THE PLAYERS Will Broadcast Every Shot by Every Player for the First Time in History

For the first time ever in golf, every shot by every player will be live-streamed from a full-field tournament when THE PLAYERS Championship returns to TPC Sawgrass, March 12th through the 15th, allowing fans to follow any player in the elite field, for all four rounds. 

 

All of this revolutionary coverage will be available to PGA Tour LIVE subscribers on either NBC Sports Gold or Amazon Prime Video Channels. 

Aerotech SteelFiber Golf Shafts Win LPGA 2019 Volunteers of America Classic

Aerotech SteelFiber composite iron shafts topped the Texas leaderboard this weekend at the Volunteers of America Classic as Cheyenne Knight won for the first time on the LPGA Tour. 

 

Knight played SteelFiber i70 shafts in her irons and i80 shafts in her wedges, and hit 12 of 18 greens in the final round en route to 5-under 66, and 18-under overall score for the tournament. 

Bryson DeChambeau and LA Golf Shafts Make Equipment History

Bryson DeChambeau became the first player on the PGA Tour to play with all graphite shafts for every club in his bag last week at the Shriners Hospitals for Children Open. 

 

Using shafts he co-designed with LA Golf Shafts for every club in his bag, DeChambeau finished T-4 in Las Vegas.  DeChambeau first used LA Golf graphite shafts two weeks ago in his wedges at the Safeway Open. 

Kevin Na WITB What's In The Bag: The Golf Equipment Na Used to Win the 2019 Shriners Hospitals for Children Open

It took Kevin Na 10 years to win his first professional PGA Tour Event.  But with three victories in his last 30 starts, including a dramatic playoff win at the Shriners Hospitals for Children Open, Na is catching up on lost time. 

 

Na has been a professional for almost 20 years, and for many of them he was fighting with himself to get comfortable over the ball, exhibiting a maddening array of idiosyncrasies that dismayed fans and fellow players alike.  But Na has found his way back, and is now confident, comfortable, and even dominating at times when he tees it up. 

Aldila Golf Captures Win at Open de Espana

Jon Rahm defended his Open de Espana title with a dominating performance at Club de Campo Villa de Madrid, finishing 22-under par for the tournament in a 5-stroke romp. 

 

Rahm relied on an Aldila ATX Green shaft in both his driver and fairway wood, and shot a course record 8-under, 63 on Saturday to open up his lead heading to the final day. 

French Lick Resort Awarded Top 100 Resorts in North America Distinction

French Lick Resort, Southern Indiana's iconic golf and vacation destination and home to two of the state's most lauded golf courses, has been awarded "2019 Top 100 Resorts in North America" honors by GOLF Magazine. 

 

Restored to its historic glory, French Lick Resort is home to the expansive and captivating West Baden Springs Hotel, French Lick Springs Hotel and French Lick Casino, as well as two top-ranked public layouts, The Pete Dye Course at French Lick, and The Donald Ross Course at French Lick. 

PGA National Resort & Spa Announces "Fall Escape and Save" Packages

PGA National Resort & Spa is offering an exceptional limited time sale with 30-percent off rooms or 10-percent off select golf and spa packages from October 2nd, 2019 through January 23rd, 2020, making it the perfect time to escape to this world-class golf, spa, and vacation destination. 

 

PGA National is home to 90 holes of championship golf on five distinctly diverse courses including its famed Champion Course (a former Ryder Cup host and current venue of the PGA Tour's Honda Classic.  The Champion, also the home of the legendary "Bear Trap," recently underwent a renovation by Jack Nicklaus and his design team, and one of the greatest courses in the U.S. is now even better. 

Titleist Releases Experimental EXP•01 Golf Ball: Limited Run Straight from Titleist R&D Lab

The Titleist Golf Ball Research & Development team is comprised of more than 75 associates, from chemical engineers and mathematicians, to materials scientists and aerodynamics physicists, all driven by a commitment of continuous improvement and innovation. 

 

Year after year, countless golf ball concepts are developed with some never seeing the light of day and many left on the trial room floor.  The new Titleist EXP•01 golf ball, an experimental multilayer construction utilizing a new high performance urethane cover formulation and process, is one concept that has made its way to the top. 

Srixon Soft Feel Brite Golf Balls Preview: Distance Never Looked so Bright

SRIXON has announced the launch of the Soft Feel Brite golf ball, which will be available in Brite Orange, Brite Red, and Brite Green, and is now available in North America. 

 

Soft Feel Brite offers everything you love about Soft Feel.  It delivers distance, exceptional feel, and now, enhanced visibility from tee-to-green to form a high quality matte golf ball. 

Report Claims New PGA Tour Driver Testing Program Snags Multiple Non-Conforming Drivers at Safeway Open

Driver testing on the PGA Tour became an issue earlier this year when Xander Schauffele's driver was deemed non-conforming at The Open Championship.  And the ensuing fiasco led to a new policy of unannounced in-play pulling of drivers directly from players bags. 

 

Perhaps this was done to put the players and equipment manufacturer's on notice to ensure drivers are tested frequently and within the limited of CT conformity.  But according to a Reuters source familiar with knowledge of the testing, at least five players were deemed to be using non-conforming drivers last week at the Safeway Open. 

Miura Golf MB-101 Preview: The Latest in a History of Venerated Muscleback Irons

Miura Golf today introduced the MB-101, the newest addition to its catalog of revered forged muscleback irons.  This is the first new blade launched by the family-operated club maker since 2013. 

