Poppy Ridge Golf Course—one of two courses owned and operated by the Northern California Golf Association (NCGA)—reopens on May 31 following a 13-month construction and grow-in process guided by architect Jay Blasi.
The NCGA’s other property is Poppy Hills Golf Course in Pebble Beach.
Golf collectors are being given the unique opportunity to purchase one of only 100 limited-edition, signed and numbered prints of ‘The Keeper’s Lights’ – a breathtaking photo of the Aurora Borealis over the Old Course in St Andrews.
The image was taken by Jon Wood, who is the 10th Keeper of the Green in the illustrious history of the Old Course, following lineage from Old Tom Morris. In addition to his greenkeeping expertise, Jon is also an avid amateur photographer who often posts stunning images from the Home of Golf on his social media channels.
True Spec Golf, the global leader in custom club fitting and club building, is pleased to announce that they have partnered with The Park, ranked by GOLF.com as one of the “Top 100 Courses You Can Play”. True Spec West Palm Beach is celebrating its grand opening today and is currently booking appointments for fittings.
Located just 19 miles south of its original location in Jupiter, True Spec West Palm Beach is the latest in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues across the country.
Experience the perfect golf retreat with the TPC Sawgrass Experience Package.
This exclusive offer includes everything to make this the perfect golf getaway.
Devereux Golf is shaking up the pro shop status quo. With the launch of its Summer 2025 “Pro Shop Essentials” Collection, the modern golf apparel brand rooted in golf’s evolving culture and functionality, is reintroducing personality, style, and performance to a space that’s becoming all too familiar.
“At Devereux golf, we love the game- but we’ve noticed something is missing in today’s golf apparel: individuality,” said Robert Brunner, Co-founder of Devereux Golf. “This collection is our answer to the cookie-cutter polos we’ve seen for too long. It’s designed to bring energy and a fresh perspective to the pro shop floor.”
Every season for over a decade, more players competing on the PGA TOUR and DP World Tour have chosen to play Titleist irons than any other brand.
This week, the game’s best are getting their first opportunity to put the NEW Titleist T-Series iron lineup to the test, as the next generation models make their debut on both tours.
Fujikura is proud to announce that VENTUS was in the bag of this past weekend’s major champion at the 107th PGA Championship.
The winner had the trust in every swing with the power of VENTUS. Congratulations to the major champion for winning the 2nd major of the year. This marks Fujikura having the driver shaft in the bag of both major champions so far on the 2025 season.
It is with great sadness that we mourn the passing of Katsuhiro Miura (1942 – 2025), founder of Miura Golf and a master craftsman of hand-forged irons known worldwide for their quality and performance.
Katsuhiro Miura was born October 24,1942 at Himeji, Japan, and at the early age of 16 began his career as a golf club craftsman. Miura founded Miura Manufacturing Co, Ltd. in February of 1977, and for 48 years earned the highest respect globally from professional and nonprofessional golfers alike. With innovative techniques adapting the “art of steel” from his historic surroundings, he became known for his exceptional mastery of forged irons, wedges and putters. Under the supervision of Miura’s sons, Shinei and Yoshitaka, Miura clubs are still designed and forged in the company’s factory in Himeji. Miura’s sons were recently joined by the founder’s grandson Kokuse, all of whom will preserve and enhance the legacy and commitment to excellence of Katsuhiro Miura for generations to come.
Original Penguin®, a division of Perry Ellis International, Inc., proudly announces that five of its golf ambassadors will tee it up at the upcoming PGA Championship, taking place May 15–18 at Quail Hollow Country Club in Charlotte, North Carolina.
The players will showcase the brand’s newest Spring 2025 golf collection, which combines elevated style with the performance features today’s top athletes demand.
Whether buddy trips, couples’ weekends, short getaways, or destination golf experiences, more than 12 million Americans have traveled to play golf each year since 2022, up from an estimated 8.2 million in 2018. This appetite not only highlights golf’s popularity, but mirrors a broader societal trend toward experiential pursuits. And it’s being driven especially by the allure of aspirational courses and bucket-list destinations.
Over the past five years, more than 40% of new golf course openings have had resort ties or can be considered “destination” locations where golf is the prime focus. The former category includes recent debuts at high profile resorts like Bandon Dunes in Oregon (Shorty’s), Streamsong in Florida (The Chain), Sand Valley in Wisconsin (Sedge Valley), and Pinehurst Resort in North Carolina (No. 10), while the latter encompasses private or public getaway destinations such as Broomsedge, Old Barnwell and The Tree Farm in South Carolina, or GreyBull and Landmand in Nebraska.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today launched its new limited-edition collection, The Quails, in celebration of the second major of the year.
