Diamana Momentum, ROGUE Roundtable Round-up, and On-Tour with Mitsubishi Golf

 

Following an expansive, early-season "Love Your Driver More" cross-platform media campaign — including television spots on Golf Channel and NBC properties, inline display ads across GolfWRX, and drive-time radio spots on XM's PGA Tour Radio — and the excitement surrounding the release of a "Red + White + Blue" Limited Edition Diamana™ BB, coverage and consumer awareness of Mitsubishi's latest Diamana™ generation continues to gain momentum. Indeed, overall brand-based organic search impressions for Diamana™ leapt by 24%* while search impressions with availability of all Diamana™ 6th Generation models increased an astonishing 285%* over the same 90-day year/year period from April through June 2025.

"The noted increase in search volume aligns with sales trends and what we've been hearing from consumers and fitters about Diamana as we've visited with aftermarket accounts this summer," noted Jason Rutkoski, Aftermarket Sales Manager for Mitsubishi Golf. "Simply, when fitters bring a Diamana WB, BB, or RB shaft into the bay as one of the options, we're confident it will be the shaft that delivers tangible results and a very impressed client."

2. Results from ROGUE® ∞ Roundtable

Earlier in July, the Mitsubishi Golf team invited a small group of professional fitters from around the globe to participate in a roundtable to discuss the overall benefits of counterbalanced shafts and share their varied experiences. After the meet-up, each participating fitter was supplied with an ALDILA ROGUE ∞ shaft to provide feedback. Here's what we heard:

ROGUE ROUNDTABLE REVIEW #1: "Super Impressive" "The thing that surprised me, was how easy it was to hit a 1.48 smash factor. Swing after swing, it kept hitting 1.48,1.49 smash factors. The performance is excellent. The dispersion is great. It is the first time; it made me rethink whether or not I should switch from the shaft I play in everything. I am not a fluff guy. Shaft is super impressive. I pull it all the time now for fits." ROGUE ROUNDTABLE REVIEW #2: "Keep an Open Mind" "I was surprised how the ROGUE was lower launching/spinning compared to the [Graphite Design] VF. Honestly, I thought it would go higher with my spin. The only thing that I can think of that would cause that is with the ROGUE being counter balanced it brought my dynamic loft down from 14.3with the VF to 11.5 with the ROGUE. Overall, I was very pleased with the ROGUE, I didn't think it would be a shaft that would fit a player like me but will definitely have to keep an open mind to a counter balance shafts in the future..."

EXPLORE ALDILA ROGUE ∞

An extremely counterbalanced shaft, ROGUE ∞ retains incredible feel due to ALDILA's Dual Torque Core which incorporates 80-Ton Pitch Fiber in the torque core and 46-Ton Pitch Fiber in the shaft’s angle plies to drive down overall torque for a counterbalanced shaft that feels smooth and active in the handle.

3. On Tour, In Depth with Mitsubishi Golf

Diamana™ shafts are known for supporting major wins — now with over 40 major wins in total — and added yet another driver-shaft-supported major win this month at the women's event in France. Report from the Mitsubishi Golf Tour Team: "Overall momentum and visibility for Mitsubishi brands continues with high quality finishes and another win to add to the season. Mitsubishi picks up its fourth victory of the season in Louisville, Kentucky. The winner trusted Mitsubishi in his driver to shoot 9 under on Sunday for a come from behind win. With one event remaining, Mitsubishi is poised for the playoff run and excited to watch how the season finishes." "On the women's tour Mitsubishi continues to be the #1 shaft manufacturer and the Diamana 6th Generation is growing every week. Recent wins in Midland, Michigan (TENSEI™ 1K Blue) and another major victory in Évian-les-Bains, France (Diamana™ BB) show the strength and depth that Mitsubishi has in every field." "On the international stage, a victory in Monte Argentario, Italy capped off a four win streak and five wins out of the last six events. TENSEI 1K White was victor for the week and put up the 9th win of the year. Mitsubishi has seen continued confidence from players and reps using product in fittings and the results speak for themselves: Five of the Top 10 players in the Race to Dubai rankings are in a Mitsubishi driver shaft.

#WINCOUNT UPDATE: With recent wins* in Evian-les-Bains, France, Louisville, Kentucky, and Illinois for Diamana™ and Kuro Kage™, Mitsubishi Golf's official driver-shaft-supported WinCount has advanced to 676.