Fits with the Founder, the biweekly podcast presented by Club Champion, found its footing in 2021 and will begin its second season in 2022.
The show, which has featured guests like Callaway Senior Vice President Sean Toulon, KBS Golf Shafts founder Kim Braly, and TaylorMade’s Director of Tours Chris Trott AKA Trottie, looks to maintain its all-star roster of guests into season two.
Fujikura has announced the latest addition to its successful VENTUS line of shafts: VENTUS TR.
The new VENTUS TR features a mid-launch profile designed specifically to stiffen torque in the section of the shaft where golfers need it most, leading to increased stability and consistency.
SRIXON has announced the launch of the Z-STAR Series DIVIDE. The Srixon Z-STAR and Z-STAR XV DIVIDE golf balls are available in a Yellow/White colorway, and officially launch in North America on Jan. 21, 2022.
“We are thrilled to be launching Z-STAR DIVIDE and Z-STAR XV DIVIDE,” said Brian Schielke, General Manager of Srixon North America. “While they certainly stand out on the course, the performance benefits are what excite us the most. They’re so easy to align your putts, see flying through the air, and give great visual feedback on pitches and chips around the green.”
Mizuno, the Japanese equipment manufacturer founded in Osaka in 1906 introduces the latest ST Series of metal woods with the ST-X and ST-Z drivers offering exceptional consistency – The next generation of stability.
Once ball speed is maximized with launch angle and spin rates optimized, the final route to elevated driving performance is greater consistency. Step up the Next Generation of Mizuno's ST Series, the new ST-Z 220 and ST-X 220 – Engineered to produce the most efficient drives and highest ball speeds...more often.
XXIO has introduced the all-new XXIO X. The new XXIO X officially launches in North America on Feb. 11, 2022.
A skilled player with a strong swing stands to benefit greatly from XXIO’s unique lightweight designs. XXIO X stands apart as woods and irons that pair easily with your natural speed to enhance distance and accuracy beyond what you thought possible.
Super Bowl-winning coach and Reynolds Lake Oconee resident Bruce Arians is known for his key play-making strategies and gutsy coaching style.
This year, his “great plays” will be part of the grand prize in an exciting new sweepstakes from Reynolds Lake Oconee.
Zero Friction, LLC, maker of high-quality, technologically advanced products for golfers worldwide, will introduce the Wheel Pro, a multi-functional push or pull golf cart bag at this month’s PGA Merchandise Show in Orlando.
“This is not your typical golf bag. Our new Wheel Pro Push Cart bag is a three-in-one product. It’s a carry stand bag that quickly and simply converts to a push cart or can be put on back of a motor cart,” said John Iacono, founder and President of Zero Friction. “And it only weighs 10 pounds.”
In a blockbuster move, the nation’s top golf club fitter and builder, Club Champion, has acquired top Canadian fitter and builder Tour Experience Golf (TXG). This new alignment brings the two most prominent custom club fitters on the continent together to better service golfers in North America and beyond.
“We are incredibly excited to bring Ian and his crew into the Club Champion family,” said Nick Sherburne, co-founder of Club Champion. “We’re looking forward to bringing the best of both our capabilities together to serve every golfer.”
SRIXON has announced the all-new Z-STAR DIAMOND golf ball. The Srixon Z-STAR DIAMOND officially launches in North America on Jan. 21, 2022.
"Z-STAR DIAMOND is a game-changer for me," said Brooks Koepka. "This golf ball was a major driver in joining Srixon and it's been a seamless transition. The performance is really impressive, and I feel confident heading into the new tour season."
The USGA and ProMedica today announced a long-term partnership that includes presenting partner rights for the U.S. Women’s Open, notably elevating the championship through a $10 million purse, additional host sites that include some of the most esteemed courses in the U.S., and increased charitable support, to ensure that its life-changing impact continues to set the standard in the women’s game.
ProMedica, a mission-based, not-for-profit integrated health and well-being organization that serves communities in 28 states, becomes the newest partner in the USGA’s global program, which is designed to extend the reach of the Association’s mission to champion and advance the game of golf. In addition to the U.S. Women’s Open presenting sponsorship, as part of the long-term relationship, ProMedica becomes the official health and well-being partner of the USGA.
