Fujikura is passionate about growing the game of golf and making it accessible to players of all backgrounds and skill levels. For over a decade, they’ve had the privilege of partnering with the American Junior Golf Association (AJGA), an organization dedicated to fostering the next generation of talent.
And today Fujikura is thrilled to announce the continuation of their partnership with the AJGA, reaffirming our commitment to supporting junior golfers through 2025 and beyond.
Under Armour just added another rising star to its golf roster—23 year old golfer Kieron van Wyk.
Van Wyk made history as the first amateur to win an Advocates Professional Golf Association (APGA) Tour event and has solidified himself as one of the top collegiate golfers. As the first golfer to receive P-1 status in the NIL era, he’s continued to dominate, earning the First Team All-CAA honors three years in a row.
In just a few weeks, all eyes will be on the infamous 17th island green at TPC Sawgrass during THE PLAYERS Championship.
Here’s how it goes for me and likely many of your readers: We watch one of the best golfers in the world hit it into the water and, like clockwork, someone says, “C’mon! I could hold that green!” A heated debate ensues. We decide we need to play the course ourselves to test the theory.
Shot Scope, an industry leader in golf GPS and shot tracking technology, announces its new PRO X laser rangefinder is now available for consumers online, at retail locations, golf courses, and private golf clubs throughout North America.
The new Shot Scope PRO X customization program allows golfers, golf courses, or corporations to utilize the custom design plate for personalization of course logos, or company brands. PRO X can also be the perfect gift for member-guest events or tournament prize packages.
Over the past two years, the total number of open and operating golf courses in the U.S. is virtually unchanged.
Even with the game’s post-pandemic trajectory and notable participation and play gains in recent years, it is a departure from the supply correction that the U.S. golf market has experienced for much of the past two decades. Since 2022 there’s actually been a net gain in the number of facilities (+6) and courses (+17).
Inspired by Japan’s traditional performing arts, cultural beauty, and strength, the all-new XXIO Prime seamlessly blends elegance with the latest premium technologies for powerful performance. The XXIO Prime line is crafted to enhance the golfer’s experience, providing easier to swing clubs with better distance, control, and speed performance in an ultralightweight design.
“The design elements for this generation of Prime are our best ever with an expanded sweet spot in the Woods to help with distance gains, and upgrades in the Irons that should excite a wide variety of players, especially those that are struggling to maintain speed in their golf swing,” said XXIO Vice President, Chuck Thiry. “At XXIO we are 100% committed to the needs of Women and Seniors. If you want more power without the extra effort but desire to maintain control throughout the set, Prime is what you’re looking for.”
Every single time I visit Bloomfield Hills, MI. I have the most absolutely perfect time. I have family here. I usually play The South Course at Oakland Hills CC (the first host of the Play With Pete Invitational by the way). And by the time I'm getting ready to return home I'm already looking forward to coming back.
One of my last visits to Bloomfield Hills however my time here became even more fun. I was covering the U.S. Junior Am for the week and stopped in Carl's Golfland for the first time as it was just up the road from OHCC. And WOW I did not know what I was missing.
You probably know the expression, "Once is an accident, twice is a coincidence, three times is a pattern." And a Club Champion fitting is an absolute pattern of excellence. You've heard me tell you about how thorough, extensive, and beneficial a CC fitting is. Hundreds of thousands of golfers every year get fit at Club Champion and learn firsthand it's an extraordinary fitting unlike anything else they've ever experienced.
And you can now add the winner of my 12 Days of Christmas Club Champion iron fitting giveaway to this growing list of players who are entirely fulfilled by their triumphant fitting results and ultimate custom equipment build. Bubba (@BuhBuhBakes) on X/Twitter was fit at Club Champion - Cary, NC, and calls his fitting "A game-changing experience," saying he now has irons that he's "truly confident in and excited about."
Titleist introduces the new Vokey Design WedgeWorks 44F pitching wedge, designed for players who prefer the performance and profile of a Vokey pitching wedge but require a stronger loft to properly gap their set.
FootJoy, the #1 Shoe in Golf, has been the #1 shoe on the PGA Tour for 80 consecutive years because of a singular dedication to the game of golf and a relentless commitment to performance innovation, style, comfort and quality.
As part of FootJoy’s continued commitment to innovation, the brand is introducing radical updates to the successfulHyperFlex line of golf shoes. Finely tuned to empower the athletic golfer, the new HyperFlex is a powerhouse of comfort, traction and performance.
