Bridgestone Golf Statement on R&A and USGA Golf Ball Announcement

The R&A and USGA today announced a universal golf ball rollback that would affect both professional and recreational golfers.

The rollback is scheduled to begin in 2028.  Below is the statement from Bridgestone Golf has regarding the announcement.

Official Statement by R&A AND USGA Announcing Decision to Revise Golf Ball Testing Condition

The R&A and USGA will update the testing conditions used for golf ball conformance under the Overall Distance Standard (ODS), which will take effect from January 2028. The decision aims to reduce the impact increased hitting distances have on golf’s long-term sustainability while minimizing the impact on the recreational game.

The revised ball testing conditions will be as follows: 125-mph clubhead speed (equivalent to 183 mph ball speed); spin rate of 2200 rpm and launch angle of 11 degrees. The current conditions, which were established 20 years ago, are set at 120 mph (equivalent to 176 mph ball speed), 2520 rpm with a 10-degree launch angle.

PING Slam PLD Limited Collection Drops Today, December 5th

As a fitting conclusion to the “PING Slam” celebration, golfers today can purchase one of 35 sets ($4,990) of all four history-making putter heads, inclusive of a custom-made table-top display case for their home or office.

They will also receive a PLD Custom putter experience as part of the purchase (valued at $1,490), which includes a precision milled PLD putter built to their exact specifications and a fitting session with one of PING’s Master Putter Fitters in the PING Putting Lab or virtually.

PXG Announces Island Inspired 2024 Aloha Apparel and Accessories Capsule Collection

PXG is pleased to introduce its 2024 Aloha Capsule Collection. This dynamic, nine-piece release highlights a blend of new and beloved styles, detailed with Americana-inspired Hawaiian floral print in a bold red, white, and blue palette.  This vibrant collection pays tribute to Hawaii, the nation’s 50th state, as well as the unyielding spirit of the USA.

A PXG tradition, the unique Aloha pattern was developed by PXG Apparel to recognize Bob and Renee Parsons’ longstanding affinity for Hawaii, as well as to commemorate the start of the PGA TOUR in the Island State each year. The intricate red, white and blue hibiscus floral print incorporates multiple hidden golfer “easter eggs” throughout the custom design. The collection also includes a flag inspired striped pattern.

PUMA Golf Releases Limited Edition Slipstream G Rickie Fowler Shoes

PUMA Golf has teamed up with fan favorite Rickie Fowler to create a limited-edition RF version of the popular Slipstream G golf shoe. This lifestyle design brings together PUMA’s stylish Slipstream design with Rickie’s signature orange colorway, reimagined for on and off the golf course.

“I’m stoked for the release of these shoes,” said Rickie Fowler. “They look clean and in true fashion, have an orange pop. Being comfortable yet stylish on the golf course is what we were going for and think this shoe captures that vibe perfectly.”

12 Players Chosen for 2024 USA Curtis Cup Practice Session

Riding a three-match win streak, the USA Curtis Cup Team has turned its attention to the 2024 Match, today announcing the 12 players who have been invited by the USGA’s International Team Selection Working Group to attend a practice session Jan. 19-20 at Seminole Golf Club in Juno Beach, Fla., and Pine Tree Golf Club in Boynton Beach, Fla.

The 43rd Curtis Cup Match will be held at Sunningdale (England) Golf Club from Aug. 30-Sept. 1.

Race to Dubai Champion Trusts Fujikura for Another Winning Season

Fujikura, the leader in performance golf shafts, was honored to be the winning driver and wood shaft on the DP World Tour last week. After success in the first two events of the 2024 season, Fujikura reflects on another successful season on the DP World Tour in 2023.

Finishing the season at the DP World Tour Championship in Dubai a few weeks ago, it’s been another successful year on the DP World Tour for Fujikura shafts. In total, last season there were more than 24 wins on the DP World Tour from a player using a Fujikura driver or wood shaft, this includes 20 different Tour players at events in 17 countries around the world.

37.5 Technology Partners with Sun Mountain Sports and Abacus for Premium Performance Zone Apparel

37.5 Technology has partnered with Sun Mountain Sports and Abacus to create premium golf apparel that's comfortable and thermoregulating.

An independent study by the University of Colorado Boulder found that test subjects wearing shirts with 37.5 Technology were able to perform up to 26-percent longer due to a slower temperature build up than those wearing the exact same shirt, just without 37.5 Technology.

Tiger Woods Headlines Field at Hero World Challenge with Coverage Across NBC, Golf Channel, and Peacock

Tiger Woods returns to professional golf for the first time since the Masters at this week’s Hero World Challenge at Albany Golf Club in The Bahamas on NBC, GOLF Channel and Peacock.

The Hero World Challenge – hosted annually by Tiger Woods – will be held from Albany Golf Club in Albany, Bahamas, with Woods making his first professional appearance since competing at the Masters in April. The field consists of 20 of the top players in the world including Scottie Scheffler (World No.1), Viktor Hovland (World No. 4), and Max Homa (World No.7).  Hovland is looking to win this event for the third consecutive time after beating Scheffler the last two years.

Bettinardi Golf Unveils 2024 BB Putter Line

Bettinardi Golf, leading innovator and maker of the world’s finest precision-milled putters for over 25 years, is proud to unveil the new 2024 BB Series. For this redefined line, Robert J. Bettinardi has built upon years of experience and harnessed feedback from Tour players to optimize the center of gravity and apply a new face milling technology to the series.

The exquisite 2024 lineup features seven putter models including the BB1, BB1 Wide, BB8 Flow, BB48, and the BB28 Slotback as a Spud Neck, Center Shaft, or Armlock. Creating a harmonious blend of tradition and cutting-edge technology, each model has been meticulously designed by Robert and Bettinardi’s team of engineers to deliver superior performance and a smooth and consistent stroke.

