Bushnell Golf Launches New ION ELITE GPS Watch

Bushnell Golf, #1 in Electronic Measuring Devices, today unveiled its latest GPS watch, the new ION ELITE. The ION ELITE is the first ever GPS watch to include Bushnell Golf’s patented Slope compensated distances. Boasting a wide array of features, the ION ELITE makes it easy for golfers to strategically plan each shot, keep score, track stats, and more.

The ION ELITE comes equipped with a color touchscreen display that is pre-loaded with more than 38,000 courses worldwide and easy to use. Ready to use right out of the box, the ION ELITE provides golfers with everything they need to take their game to the next level.

Herbert V. Kohler, Jr. (1939-2022) An Incomparable Spirit

Dynamic leader and Kohler Co. Executive Chairman Herbert Vollrath Kohler, Jr. passed away on September 3, 2022, in Kohler, Wisconsin. He was 83. His bold ideas and hands-on leadership transformed the plumbing products manufacturer founded by his grandfather into a global and diverse family of businesses synonymous with unmatched quality, creativity, and bold innovation. He literally put his beloved home state of Wisconsin on the map as a global golf destination culminating with the Ryder Cup in 2021.

Herb Kohler’s personal mission was to create delight. For him, there was no halfway. To warrant the “KOHLER” nameplate, a product had to be more than durable, functional, and attractive. It had to be joyful and memorable.

USGA Returns to The Olympic Club in 2030 for U.S. Women's Amateur

The USGA announced that The Olympic Club, in San Francisco, Calif., has been selected as the host site for the 2030 U.S. Women’s Amateur Championship. The club has previously hosted 11 USGA championships, mostly recently the 2021 U.S. Women’s Open won by Yuka Saso, and it will host the 125th U.S. Amateur in 2025.

“The Olympic Club has produced some of the most memorable USGA championship moments, and we are thrilled to be able to provide this incredible stage for the first time to the best female amateurs in the world,” said Mark Hill, USGA senior managing director, Championships. “The members at The Olympic Club have always been such staunch supporters of the USGA and its championships, and will no doubt help us conduct a world-class championship once again.”

PGA of America and PGA Golf Exhibitions Expand on 2022 Enhancements in Preparation for 2023 PGA Show

The PGA Show, celebrating its 70th year when it returns to Orlando, Jan. 24-27, 2023, is attracting renewed participation to golf’s largest global business gathering and is offering new innovations and technology to build on the event enhancements introduced at the 2022 PGA Show.

Market leaders, veteran manufacturers and companies new to the golf industry are making early plans to meet face-to-face with influential PGA Professionals, golf retailers and industry leaders at the annual golf business event. A strong response from returning and new companies has driven participation comparisons to near pre-pandemic levels with exhibitors securing premium Show floor locations early and creating fresh brand activations to facilitate sourcing, education and valuable relationship-building with PGA Professionals and buyers during the 2023 PGA Show.

Pinehurst No. 8 Re-Opens September 2nd after Agronomic Remastering

 Pinehurst No. 8 will reopen Friday, Sept. 2nd, following agronomic and infrastructure enhancements highlighted by new TifEagle greens, fully restored bunkers with fresh sand, improved drainage throughout the course and the removal of invasive trees limiting views and inhibiting sunlight.

Additionally, the existing Bermudagrass turf on tees and fairways was “fraise” mowed to remove thatch throughout the course, tighten up lies and foster more rollout on tee shots. Fraise mowing is a highly disruptive mowing technique developed in the North Carolina Piedmont that effectively removes thatch, organic matter and soil from Bermudagrass in a single pass.

Club Champion Celebrates Annual Putter Fitting Month

There’s nothing worse than a three-putt on a hole that should have been an easy par. Could practice help? Always. But there’s a chance something else is keeping you from reaching your putting potential — your equipment. To solve this problem, the globe’s top custom fitter created Putter Fitting Month to focus on the club responsible for roughly 40% of your strokes.

From September 1 to October 2, 2022, every Club Champion location will waive the putter fitting fee, valued at $125, for any golfer who purchases a new putter or custom putter shaft with Club Champion installation. 

PXG Announces Launch of New Fall/Winter 2022 Apparel Collection

PXG is pleased to announce the launch of the PXG Apparel Fall/Winter 2022 Collection. Classic, polished silhouettes and modern technical fabrics, adorned with Americana inspired detailing, create a bold and balanced collection with golf lifestyle at its core, designed to have you Ready For Anything.