Bushnell Golf, the industry leader in laser rangefinder technology and distance measuring devices, is proud to unveil the A1-Slope, its latest breakthrough in the distance measuring device category.
Designed to empower golfers with unmatched accuracy including Slope compensated distances, the ultra-compact A1-Slope delivers precise distance readings in a sleek, modern package that is as reliable as it is easy to carry.
The Watersound Club® team proudly announces the official opening of The Third, a premier 18-hole championship course designed by golf legend Davis Love III and his team at Love Golf Design for the prestigious Watersound Club private membership club. Spanning acres of green in Panama City Beach, FL, The Third enhances the exclusive club's world-class offerings, bringing its total to 54 holes of championship-level golf. Named in homage to its designer and as a nod to its place as the club’s third course, it delivers a dynamic new playing experience to the region.
Starting March 20, The Third will be available for play, not only to members, but also to guests of Camp Creek® Inn.The luxurious 30A hotel boasts a Member for a Stayprogram, which treats guests to Northwest Florida’s most sought-after, otherwise private, amenities and championship-caliber courses during their stay. The Third is the latest of several recent demand driven expansion projects, including Watersound Camp Creek® amenities, featuring a state-of-the-art wellness center, tennis and pickleball courts, a sprawling pool complex and three dining venues, as well as Watersound Club Sporting Preserve, a 15-station sporting clays course.
Indian Wells Golf Resort – the world-class golf, vacation, culinary and events destination located in the picturesque Coachella Valley – announces the official groundbreaking of the much-anticipated renovation of its celebrated Players Course on March 5.
FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of the FlightScope Planning Tool, an innovative application designed to help golfers strategically prepare for any course by predicting shot outcomes based on personal performance data and environmental conditions.
Powered by FlightScope’s patented Environmental Optimizer, the Planning Tool calculates carry distances for up to three days in advance, using shot data and local weather forecasts for any golf course worldwide. By factoring in real-time environmental conditions, golfers can make informed club selections and strategic decisions before stepping onto the course.
Storied Development, in partnership with Wheelock Street Capital, is excited to share progress on Firefly, a 700+ acre luxury golf and residential community taking shape in Spring Hill, Tennessee, just 30 miles south of Nashville. Following the official groundbreaking in December 2024, construction is now well underway on Firefly’s centerpiece: an 18-hole championship golf course and a 9-hole short course, both designed by acclaimed golf course architect Andrew Green, the first original design of his award-winning career.
Green is renowned for his masterful restorations of historic courses, including Scioto, Congressional, Inverness, Oak Hill, East Lake, and notably, Interlachen Country Club. His restoration of Interlachen not only reclaimed the original Donald Ross design but also recently earned ‘Best Renovation’ honors from Golf Digest in 2025.
This past weekend at the United States Golf Association’s Annual Meeting, the USGA announced the following championship updates: Pine Valley Golf Club will host the 2044 Walker Cup Match; Stu Francis named USA Captain, 2025 Men’s World Amateur Team Championship; Kendra Graham named USA Captain, 2025 Women’s World Amateur Team Championship; and Meghan Stasi named 2026 USA Curtis Cup Captain.
The venerable Pine Valley Golf Club, in Pine Hill, N.J., will host its fourth USGA championship, having previously hosted the 1936 and 1985 Walker Cup Matches. The renowned venue will also host the 2034 Curtis Cup Match.
Nine highly forgiving models engineered with a face insert influenced by athletic-shoe technology comprise the new Scottsdale putter family, PING CEO & President John K. Solheim announced today.
The Scottsdale Craz-E, Prime Tyne 4, Prime Tyne C, Oslo 3, Anser, Anser 2D, Anser 4, B63 and DS72 are available for pre-order at PING authorized retailers around the world beginning today. The U.S. MSRP for each putter is $270. A SuperStroke grip is standard on all models.
When the Copperhead Course at Innisbrook Resort hosts the Play With Pete Invitational on March 13th it will be the first time PWPI is held on an annual PGA Tour stop track. And? It gets even more compelling.
PWPICopperhead will be played exactly one week before the Valspar Championship. So players and live-stream viewers alike will see Copperhead at its most dangerous with Tour conditions and a Tour setup. It will present an authentic PGA Tour challenge and PWPICopperhead players will be measured.
