Bridgestone Golf Launches Mindset: A Breakthrough Visual Technology for Maximum Performance

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced MINDSET, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MINDSET process was created by BRIDGESTONE GOLF staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day's success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MINDSET process available to all golfers, which is going to be a game changer for a lot of people.”

Bridgestone Golf Groundbreaking New Tour B Lineup Pushes the Envelope of Performance with Input from Tiger Woods

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced the new 2024 TOUR B family of golf balls. Designed to deliver the ultimate combination of distance and greenside spin and control, the latest TOUR B golf balls feature the new REACTIV X System that takes Bridgestone’s Contact Science to a new level.  The 2024 TOUR B family comes in 4 distinct models, TOUR B X and TOUR B XS (for swings over 105 mph), and TOUR B RX and TOUR B RXS (for swings under 105 mph).

The newly developed REACTIV X System, which combines a REACTIV IQ cover with an EXCLRNT mid-layer, is the result of years of development and multiple iterations of REACTIV technology. In the initial version, REACTIV utilized impact modifiers in the urethane cover of each TOUR B model to create a cover that reacted to the impact velocity of every shot. On aggressive swings off the tee, the cover became firmer for faster ball speed and more distance, while on scoring shots with wedges and short irons it became softer for more spin and shot stopping control.

Cobra Golf Unveils Reimagined Vintage Putter Series

COBRA GOLF, a leader in golf club innovation, proudly presents the redesigned VINTAGE putter series, featuring an array of advancements including a revolutionary soft PEBAX™ face insert and the incorporation of LA GOLF’s Descending Loft Technology™. This new lineup encompasses upgraded versions of popular models such as Sport, Widesport, Nova, Stingray, and Cuda, offering golf enthusiasts an unparalleled combination of feel and performance.

Inspired by the success of the KING VINTAGE Series, this new VINTAGE line continues with LA GOLF’s patented Descending Loft Technology. This distinctive technology offers players four planes of loft, descending from the top to the bottom (4, 3, 2, 1) in one-degree increments. This unique design ensures an optimal launch on every stroke, while producing unparalleled end-over-end roll performance.

Cobra Golf Unveils Enhanced 3D Printed Putter Collection for 2024 Featuring Cutting Edge Technologies and Re-Engineered Designs

COBRA GOLF, is proud to announce the launch of an upgraded lineup of 3D PRINTED putters, showcasing innovative designs and new technologies that redefine the boundaries of advanced performance.

Building upon the success of the original KING 3D PRINTED putters, the new collection introduces a range of models that boast a lightweight, 3D Printed cartridge, crafted with HP Multi Jet Fusion Technology. This cartridge not only allows for optimal weight and mass property redistribution but also contributes to an enhanced sound and feel.

Fujikura Introduces New Ventus with Velocore+ for 2024

Fujikura, the leader in performance golf shafts, is proud to announce the all-new VENTUS shaft, available globally at charter dealers from February 29, 2024.

Featuring an enhanced technology platform combined with advanced design techniques, the new VENTUS is the ultimate evolution to one of the best performing shafts in Fujikura’s history.

U.S. National Development Program Launches Junior State Teams

The United States Golf Association (USGA) today announced the creation of a state team pilot program that will expand the pipeline for elite junior golfers into the recently created U.S. National Development Program (USNDP). Seven states will participate in the initial phase with the goal of all states having a team by 2033.

The first seven participants are California (Southern), Colorado, Georgia, Hawaii, Massachusetts, Ohio and Tennessee. The program will come to fruition through close collaboration between the USGA, its allied golf associations, the PGA of America and relevant state junior programs.

ASICS Releases GEL-KAYANO ACE 2 Golf Shoes

Designed to bring lightweight comfort to the golf course, the all-new GEL-KAYANO ACE 2 builds upon the renowned excellence of ASICS® running shoes, seamlessly blending comfort and flexibility to give golfers the ultimate performance footwear needed throughout their rounds.

“The GEL-KAYANO ACE 2 provides a strong foundation for golfers and their swings, with extra stability and comfort for rounds in any conditions,” ASICS General Manager Ryan Polanco, said. “Specialized Flex Grooves enhance rotation during the swing and make for an easier walk. All-around these shoes put golfers in the best position to feel their best on the course.”