The Fall/Winter Collection is influenced by PXG’s American heritage and Sonoran Desert headquarters in Scottsdale, Arizona. Fashioned in PXG’s quintessential black, gray, and white color palette, with accents of vibrant red, traditional styles are reinterpreted and modernized with a touch of eclectic Western flair.  Technical fabrications include denim inspired knits, deconstructed handkerchief patterns, and simulated needlepoint details.

True Spec Raleigh to Open at Dogwood Country Club

True Spec Golf, the global leader in custom club fitting and club building, today announced its newest facility: True Spec Raleigh. The new indoor facility at the revered Dogwood Country Club will have its grand opening on September 17th and will join the Pine Needles site as the second location in the state. This is the latest in a growing number of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.

Located inside Dogwood Country Club’s 5,000 square foot indoor facility, True Spec Raleigh features a state-of-the-art fitting bay and utilizes the latest in launch monitor technology. Additionally, the facility will house True Spec’s brand-agnostic fitting matrix of over 50,000 club head and shaft combinations, including every major equipment manufacturer. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process. This helps its master fitters find the best equipment to improve your golf game.

2022 Season Champion Trusts in Fujikura Ventus for Victory

Fujikura, the leader in performance golf shafts, was honored to be the number one driver shaft at the Tour Championship this past weekend. As the 2021/22 PGA Tour number one driver and wood shaft for the season, this victory and number one spot at this year’s final event completes an incredible year for Fujikura, their most successful season on tour to date.

On the PGA Tour at the Tour Championship, Fujikura was once again the #1 driver shaft at the event, with 34.5% of the field using Fujikura driver shafts throughout the week. In the wood shaft count, Fujikura had 28.2% of the field using their wood shafts, helping Fujikura to finish the PGA Tour season as the number one driver and wood shaft for the year.

The Sea Pines Resort Getaway Package Gives Guests the Ultimate Experience

Imagine a fall or winter getaway where the seaside destination is world class with ideal weather, endless recreational opportunities, championship golf, all at attractive and affordable rates. That’s exactly what travelers will receive when they purchase the “Getaway Package” at The Sea Pines Resort on Hilton Head Island.

Available now through Feb. 24, 2023, reduced fall and winter rates on select villas and homes (minimum three-night stay) are available, and include an array of value-laden amenities.

Garsen Putter Grips Now Available on Odyssey and Toulon Putters

Miami, Florida-Garsen Golf announces Garsen putter grips are now available on the Odyssey Golf website as a custom grip option for all Odyssey and Toulon putters. Customers will be able to choose from 3 Garsen grip options; The Max Black/White, The Quad Tour Tapered, and the Quad Tour Non Tapered when ordering a new Odyssey or Toulon putter.

The Garsen MAX is the most innovative and unique of all the models of grips in the lineup. By using a square grip with a 45% rotation, the “front” of the grip now becomes an angled area perfectly fitting the players’ grip and creating a much more biomechanically efficient position for the putting stroke. Unlike a traditional putter grip, the MAX places your hands in a position so the palms face each other and the wrists are in a neutral position. It turns your elbows into your body and sets your shoulders back leading to a more one-piece feeling stroke.

Introducing BGT ZNE - Golf's First 2-Piece Premium Wedge Shaft

Four years ago, BGT revolutionized putting with its line of Stability Shafts for golfers of all handicap levels by returning the club face to square at impact for consistently straighter putts. Now the new ZNE Wedges will do the same for your short game. ZNE Wedges are built with patented technology, work with any wedge brand, no practice is required and they deliver incredible performance.

Barney Adams, CEO of Breakthrough Golf states, “We are delighted to finally launch the ZNE™ Wedges. They have been years in the making and we plan to once again to redefine another shaft category with our patented technology. If you’re a player that wants more control in your wedge game or if you’re the player that needs more distance, you don’t have to choose, ZNE™ delivers on both”.

McGill Makes History at U.S. Senior Women’s Open with Third Different USGA Title

Jill McGill knows about disappointment in the final round of a USGA championship, and now she’s revisited the elation of victory. With the South Course at NCR Country Club at its brilliant and challenging best, McGill closed with an even-par 73 on a day when no one broke par to win the U.S. Senior Women’s Open by one stroke over Leta Lindley at 3-under-par 289 in her first year of eligibility for the championship.

“That sounds amazing,” McGill said when introduced as the champion. “I love the USGA. I've loved it ever since I got spanked in my very first Junior Girls by Brandie Burton. That was a welcome to competitive golf.”