The creative concept introduces The Quails as a fictional, dominant AAA minor league baseball team. Founded in 1935 and based in southern North Carolina,
The Quails are positioned as the most successful minor league team in history.
Team Srixon delivered a dominant week on the PGA TOUR, capturing two victories as Sepp Straka triumphed at the Truist Championship, a Signature Event, while Ryan Fox claimed his maiden PGA TOUR title in a playoff at the ONEflight Myrtle Beach Classic.
Straka emerged victorious in Philadelphia by carding a composed 2-under-par 68 in the final round to claim his second PGA TOUR title of the year and fourth overall. The Austrian-born star finished at 16-under-par holding off a tightly packed leaderboard in a pressure-filled finale at the historic Philadelphia Cricket Club’s Wissahickon Course while playing in the final group alongside fellow Srixon staffer Shane Lowry. Straka’s short game was a key differentiator all week ranking No. 1 in scrambling, consistently saving par from difficult positions and keeping momentum alive when it mattered most.
Fujikura is thrilled to celebrate a monumental victory at the 2025 elevated event in Philadelphia. The champion trusted VENTUS to dominate the field. This win marks another milestone in Fujikura’s journey to equip the world’s best golfers with cutting-edge technology that delivers unmatched performance off the tee and beyond.
The 2025 championship, an elevated event, brought a fresh challenge to the tour with its debut. A par-70 layout designed by A.W. Tillinghast and restored to its 1930s glory, tested players with tight fairways, strategic bunkering, and slick bent grass greens. For the winner, precision and power were necessary, and VENTUS assisted in both.
SiriusXM announced today its coverage of the 2025 PGA Championship, taking place Thursday, May 15th through Sunday, May 18th at Quail Hollow Club in Charlotte, NC.
Live Championship play-by-play, which SiriusXM will co-produce with Westwood One, will air starting at 2 pm ET all four days of competition. Veteran broadcaster Taylor Zarzour will be the lead play-by-play voice, alongside three-time PGA Tour winner Johnson Wagner, PGA as the lead analyst. Emilia Doran, Brian Katrek and Bill Rosinski will be the on-course reporters, following key playing groups during the Championship.
The top three players in the World Amateur Golf Ranking are the finalists for the 2025 Ben Hogan Award presented by Baird. In alphabetical order, Florida State’s Luke Clanton, North Carolina’s David Ford and Auburn’s Jackson Koivun were honored by the Ben Hogan Award Selection Committee and will attend a black-tie dinner Monday, May 19, at Colonial Country Club in Fort Worth, Texas, where the winner will be crowned.
The Ben Hogan Award annually awards the top men’s NCAA Division I, II or III, NAIA or NJCAA college golfer based on all collegiate, amateur and professional events over the previous 12 months. The joint announcement was made by the Hogan Trophy Award Foundation, the Friends of Golf (FOG) and the Golf Coaches Association of America (GCAA).
True Temper, the leader in golf shaft innovation, is proud to announce the release of the highly anticipated Project X Red.
This next-generation shaft builds on the legacy of the original Project X, delivering enhanced performance with increased launch and spin to meet the evolving needs of modern golfers.
Mom deserves the best. And if your mom is a golfer mom treat her to something special she’ll love this Mother’s Day.
You’ll find the latest and greatest in this 2025 Mother’s Day Gift Guide and don’t forget about your golfer dad as well with Father’s Day coming next month.
Golf has come to Wordle! And you can join the fun by playing Wordle Golf, a series of 18 puzzles curated by Tracy Bennett, the game’s editor.
Wordle Golf is a different way to play the game. The rules are simple: Grab some friends, solve a Wordle puzzle and mark your score. The player with the lowest score wins.
For the second time ever, Charlotte’s Quail Hollow Club is hosting the PGA Championship, with the course that George Cobb designed hosting one of golf’s premier tournaments from May 15-18.
To get a sense of how expensive it is to attend the year’s second golf major (and a major golf betting event in North Carolina), BetCarolina.com broke down the numbers on how much it’d cost a local versus a visitor to make the trek to Quail Hollow for each of the four tournament rounds.
With the 2025 PGA Championship fast approaching, Under Armour is suiting up its golf roster in a head-to-toe showcase of innovation, precision, and modern style.
