Private Club Historical, LLC, the industry leader in designing and developing historical exhibits for private clubs, and Nicklaus Companies, the globally recognized leader in golf course design and brand licensing, are proud to announce a new strategic marketing alliance.
This collaboration aims to blend the rich history of golf clubs, both long-standing and newer, with the legendary Nicklaus design vision and plans for each course at these clubs. The result is a series of distinctive, engaging, and thoughtfully crafted historical exhibits that celebrate the enduring heritage of golf while honoring each club’s legacy.
By showcasing the unique contributions of Nicklaus Design to course design, each exhibit will offer a deeper understanding of how the vision of its founder, Jack Nicklaus, and Nicklaus Companies’ talented Master Designers, have shaped the character and playability of these iconic courses, making them landmarks in the world of golf.
As part of this alliance, Private Club Historical will have direct access to historical content and assets accumulated by Nicklaus Design and Nicklaus Brands over six decades, including photographs, documents, and memorabilia from the career of Jack Nicklaus, as well as the entire process used by our Master Designers and the legendary courses they have designed. These elements will be integrated into immersive historical exhibits that enhance the legacy of Nicklaus-designed golf courses and the clubs which have grown up around them, including Bear’s Paw Country Club, one of the first clubs to benefit from this collaboration.
“We are thrilled to work with Nicklaus Companies, a firm that represents the pinnacle of excellence in golf,” said Tom Neill, President and CEO of Private Club Historical. “This alliance allows us to elevate our work by incorporating the iconic continuing Nicklaus legacy into the origin stories of golf clubs, both private and public, across the country. Together, we will create exhibits that not only honor the past but inspire future generations of club members and golfers.”
The partnership will begin with the development of an exhibit for Bear’s Paw Country Club, an award-winning premier private club and Jack Nicklaus Signature Golf Course. This exhibit will showcase the Club’s storied history while intertwining it with the incredible achievements and legacy of Jack Nicklaus, offering members a unique perspective on their Club’s rich heritage.
“Bear’s Paw Country Club is excited to be one of the first clubs to experience this collaboration,” said Sean Redding, General Manager and COO of Bear’s Paw Country Club. “By engaging Private Club Historical to research and present our history as a unique project developed with the Club’s Nicklaus Design golf course, we are able to honor our Club’s traditions while continuing to celebrate the deep connection we have with Nicklaus Companies and the world of golf, especially through Jack Nicklaus’ lasting contributions.”
Nicklaus Companies, known for its leadership in golf course design and marketing, licensing and branding, views this new initiative as a meaningful way to continue promoting the values of the sport and the communities it supports.
“At Nicklaus Companies, we are always looking for ways to connect with our courses and deliver an elevated experience,” said Phil Cotton, CEO of Nicklaus Companies. “Our alliance with Private Club Historical is an exciting opportunity to preserve and celebrate the rich heritage of our clubs while highlighting the contribution of our founder, Jack Nicklaus, and our master designers to the sport. We believe this collaboration will create an enduring impact for club members who cherish the traditions of golf and golf course design.”
The first exhibits are expected to launch at Bear’s Paw Country Club later this year, with plans to extend this partnership to other private, public and resort clubs across the world.
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