In a global alignment strategy, the sports business for Sumitomo Rubber Industries, Ltd. (SRI) will be affiliated under the DUNLOP® brand umbrella. Currently operating as Srixon®/Cleveland Golf®/XXIO®, SRI’s North American sales company Roger Cleveland Golf Company, Inc. (RCGC) will now be doing business as Dunlop Sports Americas.
Based in Kobe, Japan, SRI is a global leader in tires, materials, industrial products, and sports with nearly $8,000,000,000 (USD equivalent) in yearly sales revenue. The alignment of golf and racket sports branding in North America will showcase the global breadth and scope of the DUNLOP business.