Here’s an early look at Under Armour’s PGA Championship scripting – featuring Jordan Spieth in his Grand Slam pursuit, alongside rising stars Maverick McNealy and Rasmus Neergaard-Petersen.
Foresight Sports, the industry benchmark for professional-grade launch monitor and golf simulation technology, today announced a collaboration with VESSELⓇ, the leader in premium quality and design innovation for golf bags, to launch a deluxe, custom sling bag. Designed to transport Foresight Sports premium, state-of-the-art launch monitors, the sling bag is built with tour-grade materials and everyday functionality.
Priced at $299, the premium sling bag is custom-designed to perfectly fit Foresight Sports' QuadMAX and GCQuad launch monitors, while also being compatible with the GC3. The bag boasts a sleek, minimalist design, crafted from durable, tour-grade synthetic leather by VESSEL®. A padded main compartment safeguards golfers launch monitors, while additional pockets provide convenient storage for accessories.
True Spec Golf, the global leader in custom club fitting and club building, today announcedthe opening of True Spec Chicago West, which is located inside The Golf Practice, one of Chicago’s premier golf academies.
This is the latest opening in a growing number of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country. True Spec currently partners with The Golf Practice at their popular True Spec Chicago North Shore location in Highland Park.
PXG, the brand known for pushing golf club design to the extreme, is proud to announce the launch of its all-new PXG® Bat Attack® ZT Putter, the latest addition to its revolutionary Zero Torque (ZT) Technology lineup. Combining one of the company’s most iconic mallet designs with advanced engineering breakthroughs, the Bat Attack ZT Putter delivers elite-level performance, total face control, and an unmistakable feel.
The second drop in PXG’s Zero Torque Putter collection, the Bat Attack ZT Putter builds on the momentum of the PXG Allan® Putter. The proprietary design is engineered to minimize face rotation throughout the putting stroke by aligning the shaft axis just above the center of gravity. This eliminates torque and helps golfers maintain a square face without manipulating their stroke.
ECCO GOLF, leaders in golf footwear innovation, is proud to unveil the BIOM H5 RGC, a bold new high-top silhouette created in collaboration with Random Golf Club and inspired by the untamed landscapes of Greenland. At $249, a very limited number of pairs will be available to U.S. customers exclusively through the Random Golf Club website starting today.
The BIOM H5 RGC merges ECCO GOLF’s style and performance innovation with RGC’s mission to unify golfers around the world through storytelling and community. The collaboration will be headlined in a special episode of Adventures in Golf, premiering on May 8, which follows Erik Anders Lang, Timo Vollrath (Global Marketing Manager, ECCO GOLF) and the RGC crew on an expedition to Nuuk Golf Club in Greenland – one of the world’s most remote golf courses.
Titleist introduces Vokey WedgeWorks’ all-new Tour Toe Stamp offering, giving all golfers the opportunity to game Vokey Design SM10 wedges with a unique, tour-inspired look.
The new feature is based on one of the latest trends from the Titleist tour truck. In recent years, Vokey Tour Rep Aaron Dill began receiving requests from players looking to remove the loft, bounce and grind markings from the sole of their wedges and replace them with a stamped letter: ‘P’ for pitching wedge, ‘G’ for gap wedge, ‘S’ for sand wedge and ‘L’ for lob wedge.
By utilizing PGATour.com’s data, BetCarolina.com wanted to find the anatomy of a PGA Championship winner in order to give us an idea of who to look for at Quail Hollow next week for the 2025 PGA Championship. The data is just from the last 10 PGA Championships to keep the profile current.
BetCarolina has you covered on the latest odds just over a week out from the slam.
Odyssey has announced the new Ai-ONE Max 1 and Max 1 Stripe putters.
These are an extension to Odyssey’s Square 2 Square line and are their highest MOI Square 2 Square Putters with an MOI over 6300 IZZ.
Eastside Golf, the lifestyle golf brand changing the perception of the game, today announced Spanish professional golfer Eugenio Chacarra as its newest Eastside Golf Athlete. As one of the most exciting and promising young talents in the sport, Chacarra and Eastside Golf’s relationship marks the union of two trailblazers working to move the game forward to its next chapter.
Known for his power off the tee and confident style of play, Chacarra brings a new energy to golf, both in performance and personality. After a standout collegiate career at Oklahoma State University, where he earned First Team All-American honors and reached No. 2 in the World Amateur Golf Ranking, Chacarra turned professional in 2022 and quickly claimed his first win at the LIV Golf Invitational Bangkok.