Turtleson, creators of striking, sophisticated apparel for discerning customers who appreciate exceptional style and wearability, today unveiled the Riviera Collection for Spring ’25. Designed to reimagine Turtleson’s classic designs with fresh colors, refined fits and the understated elegance of the French Riviera, each piece in the collection is crafted for individuals who appreciate polished style with a touch of adventure.
The Riviera Collection effectively blends timeless inspiration with contemporary innovation, ensuring that every piece meets the needs of the modern gentleman – on the golf course, in the office or on a weekend getaway. The key story, however, is a new refinement of Turtleson’s classic polo, which after extensive research is now built with a structured collar that holds its shape without collar stays or uncomfortable rigidity. The design also features a modernized placket for a cleaner look, and tailored sleeves for improved ease of movement. The result – the most comfortable, versatile, and sophisticated polo Turtleson has ever produced.
Arnold Palmer was known as The King for a lot of reasons, but for true fans it was as much about his charisma and style as it was his incredible talent on the links. As such, the latest installment of the PUMA Golf x Arnold Palmer collection is designed to capture Arnie’s iconic style with a contemporary twist for both men and women.
The new PUMA Golf x Arnold Palmer Collection men’s line features a mix of bold and subtle graphics complemented by tasteful colors that allow for a great variety of looks. The understated elegance of Arnie’s umbrella is juxtaposed with vibrant floral patterns in some items, while others feature a playful “tea time,” pattern complete with the makings of Arnold Palmer drinks. Tipped jacquard polos also offer impressive detail that those with a sharp eye will appreciate, while a color palette that includes the likes of Zen Blue, Pale Pink, and Deep Navy, inspire both the excitement and the calm of the quickly approaching Spring weather.
There’s no golfer in the history of the sport that embodies the combination of spectacular style and performance more than the KING, Arnold Palmer. From driving greens to piloting jets around the world, Arnie was a high-octane competitor that always looked as good as he played.
In honor of the KING, COBRA Golf is offering new, limited-edition Arnold Palmer DS-Adapt drivers. Complete with Arnie’s iconic umbrella logo pattern on the two-tone crown and sole as well as special edition shaft and headcover, the new limited-edition driver is available in three DS-Adapt models - LS, X, and MAX-K.
The United States Golf Association (USGA) will present its highest honor, the Bob Jones Award, to Mike Keiser during U.S. Open Championship week in Pittsburgh this June. Presented annually since 1955, the award recognizes those who personify the character, sportsmanship and respect for the game as its champion namesake.
“What inspires us about Mike is his love for what is pure and good about the game, his investment in golf that’s open to the public, his drive to promote recreational golf and the joy he feels when he plays – and those strong connections have never wavered,” said Mike Whan, CEO of the USGA, who made the announcement at the USGA’s Annual Meeting at Pinehurst Resort & Country Club this weekend. “We’re grateful for the example he’s set, which pushes the entire industry to think bigger.”
As Fred Perpall embarks on the last year of his three-year term as president of the United States Golf Association (USGA), the organization has appointed Kevin Hammer as its president-elect and added two business leaders – Dianne Dixon and James Gorrie – to the Executive Committee, its 15-person volunteer board.
Voting for the board, which provides strategic and financial oversight, took place at the USGA Annual Meeting at Pinehurst Resort & Country Club this weekend. Photography from the weekend can be found here: 2025 USGA Annual Meeting.
Motocaddy, the world’s leading electric caddy brand, has upgraded two of its award-winning remote control models with a sleek sporty design and on-course performance features ahead of the 2025 season.
Responding to the growing trend among American golfers to turn away from riding carts to improve their health, the all-new M7 GPS REMOTE and M7 REMOTE models have been designed with American golfers in mind, with over 80% of Motocaddy’s 2024 U.S. sales being in the remote category.
ECCO GOLF, leaders in golf footwear innovation, continue to push the boundaries of comfort, style, and technology with the introduction of the ECCO GOLF BIOM H5, a performance golf shoe built for the elements. Drawing inspiration from the rugged Scottish Highlands and leveraging ECCO’s renowned Danish innovation, the BIOM H5 is a step forward for the golf shoe experience and represents the true nature of golf.
