Ernie Els Deepens Partnership with Jondo

Following a celebrated launch as JONDO’s official brand ambassador, Ernie Els, four-time Major Champion and World Golf Hall of Famer, is expanding his role with the company. This time, he joins as an official investor. The move marks a significant next chapter for the performance eyewear brand and cements Els’ belief in JONDO’s technology, mission, and future growth.

What began as a simple on-course discovery at the 2024 SAS Championship has evolved into something far more meaningful. After being introduced to JONDO sunglasses on the practice green, Els immediately recognized their game-changing clarity and comfort. He was so impressed that he wore them during the pro-am and later joined the brand as its global ambassador.

Fujikura Storms Out of the Gates in 2025

The first quarter of the 2025 professional golf season has concluded, and Fujikura’s VENTUS shafts have once again cemented their status as the ultimate game-changer on tour.

Week after week, VENTUS has been the most played wood and driver shaft among the world’s top players, a streak that underscores its reputation for delivering precision, power, and consistency over the past 5 years on Tour (Source: Darrel Survey). 

Newton Golf Launches Newton Fast Motion Shafts

NEWTON GOLF Company (Nasdaq: NWTG) (“NEWTON GOLF” or the “Company”), a technology-forward golf company with a growing portfolio of golf products—including putters, golf shafts, golf grips, and other golf-related accessories—announces the launch of its newest shaft family, Newton Fast Motion, now available for purchase at a suggested retail price of $325. 

The Newton Fast Motion is a lighter, Tour-proven shaft engineered to deliver exceptional precision and enhanced swing speed for golfers seeking top-tier performance.

Bridgestone Golf Teams Up with First Tee to Announce New ELECTRON Ball Designed Specifically for Junior Players

Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new ELECTRON golf ball, a new model designed specifically for junior players. Developed in partnership with First Tee, which offers youth golf programs, the ball features First Tee-inspired messaging and will be available exclusively at DICK’S Sporting Goods and Golf Galaxy.  

“The new ELECTRON is an entirely new product for Bridgestone,” said Dan Murphy, President, Bridgestone Golf. “It’s designed to help younger players launch the ball more easily and have more fun playing golf. Bridgestone pioneered ball fitting and we’re proud to have used our data to develop the ELECTRONspecifically to meet the needs of junior players. It’s a privilege to partner with First Tee and DICK’S on this initiative and we’re looking forward to this new golf ball helping juniors play better.” 

Srixon Staffer Andrew Novak Captures First PGA TOUR Victory at Zurich Classic of New Orleans

For the second year in a row, Srixon is celebrating another victory at the Zurich Classic of New Orleans after staffer Andrew Novak broke through for his first PGA TOUR victory. 

Teaming up with his partner, Novak capped off an incredible stretch of golf by finishing 28-under par, securing the win, and continuing his strong play this season. 

Foresight Sports Adds The Olympic Club Lake Course and OMNI La Costa North Course to FSX Play Library

Foresight Sports, the leader in golf performance analysis and simulation technology, today announced the addition of two highly acclaimed golf courses to its industry-leading FSX Play course library: the legendary Olympic Club Lake Course and the challenging OMNI La Costa North Course. 

These additions, available individually for purchase now, further solidify FSX Play as the most comprehensive virtual golf experience available.

Graphite Design Tour AD DI Wins at Club de Golf Chapultepec

Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Mexico City event held at Club de Golf Chapultepec in Mexico City, Mexico was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid.  

This is his third LIV Golf win in 2025. 

The Sand Creek Course at French Lick Resort Opens This Week

French Lick Resort’s newest golf course is ready to get swinging next week.

The Sand Creek Course at French Lick Resort is set for opening day on Thursday, May 1, providing guests a completely new way to enjoy the game. Sand Creek is a short course featuring nine holes ranging between 40 and 90 yards, and golfers can expect to complete a round in approximately 75 minutes. Four clubs with a bag and three golf balls will be provided with the greens fee, and guests may use their own clubs if they wish.

Introducing the Legends Series from FootJoy

Greatness isn’t given. It’s earned on golf’s grandest stages. In 2025, join FootJoy and walk in the footsteps of legends with the Legends Series, a new collection of limited edition golf shoes designed to celebrate some of the game’s most iconic moments.

This exclusive collection will feature a curated series of product drops throughout the golf season, with each release crafted and inspired by distinct design elements, all built upon FootJoy’s iconic Premiere Series golf shoes. The Premiere Series continues to be the dominant leader in modern classic golf shoes and the clear choice of more Tour players than any other shoe.

Michigan Upper Peninsula Recognized as 10 Best Golf Deatinations

Michigan’s Upper Peninsula, that sliver of land that runs above the mitten along Lake Superior, connecting Wisconsin on one end and Canada on the other, has been recognized among USA TODAY’s ‘10BEST Golf Destinations’. These top golf destinations were carefully curated by a panel of subject matter experts and USA TODAY 10 Best editors before being voted on by the public.

Over the last two decades, destination golf in the Upper Peninsula of Michigan has expanded to the western part of this region. This golfing road trip takes you over the scenic Mackinac Bridge and across beautiful US-2, one of the most visually breathtaking drives along Lake Michigan. It then takes you west of Escanaba to Island Resort & Casino in Harris, MI.

Five Iron Golf Opens Two New Locations Including One in Ohio

Five Iron Golf, the global leader in golf and entertainment, is excited to announce two major expansions: a brand-new Flatiron flagship in New York City, opening in 2026, and a first-of-its-kind family entertainment center in Shaker Heights, OH, opening in late 2025.