NBC Sports will present nearly 400 hours of live exclusive USGA championships coverage in 2025 across NBC, GOLF Channel, USA Network, and Peacock, beginning Thursday, May 29, with the first round of the 80th U.S. Women’s Open Presented by Ally from Erin Hills in Erin, Wis.
This year’s presentation across NBC Sports’ platforms features coverage of nine USGA Championships including the 125th U.S. Open at Oakmont Country Club in Oakmont, Pa., (June 12-15); the 125th U.S. Women’s Amateur at Bandon Dunes Golf Resort in Bandon, Ore. (August 6-10); the 125th U.S. Amateur at The Olympic Club in San Francisco, Calif. (August 13-17); and the 50th Walker Cup at Cypress Point Club in Pebble Beach, Calif. (Sept. 6-7).
Bridgestone Golf proudly congratulates staffer Mao Saigo on capturing her seventh career victory and first major title Sunday at the Chevron Championship. Saigo’s confidence in her Bridgestone TOUR B XS golf ball led to a win marked by a historic five-way playoff.
The 23-year-old LPGA standout earned her first major title at The Club at Carlton Woods in Spring, Texas, a career-defining moment that highlights Bridgestone Golf’s mission to deliver Tour-quality technology that brings out the best in players at every level.
Stay, Swing and Save!
In celebration of their official partnership, TravisMathew is teaming up with St Andrews Links to give away the ultimate St Andrews Old Course experience.
The Grand Prize includes a trip for 4 to Scotland, a round of golf at each the famed St Andrews Links' Old Course & Castle Course, hotel accommodations at Rusacks St Andrews, and head-to-toe TravisMathew outfits for you and your 3 guests.
With its 125th U.S. Open Championship on the horizon, the USGA has teamed with Oakmont Country Club and the Western Pennsylvania Golf Association to invest in the area’s public golf courses and community, while opening leadership learning opportunities to those pursuing careers in golf, for its 2025 championship giveback program.
“The key to sustaining growth in the game relies on a thriving public golf ecosystem, and it’s why the USGA has promoted it for more than 100 years,” said Mike Whan, CEO of the USGA. “Public courses are entryways that provide affordable, player-friendly golf across America. As the game continues to grow as a recreational sport, we need to ensure these community gems have the tools they need to succeed – and it starts with us.
GolfLogix, the #1 app in golf, is pleased to announce the launch of its revolutionary new 3D Virtual Reality feature and enhanced app interface.
GolfLogix is now the only app offering 3D virtual reality for over 40,000 courses worldwide. This expansive investment in data is unprecedented and unsurpassed in the golf GPS industry.
Invited, the worldwide leader in private clubs, kicked off a $22 Million renovation of the golf course at TPC Craig Ranch, following the commencement of The CJ Cup Byron Nelson on Sunday, May 4th, 2025.
Led by Hall of Fame golf legend Lanny Wadkins, the comprehensive renovation of the prestigious club’s golf course will completely overhaul the existing course, incorporating new turf varieties that will enhance conditions and durability, bringing them on par with those seen at the nation's top facilities.
There’s no better feeling than being the longest and most accurate drive off the tee when it matters most. With that in mind, Club Champion is celebrating long drives, lower scores, and more confident swings with Driver Fitting Month, offering $50 driver fittings (with custom equipment purchase) the entire month of May.
“Your driver sets the tone for holes where scoring matters most,” said Nick Sherburne, Club Champion Founder. “If you’re not optimizing launch, spin, and shaft pairing, you’re leaving yards—and performance—on the table.”
COBRA Golf, a leader in golf club innovation, today introduced the latest iteration of the limited-edition DS-ADAPT VOLITION AMERICA drivers.
Featuring a digital camo pattern on the sole and face and a satin crown with gloss fighter jet embossed decals, a portion of all proceeds from the COBRA Volition America drivers will go directly to Folds of Honor Foundation, which supports the families of fallen American military heroes by providing educational scholarships.
Original Penguin, a division of Perry Ellis International, Inc., proudly congratulates brand ambassador, and rising golf star, Johnny Keefer, on securing his first Korn Ferry Tour victory at the Veritex Bank Championship. Keefer, known for his steady game and dynamic energy, delivered a composed bogey-free final-round 64 to secure the title, proudly outfitted in Original Penguin’s latest golf performance apparel.
“Johnny represents everything we love about the next generation of golf — fearless, fresh, and authentic,” said Brad Holder, Senior Vice President of Marketing at Perry Ellis International. “Seeing Johnny lift that trophy wearing Original Penguin is a proud moment for us. We are excited to support his journey as he continues making his mark on the game.”
