KemperSports Launches Frequent Fairways Program

KemperSports, aleading golf, sports, and hospitality company, announced today the launch of Frequent Fairways™ – a proprietary loyalty program that gives golfers in Chicagoland, the Mid-Atlantic and the Northeast, U.S., a chance to play more courses and earn more rewards. This season, members can download the KemperSports Frequent Fairways app and earn rewards as they play rounds across their region.

“Frequent Fairways is a great opportunity for our loyal golfers to experience KemperSports courses close to home,” said KemperSports CEO Steve Skinner. “We are excited to showcase all of the great courses throughout our portfolio and offer great rewards the more they play.”

Nicklaus Design Roars into 2025 with More than 60 Golf Course Designs in 19 Countries

Nicklaus Design—the world’s acknowledged leader in golf course design — recently wrapped up one of the most successful quarters in company history. With more than 60 design projects currently taking place in 19 countries,

Nicklaus Design now has more active projects than at almost any other point in the company’s 50 year history.

Volcano Golf Course Debuts Stay and Play with Kilauea Lodge

Volcano Golf Course – set on the Kīlauea volcanic crater rim with panoramic views of Mauna Loa and Mauna Kea – has partnered with the charming Kīlauea Lodge & Restaurant to debut the new “Kīlauea Stay & Play Package.” 

Special rates are available for kama‘aina and visitors. When visiting the Island of Hawai‘i, this package combines natural beauty, adventure, relaxation and indulgence.

SKYTRACK Launches Course Play Powered by Foresight

SKYTRAK is proud to announce the launch of their newest simulation software product, Course Play powered by Foresight Sports. This launch marks a significant step forward for SKYTRAK as it continues to enhance its simulation experience through a strategic collaboration with Foresight Sports, one of the most trusted industry leaders in precision simulation and launch monitor technology.

Course Play powered by Foresight debuts with 30 stunning courses — including the legendary Pebble Beach Golf Links — and sets the stage for continued expansion with access to Foresight Sports’ extensive and growing course library.

Club Champion Iron Fitting Review and Custom Built Set of Irons 2025 Masters Giveaway

Happy Masters Week everyone!  You probably already know for my Masters giveaway this year we're going big and hooking someone up with a Club Champion iron fitting and custom built full set of irons.  I asked all of you a handful of weeks ago on social what's the most important thing a competitor at The Masters has to do to win at Augusta National and you overwhelmingly said hit good iron shots.

And if you want to hit good iron shots a Club Champion iron fitting is an absolute must.  Club Champion will take you through the paces, analyzing every characteristic of your swing during the fitting and ultimately build a set of irons that are perfectly fit to your unique swing, ability, and style.  You're not only going to hit better iron shots with a Club Champion custom fit iron build, you're also going to hit better irons shots more consistently.

Galvin Green Reveals Laurie Canter Masters Scripting

Galvin Green has announced that long-standing Tour Ambassador and current World Number 50 ranked player Laurie Canter has confirmed his spot at The Masters.

To mark Canter’s debut at Augusta National Galvin Green has assembled a selection of standout outfits for him to wear during the Tournament.

Graphite Design Tour AD IZ Used to Win Valero Texas Open

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the PGA Tour Valero Texas Open held at TPC San Antonio Oak Course in San Antonio, TX, was playing a Graphite Design Tour AD IZ-5 Stiff flex wood shaft in his Titleist Tsi2 9.0° Driver.  The champion won his 4th career PGA Tour tournament after shooting a 4-round score of 66, 66, 72, and 75, finishing with a score of 9-under par.

“Congratulations to the winner of the Valero Texas Open on his fourth professional win. The former Open Champion trusted his Graphite Design driver shaft in very challenging weather conditions”, stated Erik Boysen, Vice President of Tour Promotions, Pro’s Choice Golf Shafts, Inc.

PUMA Golf Introduces Beautiful Game Apparel Collection

In celebration of the first major of the season, PUMA GOLF has introduced the BEAUTIFUL GAME apparel collection. Consisting of sophisticated, fresh patterns, an elegant color palette, and stunning floral designs, a BEAUTIFUL GAME will appeal to any player who loves the start of the golf season and everything that goes with it.

“Every golfer in the world loves when Spring arrives, the weather warms up, and the first major rolls around,” said Mike Diaz, Director of Puma Golf Marketing. “It’s an exciting time of the year that’s all about rebirth and the Beautiful Game collection is aimed at players who want to capture that feeling with their apparel.” 

Adidas Announces Return of Originals Golf

Adidas announces the return of the iconic Originals to golf. With streetwear becoming more entrenched in the sport’s landscape and the fashion community looking to the fairways and greens for design inspiration, adidas is launching Originals Golf – reimagining its heritage as an original style leader on and off the course.

Available now, Originals Golf returns with a range of apparel, footwear and accessories for men and women that take inspiration from the designs that respect adidas’ history but are crafted for the course through a modern lens. Select pieces from the range will also be worn by adidas athlete Ludvig Aberg at the first major of the year.

Nicklaus Companies Collaborates with Rhoback for Limited Edition Collection

Nicklaus Companies, a global leader in premium golf-inspired lifestyle products, is pleased to announce a limited edition brand collaboration with top activewear innovators Rhoback.

The collection contains a limited edition hoodie and two styles of short sleeve performance polos with pattern prints incorporating Nicklaus-branded motifs.

