How would golf’s most iconic players from the Sixties and Seventies dress if they stepped onto the links today? The answer is this fall’s Todd Snyder x FootJoy Collection. Titled “The Links,” the collection was inspired by the old-school, “links” style coastal courses of Scotland, and the styles borrow traditional British menswear patterns and place them in modern, technical fabrics.
Building on FootJoy’s almost 100 year history as a leader in performance and comfort, Snyder designed a capsule collection of polos, hoodies, cardigans, varsity jackets, trousers and golf shoes that are inspired by vintage golf style yet reinvented for the modern gent. A vintage FootJoy logo depicting a golf ball and tee figures throughout the collection.
Snyder is no stranger to the game of golf. For the designer, golf was a way to spend quality time with family. Says Snyder, “When I was little, I caddied for my dad and my grandpa. I never had golf shoes until I was big enough to wear my dad’s, and he wore FootJoy. So I associate them with family time and comfort. I still remember how comfortable my dad’s shoes were.”
FootJoy had wanted to work with Snyder in part because of his successful track record of collaborating with American heritage brands including L.L. Bean, Champion, and Timex to name a few. After the success of their previous collaborations, it made sense for America’s leading menswear designer to join forces again with FootJoy, who have been the choice of well-shod golfers since Walter Hagen wore their spikes as captain of the American Ryder Cup team in 1927.
“We’re looking forward to the launch of The Links Collection and our continued partnership between FootJoy and Todd Snyder,” said Chris Tobias, Vice President, FJ Footwear. “This collection is a strong interpretation of what golf style, authenticity and performance means to the modern golfer.”
The FootJoy and Todd Snyder new golf collaboration drops September 22nd at 10 am, EST.
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