Join Revo for a Meet and Greet with Golf Legend Annika Sorenstam at the PGA Show

Revo, the premium, high-quality performance sunglass company, will be showcasing its 2024 Collection at the PGA Show in Orlando, FL, January 23-26, 2024.

Revo will be hosting a Meet & Greet with Annika Sorenstam, Hall of Fame golfer and Revo global ambassador, on Wednesday, January 24, 3:00 – 4:00 PM. Stop by booth 4762 and take a photo with the greatest female golfer of all time.

Understanding Genius: The Work of Robert Trent Jones Sr.

The Robert Trent Jones Society has released a new publication, The Design Genius of Robert Trent Jones, Sr. – A Course Appreciation Guide.

The 20-page compendium analyzes Jones’ design principles, notably routing, green complexes, heroic shot values, water hazards, flexible teeing options, and emphasis on natural beauty, all supported by course examples and photography.

Cleveland Golf Unveils New HB Soft 2 Putters with Nine Stroke Specific Models

The all-new HB SOFT 2 Putter line from Cleveland Golf integrates Speed Optimized Face Technology with nine, stroke-specific models designed to enhance players performance on the greens in a finely tuned, near-custom putter.

Designed to provide golfers with truer strikes and more consistent swing feel, HB SOFT 2 caters to different stroke types. By designating the appropriate hosel, shaft, and grip for both face-balanced and moderate toe hang models, this ensures each putter is built to match the player’s individual stroke.

Titleist Introduces Next Generation AVX Golf Balls

The new Titleist AVX golf ball has been reengineered from core to cover to increase performance on every shot, delivering longer distance tee to green, more greenside spin and control and even softer feel.

Available in golf shops worldwide beginning Jan. 24, the new AVX builds upon its unique combination of exceptional distance and extraordinary feel through advancements to every layer of the golf ball.

New Cleveland CBX 4 ZipCore Delivers Greenside Shot Making and Short Game Versatility

The all-new CBX 4 ZipCore Wedges from CLEVELAND GOLF® are designed to help golfers shake the dreaded chunk shot and get up and down with confidence, thanks to a modern cavity back design with a refreshed slate of performance technologies.

“What’s great about the new CBX 4 ZipCore is that they share similar shaping and weighting to modern forgiving Irons, so the transition from your Irons to your Wedges is going to be consistent with what you’re used to,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf. “Golfers will notice the consistency around the greens, but especially during full Wedge shots. The swing feel won’t be drastically different, but more of the same as what they’re used to with their Irons.”

Galvin Green Invites PGA Show Attendees to Play Iconic Hole in VR

Galvin Green, the premium hi-tech golf apparel brand, is inviting PGA Show attendees to play the iconic 18th hole of The Old Course at St Andrews in virtual reality when discovering the latest DRYVR™ waterproof collection at booth #6557 in the Apparel Pavilion.

From its 30% larger stand, the brand is offering visitors the chance to try on the latest top-performing bluesign® approved waterproof jackets while wearing a VR headset to fully experience the superior stretch and flexibility provided by the pioneering garments when teeing off on the ‘Tom Morris’ hole at The Home of Golf.

Edel Golf Announces New Array Putter Line: The Most Complete Putter Customization Process for Your Game

Performance golf equipment manufacturer Edel Golf is pleased to announce Array Putters, the most complete putter customization process in golf.

Array Putters blend precision engineering with unique modularity to create a putter that can be customized to every golfer.  No two golfers are alike, so why are putters?

Pro's Choice Golf Shafts Showcases New 2024 Graphite Design Tour AD VF Shaft at the PGA Show

Pro’s Choice Golf Shafts Inc., exclusive distributor of Graphite Design premium golf shafts, announces that they will be showcasing the brand new 2024 Graphite Design Tour AD VF wood shafts as well as all the other very popular Graphite Design shafts at the 2024 PGA Merchandise Show being held January 24th through January 26th at the Orange County Convention Center in Orlando, FL.  The company will also be participating in the outdoor Demo Day on January 23rd at the Orange County National Golf Center and Lodge in Winter Garden, FL.

Pro’s Choice will display the complete line of Graphite Design premium shafts at the Equipment Test Center in Hitting Bay # ETC 4 in the Orange County Convention Center and on Tee Box #1 at the Demo Day.