The Best and Worst Shots in The Masters History: A Hole by Hole Look at The Second Nine at Augusta National

Part Two of my piece on The Best and Worst Shots in Masters History features brutal meltdowns, blazing triumphs, and legacies cemented.

 

The Second Nine on Sunday at Augusta National is a gladiator pit where a battle for dominance beats to thundering roars that stretch throughout infinity.  And there in no escape. 

The Best and Worst Shots in The Masters History: A Hole by Hole Look at The First Nine at Augusta National

Masters week is finally here.  And to help you get ready for the 89th edition of The Masters, I'm looking back at the best and worst shots in Masters history on each hole at Augusta National.

From shots that directly impacted the outcome of the tournament, to others that were impossibly shocking, miserable, or symbolic in their own right, every hole has a story to tell.

SiriusXM Announces Coverage of The Masters

SiriusXM, the exclusive audio broadcaster of the Masters Tournament, today announced its extensive broadcast plans for Masters week, April 5-13. SiriusXM listeners across North America will get live coverage of all four days of Tournament play, daily Masters talk programming, specials and more.

Masters Radio on SiriusXM will be available to subscribers in SiriusXM enabled vehicles (channel 92) and on the SiriusXM app.

ESPN Offers Extended Coverege of The Masters in 2025

In ESPN’s 18th year of live coverage of the Masters Tournament, viewers will have extensive and multiple viewing options as the world’s top players converge on Augusta National Golf Club for the 89th edition of the classic and iconic event. Viewers will be able to watch on both television and digital platforms, with a robust slate of surrounding offerings the week of April 7-13.

As it has since 2008, ESPN will again televise live play in the first and second rounds of the Tournament on Thursday and Friday, April 10-11. The telecasts from 3-7:30 p.m. ET will air in Spanish on ESPN Deportes, with ESPN Deportes also televising live third and final round coverage.

Complete CBS Sports Coverage of The Masters for 70th Consecutive Year

For the 70th consecutive year CBS Sports is set to broadcast the Masters Tournament, April 10-13 from Augusta National Golf Club in Augusta, Ga. The Masters is the longest-running sporting event broadcast on one network.

CBS Sports’ multiplatform coverage is highlighted by the debut of five additional hours of live third and final round coverage across CBS and Paramount+. The CBS Television Network and Paramount+ will air the Tournament live from 2:00-7:00 PM ET on Saturday, April 12 and Sunday, April 13, along with an additional two hours of live coverage airing on both Saturday and Sunday from 12:00-2:00 PM ET on Paramount+.

Bernhard Langer to Make Final Masters Appearance with Special Tour Edge Commemorative Gear

Tour Edge staff player and golf legend Bernhard Langer will make his final appearance at The Masters this April, marking an extraordinary 41st showing at Augusta National.

To honor Langer’s historic career, Tour Edge has created a commemorative 41 Collection themed staff bag and headcovers, which he will carry during the tournament.

Galvin Green Inveils Special Edition Winning Green Capsule Collection

Ahead of this season’s opening Major Championship, premium high-tech golf apparel brand Galvin Green is introducing a special-edition Winning Green capsule collection of distinctive layering garments to ensure golfers can celebrate the eagerly anticipated event in style.

Inspired by the refreshing color palette of the Georgia venue, the capsule collection comprises the ABEL GORE-TEX Paclite® jacket; the DARIO half-zip INSULA™ sweater in three color combinations; the striking MIGUEL and MILTON VENTIL8™ PLUS shirts in three and two color options respectively; plus the SPENCER bucket hat for an extra special touch.

Club Champion and Titleist Partner to Offer Women's Fitting Experience

Club Champion, the world’s top custom club fitting destination, is proud to announce an expanded partnership with Titleist, offering an enhanced GT fitting experience designed specifically for women. With an increased selection of Titleist GT1 fitting tools, Club Champion has even more options to help female golfers unlock their full potential on the course.

The all-new Titleist GT lineup delivers transformative performance, and now, with Club Champion’s expert fitters and cutting-edge technology, women golfers can find the perfect combination of head, loft, and shaft to optimize their game. The GT fitting experience is designed to deliver personalized recommendations that maximize distance, accuracy, and overall consistency.

Cobra Golf Reveals 2025 Season Opener Limited Edition DS Adapt Drivers

COBRA Golf, a leader in golf club innovation, is celebrating golf’s inaugural major championship with the release of new limited-edition DS-Adapt Season Opener drivers.

Available in LS, X, and MAX-K models, the Season Opener drivers feature unique graphics inspired by vintage postcard designs with iconic flowers found on-course across the sole, paired with a two-tone crown; with stunning looks and performance this driver will have your game as pure as the course that inspired it!

Bridgestone Golf x Hanna Golf Collab Launches Limited Edition Peach Reserve Collection

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced a new limited collection in celebration of springtime and the first major of the year called Peach Reserve. Featuring ultra-premium, limited-edition milled putters, golf balls, hats, and towels, as well as unique packaging, the Peach Reserve collection is designed to capture the essence of the days when the first major of the year was a true invitational played on land where a fruit orchard once thrived. 

“The first major of the year is an inspiring time for golfers,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “Our new Peach Reserve capsule is designed to celebrate this amazing time of the year, and the contrast between the hi-tech, TOUR B X golf balls and Hanna putters and the unique, retropackaging of the collection reflect this feeling perfectly.”