PXG Debuts First New York Retail and Fitting Studio

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first New York-based retail store. A premium facility, PXG Westchester marks an outstanding stepping stone for the brand to broaden its footprint in the Northeast.

“New Rochelle is an exceptional location for PXG’s newest retail store,” said PXG Founder and CEO Bob Parsons. “The area is stirring with economic growth, and interest in golf is the highest we’ve seen across the nation. With our new store, our New York based PXG Troops will have easy access to the absolute best, personalized golf experience in the business.”

L.A.B. Golf Launches LINK 1 Blade Putter that Stays Square by Itself

The past meets the future with LINK.1, a new blade-style putter from L.A.B. Golf that honors the most popular putter design of all time but stays square by itself.

“So many golfers love the look of blade-style putters, but they’re not always the best for making putts,” said L.A.B. Golf CEO Sam Hahn. “What we did with LINK.1 was honor the shape of these legendary putters but make them dramatically easier to use by adding Lie Angle Balance.”

Srixon Unveils All New ZX Mk II Irons

Srixon, a global leader in tour-quality golf equipment and innovation, announces the launch of the new ZX Mk II Irons. Delivering best-in-class performance and incredible feel, play irons that are fast and pure with the all-new ZX Mk II Irons.

“The technologies driving the exceptional performance of the ZX Mk II Irons are really exciting to launch and get into golfer’s hands,” said Brian Schielke, General Manager of Srixon. “Longer distances, improved feel, more control, and greater consistency are seen throughout each new iron set, and they provide a seamless transition for building a combo set.”

Keswick Hall Offers Exceptional Private Club Experience

Keswick Hall – the acclaimed 600-acre luxury resort set in Virginia’s scenic Wine Country – is offering an exceptional private club experience via its exclusive “Keswick Club” including unlimited privileges for golf members to play Full Cry, the property’s celebrated Pete Dye-designed layout.

Since opening in 2014 to rave reviews including Golf Digest’s “Best New Courses” list, Full Cry has received accolade after accolade including being currently ranked No. 3 in Golfweek’s “Best You Can Play in Virginia” as well as sitting at No. 50 in Golfweek’s “Top 200 Resort Courses in the U.S.” Keswick Hall has also been honored with the prestigious Golf Digest Editors’ Choice Award for “Best Golf Resorts in the Americas” for seven consecutive years.

PUMA Golf Introduces New DEALER Line of Premium Pants and Shorts

PUMA Golf has introduced DEALER, an all-new line of premium men’s pants and shorts ($70/shorts, $90/pants). Featuring numerous high-end details, PUMA’s latest franchise elevates the brand’s bottoms to a whole new level and offers a variety of colors and styles to match anyone’s taste.

Designed to provide top-notch performance with the addition of enhanced durability and outstanding fit, the DEALER franchise is manufactured with recycled two-way stretch woven fabric that was specifically selected for easy wash and wear. With an expanded range of styles and colors, there’s sure to be a pair of DEALER pants or shorts to fit any player.

Club Champion and Tour Experience Golf (TXG) Open New Fitting Studio in Calgary

Custom golf club fitter Club Champion and their Canadian counterpart, Tour Experience Golf (TXG), announce the opening of a new fitting studio, located at 7005B 6th Street SE Calgary, Alberta. The store is within Total Golf Calgary and is now accepting fitting appointments. This is the brand’s third studio in Canada and the first in the province of Alberta.

TXG, which is now recognized as an extension of Club Champion in Canada, fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company provides Tour-level club fittings and custom-built golf clubs that produces longer, more accurate shots for golfers of any ability level.

2023 Hilton Grand Vacations ANNIKA Invitational to Feature Five AJGA Top-10 Ranked Players

The ANNIKA Foundation – golf Hall-of-Famer Annika Sorenstam’s charitable organization – will welcome five of the AJGA’s Top-10 players to Orlando’s Eagle Creek Golf Club from January 14-17 for the Hilton Grand Vacations ANNIKA Invitational presented by Rolex.

The AJGA’s No.1-ranked player, Gianna Clemente from Estero, Florida, headlines one of the tournament’s strongest fields in its 15-year history. Other top-10 players scheduled to compete are defending champion and No.3-ranked Yanna Wilson (Henderson, Nevada), No. 4 Rianne Malixi (San Bernardino, California), sixth-ranked and 2022 Augusta National Women’s Amateur champion Anna Davis (Spring Valley, California) and No. 10 Alice Ziyi Zhao (Irvine, California). All told, the 72-player field features three former ANNIKA Invitational champions (Wilson, Avery Zweig and Francesca Fiorellini), 30 Rolex Junior All-Americans and 50 past AJGA champions.