Evnroll Announces New 2024 Neo Classic Putter Line

Evnroll, the award-winning putter line featuring patented ‘SweetFace’ Technology, has added to its product line with five new Neo Classic models. The innovative putter company has also repackaged its outward look and introduced a new custom cursive logo.

Every putter brand has its classic designs; putters that never go out of style.  Iconic shapes that golfers have gravitated to through the ages but done with a certain flare by individual designers.  At Evnroll the impeccably milled ER2 and ER5 Classics form the foundation of the company’s putter offering.  Along with the 2 & 5 will be three more iconic shapes in the ER1.2, ER2.2 and ER8.  Together they present a fresh take on the original Classic line.  The Neo Classics.

Go Far, Get Close with the New Cleveland Golf ZipCore XL and Halo XL Full Face Irons

CLEVELAND GOLF is excited to introduce the all-new ZipCore XL and HALO XL Full-Face Irons, designed to help avid golfers go big and get it close, with forgiving head designs and new technologies geared toward better golf.

To squeeze as much distance as possible out of these Irons and deliver optimal launch, Cleveland Golf used an artificial intelligence-driven process to create MainFrame – a club face and weighting combo that boosts both COR and MOI for high-powered ball speeds and more forgiveness.

Unlock Tour Level Performance with Srixon Q-Star Tour Series

Designed to give moderate swing speed golfers a tour-level ball option that delivers maximum greenside spin, more distance, and more control.

The new SRIXON Q-STAR TOUR and Q-STAR TOUR DIVIDE has improved performance in every possible way.

Cobra Golf Announces New Darkspeed Drivers Woods and Hybrids with Advanced Aerodynamics

COBRA Golf, a leader in golf club innovation, today introduced its new family of DARKSPEED drivers, fairways and hybrids. The DARKSPEED drivers feature groundbreaking aerodynamic shaping, a re-engineered PWR-BRIDGE, and advanced A.I. designed PWRSHELL H.O.T. Face in three models – DARKSPEED LS, DARKSPEED X, and DARKSPEED MAX.

Each of the DARKSPEED drivers feature a unique aero shaping and tailored weight configuration to optimize performance for the target player for which they are designed. The DARKSPEED LS is aimed at the fastest swingers who need lower spin and more shot shaping control, and is designed with the highest rear skirt height, a higher crown peak, and a more compact address profile.

Cobra Introduces Darkspeed Variable and One Length Irons

COBRA Golf, a leader in golf club innovation, today introduced the new DARKSPEED Irons, designed to provide the ultimate combination of speed, distance, and feel. The new irons feature an all-new hollow body construction filled with feel enhancing foam, as well as re-engineered PWR-BRIDGE and PWRSHELL technologies to create COBRA’s longest, best feeling game improvement iron to date.

Taking cues from metalwood designs, a new hollow body construction creates a thinner and more responsive clubhead structure that unlocks up to 25% more face flection for faster ball speeds and longer distance. To achieve enhanced sound and feel, the hollow body of the new DARKSPEED irons is injected with foam microspheres, which expand to fill the internal cavity. Once injected the foam supports the PWR-BRIDGE weight while also providing vibration-dampening properties for a soft feel and pleasing sound. For optimized performance through the set, the DARKSPEED irons feature a progressive TECFLO construction that transitions from a full hollow design with PWR-BRIDGE and PWRSHELL in the 4-7 irons, to full hollow body with no face insert in the 8-PW, to a half hollow design in the GW-SW.

Mizuno Announces new Pro 241 243 and 245 Irons

Introducing the Mizuno Pro 24X Series – a new age of forging excellence. The Mizuno Pro 241, a pure shot-maker’s muscle-back, showcases fine design details crafted through the unique relationship between Mizuno’s club engineers and the Grain Flow Forging plant in Hiroshima, Japan.

The manufacturing marvel, Mizuno Pro 243, is more compact and precise, delivering a faster face and a more satisfying impact. The Mizuno Pro 245 takes it a step further, being quicker and easier to launch, thanks to a complex hollow body construction and internally suspended Tungsten weight.

Wilson Redefines Iron Icons with new Staff Model CB and Blade Irons for 2024

Wilson Sporting Goods Co., the iron brand with more major championships won than any other golf company, announces redefined iterations of its iconic blades and cavity back irons, named the Wilson Staff Blades and Wilson Staff CB irons.