Sacks Parente Golf Launches New Golf Shaft Division with Newton Shafts

Sacks Parente Golf, Inc. (Nasdaq: SPGC) (“SPG” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, proudly unveils a significant expansion of its product portfolio. Introducing “Newton,” SPG’s latest business division and the Company’s first foray into the world of golf club shafts.

“We’re proud to introduce Newton shafts, a new business division at Sacks Parente Golf,” said Tim Triplett, President, CEO and Co-founder Sacks Parente Golf. “This expansion into golf club shafts complements our well-established putter division, reflecting our ongoing commitment to innovation and quality. We’re looking forward to seeing Newton enhance the game for golfers worldwide.”

Srixon Announces Buy Two Get One Free Holiday Promotion

SRIXON, a global leader in golf ball technology and innovation, is excited to announce their holiday golf ball promotion, when golfers buy two dozen golf balls and get one dozen free. Save for the holidays with this limited time offer, available online while supplies last or at any participating authorized Srixon dealer locations until December 31, 2023.

Trusted by major champions and avid golfers worldwide, Srixon carries a vast variety of high-performance golf balls designed with premium technologies and features to propel players’ games tee to green, no matter the level of skill.

Give The Fit That Keeps Giving From Club Champion

Club Champion has you covered this holiday season with their Black Friday sale! For a limited time only, receive a 20% bonus card when you purchase a Club Champion gift card. Additionally, the leading club fitter is offering $100 full bag fittings or other fitting types for just $50 with a purchase — that’s a savings of up to 80%. You can take advantage of both offers now through December 4.

Club Champion fits, sells, and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride, and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level, making a gift card purchase the perfect gift for any golf-enthusiast in your life.

New PXG 0317 ST, 0317 CB, 0317 T Irons and Battle Ready II Putters (2023) - A PXG Fitting Review

I recently went through a PXG fitting for the new 0317 irons and Battle Ready II putters.  I hit every iron, the 0317 ST, 0317 CB, and 0317 T as well as many of the new Battle Ready II putters.  And the entire fitting was ignite, sizzle, blaze, and repeat.  A legit mood enhancing experience.

Hitting the 0317 irons was like an all you can eat shotmaking buffet with a side of razzle dazzle.  Rolling the Battle Ready II putters made me feel like I was on some kind of dopamine and adrenaline drip.  PXG is clearly not holding anything back with these new releases.

Winners on the Champions Tour Trust in Fujikura

Fujikura, the leader in performance golf shafts, was honored to be #1 driver shaft across the PGA, LPGA and Champions Tours last week. This included multiple wins for the players on the Champions Tour and LPGA Tour.

At the final event of the Champions Tour season, Fujikura was the #1 driver of choice at the Charles Schwab Cup. In total, 19 players in the field used a Fujikura driver shaft during the week, over 50% of the entire field.

Ritz Carlton Maui Kapalua Offers Ultimate Bucket List Tournament Package

The Ritz-Carlton Maui, Kapalua is pleased to offer the Ultimate Bucket List Tournament Package to celebrate The Sentry PGA Tournament and officially kick off the PGA TOUR’s FedEx Cup season.

The prestigious tournament returns to the famed Plantation Course at Kapalua from January 4-7, 2024, honoring the resilient people of Maui after devastating wildfires in 2023.

Stay and Play at the PNC Championship Host Ritz-Carlton Golf Club at Grande Lakes

The Ritz-Carlton Golf Club at Grande Lakes hosts the PNC Championship next month.  A favorite event among professional golfers featuring 20 major champions paired with members of their families.

It is a tournament like no other played in a setting like no other, at the breathtaking championship course designed by Greg Norman.  And guests of Grande Lakes can play the same course enjoyed by many of the all-time greats with the PNC Championship Package.

Dottie Pepper to Receive GCSAA Old Tom Morris Award

Dottie Pepper, former LPGA Tour professional and current television golf broadcaster, has been named the recipient of the 42nd Old Tom Morris Award, presented by the Golf Course Superintendents Association of America (GCSAA). Pepper will be honored Jan. 31 at the Sunrise Celebration as part of the 2024 GCSAA Conference and Trade Show in Phoenix, Ariz.

The Old Tom Morris Award is presented to an individual who, through a continuing lifetime commitment to the game of golf, has helped to mold the welfare of the game in a manner and style exemplified by Old Tom Morris. Old Tom Morris was a four-time British Open winner and the legendary greenkeeper at St. Andrews in Scotland.

Tour Edge Finishes 2023 Season as Number 1 Fairway and Hybrid at Schwab Cup Championship

Tour Edge finished the 2023 PGA TOUR Champions season with a bang by earning the #1 fairway and hybrid model in play ranking at the season-finale Charles Schwab Cup Championship this past weekend.

In the season-ending tournament that featured the top 36 players on the tour, Tour Edge bested every manufacturer for #1 fairway and hybrid model in play with nine of their C723 models in play. That beat the next closest manufacturer model by three clubs.

Duca del Cosma Steps Up to the PGA Show with Bold New Golf Shoes

Italian golf fashion brand Duca del Cosma is set to build on its rapid growth in North America by stepping up to The PGA Show with the introduction of the all-new SS24 golf shoe collection offering stockists a great opportunity to drive premium shoe sales next season.

The eye-catching booth (#6573) located in a key footfall area of the show floor will feature all the latest golf shoes, along with technical displays and a striking visual of a deconstructed golf shoe. The brand will be celebrating 20 years of Italian heritage with the introduction of a new lightweight Airplay 15 outsole – tested in collaboration with Tour stars Joost Luiten and Kelly Tan – on several designs including the limited-edition JUBILEE and ALANA anniversary styles.