XXIO has announced the all-new XXIO 12 and XXIO 12 Ladies. Swing easy and strike it pure with the new XXIO 12, which officially launches in North America on Feb. 11, 2022.
The brand flagship and epitome of design philosophy, XXIO 12 Woods and Irons are remarkably lightweight and easy-to-use clubs offering a specialized suite of technologies that amplify performance for the moderate swing speed golfer.
Odyssey has announced its new Tri-Hot 5K, Eleven, and Toulon Putters, along with new versions of their major-winning White Hot OG lineup. Each of these offerings will be available at retail on February 4.
Odyssey developed Tri-Hot 5K with an audacious goal, to introduce a new blade putter construction that outperforms a mallet, in a classic shape that the best players on TOUR love. Odyssey moved the CG positioning forward and leveraged new materials in ways that have never been realized in a putter. Stainless steel, tungsten, and 6061 aircraft grade aluminum have all been meticulously crafted to re-invent what a blade can accomplish.
PGA TOUR star Abraham Ancer and LPGA major winner Yuka Saso officially joined Callaway Golf as Staff Professionals.
Ancer will play Callaway Woods, an Odyssey Putter, and will wear a Callaway hat in competition. He has been one of the top players in the world over the past several years. In 2021, he earned his first PGA TOUR win at the WGC-FedEx St. Jude Invitational and finished 9th in the FedEx Cup Standings, all while using a Callaway Epic Speed Driver and an Odyssey Putter. He’s currently 17th in the Official World Golf Rankings, and Abraham will make his Callaway debut this week at the Sentry Tournament of Champions.
Callaway Golf has officially announced their new Chrome Soft, Chrome Soft X, and Chrome Soft X LS Golf Balls.
Each of these new products will be available at retailers nationwide starting on January 28.
Callaway Golf has officially announced their new Rogue Family of Drivers, Fairway Woods, Irons, and Hybrids.
Here's a first look preview with tech and performance details of all the new clubs.
The new Vokey Design SM9 wedges – the next generation of the PGA Tour’s most played wedges – will make their debut this week at the Sentry Tournament of Champions in Maui.
Master Craftsman Bob Vokey and Vokey Tour Rep Aaron Dill, working alongside Vokey’s team of engineers, have spent the last two years designing prototypes and testing them with the world’s best players, pushing forward in their relentless mission to craft better performing and better feeling wedges.
The last Letter from Santa of this year's 12 Days of Christmas Golf Giveaway. And Santa knows how to finish strong. Really strong.
We have 12 PAIRS of Adidas ZG21 Golf Shoes for 12 Winners! Absolutely insane! 12 of you will each receive a new pair of Adidas ZG21 golf shoes, you know the shoes. Same ones Collin Morikawa wears and has worn all year as he smashed all kinds of records.
The Christmas party has started for me and the fam here, so will keep this one short. Santa's letter was delivered by Dasher tonight, and looks like he was right to wonder about Buddy. Coincidentally I'm wearing some of what Santa wants to give to you this time around.
We have a TravisMathew and Cuater FULL 7-piece golf apparel OUTFIT that TWO of you are going to win. You'll get a jacket, polo, pants, belt, golf shoes, socks, and cap. ALL of it. Just head over to the TravisMathew/Cuater website, and pick out whatever you want.
This morning Santa reminded me of something I did a few months back that was, well... let's call it confident in the face of almost certain disaster.
I'm talking about the Bridgestone Tour B Cup back in September. I asked Adam from Bridgestone to hit a flop shot over my head to prove how much I trust the new 2022 Tour B golf balls. From 6 feet away. I still have all my teeth, and Santa thought it went so well he wants to give one of you a FULL YEAR supply of 12 DOZEN new Bridgestone Tour B Golf balls. You can choose any model you want, the X, XS, RX, or RXS.
I traveled a lot this year, playing and reviewing some great courses, new courses, and everything in between. But have to be honest. I've never wanted to be somewhere as much as I do right now. And that's at The North Pole.
Santa was absolutely tearing it up something crazy at the Happy Moose Bar & Grille tonight. Really best to let Santa tell you all about it. I can say however it has something to do with the Cobra RADSPEED driver, and one of you will win your very own. You can choose 9.0 or 10.5 degrees, any flex you want, and RH or LH.