The BIOM H5 features ECCO’s all-new ECCO-TEX waterproof membrane, which ensures golfers’ feet stay dry and comfortable even in the most extreme conditions. The next-generation BIOM golf shoe offers a modern, sporty aesthetic with all-day comfort, crafted from ECCO Performance Leather and a minimal seam-knit sock construction. Enhanced by BIOM® NATURAL MOTION® technology, the BIOM H5 offers a snug fit that provides stability and forward momentum for dynamic comfort.
To recognize custom fitters who distinguish themselves by elevating the custom-fitting experience and demonstrating how properly fit clubs translate to better and measurable results on the course, PING today announced its PING Power Fitter Award winners for 2024.
This year’s list includes 353 winners from around the United States, a mix of highly accomplished on- and off-course facilities that deliver the game-changing expertise that PING Founder Karsten Solheim envisioned when he pioneered custom fitting more than six decades ago.
Following the thrilling PGA Tour’s Mexico Open at VidantaWorld Nuevo Vallarta, where Brian Campbell dazzled with his standout victory, VidantaWorld is inviting guests to experience championship-level golf firsthand.
This exclusive package is designed for golf enthusiasts and luxury travelers alike, offering the chance to tee off on the prestigious Vidanta Vallarta course—home to the PGA Tour’s Mexico Open. Walk the same fairways as the pros, experience championship-level play, and indulge in world-class hospitality for an unforgettable golf getaway.
Today, Larry Klayman, Esq., the founder of both Judicial Watch and Freedom Watch, a former Justice Department prosecutor who was on the trial team that broke up the AT&T monopoly, and former U.S. Senate candidate, announced the filing of a complaint in the Superior Court of Los Angeles, California, Santa Monica Division which covers Beverly Hills, alleging – based on hard evidence and not conjecture – that Tiger Woods, Rory McIlroy, Justin Thomas, Davis Love III, and Fred Couples all conspired since the inception of the LIV Golf Tour, illegally and tortiously interfered with LIV players competing in major tournaments and prevented them from earning points with the Official Golf World Ranking (“OWGR”) such that the LIV players could not qualify to play in the majors and/or obtain exemptions from sponsors to play in the majors.
FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, is pleased to announce the launch of Badger AI, an advanced artificial intelligence tool designed to transform the way golfers, instructors, and club fitters utilize performance data.
Badger AI seamlessly integrates with FlightScope session data and extensive knowledge bases to deliver personalized insights and recommendations, helping users better understand and apply golf performance metrics.
Srixon is celebrating another victory as South Africa’s Jacques Kruyswijk captured his first-ever DP World Tour title at the Magical Kenya Open presented by absa. After a flawless third-round 64 on Saturday to catapult him to the top of the leaderboard heading into Sunday, the Srixon staffer clinched his win with another bogey-free 67, finishing at 18-under and two shots clear of the field.
Kruyswijk excelled throughout the weekend, showing his resilience and composure in the biggest moment of his career so far. With his new Srixon ZXi7 Irons and Z-STAR XV golf ball, Kruyswijk showcased his pinpoint accuracy and composure while he plotted his way around the tough Muthaiga Golf Club.
Softspikes congratulates the winner of the Mexico Open at VidantaWorld on capturing a long-awaited first PGA Tour title, wearing Tour Flex Pro in his FootJoy Traditions shoes.
Nearly a decade after turning pro, the 31-year-old from California finally got to step into the winners’ circle following a clutch birdie on the second playoff hole. The win makes it three victories in the past four PGA Tour events for the No.1 spike on tour, Tour Flex Pro and six victories in the past seven events for players equipped with Softspikes.
Original Penguin®, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador Brian Campbell on securing his first PGA TOUR victory at the 2025 Mexico Open at VidantaWorld. After 187 TOUR-sanctioned starts, Campbell’s perseverance and dedication to the game paid off with his breakthrough win.
Campbell showcased both skill and resilience throughout the tournament, sealing his victory with a thrilling birdie on the second playoff hole. The victory not only marks a career milestone for the 31-year-old but also highlights the synergy between his game and the performance-focused apparel that Original Penguin provides.
Uneekor, a global leader in golf technology and simulation, is excited to offer an exclusive first look at two of its most anticipated launches: GameDay Software and the enhanced AI Trainer.
From March 4, 2025 to March 31, 2025, current Uneekor customers will have the opportunity to experience the beta versions of these cutting-edge products, providing valuable feedback before their full release.
