CODECHAOS, the disruptive performance spikeless footwear franchise from adidas that’s redefined what a golf shoe can be, is introducing its next chapter: CODECHAOS 25.
Designed to challenge the meaning and mentality behind spikeless performance, this new model introduces a redesigned outsole and upper aimed to provide golfers with an enhanced feeling of traction and stability in an eye-catching silhouette that’s impossible to ignore. Led by the CODECHAOS 25 BOA® model, the new footwear will also come in a laced version for men and women and will be available worldwide beginning August 1.
While pops of bright colors and its striking silhouette pack a powerful aesthetic, CODECHAOS 25’s updated performance components are what set the new model apart from other spikeless footwear in the market. Specifically, the redesigned outsole features a new 3D TORSION plate which aims to help golfers with stability both during their swing and as they walk the course.
The adidas team also found that the 3D TORSION plate provided a better overall fit and helped minimize midfoot bend, which ultimately can cause internal heel slip. Golfers will recognize the iconic TWISTGRIP outsole but adidas updated the outsole with a new lug shape placed over a greater surface area on the outsole, adding up to 40% increase in traction-providing elements compared against previous iterations of the footwear.
“Nearly 5 years ago, we made the bold move to introduce CODECHAOS when traditional spikeless models were saturating the market,” said Masun Denison, global footwear director, adidas Golf. “The impact this footwear had then and continues to have now is another proof point for us that golfers are continuing to look for spikeless performance in athletic and non-traditional silhouettes. CODECHAOS 25 represents a milestone for us on how we’ve made this shoe better over the past 5 years, especially during a time where golf has seen such tremendous growth and participation.”
To further enhance the performance of the shoe, the adidas team worked with engineers at BOA to incorporate PerformFit® Wrap powered by the BOA Fit System as part of the BOA model of CODECHAOS 25. Covered by a zipper shroud, the PerformFit Wrap offers golfers another component aimed to provide a locked-in feel with additional stability. CODECHAOS 25 BOA will be available in both men’s and women’s silhouettes.
Knowing comfort is important for all golfers, adidas created a new hybrid midsole featuring both BOOST and LIGHTSTRIKE technologies. While BOOST focuses on energy return and cradling the foot, LIGHTSTRIKE is featured around the rim of the midsole to add both stability and comfort when golfers swing. This combination is ideal for golfers as most are seeking both comfort and stability while out on the course.
The upper for CODECHAOS 25 is comprised of a durable, multi-layer knit with the goal of providing golfers with additional flexibility. The bottom layer closest to the foot features a soft, moisture-wicking material, which helps to increase comfort over the course of the round. The middle layer, a dynamic jacquard, is an open structure aimed to provide flexibility and help golfers adapt to the lie, while the outer layer is a sporty mesh to enhance the layers beneath. A transparent PU film also provides a ‘window’ into what makes this upper unique while still giving golfers waterproof protection.
CODECHAOS 25 will be available on adidas.com, the adidas app and at select retailers worldwide in both BOA and laced models* for men and women along with a junior model inspired by the footwear, beginning Thursday, August 1.
*Canada: The laced version of CODECHAOS 25 will be available beginning October 15 and exclusively on adidas.com
*U.S.: The laced version of CODECHAOS 25 will be available beginning November 1
*Japan: All models available now
No comments:
Post a Comment