Driver Domination in Detroit for Fujikura

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft at the Rocket Mortgage Classic. Trusted by some of the best in the field, it was another #1 driver, wood and hybrid spot and driver shaft victory on the PGA Tour for Fujikura.

At the Detroit Golf Club, Fujikura dominated the field with another #1 driver and wood shaft combination. In total, 40.9% of the field used a Fujikura driver shaft during the week, with another 36.8% in the wood shaft count and 36.8% in the hybrid shaft count.

Club Champion Hires New Chief Marketing Officer

Club Champion, the globe’s top custom golf club fitter and builder, is pleased to announce Colin Hall as their new Chief Marketing Officer. With more than 135 studios worldwide, Hall will be stepping into a leadership role at one of the fastest-growing golf retailers in the world.

Prior to joining Club Champion, Hall served as Chief Revenue Officer and Chief Marketing Officer at Fusion Education Group, overseeing the company’s sales and marketing brands. Additionally, during his time as Chief Marketing Officer at Allen-Edmonds Shoe Corporation, Hall tripled revenue by focusing on direct-to-consumer strategies.

Pro's Choice Golf Shafts Announce New Graphite Design Tour GC Game Changer for 2025

Pro’s Choice Golf Shafts, Inc. announces that the new 2025 Graphite Design Tour AD GC ‘Game Changer’ wood shafts will be available beginning September 6, 2024 through Pro’s Choice Golf Shafts, Inc. and their Authorized Dealer network in the United States, Europe, Australia, Canada, South America, South Africa, and the UAE.

Designed and manufactured at the Graphite Design Japan factory headquarters, the Graphite Design Tour AD GC ‘Game Changer’ are pearl white with bronze and orange accents and finished with a gloss clear coat.  The Tour AD GC, like the other high performance Tour AD wood shafts, utilizes premium, aerospace quality carbon-fiber materials and are available in 40g R2, R1 and S flex, 50g R2, R1, S and X flex, 60g SR, S, X and TX flex, 70g S, X and TX flex and 80g X flex.

Galvin Green Presents Advances in New Sustainability Review

Leading high-tech golf apparel brand Galvin Green has set out its advances and future goals in a Sustainability Review published today that includes the company’s environmental progress and views of retail partners, suppliers, Tour players and customers on the importance of environmental considerations.

The latest version of the brand’s groundbreaking review showcases its relentless pursuit to produce responsibly sourced, long-lasting golf clothing that offer golfers the very highest levels of performance, while highlighting the fact that more than 80% of garments in the latest collections are produced using sample-tested, bluesign® or Oeko-Tex® Standard 100-approved fabrics.