Wilson LABS engineers designed the new Staff Model Blades and CB irons together as one connected family in order to allow the elite player to dial in their long and short iron preferences. As a result, both irons feature common lines and weighting, similar aesthetic details and parallel performance attributes. Precision milling on the face allows for longer ball-to-face contact for more consistent spin and increased stopping power in both iron offerings.

New PXG Black Ops Golf Clubs a Complete and Total Victory in Woods Engineering

PXG has released its breakthrough Black Ops technology, which offers unparalleled performance without any compromises. This new range of drivers, fairways, and hybrids has been meticulously designed with custom fitting in mind, making them some of the most versatile and high-performing clubs in the industry.

"I have often wondered why golfers are content to give up distance to achieve forgiveness," said PXG founder and CEO Bob Parsons. "We've spent much of our R&D efforts focused on that challenge, and I am proud to say … we've cracked that nut. Black Ops Woods are straight like an arrow, more forgiving than a priest on Sunday, and absolutely stunning to boot!"

PGA Tour Player Jake Knapp Joins Original Penguin Staff

Original Penguin Golf, a division of Perry Ellis International, is excited to announce the signing of PGA TOUR player Jake Knapp as its newest brand ambassador. Wearing Original Penguin, Knapp will be making his PGA TOUR debut this season at the Sony Open in Hawaii.

As an ambassador for Original Penguin, Knapp will represent the brand on and off the golf course, showcasing the intersection of sport and style. Known for his prodigious length off the tee, he finished second in driving distance on the Korn Ferry Tour in 2023. Additionally, Knapp was voted the “Friendliest Player on Tour” by his peers aligning perfectly with the Original Penguin ethos, making him an ideal representative for the brand.

True Linkswear Announces 2024 Products

TRUE linkswear (TRUE), creator of ultra-comfortable, modern golf footwear designed for walking on the course and off, is proud to debut two new breakthrough footwear offerings, a rain jacket, as well as an exclusive event customization program for 2024.

TRUE CEO Jason Moore says that 2024 will include TRUE’s most robust offering ever. It represents a culmination of a full decade of ideas, effort and energy into an expansive line that serves players of every level. “We’re here to make your next round more enjoyable,” he says. “For that to happen, you need comfortable shoes that look and feel good. You have to have apparel that functions and fits your style. You have to have knickknacks too, from rain gear to head covers and golf gloves, and everything in between. In 2024, TRUE exists to make your next golf trip as enjoyable as possible. If you’re packing TRUE gear, it’s going to work, it’s going to hold up, and you’re going to feel good wearing it. For our team, that’s the ultimate testament. If you fill up that duffel bag for your next golf trip with nothing but TRUE gear, we’re going be extremely proud as a brand who prides itself in outfitting golfers with comfortable, functional, durable and timelessly stylish footwear, apparel and accessories.”

Titleist Introduces New TruFeel – The Softest Titleist Golf Ball

The new Titleist TruFeel, the next generation of the softest Titleist golf ball.

TruFeel is designed to provide long distance and increased greenside spin and control – with an ultra-soft feel on every shot – through advanced core and cover technologies.

Titleist Introduces New 2024 Tour Soft Golf Balls

Faster core technology and a reformulated cover system drives improved all-around performance in the new Titleist Tour Soft golf ball.

Tour Soft provides golfers with longer distance off the tee and increased spin into the green – with an exceptionally soft feel off the club face.

Expand the Sweet Spot with All-New XXIO 13

For years, XXIO has been at the forefront of developing ultralightweight clubs that cater to players with swing speeds of 90mph or less.

The all-new XXIO 13 line of clubs adds another chapter to this legacy, offering specialized technologies to amplify performance on the course in a continued commitment to serve moderate swing speed golfers. The result? A pristine collection of Woods and Irons for better, easier golf.

Now On Tour: New Scotty Cameron Phantom Prototype Putters

New Scotty Cameron Phantom prototype putters have arrived in Hawaii, with PGA TOUR players at this week’s Sony Open getting their first look at four of Scotty’s new mallet designs for 2024.

Six additional models from the new Phantom family are ready to be unveiled by Scotty Cameron tour reps Drew Page and Brad Cloke in the coming weeks.

Golf and Hockey Reporter Hailey Hunter Joins XXIO in Exciting New Partnership

Hailey Hunter, current penguins rinkside/reporter host for SportsNet Pittsburgh, is set to join forces with XXIO golf in an exciting new partnership that will see her collaborate on a diverse range of video content and play a pivotal role in the brand’s upcoming product releases in 2024.

