Race to Dubai Champion Trusts Fujikura for Another Winning Season

Fujikura, the leader in performance golf shafts, was honored to be the winning driver and wood shaft on the DP World Tour last week. After success in the first two events of the 2024 season, Fujikura reflects on another successful season on the DP World Tour in 2023.

Finishing the season at the DP World Tour Championship in Dubai a few weeks ago, it’s been another successful year on the DP World Tour for Fujikura shafts. In total, last season there were more than 24 wins on the DP World Tour from a player using a Fujikura driver or wood shaft, this includes 20 different Tour players at events in 17 countries around the world.

37.5 Technology Partners with Sun Mountain Sports and Abacus for Premium Performance Zone Apparel

37.5 Technology has partnered with Sun Mountain Sports and Abacus to create premium golf apparel that's comfortable and thermoregulating.

An independent study by the University of Colorado Boulder found that test subjects wearing shirts with 37.5 Technology were able to perform up to 26-percent longer due to a slower temperature build up than those wearing the exact same shirt, just without 37.5 Technology.

Tiger Woods Headlines Field at Hero World Challenge with Coverage Across NBC, Golf Channel, and Peacock

Tiger Woods returns to professional golf for the first time since the Masters at this week’s Hero World Challenge at Albany Golf Club in The Bahamas on NBC, GOLF Channel and Peacock.

The Hero World Challenge – hosted annually by Tiger Woods – will be held from Albany Golf Club in Albany, Bahamas, with Woods making his first professional appearance since competing at the Masters in April. The field consists of 20 of the top players in the world including Scottie Scheffler (World No.1), Viktor Hovland (World No. 4), and Max Homa (World No.7).  Hovland is looking to win this event for the third consecutive time after beating Scheffler the last two years.

Bettinardi Golf Unveils 2024 BB Putter Line

Bettinardi Golf, leading innovator and maker of the world’s finest precision-milled putters for over 25 years, is proud to unveil the new 2024 BB Series. For this redefined line, Robert J. Bettinardi has built upon years of experience and harnessed feedback from Tour players to optimize the center of gravity and apply a new face milling technology to the series.

The exquisite 2024 lineup features seven putter models including the BB1, BB1 Wide, BB8 Flow, BB48, and the BB28 Slotback as a Spud Neck, Center Shaft, or Armlock. Creating a harmonious blend of tradition and cutting-edge technology, each model has been meticulously designed by Robert and Bettinardi’s team of engineers to deliver superior performance and a smooth and consistent stroke.

Sacks Parente Golf Launches New Golf Shaft Division with Newton Shafts

Sacks Parente Golf, Inc. (Nasdaq: SPGC) (“SPG” or the “Company”), a technology-forward golf company with a growing portfolio of golf products, including putters, golf shafts, golf grips, and other golf-related accessories, proudly unveils a significant expansion of its product portfolio. Introducing “Newton,” SPG’s latest business division and the Company’s first foray into the world of golf club shafts.

“We’re proud to introduce Newton shafts, a new business division at Sacks Parente Golf,” said Tim Triplett, President, CEO and Co-founder Sacks Parente Golf. “This expansion into golf club shafts complements our well-established putter division, reflecting our ongoing commitment to innovation and quality. We’re looking forward to seeing Newton enhance the game for golfers worldwide.”

Srixon Announces Buy Two Get One Free Holiday Promotion

SRIXON, a global leader in golf ball technology and innovation, is excited to announce their holiday golf ball promotion, when golfers buy two dozen golf balls and get one dozen free. Save for the holidays with this limited time offer, available online while supplies last or at any participating authorized Srixon dealer locations until December 31, 2023.

Trusted by major champions and avid golfers worldwide, Srixon carries a vast variety of high-performance golf balls designed with premium technologies and features to propel players’ games tee to green, no matter the level of skill.

Give The Fit That Keeps Giving From Club Champion

Club Champion has you covered this holiday season with their Black Friday sale! For a limited time only, receive a 20% bonus card when you purchase a Club Champion gift card. Additionally, the leading club fitter is offering $100 full bag fittings or other fitting types for just $50 with a purchase — that’s a savings of up to 80%. You can take advantage of both offers now through December 4.

Club Champion fits, sells, and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride, and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level, making a gift card purchase the perfect gift for any golf-enthusiast in your life.

New PXG 0317 ST, 0317 CB, 0317 T Irons and Battle Ready II Putters (2023) - A PXG Fitting Review

I recently went through a PXG fitting for the new 0317 irons and Battle Ready II putters.  I hit every iron, the 0317 ST, 0317 CB, and 0317 T as well as many of the new Battle Ready II putters.  And the entire fitting was ignite, sizzle, blaze, and repeat.  A legit mood enhancing experience.