PAYNTR Golf Introduces New Colors for PAYNTR X 001 F Shoes

PAYNTR Golf, North America’s fastest growing golf footwear brand has introduced new colorways for the Payntr X 001 F, which was PAYNTR Golf’s first shoe to market debuting in March 2021. The new colorways are currently available for purchase on the company’s website for $160 and will soon be available in select retail locations.

PAYNTR Golf shoes fuse together a series of contrasting elements to allow golfers to optimize and harness the power in their swing – what PAYNTR labels the Performance Multiplied innovation ethos (Force x Velocity = Power).

Winged Foot Golf Club Selected to Host 2028 U.S. Open

The USGA today announced that Winged Foot Golf Club (West Course), in Mamaroneck, N.Y., has been selected as the host site for the 2028 U.S. Open Championship.

“Winged Foot has provided the backdrop for some of the most dramatic moments in the history of our sport, with many of golf’s legendary champions being crowned on the club’s iconic West Course,” said John Bodenhamer, USGA chief championships officer. “We strive to provide players with the greatest stages on which to compete for a national championship, and there are few stages as grand as Winged Foot.”

Cleveland Golf Introduces New RTX 6 ZipCore Wedges

Cleveland Golf is thrilled to announce the release of the new RTX 6 ZipCore Wedge. The RTX 6 ZipCore is scheduled to launch in North America on Jan. 20, 2023.

The RTX 6 ZipCore Wedge is a short-game weapon uniquely designed to consistently hit high-spin shots no matter the lie. By combining the new HydraZip face, UltiZip grooves, and upgraded ZipCore technologies, players can enjoy controlled spin from any lie.

Cobra Golf Introduces New AeroJet Variable and ONE Length Irons for 2023

Cobra Golf, a leader in golf club innovation, today introduced the new AeroJet Irons, designed to allow players to pursue levels of speed and distance in their iron game.

The new irons feature a sleek new design with a refined topline, and several impressive, distance-enhancing technologies including Cobra's new PWR-BRIDGE weighting design that evolves upon the PWR-COR in LTDx to optimize weight distribution and flexibility for unleashed power and distance.

Cobra Golf Unveils New AeroJet Lineup of Drivers, Woods, and Hybrids for 2023

Cobra Golf, a leader in golf club innovation, today introduced its new family of AeroJet Drivers, Fairways and Hybrids. The Aerojet driver family builds on the impressive design and performance attributes of the previous LTDx lineup and debuts a bold new aerodynamic shape in all three models - the AeroJet LS, AeroJet, and Aerojet MAX to deliver faster clubhead speed and ball speed.

Each driver and fairway features PWR-BRIDGE Weighting Technology, the company’s first ever suspended weight design. The new technology utilizes an internal bridge structure that is elevated above the sole to achieve a low, forward CG.

Tom Doak to Design Pinehurst Resort 10th Course

Pinehurst Resort will break ground on its first new golf course in nearly three decades this month, and it will be designed by Tom Doak, one of the most respected and decorated golf course architects of the modern era.

Located four miles south of the main resort clubhouse, Doak’s 18-hole routing is expected to open late spring of 2024, coinciding with the return of the U.S. Open to Pinehurst No. 2. The new course – the resort’s 10th – will incorporate rugged dunes mined at the turn of the 20th century accented by native sand and wiregrass. With natural ridgelines, intriguing landforms, towering longleaf pines, streams and ponds, Doak envisions a course that complements the resort’s other courses through its contrasts.

Evnroll Launches Innovative New V-Series Line of Putters for 2023

Evnroll, the award-winning putter company offering patented ‘SweetFace Technology’, has unveiled its innovative new V-Series putter line for 2023, featuring the addition of interchangeable weights alongside a choice of hosel options.

For 2023, the ‘versatile’ V-Series putters will offer golfers all the accuracy and dispersion benefits provided by Evnroll’s patented face groove technology, plus the ability to not only customize toe hang and offset to suit their putting stroke, but also to dial in their preferred swing weight and stroke preference.