“We’re seeing a tremendous amount of growth with XXIO, so it’s exciting to be able to add a person like Hailey to our team who’s so passionate about golf and someone our audience can relate to,” said Noelle Zavaleta, Marketing Communications Director. “She’s going to be highly active with the brand, collaborating on a lot of fun content XXIO hasn’t done before. We’re excited to see what we can do together.”

Arccos Approved for Use in PGA Tour Events

Arccos – the world’s largest on-course tracking system, a leader in connected A.I. golf products and the Official Game Tracker of the PGA TOUR – today announced that Arccos has been approved for use on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour and PGA TOUR Americas, effective immediately.

Other than ShotLink powered by CDW, Arccos is the only game tracking system approved for use on the PGA TOUR and its affiliated Tours. Already permissible for use under the Rules of Golf, Arccos automatically tracks the location, club used and result of every shot taken on the course. It then provides personalized Strokes Gained analytics for every game aspect and each club in a player’s bag.

TaylorMade Golf Unveils new QI10 Driver Family with 10,000 MOI

TaylorMade Golf has announced the most forgiving family of drivers the company has produced with the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².

“We’re all about breaking barriers and never looking back. From the first metalwood to 60X Carbon Twist Face, once we commit and cross a threshold we continue to push the boundaries of innovation. Achieving the 10K inertia mark is yet another one of those in the long history of TaylorMade driving the industry forward.”  – Brian Bazzel, VP of Product Creation.

2024 PGA Tour Season Starts with Victory for Fujikura Ventus

Fujikura, the leader in performance golf shafts, was honored to be the #1 driver and wood shaft combination on the PGA Tour, including the first win of the season for a player using a Fujikura driver and wood shaft.

At the Sentry Tournament of Champions in Hawaii, Fujikura began the 2024 season as the #1 Driver and Wood shaft on the PGA Tour. In total, over 39.0% of the field used a Fujikura driver shaft during the week, with another 36.8% of the field in the wood shaft count.

Ping G430 MAX 10K Driver Sets New MOI and Forgiveness Standards

Founded by Karsten Solheim nearly 65 years ago on the concept of engineering more-forgiving, easier-to-hit golf clubs, PING continues that never-ending pursuit with today’s introduction of the G430 MAX 10K driver, its highest MOI, most forgiving and straightest driver to date.

The G430 MAX 10K driver is available for custom fittings and pre-order at authorized PING golf shops around the world beginning today.

Cleveland Golf Introduces Revamped Launcher XL 2 Drivers

It’s well known the Driver is the one club every golfer gets excited about. But it’s also the one club golfers often struggle with most. That’s where Cleveland Golf comes in. Launcher XL 2 Drivers are packed with an XL blend of distance and forgiveness technologies that give the avid golfer everything they need to go longer off the tee and find more fairways.

“Using a multi-step AI process and emphasizing impact locations in areas where avid golfers tend to strike the ball, we were able to evaluate performance characteristics and manipulate face geometries based on those results,” said Dustin Brekke, Director of Engineering at Cleveland Golf. “With the MainFrame XL Face design golfers will see more powerful ball speeds, distance, and consistency no matter where contact is made.”

Cleveland Golf Announces New Halo XL Woods

Whether it’s long Irons, Fairway Woods, Hybrids, or something else entirely, avid golfers are keeping long-game clubs in the bag that often hurt their scores. That’s exactly why Cleveland Golf created a simpler, easier way to reduce disastrous long-game shots with the all-new HALO XL Woods.

After taking a deep dive into the data on common long-game challenges among avid golfers, Cleveland Golf created an easier way for golfers to achieve long-game success by offering three unique HALO XL models, along with an extended lineup of lofts. These variety of options are designed to not only help players avoid long game challenges, but also eliminate the guesswork players can often encounter when picking long game clubs.

Early Access Black Ops Release from PXG Confirmed

PXG, a leading research and development company and golf club manufacturer, has confirmed the upcoming launch of its highly anticipated PXG Black Ops collection. The new lineup is set to be deployed on January 11, 2024, and will include PXG Black Ops Drivers, PXG Black Ops Fairways, and PXG Black Ops Hybrids.

