L.A.B. Golf IntroducesVZN.1i Putter

L.A.B. Golf, renowned for pioneering Lie Angle Balance (L.A.B.) technology in putting, has officially unveiled the next model in their

revolutionary lineup of putters, VZN.1i. VZN.1i combines Lie Angle Balance technology with alignment through geometry, giving golfers clear aim and added confidence on the greens.

VZN.1i was created with one goal in mind – optimizing alignment. The head is specifically designed to show where the face is pointed and intentionally positioned to help lock in on the target line, leading to improved aim and accuracy.

Wilson Golf Launches Stars and Stripes DUO Soft Golf Balls

Wilson Golf has launched he special edition DUO Soft Stars and Stripes balls just in time for the 4th of July.

The balls feature a red, white, and blue TRK360 alignment aid, with the classic DUO Soft logo bookended by blue stars. And on the front, the classic Wilson script logo is in red with the shield and player number in blue, while the packaging incorporates a rippling American flag to really stand out in stores.

81st U.S. Women's Open Presented by Ally Pre-Championship Notes

The Riviera Country Club is hosting the U.S. Women’s Open for the first time, having previously hosted the (men’s) U.S. Open in 1948. 

In addition, it has hosted two PGA Championships (1983, 1995), one U.S. Senior Open (1998) and one U.S. Amateur (2017).

Turtleson Releases Officially Licensed 126th U.S. Open Collection

Turtleson Apparel has released their officially licensed 126th U.S. Open collection.

With a number of best-sellers, Turtleson's 126th U.S. Open collection features items that are a must have for the golf and U.S. Open fans in your life.

USGA Announces Tee Times for 81st U.S. Women's Open Championship Presented by Ally

The United States Golf Association (USGA) today announced tee times for the first two rounds of the 2026 U.S. Women's Open Championship Presented by Ally, Thursday (June 4) and Friday (June 5), at 6,699-yard, par 71 Riviera Country Club.

 

The U.S. Women's Open is a 72-hole, stroke-play competition. A field of 156 players will play 18 holes of stroke play on June 4 and 5, after which the field will be reduced to the low 60 scores and ties. Those player smaking the cut will play 18 holes on June 6 and 7. If there is a tie upon the completion of 72 holes, a two-hole aggregate playoff will immediately follow. If this playoff results in a tie, the tied players will immediately continue continue to play off hole-by-hole until the winner is determined.

81st U.S. Women’s Open Championship Presented by Ally: Notebook and Storylines

The 81st U.S. Women’s Open Championship Presented by Ally kicks off next week at Riviera Country Club and will be and the sixth Championship to be conducted in the state of California.

There are 155 golfers in the 2026 U.S. Women’s Open (one spot is currently being held for the winner of the ShopRite LPGA powered by Wakefern), and here’s a closer look at who’s in the field and the Championship history. 

Callaway Announces New S2S Tri-Hot Black Putters

The new Odyssey S2S TRI-HOT Black Putters incorporate all the great technologies, features, and benefits of the S2S TRI-HOT putters in a stunning black finish for golfers who prefer a more understated look.

The center-shafted models move significant weight under the topline and allowing for our forward CG and hosel position. The SB (Single Bend) shaft shifts the hosel toward the heel, providing a traditional appearance and an unobstructed view of the sightline while maintaining zero torque performance.

VESSEL Introduces the Sunday IV: A New Standard for the Modern Carry Bag

VESSEL, the leader in luxury performance golf bags and accessories, today announced the launch of the Sunday IV, the newest generation of its acclaimed Sunday bag collection.

Thoughtfully redesigned for golfers who prefer to walk the course, practice with intention, or carry only what they need, the Sunday IV pairs lightweight performance with the premium materials, purposeful organization, and refined craftsmanship that have become hallmarks of the VESSEL brand.

Motocaddy Electric Caddies Used to Win Team and Individual Championships At Golfweek National Golf Invitational

Motocaddy, the world’s leading electric caddy brand, announced today that all five players from Grand Canyon University, including the individual winner Nixon Lauritzen, used its electric caddies en route to victory at the Golfweek Men’s National Golf Invitational (NGI) over the weekend.

The three-round stroke-play event, held at Ak-Chin Southern Dunes in Maricopa, Arizona, saw the GCU team put its trust in the award-winning Motocaddy electric caddy range to help secure a record-breaking victory in the men’s NGI. The team carded a staggering three-round total of 812 (-52) to beat the previous tournament record by 10 strokes.

USGA Launches Rules AI to Give Players Instant Answers to the Rules of Golf

The United States Golf Association (USGA) today announced the launch of the pilot phase for Rules AI, its innovative, first-of-its-kind technology designed to make the Rules of Golf more accessible and understandable for golfers everywhere. 

The development of Rules AI was supported by the USGA’s long-standing professional services provider, Deloitte. Deloitte played a critical role in the process, helping the USGA to develop, navigate and build the backend behind the technology solution.