Hitting the 0317 irons was like an all you can eat shotmaking buffet with a side of razzle dazzle.  Rolling the Battle Ready II putters made me feel like I was on some kind of dopamine and adrenaline drip.  PXG is clearly not holding anything back with these new releases.

Winners on the Champions Tour Trust in Fujikura

Fujikura, the leader in performance golf shafts, was honored to be #1 driver shaft across the PGA, LPGA and Champions Tours last week. This included multiple wins for the players on the Champions Tour and LPGA Tour.

At the final event of the Champions Tour season, Fujikura was the #1 driver of choice at the Charles Schwab Cup. In total, 19 players in the field used a Fujikura driver shaft during the week, over 50% of the entire field.

Ritz Carlton Maui Kapalua Offers Ultimate Bucket List Tournament Package

The Ritz-Carlton Maui, Kapalua is pleased to offer the Ultimate Bucket List Tournament Package to celebrate The Sentry PGA Tournament and officially kick off the PGA TOUR’s FedEx Cup season.

The prestigious tournament returns to the famed Plantation Course at Kapalua from January 4-7, 2024, honoring the resilient people of Maui after devastating wildfires in 2023.

Stay and Play at the PNC Championship Host Ritz-Carlton Golf Club at Grande Lakes

The Ritz-Carlton Golf Club at Grande Lakes hosts the PNC Championship next month.  A favorite event among professional golfers featuring 20 major champions paired with members of their families.

It is a tournament like no other played in a setting like no other, at the breathtaking championship course designed by Greg Norman.  And guests of Grande Lakes can play the same course enjoyed by many of the all-time greats with the PNC Championship Package.

Dottie Pepper to Receive GCSAA Old Tom Morris Award

Dottie Pepper, former LPGA Tour professional and current television golf broadcaster, has been named the recipient of the 42nd Old Tom Morris Award, presented by the Golf Course Superintendents Association of America (GCSAA). Pepper will be honored Jan. 31 at the Sunrise Celebration as part of the 2024 GCSAA Conference and Trade Show in Phoenix, Ariz.

The Old Tom Morris Award is presented to an individual who, through a continuing lifetime commitment to the game of golf, has helped to mold the welfare of the game in a manner and style exemplified by Old Tom Morris. Old Tom Morris was a four-time British Open winner and the legendary greenkeeper at St. Andrews in Scotland.

Tour Edge Finishes 2023 Season as Number 1 Fairway and Hybrid at Schwab Cup Championship

Tour Edge finished the 2023 PGA TOUR Champions season with a bang by earning the #1 fairway and hybrid model in play ranking at the season-finale Charles Schwab Cup Championship this past weekend.

In the season-ending tournament that featured the top 36 players on the tour, Tour Edge bested every manufacturer for #1 fairway and hybrid model in play with nine of their C723 models in play. That beat the next closest manufacturer model by three clubs.

Duca del Cosma Steps Up to the PGA Show with Bold New Golf Shoes

Italian golf fashion brand Duca del Cosma is set to build on its rapid growth in North America by stepping up to The PGA Show with the introduction of the all-new SS24 golf shoe collection offering stockists a great opportunity to drive premium shoe sales next season.

The eye-catching booth (#6573) located in a key footfall area of the show floor will feature all the latest golf shoes, along with technical displays and a striking visual of a deconstructed golf shoe. The brand will be celebrating 20 years of Italian heritage with the introduction of a new lightweight Airplay 15 outsole – tested in collaboration with Tour stars Joost Luiten and Kelly Tan – on several designs including the limited-edition JUBILEE and ALANA anniversary styles.

PXG Announces New Line of Officially Licensed Military Hats and PXG Xtreme Golf Balls

PXG is proud to introduce a new line of officially licensed military hats and PXG Xtreme Golf Balls. Featuring United States Marine Corps, Army, Navy, and Air Force designs, the special edition collections make it easy for heroes and customers alike to share their pride in country on the golf course this Veterans Day and beyond.

“As an American company, it’s PXG’s privilege and duty to recognize and honor those who have dedicated their lives to protecting others,” said United States Marine Corps Vietnam War Veteran and PXG Founder Bob Parsons. “This new military-focused collection is just one more way for us to acknowledge and appreciate our troops not only on Veterans Day but all year long. Semper Fi!”