Zinkand Golf Design(ZGD) – led by golf course architect David Zinkand and his more than 25 years of experience designing, managing and shaping projects in the field – has completed a multi-year bunker and greens restoration project at suburban Chicago’s Old Elm Club.
Thanks to the course’s one-of-a-kind design pedigree, the engagement represented a unique opportunity for ZGD and its principal designer, David Zinkand. Harry S. Colt routed the golf course in 1913 during one of his rare visits to the United States. Donald Ross then led the construction, including its greens, during his absence. Together, these two legends of the “Golden Age” of golf course architecture are credited with 16 designs among GOLF Magazine’s 2023-24 Top 100 Courses in the World. Yet Old Elm, recently ranked among GOLF Magazine’s 2024-25 Top 100 Courses in the U.S., represents the only project where the two men crossed paths.
PXG Apparel proudly unveils its Spring/Summer 2025 Collection, a modern reinterpretation of classic Americana preppy style. Drawing inspiration from the refined elegance of ‘Sloane Ranger’ fashion and its evolution into American prep culture, this collection seamlessly blends vintage style with contemporary performance wear.
The PXG Apparel Spring/Summer 2025 Collection offers 53 styles that feature nautical influences, playful golf ball-inspired patterns, retro rugby designs, and bold asymmetrical stripes. A muted, worn-in color palette of Stone Fruit, Celadon, Natural, Khaki, Silver, and Dark Navy complements luxurious fabrics like knitted pique, jacquard, seersucker, breathable perforated mesh, and premium Italian textiles. A head-turning fusion of heritage and modern style for men and women, the new collection delivers exceptional quality, performance, and lasting comfort.
The PGA TOUR, Copperhead Charities and The Sherwin-Williams Company have announced that the Valspar brand, which has sponsored the Valspar Championship since 2014, will continue its commitment to the Tampa Bay area tournament through 2030.
The extension was unveiled earlier today during a media event ahead of the 24th edition of the Valspar Championship, which returns to the Tampa Bay area March 17-23, 2025. The tournament features a purse of $8.7 million, with $1.72 million and 500 FedExCup points awarded to the winner. Peter Malnati will return to defend his 2024 title after claiming his second career PGA TOUR victory and first in more than eight years.
Canon U.S.A., Inc., a leader in digital imaging solutions, announced that SwingRec, an ultra-wide-angle camera dedicated to capturing your golf swing for hands-free AI-triggered recording, is currently available for early investors on Indiegogo. Through the use of the companion app, users can receive detailed analytics on swing, angle, and form to potentially help improve a user’s golf game.
Now available for pre-order for early investors on Indiegogo**, the ultra-wide-angle; compact camera is paired with AI-powered automated recording technology to capture the details of your swing as you move, granting you a hands-free and virtually seamless experience. Recording 120 frames per second via WiFi wireless technology, SwingRec sends replays of your swing frame by frame and analysis to your compatible smartphone or tablet through the companion app.
Bobby Jones Links (BJL), the golf industry’s leading client-centric, boutique management company, is proud to be included on The National Golf Foundation’s 2025-2026 list of the “Top 100 Businesses in Golf.”Celebrating its 25th year in business in 2025 and headquartered at its Club Support Center in Atlanta, BJL is a club management and development company with a solid foundation of resources, experience, and expertise to serve a diverse collection of private, semi-private, daily-fee and municipal golf properties.
Recognizing the “most influential, successful, prominent, and innovative companies on the commercial side of the U.S. golf industry,” the biennial NGF Top 100 highlights companies and brands that deliver products and services primarily aimed at recreational golfers and golf courses that conduct most of their business in the United States.
While the popularity of “off-course” forms of golf entertainment continue to keep pace with the traditional game, GolfNow today announced a pivotal new collaboration that will expand its world’s largest online tee-time marketplace to also offer the ability to book reservations with Trackman, the global leader in golf technology solutions across simulators, driving ranges and mobile outdoor practice.
Golfers across the country who are eagerly waiting out the winter for a chance to resume their golf games – or anyone, anywhere looking for an alternatively fun way to enjoy the game – need no longer wait. Through the partnership, GolfNow and Trackman are integrating their reservation technologies, which now will allow the millions of golfers who visit GolfNow’s tee time marketplace each day the opportunity to reserve a simulated round of golf, training session or fun golf game 24/7 at any of the 1,000-plus indoor and outdoor locations across North America using Trackman technology.