Srixon Celebrates the Red, White, and Blue with New All-American Collection

Just in time for one of golf’s biggest stages, Srixon is bringing patriotic style and major championship energy to the course with the launch of its new All-American collection.

The collection is a bold, limited edition lineup inspired by the spirit and the pride of summer golf in America.

Southern Hills Country Club Selected to Host Three USGA Championships through 2044

The United States Golf Association (USGA) has announced that Southern Hills Country Club, in Tulsa, Okla., will host the 2036 U.S. Mid-Amateur, 2039 U.S. Girls’ Junior and 2044 U.S. Amateur Championships. These championships will mark the 11th, 12th and 13th USGA championships contested at this historic venue, including its third U.S. Amateur.

"Southern Hills has a long history as host of golf’s biggest championships, and we’re pleased to be returning to this storied venue in the decades to come," said Mark Hill, USGA managing director, Championships. "Our relationship with Southern Hills spans more than 80 years, and the club’s dedication to excellence gives us every reason to extend it further. We know they will once again create an outstanding experience for players, fans and the Tulsa community." 

Howsam Capital Acquires Duca del Cosma

Luxury Italian golf fashion brand Duca del Cosma has been acquired by Howsam Capital, following a sale by Chairman Frank van Wezel. 

Effective immediately, the acquisition sees Howsam Capital,led by Chairman Ryan Howsam, take full ownership of the global brand’s assets across all international markets.

Fujikura Signs Deal with Underrated Golf

Fujikura Composites America - the global leader in high-performance golf shaft innovation - has signed a multi-year deal with the UNDERRATED Golf Tour - a tour founded by basketball two-time MVP and four-time NBA champion Stephen Curry to help create more opportunities in competitive golf for young players from diverse communities.

The new partnership will run for the next two years through to and including 2027. In 2025, Fujikura’s support centred around the Tour’s US events, but this year will extend to its European leg, taking in an extended global schedule.

Srixon Launches Buy 2, Get 1 Free Golf Ball Promotion

Just in time for peak golf season, Srixon is making it easier for every player to find their ball and stock up on it. From May 21 through June 21, golfers can take advantage of a Buy 2, Get 1 Free offer across the entire lineup of Srixon golf balls, reinforcing one simple truth: “It’s Good When It’s Srixon.”

Whether chasing tour-level performance, all-around consistency, or maximum distance and durability, Srixon designs golf balls for every type of player. This promotion gives golfers the chance to play what fits their game best, now with added value built in.

2026 Father's Day Gift Guide

As Father's Day approaches golfers are always looking for the perfect gifts for dad.

Here are a few recommendations that dad will love and give him year round fun on the course.

Bridgestone Releases Limited Edition Black Tour B X and Tour B RX Golf Balls

Bridgestone Golf has released a limited-edition black TOUR B golf ball in the X and RX models.

The limited-edition black TOUR B X and RX ($99.99) will be available online at bridgestonegolf.com.

Motocaddy Used to Win Golfweek Women’s National Golf Invitational

Motocaddy, the world’s leading electric caddy brand, announced today that the University of Wyoming used its game-enhancing products en route to victory at the Golfweek Women’s National Golf Invitational (NGI) over the weekend.

The 54-hole stroke-play event, held at Ak-Chin Southern Dunes in Maricopa, Arizona, saw the University of Wyoming’s four lowest players experience a Motocaddy M1 DHC electric caddy to help secure a record-breaking wire-to-wire victory in the fourth edition of the Women’s NGI. The Wyoming Cowgirls carded an impressivethree-round total of 873 (+9) to beat the previous NGI record by four strokes.

Indiana Club Re-Opens Pete Dye Designed Golf Course

The Bridgewater Club has completed a major renovation of its Pete Dye-designed 18-hole championship golf course, enhancing course conditions, strategic play and the overall member experience. To open the renovated course, The Bridgewater Club hosted a celebratory opening weekend attended by several hundred members that kicked off with a shotgun start on Saturday. The longest tenured member of The Bridgewater Club, Pat Perry, had the honor of being the first member to tee off. 

The course has been strategically enhanced with intentionality and the member experience in mind and the renovation focuses on creating exceptional playability for golfers of all skill levels. Highlights include reconstruction of the greens and green complex, revitalized bunkers, seven new forward tees, advanced turfgrass varieties customized for regional conditions, cart path paving and expanded tee boxes and practice green. 

True Spec Orlando West Opens at Athletic Motion Golf Club

True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that True Spec Orlando West is now available to book fittings and will be open to the public beginning June 1^st.

True Spec Orlando West is the second True Spec facility in Orlando, joining the Grande Vista location which opened in 2022. Housed at Athletic Motion Golf Club, True Spec Orlando West is the latest in a series of partnerships that brings True Spec’s bespoke club fittings and best-in-class customer service to prominent venues across the country.