Tour Edge, the pound for pound industry leader in performance and innovation, introduces their new Hot Launch 524 Series of golf clubs that will be available at retail starting March 1, 2024.
Tour Edge is cascading key innovations from their tour-preferred Exotics brand into the Hot Launch 524 Series, including Ridgeback, Diamond Face VFT, RyzerSole and VIBRCOR technologies.
PUMA Golf and Rickie Fowler have teamed up once again with superstar DJ, Kygo and Palm Tree Crew to create the latest PUMA x PTC collection. Designed to provide a resort feel with tropical vibes, the latest collection includes shirts, hoodies, caps, socks, shoes, women’s looks, and even a Limited-Edition COBRA driver.
The new PUMA Golf x PTC collection is inspired by Rickie Fowler’s SoCal roots and Kygo’s tropical lifestyle, offering something for everyone who loves golf, an active lifestyle, and fun at the beach. The lifestyle collection will come to life on the PGA Tour at The WM Phoenix Open. Rickie will compete in the collection during WMPO and host the newest hospitality lounge on tournament the site, N9NE Lounge.
Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft combination on the PGA Tour, along with another victory for a VENTUS driver shaft on the DP World Tour.
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At the AT&T Pebble Beach Pro-Am on the PGA Tour, Fujikura was the #1 driver and wood shaft during the event in California. Throughout the week, 42.5% of the field used a Fujikura driver shaft, along with another 38.6% of the field who used a Fujikura wood shaft.
Club Champion, the globe’s top custom golf club fitter and builder, is continuing its steady climb in 2024. With four new stores opening in February, the company is furthering its identity as the industry leader and making custom fitting services more accessible nationwide.
With studios opening in Albany, NY; Coral Springs, FL; Perrysburg, OH; and Chandler, AZ, Club Champion studios exist in 43 U.S. states and the brand is primed to hit over 140 domestic locations by the end of the year. That's alongside international studios in Canada, the United Kingdom, and Australia.
The USGA has announced the recipients of its Annual Awards, honoring three individuals for their significant contributions for the good of the game in the areas of volunteerism, turfgrass advancement and golf literature.
E. Lee Coble, of Richmond, Va., is the recipient of this year’s Joe Dey Award for his decades-long service to golf and for fostering a more inclusive game. Bob Farren, director of golf course management at Pinehurst Resort & Country Club, is the Green Section Award honoree for serving as a leader in sustainable golf course maintenance practices. “Serving Herself: The Life and Times of Althea Gibson,” by Ashley Brown, Ph.D., has been selected as the winner of the USGA’s Herbert Warren Wind Award.
Step into the world of leisure and luxury, where the serene greens of renowned golf courses meet the comfort of exceptional accommodations. As the weather warms and the flowers bloom, golf enthusiasts seek ideal destinations to indulge in their passion for the sport.
Nikon has announced the latest models in its series of acclaimed laser rangefinders for golfers, the COOLSHOT 20i GIII and COOLSHOT 20 GIII.
These new models are small in size but big on features, giving golfers confidence on the course with a clear and bright field of view, amazing accuracy, plus the added reassurance of Nikon’s LOCKED ON QUAKE technology.
The new PXG® 0317® X Driving Iron is engineered with the elite player in mind. An ideal hybrid alternative or specialty club for extreme courses and conditions, the 0317 X presents a tour-inspired design that significantly boosts moment-of-inertia and increases forgiveness for unmatched distance and accuracy.
"A slick replacement for a wood when the course calls for it, the PXG 0317 X Driving Iron will help you keep it in play even in the most challenging environments," said PXG Founder and CEO Bob Parsons.
ECCO consistently delivers products with industry leading comfort and performance through its dedication to quality, exceptional level of craftsmanship and groundbreaking technology.
Wearing is believing, and that’s why 90 percent of golfers feel the difference and buy another pair of ECCOs.
Bushnell Golf, the definitive #1 laser rangefinder brand in golf, has introduced the new Pro X3+ Laser Rangefinder. Building off the success of the previous model, the Pro X3+ now shows wind speed and direction in the display. This added feature will provide the golfer an added layer of confidence to determine how these wind conditions will affect their shot at any given moment.
Used and trusted by more than 99 percent of PGA Tour players, Bushnell Golf continues to evolve advanced technologies with the Pro X3+. Packing all of Bushnell’s market-leading innovations into a fully waterproof, rubber armored metal housing, the new Pro X3+ is the most powerful, precise laser rangefinder to date.
Bushnell Golf, #1 in Electronic Measuring Devices, has unveiled the latest upgrade to their first-to-market Wingman GPS Speaker lineup with the new and improved Wingman 2. Building off the success of the original golf GPS speaker—the Bushnell Wingman—the Wingman 2 features an upgraded integrated BITE magnetic remote, new battery light indicator, USB-C charging port, and improved audio quality.
The Wingman 2 also features audible GPS distances, 1st tee introductions and custom sound bites, a built-in microphone to make and take calls, 14-hour battery life, and free access to the first-in-class Bushnell Golf Mobile App. It can also be used as a USB-A power bank to keep your devices charged, and can be paired with another Wingman 2, Wingman View, or Wingman Mini for wireless surround sound. The new Wingman 2 reinforces Bushnell Golf’s ongoing commitment to providing golfers with innovative products using advanced technologies.
