative footwear, announces the introduction of the Autumn / Winter 2021 collection featuring the new ECCO GOLF CORE, alongside fresh design elements and colorways of current styles.

Available in three color options, GOLF CORE delivers a clean and contemporary aesthetic with a striking sneaker-style look and modern loop lacing. For outstanding grip and stability, the shoe features E-DTS™ TWIST, the next generation of the award-winning ECCO DYNAMIC TRACTION SYSTEM™ outsole. This new outsole has traction bars which have been enlarged and rotated for durability and multi-directional traction. “Our Autumn/Winter 2021 collection is our strongest to date and provides an option to fit the style and swing of every golfer,” says Jesper Thuen, General Manager, ECCO GOLF USA. We see ECCO GOLF CORE acting as an invitation to get into golf through a stylish, sneaker-inspired model.”

Club Champion Offers Free Putter Fitting in September

There’s nothing worse than a three-putt on a hole that should have been an easy par. Could practice help? Always. But there’s a chance something else is keeping you from reaching your putting potential — your equipment. To solve this problem, the nation’s top club fitter created Putter Fitting Month to focus on the club responsible for over 40% of your strokes.

From September 1-30, 2021, every Club Champion location will waive the putter fitting fee, valued at $100, for any golfer who purchases a new putter or custom putter shaft with Club Champion installation.

PING Golf Announces Virtual Ball Fitting Tool

Continuing its journey to help golfers improve through custom fitting, PING today introduced a virtual ball-fitting experience based on a golfer’s launch conditions and performance preferences.

Known as Ballnamic™, the website offers unbiased golf ball brand and model recommendations for golfers of every skill level. The software is powered by PING’s proprietary ball-specific flight models and algorithms developed by its engineers and data scientists. More than 40 ball models are housed inside the app, which is periodically updated to seek to ensure the current designs are considered.

2015 Champion Chip Lutz Among Eight Players in ​​​​​​​Quarterfinals at 66th U.S. Senior Amateur Championship

Thirteen USGA champions began the week at the Country Club of Detroit for the 66th U.S. Senior Amateur. Just one remains.

Chip Lutz, the 2015 U.S. Senior Amateur champion from Reading, Pa., won a pair of matches on Tuesday to earn a spot in the quarterfinals for the sixth time in 11 championship starts. Lutz, who hasn’t had a match go beyond the 16th hole in the first three rounds, defeated Eddie Hargett, of Blythewood, S.C., 3 and 2, after knocking off Jim Muething, of Cincinnati, Ohio, 6 and 5, in the Round of 32 in the morning.

Tour Edge Finishes 1-2 on PGA Tour Champions in Michigan

A now 8-time winner on the PGA TOUR and PGA TOUR Champions won the 2021 Ally Challenge on Sunday playing an Exotics C721 Driver.

The Ally champion shot rounds of 65-66-68 at Warwick Hills G&C to secure the victory. The winner also won with Tour Edge in the bag when he won the 2018 Chubb Classic with an Exotics fairway and hybrid in play.

USA Completes Comeback to win the 41st Curtis Cup Match

The USA completed an impressive comeback to win the 41st Curtis Cup Match with a dominant final day singles performance at Conwy Golf Club in Wales.

The USA, captained by Sarah Ingram, recovered from a three-point deficit after the opening day to surge to a convincing 12 ½ - 7 ½ victory over Elaine Ratcliffe’s Great Britain and Ireland team. The Americans took a firm grip in today’s singles winning six of the eight matches.

Chip Lutz, Jeff Knox and Scott Almquist Share First-Round Lead at 66th U.S. Senior Amateur Championship

Scott Almquist may have a new outlook on the value of a practice round. With Friday afternoon’s thunderstorm that dumped a little more than 1¼ inches of rain at the Country Club of Detroit, the 56-year-old from Wallace, Idaho, didn’t get much of a look at the venue hosting the 66th U.S. Senior Amateur Championship.

“I got to play one hole and they called it,” said Almquist. “So I was kind of blind all day, which maybe was good for me.”

Finn Cycle to be at the Solheim Cup

Finn Cycle, the electric golf scooter that’s adding fun and speeding up pace of play at a golf course near you, will be at the 2021 Solheim Cup. Customized for the U.S. Team and the European Team, team captains will have the option to use Finn Cycles during the tournament and one of each version of the cycle will be available in the Solheim After Sundown Downtown Auction.

Developed by Rick Reimers, founder and owner of the long-pioneering golf equipment company Sun Mountain Sports, Finn has its roots in golf. Finn Cycle is a two-wheeled, single-rider cycle with an electric motor and lithium battery that offers a comfortable and stable ride that leaves all who ride it smiling. Finn Cycles are currently part of the rental fleet at over 160 golf courses in 40 states across the country with more cycles shipping daily.

Vokey Introduces New Limited Edition 60A Lob Wedge

Master Craftsman Bob Vokey and Vokey Tour Representative Aaron Dill are at it again, working with the world’s best players to create the new Vokey WedgeWorks 60A Limited Edition wedge.

Inspired by conversations with players across the worldwide professional tours, including major champions Geoff Ogilvy and Adam Scott, as well as Ian Poulter and many others who have it in their bags, this unique wedge with 60* of loft and 4* of bounce, is ideal for the player looking to flight the ball higher, while playing from firm turf and bunkers.

Bryson DeChambeau Joins Club Champion as Ambassador

The Scientist has found a new lab: 8-time PGA Tour winner and 2020 U.S. Open Champion Bryson DeChambeau is now a brand ambassador for Club Champion, the nation’s top custom club fitter!

In his five years as a professional, DeChambeau has taken the golf world by storm with electric play and an analytical approach to the game. After officially becoming the PGA Tour’s longest driver in 2020, it’s safe to say DeChambeau’s future career with Club Champion is just as bright and explosive as his long game.

ECCO Golf Re-Signs Major Champion Lydia Ko

ECCO – a leading manufacturer of innovative footwear – announces that Lydia Ko has been resigned as an ambassador for the brand.

Lydia who recently won Olympic bronze in Tokyo, has been on staff with ECCO since 2017 and is one of the most popular players in women’s golf. She was most recently back in the winner’s circle in April at the LPGA Tour’s LOTTE Championship. Ko, 24, also finished in second place at the ANA Inspiration, one of eight top-10 finishes so far this season, as she continues to show the form that previously took her to world number one and saw her win both the 2016 ANA Inspiration and 2015 Evian Championship.

PING Golf Announces i59 Irons

Employing a patent-pending technology known as AlumiCore™, PING today introduced the i59 iron, a forged blade that delivers the look, feel and trajectory control preferred by better players with forgiveness unprecedented in blade-style designs.

The custom-built i59 irons are now available for custom fittings at authorized PING retailers around the world.