PUMA Golf Introduces Limited Edition Palm Tree Crew Slipstream G Shoes

Teaming up with KYGO and PALM TREE CREW, PUMA Golf has created an iconic, limited-edition PUMA x PTC Slipstream G Shoe – the ultimate blend of tropical vibes, golf performance and style. This unique golf shoe effortlessly combines classic design elements with a bold, reimagined swagger that’s ready for fun both on and off the course.

“We wanted to use a Slipstream, originally a PUMA lifestyle shoe, to make a statement on the course, so we designed a pair with our unique PTC spin,” said Kygo. “Palm Tree Crew has flourished into an epic collaboration between Rickie Fowler and myself and I am always blown away by the designs and gear we are able to bring to the golf course with Puma Golf.”

STITCH Launches SL2 AIR WALKER Golf Bag

Stitch Golf, a leading provider of premium golf gear and apparel, is thrilled to announce the launch of its latest innovation in golf bag design – the SL2 Air Walker Golf Bag. This groundbreaking carry golf bag redefines convenience, style, and functionality to elevate every golfer's game.

“We’re thrilled to introduce the SL2 Air Walker Golf Bag, a testament to our commitment to innovation and quality in the world of golf gear," said Brad King, CEO of Stitch Golf. "The enhanced features and meticulous design of this bag truly reflect our dedication to meeting the evolving needs of golfers, ensuring they have both style and functionality at their fingertips."

Vessel Player IV DXR and Player IV Pro DXR Stand Bag Review

Vessel Golf has a reputation for making some of the absolute best golf bags in the business.  And their Player carry bags in particular are so popular they have almost a cult-like following.  Craftsmanship and appearance are in a class of one.  Comfort and functionality are premium with nothing sacrificed.  You'll hear a lot of golfers call the Vessel Player bags the perfect golf bag,

When you design a bag like Vessel's Player bag and really check all the boxes (I'll touch on all of these below) the room for improvement is small.  But when Vessel released their new Player IV and Player IV Pro carry bags they proved once again they aren't a company to rest on their accomplishments.  And even small changes can lead to big advantages.

Premier PXG Custom Golf Club Fitting and Retail Experience Now Open in South London

PXG, a company dedicated to developing the world’s finest golf equipment and apparel, announced the grand opening of PXG London South today. A premier golf destination, PXG London South supports a top-quality golf club fitting experience for players of all skill levels and presents the company’s high-performance golf and lifestyle apparel.

PXG’s first brick-and-mortar location in the United Kingdom, PXG London South, is an exciting addition to the PXG UK custom build and distribution center, which opened in 2022 to function as the company’s European headquarters.

Are Golf Course Dress Codes a Thing of the Past

Did you know wearing a white lab coat has been scientifically proven to increase focus? That dressing elegantly enhances abstract thinking, which is essential to creativity and problem-solving?

What we wear matters, apparently. Emerging viewpoints in the world of science suggest that clothing can affect us in meaningful ways — our negotiating skills, athletic performance, posture, confidence, motivation, mood and hormone levels. Psychologists at Northwestern coined a term for this phenomenon: “enclothed cognition.”

Linksoul Announces Amazing Daily Promotions Leading Up to Black Friday

Linksoul is gearing you up for the holidays with some amazing daily promotions leading up to Black Friday.

In addition to the promos, Linksoul has also curated a holiday gift guide to help you navigate your holiday gifting season with ease.

Shot Scope Debuts MyStrategy - First-of-its Kind Game Management Feature

For the first time, golfers can log onto an app and match their game performance stats with any new course they are playing and receive advanced insight on how to play each hole from tee to green. Today, Shot Scope (www.shotscope.com), the golf industry-leader in advanced GPS and shot tracking technology, unveiled MyStrategy, an app feature that can be synced with the Company’s GPS Rangefinders and Smart Watches that allows golf travelers, competitive tournament players, or any golfer playing a new course, to plan ahead by matching their stats and getting advanced insight on how to play each hole from tee-to-green.

As the only company to offer game performance tracking across all GPS product categories – rangefinders, smartwatches, and tracking tags – Shot Scope’s MyStrategy feature, available exclusively on the Shot Scope mobile app (iOS and Android) or web dashboard, allows golfers to overlay their statistics and devise a strategy for every hole. They can identify which club is better off the tee and where they should aim to give the best chance at making a par or birdie, or even just staying out of trouble. The new feature will be supported through Shot Scope’s golf industry partnerships with the Middle Atlantic, New Jersey and Southern California PGA Sections.

USGA, The R&A Announce 2024 World Handicap System Revisions

The USGA and The R&A today announced the first update to the World Handicap System™ (WHS™) as part of an ongoing review of the Rules of Handicapping™ and Course Rating System™ with a continued emphasis on accuracy, consistency and equity. The latest revisions will go into effect beginning January 1, 2024.