In November, PXG Blacks Ops golf clubs were added to the USGA's conforming list, clearing the clubs for use in year-end tournaments. Within a week of testing the new clubs, PXG PGA TOUR Professional and just announced Rookie of the Year Eric Cole put the PXG Black Ops Driver in play: the result was a T3 finish at The RSM Classic.

PUMA Golf and Rickie Fowler Unveil Lahaina Maui Cap Benefitting Maui Fire and Disaster Relief

PUMA Golf has created a limited-edition Lahaina Maui golf cap in which all proceeds will go directly to the Maui United Way. The Lahaina Maui Cap prominently features the Lahaina “L,” on the front panel, which is inspired by the “L,” that has been sitting on the hill above Lahainaluna High School since 1904.

In addition to the red Lahaina “L,” the design of the L Cap features several elements that were inspired by native culture. As Lahaina was once covered in breadfruit trees, which supplied critical shade to local inhabitants and helped feed the community, the cap features hand painted images of the once majestic flora.

Callaway Golf Paradym Ai Smoke Driver, Woods, Hybrids, and Irons Preview: First Look

Callaway Golf has announced their new line of Paradym Ai Smoke Drivers, Woods, Hybrids, and Irons that create sweet spots across the entire face.  You read that correctly.  The entire face.

The all-new Ai Smart Face in each of these clubs optimizes performance by controlling face deflections everywhere on the face.  And the result is shots that are longer, dispersion that's tighter, and precision that's deadly even when your margin for error is small.

Callaway Golf Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls Preview: First Look

Callaway Golf has announced their new line of Chrome Tour, Chrome Tour X, and Chrome Soft Golf Balls.  From cover to core Callaway believes these new balls will take performance to an entirely new level and become the new gold standard in golf ball performance.

Every detail in the 2024 Chrome lineup has been optimized, including the new Hyper Fast Soft Core, mantle designs, new Tour Seamless Aero package, and the cover formulation.  Each of these technologies are meticulously measured through industry-leading manufacturing, with over 100 million proof (data) points, for the most consistent performance.

New Vokey SM10 Wedges Now on Tour

As the 2024 PGA TOUR season debuts this week in Maui, so does the next generation of the TOUR’s longstanding most played wedges: Vokey Design SM10.

Vokey wedges have been the top choice of players on the PGA TOUR every year since 2004. Last season, more than 50 percent of the wedges in play were Vokey Design, with seven of the world’s top 10 players at year’s end gaming at least one Vokey wedge – including reigning major champions Wyndham Clark and Brian Harman.

TRUE linkswear New Winter Collection Offers Performance Luxury and Comfort

TRUE linkswear has unveiled its Winter Collection, featuring footwear, apparel and accessories that will ensure golf’s good times continue during the cold weather months.

While temperatures are at their lowest in January and February, the game can still be enjoyed, assuming players are properly outfitted, and TRUE linkswear’s Winter Collection is the place to start.

2024 USGA Executive Committee Slate Announced

Andrew Biggadike of Ho-Ho-Kus, N.J.; David Dorton of Atlanta, Ga.; Virginia C. Drosos of Dallas, Texas; David Leitch of Earlysville, Va.; and Andy North of Madison, Wis., have each been nominated to serve on the USGA Executive Committee, highlighting the USGA Nominating Committee’s 2024 slate.

In addition, Cathy Engelbert of Berkeley Heights, N.J., has been nominated to serve a second three-year term on the USGA Executive Committee, a volunteer group of 15 people that provides strategic and financial oversight as the Association’s policy-making and governance board.

Adidas Announced as Supporting Sponsor of Inaugural PGA Show Winter Jam Featuring Country Music Star Jake Owen

Adidas, a global leader in sports performance apparel, footwear and accessories, will be a supporting sponsor of the inaugural PGA Show Winter Jam, featuring country music star Jake Owen, on Thursday, Jan. 25, in Orlando, Fla. The PGA Show Winter Jam is not open to the public. Registered PGA Show attendees will receive complimentary admission to the after-hours event held in a new concert lounge in Hall E of the Orange County Convention Center.

The country rock band Back Country Boys will open the PGA Show Winter Jam at 6 p.m., followed by headliner Jake Owen, with DJ Spencer Ludwig closing out an exciting concert night. The PGA Show Winter Jam is an industry appreciation event for the efforts made by Show attendees to grow the game in recent years and an opportunity to unwind and network with peers after a busy Show Day.