 

Designed and forged by the Miura family in its Himeji, Japan factory, the MB-101 provides discerning golfers with the unrivaled Miura feel developed over six decades of craftsmanship, and is the latest chapter in the Miura family's perpetual pursuit of perfection. 

Nicklaus Design Courses Make Big Splash on Golf Digest Top 100 Courses List

Eighteen golf courses designed by or associated with Nicklaus Design are included on the inaugural GOLF Magazine list of North America's Top 100 Resorts. 

 

Among those making the inaugural list (which is divided into the categories of Luxury, General Excellence, Buddies, and Families), are Big Cedar Lodge and Hammock Beach in the Families category and Pinehurst Resort in the Buddies category.  Properties represented in the General Excellence category include Baha Mar Resort, Cabo del Sol Beach & Golf Resort, Cap Cana Resort, La Quinta Resort & Club, Pronghorn, Sea Pines Resort, and The Greenbrier. 

On an Island Where Golf is King, Sea Pines Resort is True Royalty: Autumn Getaway Packages You Want to Check Out

With Hilton Head Island's fabulous fall weather and some of the most attractive offers of the year, now's a great time to book a getaway to The Sea Pines Resort.  During the autumn season, a fantastic array of outdoor events and festivals abound just as temperatures begin to cool. 

 

Here are ten reasons to plan a trip in the coming months and Fall in Love with Sea Pines. 

HONMA Golf Launches New XP-1 Product Line Worldwide

Honma Golf has officially launched its new game-improvement XP-1 product line, which includes drivers, fairway woods, hybrids and irons for both men and women and brings legendary Honma craftsmanship to golfers across a wide range of skill levels. 

 

Honma master craftsmen designed XP-1 club heads and shafts holistically in Sakata, Japan, and the clubs are beautifully designed and precisely engineered to improve performance. 

Volvik Introduces Marvel x Volvik The Hulk Golf Balls

Volvik has introduced The Hulk golf balls as part of its partnership with Marvel Worldwide.  Volvik has reported record-setting sales of the Marvel x Volvik collaboration of Captain America, Ironman and Spider Man Vivid 4-Ball Sets, and The Hulk is the newest addition to the collection. 

 

The matte-finish, three-piece Vivid high-performance golf balls feature Volvik's new oversized energy core.  Each four-ball set includes a magnetic hat-clip ball marker and retails at $24.99.  The Marvel balls are available for purchase at Volvik.com or at retail outlets across the country. 

IGOTCHA Golf Ball Retrievers Preview: Feature Jawz Teeth

IGOTCHA is the number one selling golf ball retriever int he industry, and has now released a new and colorful Jawz line. 

 

The Jawz line was created to be easy to see in the water with a vibrant, rubberized surface which grips and holds the golf ball in place.  These patented ball retrievers are durable, with stainless steel shafts, head designs, and easy locking devices. 

Breakthrough Golf Technology Stability Putter Shaft Wins Sanford International Senior PGA Champions

Rocco Mediate used a Breakthrough Golf Technology (BGT) putter shaft to win the Sanford International PGA Tour Champions event last week, including a birdie-birdie finish to take the title. 

 

Mediate has been using the Stability Shaft for over a year, and has seen his putting improve significantly during that time. 

Ben Hogan Golf Makes PTx Pro Black Forged Irons Part of Permanent Lineup

On the heels of its best sales month in recent history, as well as the launch of its first full-line of forged products in decades, including irons, woods, wedges and putters, Ben Hogan Golf Equipment Company has decided to make their PTx PRO BLACK Forged Irons, featuring proprietary Diamond Black Metal Finish, a permanent part of their club lineup. 

 

The PTx PRO BLACK irons, which are the third product the company has added in last year using Diamond Black Metal (DBM) finish (Equalizer wedges and Ft. Worth irons), are available to golfers exclusively at www.benhogangolf.com.  The decision to make PTx PRO BLACK  a permanent part of their product line was based on extraordinary consumer demand from a limited edition run, which was offered in July. 

PXG GEN 2 Spitfire Putter Preview: Adding Tactical Precision to Your Bag

PXG is releasing a new model to their GEN 2 Series of milled putters called the Spitfire.  The Spitfire, named for a British single-seat fighter aircraft used by the Royal Air Force before, during, and after World War II, presents a clean and unique design that is extremely easy to align and exceptionally forgiving. 

 

Part of PXG’s GEN2 putter collection, the Spitfire is one of nine club head types available.  Other models include the Closer, Lucky "D," Brandon, Mustang, Bat Attack, Mini Gunboat, Gunboat, and Operator.  Each clubhead is designed to be custom configured during a fitting, enabling golfers to select the style that best suits their eye and the hosel that best suits their stroke. 

Titleist TruFeel Golf Ball Preview: Titleist's Softest Ball for Long Distance and Excellent Greenside Control

The new Titleist TruFeel golf ball is engineered to deliver longer distance and excellent control for golfers who rely on the consistent performance and quality of the softest-feeling Titleist. 

 

Now available in golf shops worldwide, Titleist TruFeel has been reimagined with a new TruTouch core and new TruFit aerodynamics for more distance with the driver and in the long game.  A proprietary TruFlex cover provides ultra-soft feel and excellent control on shots into and around the green.