Following a celebrated launch as JONDO’s official brand ambassador, Ernie Els, four-time Major Champion and World Golf Hall of Famer, is expanding his role with the company. This time, he joins as an official investor. The move marks a significant next chapter for the performance eyewear brand and cements Els’ belief in JONDO’s technology, mission, and future growth.
What began as a simple on-course discovery at the 2024 SAS Championship has evolved into something far more meaningful. After being introduced to JONDO sunglasses on the practice green, Els immediately recognized their game-changing clarity and comfort. He was so impressed that he wore them during the pro-am and later joined the brand as its global ambassador.
The first quarter of the 2025 professional golf season has concluded, and Fujikura’s VENTUS shafts have once again cemented their status as the ultimate game-changer on tour.
Week after week, VENTUS has been the most played wood and driver shaft among the world’s top players, a streak that underscores its reputation for delivering precision, power, and consistency over the past 5 years on Tour (Source: Darrel Survey).
NEWTON GOLF Company (Nasdaq: NWTG) (“NEWTON GOLF” or the “Company”), a technology-forward golf company with a growing portfolio of golf products—including putters, golf shafts, golf grips, and other golf-related accessories—announces the launch of its newest shaft family, Newton Fast Motion, now available for purchase at a suggested retail price of $325.
The Newton Fast Motion is a lighter, Tour-proven shaft engineered to deliver exceptional precision and enhanced swing speed for golfers seeking top-tier performance.
Bridgestone Golf, the #1 Ball-Fitter in Golf, today announced the new ELECTRON golf ball, a new model designed specifically for junior players. Developed in partnership with First Tee, which offers youth golf programs, the ball features First Tee-inspired messaging and will be available exclusively at DICK’S Sporting Goods and Golf Galaxy.
“The new ELECTRON is an entirely new product for Bridgestone,” said Dan Murphy, President, Bridgestone Golf. “It’s designed to help younger players launch the ball more easily and have more fun playing golf. Bridgestone pioneered ball fitting and we’re proud to have used our data to develop the ELECTRONspecifically to meet the needs of junior players. It’s a privilege to partner with First Tee and DICK’S on this initiative and we’re looking forward to this new golf ball helping juniors play better.”
For the second year in a row, Srixon is celebrating another victory at the Zurich Classic of New Orleans after staffer Andrew Novak broke through for his first PGA TOUR victory.
Teaming up with his partner, Novak capped off an incredible stretch of golf by finishing 28-under par, securing the win, and continuing his strong play this season.
Foresight Sports, the leader in golf performance analysis and simulation technology, today announced the addition of two highly acclaimed golf courses to its industry-leading FSX Play course library: the legendary Olympic Club Lake Course and the challenging OMNI La Costa North Course.
These additions, available individually for purchase now, further solidify FSX Play as the most comprehensive virtual golf experience available.
Pro’s Choice Golf Shafts, Inc. announced today that the winner of the LIV Golf Mexico City event held at Club de Golf Chapultepec in Mexico City, Mexico was playing a Graphite Design Tour AD DI-6 X-Stiff flex wood shaft in his Ping G440 LS 10.5° Driver, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G440 Max 15° Fairway metal wood, a Graphite Design Tour AD DI-8 X-Stiff flex wood shaft in his Ping G425 20.5° Fairway metal wood and a Graphite Design Tour AD DI-95 X-Stiff flex hybrid shaft in his Ping G430 26° Hybrid.
This is his third LIV Golf win in 2025.
French Lick Resort’s newest golf course is ready to get swinging next week.
The Sand Creek Course at French Lick Resort is set for opening day on Thursday, May 1, providing guests a completely new way to enjoy the game. Sand Creek is a short course featuring nine holes ranging between 40 and 90 yards, and golfers can expect to complete a round in approximately 75 minutes. Four clubs with a bag and three golf balls will be provided with the greens fee, and guests may use their own clubs if they wish.
Greatness isn’t given. It’s earned on golf’s grandest stages. In 2025, join FootJoy and walk in the footsteps of legends with the Legends Series, a new collection of limited edition golf shoes designed to celebrate some of the game’s most iconic moments.
This exclusive collection will feature a curated series of product drops throughout the golf season, with each release crafted and inspired by distinct design elements, all built upon FootJoy’s iconic Premiere Series golf shoes. The Premiere Series continues to be the dominant leader in modern classic golf shoes and the clear choice of more Tour players than any other shoe.