USGA Announces Sand Valley Resort Will Host four USGA Amateur Championships

The United States Golf Association (USGA) has announced that Sand Valley Resort, in Nekoosa, Wis., will be the host site for four USGA championships, beginning with the U.S. Mid-Amateur in 2026. The 2029 U.S. Junior Amateur, 2030 U.S. Women’s Mid-Amateur and 2034 U.S. Girls’ Junior will also be conducted at the resort.

“The USGA is excited to begin this commitment with Sand Valley Resort, and we look forward to a long and fulfilling relationship,” said Mark Hill, USGA managing director, Championships. “The Keiser family has been committed to hosting national championships and promoting amateur competitions. We know that the resort’s courses will challenge and thoroughly impress the world’s best players.”

Wilson Fit AI Set to Change Future of Golf Club Fitting

Wilson Sporting Goods Co. has introduced Wilson Fit AI, an innovative, first-of-its-kind technology that will benefit both golf club fitters and golfers looking for the most advanced custom fitting experience. Wilson Fit AI combines Wilson’s black box algorithm with Blast Motion’s industry-leading motion analysis technology to deliver a simplified, more efficient and engaging fitting process for all involved.

“The team at Wilson is thrilled to bring Wilson Fit AI to market and, simply put, this is the future of golf fitting,” said Bob Thurman, Global Vice President of Research & Development at Wilson and General Manager of Wilson Golf. “Club fitters using a Wilson iron with a Blast Motion sensor embedded into the grip will be able to provide real-time feedback for every aspect of the player’s swing including shaft loading, swing tempo, face closing rates, and more. It will only take a few swings to understand a golfer’s swing profile allowing us to recommend the perfect set of Wilson customized irons, along with the ideal head model, shaft type and grip for each golf club.”

USGA Returns to Venerable Maryland Venues

The USGA has announced that Woodmont Country Club, in Rockville, Md., will host the 2025 and 2026 U.S. Adaptive Opens, and the 2028 U.S. Junior Amateur, while Columbia Country Club, in Chevy Chase, Md., will host the 2027 U.S. Senior Women’s Amateur and the 2035 U.S. Senior Amateur. This marks the USGA’s first return to Maryland since 2021 and a commitment to host five championships in the state over an 11-year period.

 

“We are excited to return to Maryland, which is home not only to historic golf venues, but also supportive and engaged fans familiar with USGA championships," said John Bodenhamer, USGA chief championships officer. “We know that Woodmont Country Club, Columbia Country Club and the surrounding communities will be thoroughly engaged in hosting these five championships. We look forward to partnering with our host clubs to stage top-tier events for some of the best players in the world.”

USGA Delivers Yearlong Impact in Championing and Advancing the Game

Delivering on an organizational commitment to drive impact “for the good of the game,” the USGA’s investments and programs contributed greatly to golf’s overall health and growth in 2023.

"129 years ago today, a handful of forward-thinking American golf clubs came together to formulate the USGA – with a simple mission to provide a common set of rules for all, to conduct national championships, and to provide a long-term, unbiased perspective for an even better future for our game,” said USGA CEO Mike Whan. “In 2023, we took significant steps toward that goal to more deeply invest our voice, expertise and financial resources to foster a stronger, more welcoming and more sustainable game.”

Enhanced Layering at Heart of Original Penguin Winter 2023 Collection

Original Penguin, known for its unique, humorous and detail-oriented clothing, is pleased to spotlight its Winter 2023 collections for men and women, inspired by the great outdoors and 60s space age fashion.

Perfectly marrying high street trends with edgy golf course chic, Original Penguin Golf, supported by global brand ambassador and Open Champion Cameron Smith, continues to fuse bold styling with tried-and-tested designs for golfers looking to inject a modern look into their golfing wardrobe.

Letters from Santa DAY 12 PGAPappas 12 Days of Christmas Golf Giveaway: Club Champion Iron Fitting and FULL Iron Set (Custom Built) of Your Choice

Santa's talked about his love for traditions with us over the past few days.  And tonight on his command and with his full excitement we officially have a new PGAPappas 12 Days of Christmas Golf Giveaway tradition.

For the second year in a row we're giving someone a FULL Set of irons Custom Built and Fit from the one and only Club Champion!