All Three Past Champs at Top of Crowded U.S. Senior Women’s Open Leaderboard

They threw a party at NCR Country Club for the best of the best and everybody came. Swinging into Sunday’s final round of the U.S. Senior Women’s Open, all three of the past champions are in the mix. Laura Davies and Helen Alfredsson are tied for the lead at 4-under-par 215 with Annika Sorenstam, Jill McGill and Leta Lindley one back.

Davies won the inaugural U.S. Senior Women’s Open in 2018, Alfredsson took the title in 2019 and Sorenstam brought home the hardware last year. McGill is a two-time USGA champion, winning the 1993 U.S. Women’s Amateur and the 1994 U.S. Women’s Amateur Public Links.

PXG Denver Throws Epic Grand Opening Celebration in Colorado's Mile High City

Last night PXG, the golf equipment and apparel company founded by entrepreneur and golf nut Bob Parsons, celebrated the grand opening of its 16th U.S. retail store located in Colorado’s famed Mile High City. Athletes, celebrities, dignitaries, notables, and clients joined President and Executive Creative Director of PXG Apparel Renee Parsons for the celebratory evening underneath the Colorado stars.

With plans to have 21 stores opened by the end of 2022, the evening’s celebration commemorated another significant stride forward in PXG’s rapid retail expansion plan. PXG Denver, located at 9030 E Phillips, Centennial, CO, 80112, is less than 30 minutes from downtown Denver and will serve clientele across the greater metro area and Colorado Springs. An ideal location for PXG, Denver is one of the fastest-growing cities in the U.S. and ranks as one of the top 20 golf markets in the nation by the number of golfers.

PopStroke Launches International Putting Team and Stroke Play Championship with $125,000 Purse

PopStroke Entertainment Group today announced the formation of the inaugural PopStroke Tour Championship (PTC) presented by TaylorMade via Tiger Woods’ social media. The PTC will be a three-day international competition (October 26-28, 2022), bringing together players, both pros and amateurs, to identify the best putters in the world.

The Championship event will feature two (2) separate competitions in a 72-hole (four 18-hole rounds) tournament competing for a total purse of $125,000. The Team Championship competition will have a maximum of 200 teams (400 players) competing for a $100,000 prize purse, and the Stroke Play (individual) competition will have a maximum of 100 players competing for a $25,000 prize purse. The Team Championship winner’s share will be $20,000, while the Stroke Play Champion will earn $5,000. There will be a cut to 50% of the field after the second round, with the remaining players completing the 3rd and final rounds.  In both competitions, 20% of the field will earn prize money.

Green Holds First-Round Lead, Other Big Names in Close Pursuit at U.S. Senior Women’s Open

The opening round of a championship is all about putting yourself in position to have a chance to win. That’s exactly what a number of big names did Thursday at the U.S. Senior Women’s Open, and none was better than Tammie Green, who played the South Course at NCR Country Club in 5-under-par 68, one stroke better than Catrin Nilsmark and Leta Lindley.

Lurking two strokes back of Green at 70 are 2019 U.S. Senior Women’s Open champion Helen Alfredsson and Pat Hurst, who’s won both the U.S. Girls’ Junior and the U.S. Women’s Amateur and is trying to join Arnold Palmer, Jack Nicklaus, Tiger Woods, JoAnne Carner and Carol Semple Thompson as the only players to win three different USGA championships.

PGA of America Debuts New Frisco Home with State of the Art Golf Laboratory

A celebration nearly four years in the making came to fruition today, as the new, state-of-the-art “Home of the PGA of America” opened its doors for a historic “Welcome Home Celebration” at PGA Frisco.

Led by PGA President Jim Richerson and PGA of America CEO Seth Waugh, PGA Members and key stakeholders celebrated the formal opening of the innovative 106,621-square foot building at PGA Frisco that will serve as the home of the PGA Professional.

Club Champion Continues Incredible Growth with Four New Studios in Third Quarter of 2022

Club Champion, the globe’s top custom golf club fitter and builder, is continuing its record expansion with four brand new studios in the third quarter of 2022. Since the first quarter, the company has opened its 100th location, unveiled a flagship store in New York City, and opened a new distribution center in Arizona — now, they’re adding even more new markets to their existing footprint.

State-of-the-art fitting studios are now open in Albuquerque, NM; Princeton, NJ; San Jose, CA; and Wayne, PA. The club fitter is on track to reach 115 locations by the end of the year.

Breakthrough Golf Technology BGT Introduces New ZNE Wedge Shaft

Breakthrough Golf Technology has introduces their new ZNE wedge shaft.

Designed with Advanced Materials Integration and a new Stiffness Stack, this shaft is engineered for more center strikes, great feel, and fewer strokes on your scorecard.