Wilson Expands Professional Golf Advisory Staff

Wilson Sporting Goods Co. has announced that professional golfers Kevin Kisner and Trey Mullinax have joined its professional Golf Advisory Staff. The two join Wilson’s growing roster of golfers, including PGA TOUR players John Augenstein, Kevin Chappell, Quade Cummins, Padraig Harrington, Brendan Steele, Kevin Streelman, Martin Trainer and Kevin Tway; and LPGA Tour player Sophia Schubert.

Wilson’s Golf Advisory Staff also boasts a deep roster of DP World Tour players, including new additions Marc Hammer and Alexander Knappe. Hammer and Knappe join Benjamin Herbert, Joakim Lagergren, David Law, Hurly Long, Craig Mackie, Jack Senior, Paul Waring and Andrew Wilson, as well as Paul Lawrie on the Legends Tour and Sanna Nuutinen on the Ladies European Tour.

Vessel Golf Introduces 10th Anniversary Carbon Fiber Collection

You know how much I loved my Vessel Golf bags, and to celebrate their 10th anniversary, Vessel is introducing an exclusive collection of bags and headcovers that are straight-up jaw dropping.

Vessel has crafted something special even by their own high standards, and partnered with Carbitex, a pioneer and leader in flexible carbon fiber.  The new collection features their patented OmniFlex carbon fiber, the latest in technology, durability and lightweight performance.

Dunlop Sports Launches New Global Websites

Reflecting the popularity of golf and racket sports around the world, DUNLOP® and Sumitomo Rubber Industries, Ltd. (SRI) will highlight each brand and offerings all under one roof in a revamped web experience.

In April 2022, SRI made a first step towards consolidating golf and racket sports branding by adding the Dunlop logo to the back of professional golfers’ headwear and initiated the process of updating global sales company names under the Dunlop Sports umbrella. To further advance the “house of brands” transition, SRI recently launched new websites in the United States, UK/Europe, and Australia.

SRIXON Introduces the All New ZX MK II Woods

SRIXON, a global leader in high quality golf equipment and innovation, has announced the launch of the new ZX Mk II Woods. Delivering tour-level performance and revolutionary energy transfer to the tee box, it’s time to discover how your power goes farther with the all-new ZX Mk II Woods.

“With ZX Mk II, we’ve built upon the foundation of success with the previous generation,” said Jeff Brunski, Vice President of Research and Development. “Rebound Frame is a unique ball speed system that delivers a pure transfer of energy into the golf ball at impact. The result is an entire driver head that works in unison to deliver an unprecedented rebound effect that delivers maximum ball speed and ultimately, more distance.”

Gary Woodland to Play COBRA Golf Clubs in Multi Year Deal

COBRA GOLF, today announced the multi-year signing of former US Open champion, Gary Woodland. Heading into the Sony Open in Hawaii, Woodland is slated to play a bag full of COBRA clubs, including their 2023 unreleased driver, fairway woods, and irons. He will also continue his long-standing relationship with PUMA GOLF and wear head-to-toe PUMA apparel.

“We are very pleased to welcome Gary to our COBRA Golf family,” said Dan Ladd, President and GM of COBRA PUMA GOLF. “We have developed a great relationship with him in the time he has been with us on the PUMA side, so we are excited to see him as a complete COBRA PUMA GOLF athlete. His athletic, explosive game is a perfect fit for COBRA PUMA GOLF and we are honored to begin supporting him on the equipment side.”

Kapalua Golf Celebrating 25 Years of Hosting the PGA Tour Sentry Tournament of Champions

The Plantation Course at Kapalua will celebrate 25 years of hosting the PGA TOUR’s Sentry Tournament of Champions when the star-studded event returns to Maui, January 4-8, 2023. Since the event moved to Maui in 1999, the Sentry Tournament of Champions has generated more than $8 million for local community charities, while the list of past champions includes Tiger Woods, Jim Furyk and Ernie Els.

The iconic Bill Coore and Ben Crenshaw design first opened for play in 1992. Designed on a grand scale, the 7,596-yard, par 73 Plantation Course plays along the slopes of the West Maui Mountains boasting dramatic ocean views from virtually every hole. In 1999, the PGA TOUR relocated the Tournament of Champions from La Costa Country Club near San Diego, Calif. to Maui. David Duval won the inaugural Tournament of Champions at the Plantation Course, shooting a 26-under (266).