Many countries have seen significant increases in the number of scores being submitted for handicapping purposes since the WHS was introduced in January 2020, reflecting golf’s broadening appeal. More than 100 million scores have been posted each year, unifying millions of golfers through a standard measure of playing ability. The 2024 update leverages the performance data gathered from around the world, in addition to feedback received from many of the 125 countries now using the system.

Introducing the New KBS Tour Pro + Shaft

The KBS Golf Experience R&D and Build Teams have created KBS TOUR PRO + as an exclusive product for the golf club fitting community.

The KBS TOUR PRO + is weight sorted to the same standards as shafts used on professional tours worldwide, and features a NEW KBS PRO + shaft band label along with exclusive KBS PRO + silk screen located at the tip section.

Aon Risk Reward Challenge: The ANNIKA Driven by Gainbridge at Pelican Golf Club

The Annika Driven by Gainbridge kicks off this week and the 14th hole at Pelican GC is a long, straight par five with bunkers protecting landing areas both on the fairway and near the green. Only the longest players in the field will be able to go for the green in two: in 2022, just 7.8% made that decision. Those who did gained more than half-a- stroke on the field. Nelly Korda took advantage of her prowess off the tee here last year, going for the green in two of three rounds on her way to victory.

At the end of the regular season, the most consistent player across each tour, with the lowest average score under par, on the Aon Risk Reward challenge holes captures the $1 million prize.

TGL Presented by SoFi to Include Shot Clock, Timeouts, and a Referee

TGL presented by SoFi has announced several competitive elements bringing fundamentals from other sports like a shot clock, timeouts, and a referee to the new primetime, team golf league developed by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR.

“The competitive format and tech-heavy environment enables TGL presented by SoFi to incorporate elements that are familiar to sports fans from other sports in ways that would not translate on a traditional golf course but are commonplace in a sports arena environment. Instituting a shot clock and timeouts will help make matches entertaining, fast-paced, and exciting for sports fans. These elements also add another level of strategy for the players in how they approach team decisions similar to other sports,” said Mike McCarley, CEO and Founder TMRW Sports and TGL.

PXG Introduces Two New Stunning Finishes for Celebrated PXG GEN6 Irons

Introduced in early 2023, PXG GEN6 Irons are loaded with advanced technologies, made from top-quality materials, and feature the most impactful precision weighting system in the golf industry. Now, in addition to its original statement-making two-tone finishes, PXG has released two gorgeous new options – Double Black and Double Chrome.

The new Double Black option features a black Diamond-like Carbon (DLC) coating that significantly increases the surface hardness of each club’s finish. Its counterpart is a new Double Chrome. The sleek, all chrome finish is engineered for enhanced performance and durability. Paired with matching weighting elements, these tone-on-tone irons wrap PXG’s industry leading technology in a strikingly clean aesthetic.

PXG Pro and Major Champion Celine Boutier Claims 4th Win of the Year

PXG LPGA Tour Professional Celine Boutier continued her winning streak with a spectacular victory at the Maybank Championship at Kuala Lumpur Golf and Country Club. With eight birdies during her final round, Boutier found herself tied for the lead after 18-holes. The tournament went into a head-to-head nine-hole playoff, tying the record for second-longest playoff in LPGA Tour history. Boutier ultimately came out on top, conquering the competition to clinch the win.

“I feel like my game has been solid this season and was confident if I stayed focused this week, I could earn another win,” PXG LPGA Tour Professional Celine Boutier shared. “Lifting the trophy after playing an additional nine-holes was very overwhelming. I am so proud to celebrate this win with my family, friends, caddie, and the rest of my team – including PXG – who have invested so much to help me pursue my dreams.”

Inspired Sunday Secures Second PGA Tour Title for ECCO Golf Ambassador Erik van Rooyen

ECCO GOLF ambassador, Erik van Rooyen, delivered a sensational Sunday afternoon comeback to win the World Wide Technology Championship in Mexico.

Van Rooyen, who was battling to secure his PGA Tour status at the start of the week, sat four shots adrift at the turn on Sunday afternoon, before shooting an incredible back-nine 28 to triumph by two shots.

Odyssey Announces Transformative New Ai-ONE and Ai-ONE Milled Putters

Odyssey has been the Number 1 Putter on Tour for 13 years, the Number 1 Putter on the DP World Tour, Champions Tour, and LPGA Tour for 20 years, and Odyssey putters have compiled over 1,800 tournament wins since 2000.

And now Odyssey wants to unlock the next frontier of putting performance with the new Ai-ONE and Ai-ONE Milled putters.