Arccos – the leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – as announced the launch of Link Pro, a revolutionary device that tracks a player’s shots automatically without a phone and works inside a player’s front pocket to seamlessly capture on-course data.
Available now at Arccosgolf.com and key retailers worldwide, Link Pro is the 3rd-generation in this successful product line. The New Link Pro is built on member feedback to deliver a better experience to track shots automatically without carrying a phone.
CLEVELAND GOLF® is excited to introduce the latest additions to its Wedge family: RTX Full-Face 2 and Smart Sole Full-Face Wedges.
These new offerings combine premium, thoughtful design with larger striking areas for added forgiveness and playability.
Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, has once again re-imagined the laser rangefinder category with the launch of the PRO ZR, a laser rangefinder featuring a DuraShield Hardshell design, offering golfers the most durable high-performance, distance measuring device on the market.
The PRO ZR is backed by its DuraShield Hardshell, which offers a strong and metallic construction with a water resistant rating, allowing for use in all weather conditions. The new device will be showcased at the 2024 PGA Show in Orlando and offered at an unbeatable $299.99 SRP. Providing golfers with unparalleled distance and pinpoint accuracy, including an ultra-clear LCD display combined with Adaptive slope technology and Red / Black dual optics, the PRO ZR ensures players can read their measurement regardless of the light conditions over a distance of 1500 yards.
Dunlop Sports Americas is excited to announce the relaunch of the iconic Never Compromise Reserve putter line.
Never Compromise offers golfers an uncompromised putting experience with a one-of-a-kind fitting method that promotes rhythmic strokes, pure strikes, and glide-like rolls.
California-based Linksoul is proud to present Volume I of the Loreto Collection for Early Spring 2024, where golf apparel transcends tradition and embraces innovation. Drawing inspiration from the enchanting meeting of the Sierra de la Giganta Mountain range and the Sea of Cortez in the coastal town of Loreto, Baja Mexico, this collection embodies the region’s warmth and charm while delivering effortless style and casual luxury. From exceptionally soft flannels to performance-driven polos and layers, each piece reflects the natural beauty of Loreto.
“The Loreto Collection represents an exciting journey for Linksoul, where we merge the rich inspiration of the Loreto region with cutting-edge materials innovation,” says Linksoul Co-founder and CEO John Ashworth. “Our focus is on delivering exceptional comfort and performance, all while staying true to the soul of golf. With an unwavering commitment to sustainability and style, Linksoul’s Loreto Collection is for golfers who seek more than just clothing; they seek an authentic experience.”
The list of people having an impact on the intersection of golf, fashion and entertainment isn’t long. One at the top of that list would certainly be legendary entertainer Bing Crosby, who in 1937 started the popular Crosby Clambake, an annual event that brought musicians, actors, celebrities, and professional golfers together for a friendly competition around a sport they all loved.
Adidas and Malbon Golf have introduced a special capsule of product – The Crosby Collection – inspired by those early Clambakes and that camaraderie, spirit and fashion from an era that set the stage for what the golf landscape looks like today.
Premium hi-tech golf apparel brand Galvin Green has today unveiled a new DRYVR™ line of 100% waterproof rainwear garments that headlines its functional 2024 Part One collection to ensure serious golfers are equipped for unpredictable weather conditions worldwide.
Offering an unrivalled choice of responsibly sourced waterproofs on the market, the bluesign® approved DRYVR™ line-up consists of 21 jackets, hoodies and pants for men, women and junior golfers in a matchless choice of color and size options. The long-lasting garments are crafted in more than 50 standout colorways using different forms of the widely trusted ‘Guaranteed to keep you dry’ GORE-TEX membrane fabric.
Tour Edge, the pound-for-pound industry leader in performance and innovation, today announced that eight of their new products were honored with a 2024 Golf Digest Hot List award.
The Hot List, the annual golf equipment awards going on 20 years, was revealed in the February issue of Golf Digest currently on newsstands.
Youth development organization First Tee is pleased to announce that PING, a premier golf equipment manufacturer, has signed on to support the nonprofit’s ongoing efforts to prepare the next generation for life on and off the golf course.
“We are very pleased to support the First Tee at the Trustee level,” said Stacey Solheim Pauwels, PING Executive Vice President. “Junior golf has always been important to PING and the Solheim family. Golf is a game that can be enjoyed throughout a lifetime and it teaches so many positive character-building lessons. Having the opportunity to play golf in your youth is a great advantage for an individual’s future, both in the game and in business. From a young age, my father and uncle, Allan and John Solheim, encouraged my brothers, cousins and I to play golf and we are forever grateful for the experience and friendships we still maintain from those early years. Over the course of the past decades, we have seen tremendous growth of the First Tee nationally as well as at our Phoenix chapter. We’ve had the opportunity to view first-hand its effective programing, outreach and the outstanding youth it has developed both in the game of golf and beyond. We look forward to playing a part in furthering the mission of the First Tee.”