Five Iron Golf, the brand that redefined indoor golf in the United States, has become a category-defining leader by blending the serious side of the game—lessons, fittings, and practice—with the fun side—corporate events, kids’ parties, date nights, and everything in between. 

Nicklaus Brand Ambassador Shipley Earns First Pro Win

Nicklaus Companies is pleased to congratulate Jack Nicklaus™ brand ambassador Neal Shipley, who recently captured his first professional victory by defeating Seungtaek Lee on the fifth playoff hole of the LECOM Suncoast Classic.

The 24-year-old Shipley, who won both the Masters and U.S. Open low amateur titles in 2024, sank a 38-foot birdie putt to lock down the thrilling victory. Shipley is now ranked third on the Korn Ferry Tour Points List and ranked 136th in the Official World Golf Rankings.

Galvin Green Takes Concept Collection to the Next Level

Leading high-tech golf apparel brand Galvin Green has taken its premium CONCEPT collection to the next level with the introduction of more stylish garments and fashion forward colors that merge seamlessly to unite golf and street wear style. 

Designed to offer younger golfers an exciting range of versatile golf clothing, the ‘Galvin Green CONCEPT // The Evolution’ collection features a new INSULA™ half-zip sweater and full-zip hoodie, two striking VENTIL8™ PLUSpolo shirts in a refined camo look, plus the addition of four new eye-catching colors. These include the vibrant Alaskan Blue and White, plus the distinctive Abbey Stone and Deep Forest patterned combinations.

The University of Kentucky Recognized as Top College Course in U.S.

The University Club of Kentucky, a 36-hole facility in Lexington, has been recognized as one of GolfPass’ Top 20 College Golf Courses in their Golfers’ Choice 2025 awards.

The Club’s Arthur Hills Golf-designed Big Blue Course is listed as the 17th best college golf course in the nation in GolfPass’ annual ranking that is driven by reviews and ratings by golfers. The University Club of Kentucky is the official home of the University of Kentucky’s men’s and women’s golf teams.

PTI Golf Revitalizes Spanish Trail Country Club

When PTI Golf took over management of golf course maintenance at Spanish Trail Country Club in August of 2023, the team faced a daunting task. Many holes at the historic, 27-hole complex had fallen into disrepair. Staff morale was low. Membership morale was even lower.

It was not going to be easy. Now, 20 months after their first day on the job, the PTI team can feel a great sense of accomplishment and pride, says Spanish Trail General Manager Brian Jorgenson.

Tamarack Resort Welcomes Chris Peterson as New Director of Golf at Osprey Meadows

Tamarack Resort announces Chris Peterson as director of golf at its award-winning Osprey Meadows Golf Course. A PGA professional with over 30 years of experience, Peterson brings proven leadership and a strong record of success in golf operations and player development.

Peterson spent the past 22 years as head golf professional at Meadow Springs Country Club in Richland, Washington, where he excelled in tournament operations, team leadership, member engagement and customer service. Under his leadership, the club experienced significant growth in player development, junior golf initiatives and overall revenue. His honors include the 2024 Bill Strausbaugh Award from the Pacific Northwest Section PGA–Central Washington Chapter, which recognizes outstanding mentorship and community service, and the 2016 Pacific Northwest Section PGA Merchandiser of the Year Award for innovation and excellence in golf retail operations.

Bobby Jones Links Managing The Club at Forest Ridge

Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, proudly announces that it is now managing The Club at Forest Ridge in Broken Arrow, OK, an award-winning property known for its upscale lifestyle amenities and premier surrounding master-planned community.

Since its opening in 1989 on land that was once a working cattle ranch owned by L.S. Robson, grandfather of the property’s Developer, Founder and President Joe Robson, The Club at Forest Ridge has served as the centerpiece of the flourishing Forest Ridge master-planned community in Broken Arrow, OK. For almost four decades, Forest Ridge has offered top-tier golf and dining experiences with resort-caliber amenities and levels of service.

Step Into Spring with Original Penguin’s Fresh Fairway Fashion

Original Penguin by Munsingwear®, a division of Perry Ellis International, proudly unveils its Spring 2025 Golf Collection, celebrating the brand’s storied legacy that began in 1955 when Munsingwear introduced America to its first iconic golf shirt.

For over 60 years, the Original Penguin icon has adorned legends of leisure and sport, establishing itself as an American classic that continues to influence the fairways today.

Callaway Announces Limited Edition Apex Ai200 Black Shadow and Apex Ai300 Black Shadow Irons

Callaway Golf is going Black Mamba with their new Limited Edition Ai200 and Ai300 Black Shadow irons.

Striking looks meet exceptional performance in this exclusive design featuring all the forged performance features and benefits from Apex Ai200 (Callaway’s most complete players distance iron) and Apex Ai300 (Callaway’s most complete game-improvement iron).

Pinehurst Resort to Open Pinehurst No. 11, Designed by Coore and Crenshaw

Pinehurst Sandmines is growing.

Pinehurst Resort announces today that Pinehurst No. 11, to be designed by Bill Coore and Ben Crenshaw, will begin construction at Pinehurst Sandmines later this year and is expected to open in Fall 2027. No. 11 joins Tom Doak’s design of Pinehurst No. 10 at the 900-acre site that for decades was mined for its deep reservoirs of sand.