Volvik Presents Vivid Special Holiday Offer

Volvik USA (Volvik.com), a rapidly-growing, premium high-performance golf ball company, presents a special holiday bundle offer: two dozen VIVID golf balls – the #1 matte-finish ball in golf – for only $55, through Jan. 4, 2021.

“Our high-performance VIVID golf balls are available in eight color options and make an amazing holiday gift,” said Wes Whittingham, vice president of sales for Volvik USA. “We are excited to offer the VIVID at this reduced price….the perfect gift for every type of golfer.

Trackman Collaborates with Pebble Beach

The legendary Pebble Beach Golf Links has joined the TrackMan Virtual Golf library and promises to give golfers a unique Virtual Golf experience.

TrackMan prides itself on delivering unrivaled accuracy through the use of the latest, most powerful 3D engine. While ensuring every detail is in place, the depth and reach of the science involved makes it possible to uniquely recreate how the course actually plays.

EDEL Golf EAS Putters Now Available at Select Club Champion Locations

Edel Golf is proud to announce the new line of EAS putters, along with it’s industry-leading putter fitting system has been rolled out to 30 select Club Champion stores.  This partnership marks a significant step in bringing the most advanced and in-depth putter fitting system to the masses.

“Club Champion has been a great partner for us. To align the prowess of their fitters across the country with the rollout of the EAS Putter Fitting Systems is a perfect fit,” said David Edel, Founder of Edel Golf. “Ultimately this kind of access is going to make more golfers putt and score better and that’s what we’re here for.”

PUMA Golf to Become Official Apparel Partner of GolfNow in 2021-2022

GolfNow has announced that PUMA Golf will become its official apparel partner in 2021, launching a two-year marketing agreement between the leader in golf design and style, and the world’s leading golf technology and services company.

As part of the agreement, PUMA Golf will outfit the golf industry’s largest sales team, operating from locations throughout North America, United Kingdom, Republic of Ireland and Australia and servicing more than 9,000 golf course partners in 24 countries.

Golf Pride Reignites Ease of Grip Installation with Innovative Concept Helix Grip System

Golf Pride®, a division of power management company Eaton and an industry leader in grip innovation, has announced that it is continuing to pioneer innovative new technologies with the introduction of its revolutionary new Concept Helix grip installation system, providing an exciting and hassle-free way for every golfer to install new grips on clubs.

As golfers continue to realize the benefits of re-gripping, Golf Pride aims to make the self-installation of new grips accessible and easy for all golfers.

Club Champion Gift Cards are the Perfect Gift for the Golfer Who has Everything

No need for a gift receipt this year — a gift card for a Club Champion club fitting will stand out as a memorable gift for your favorite golfer. With over 45,000 hittable club head and shaft combinations, Club Champion offers everything a golfer could want at their more than 74 locations nationwide. And for a limited time, Club Champion is offering a $350 gift card for just $275 when purchased online. This promotion is active from November 25 – December 2, 2020.

“It’s truly the golf gift that keeps on giving, shot after shot,” said Nick Sherburne, Club Champion’s founder. “Ask any passionate golfer — lower scores are the best thing you could possibly offer them, and that’s what a Club Champion fitting delivers.”

AboutGOLF Announces Installation at Golf Pride in Pinehurst

AboutGOLF, the world’s most authentic and accurate indoor golf and entertainment platform, has announced a new installation at the Golf Pride Global Innovation Center in Pinehurst, North Carolina.

“We’re very pleased about what this collaboration affords both companies. Prospective clients of aboutGOLF now have an excuse to fly to the home of American golf while they try out our premium golf simulator. Golf Pride gains access to our swing, ball flight, and stance balance statistics to go that extra mile to confirm their grips positively impact a player’s performance. It’s a win-win,” said Brett Campbell, CEO of aboutGOLF.

16 Players Chosen for 48th Walker Cup

The United States Golf Association’s International Team Selection Committee today announced the 16 players who will attend a practice session Dec. 16-18 for the 2021 Walker Cup Match.

The three days of practice will be held at Arnold Palmer’s Bay Hill Club & Lodge and Lake Nona Country Club, in Orlando, Fla. The practice session is scheduled in advance of the annual Palmer Cup, which is scheduled for Dec. 21-23. Eight of the 16 players are competing in the Palmer Cup, also at Bay Hill, which will help to limit travel for the invitees during the COVID-19 pandemic.

KemperSports Expands Partnership with Mosaic Company to Manage Full Resort Operations at Streamsong

Beginning January 1, 2021, KemperSports will assume management of all resort operations at Streamsong Resort, the extraordinary Central Florida destination.  KemperSports has led golf operations since the opening of Streamsong Red and Streamsong Blue in 2012.

“Streamsong is one of the truly special golf destinations in the country, with three top 100 golf courses in one location,” said Steve Skinner, CEO of KemperSports. “We have had great success leading the golf operations since the inception of the resort and are excited to bring our resort hospitality expertise and resources to bear for the entire resort experience.”

Travis Mathew Black Friday Sale Now Live: 50 to 60% Off and Hot Doorbusters All Week

If you like Travis Mathew gear, this is definitely the week to pick up some great new stuff.

Travis Mathew is having a Black Friday sale (that's live right now) featuring 50 to 60% off an incredible collection of gear and hot daily doorbusters.

Firestone Country Club Announces New General Manager and Director of Golf

Firestone Country Club – renowned as one of North America’s most historic venues for championship golf – welcomes Jay Walkinshaw as general manager and Tommy Moore as director of golf.

Walkinshaw arrives to Firestone with a decorated career in golf club management. He’s had stints as a golf professional at both The Olympic Club (San Francisco, Calif.) and Pebble Beach Golf Links (Carmel, Calif.) in the 1980s.

Miura Golf Black Friday Sale on Iconic Blade Irons

With the Masters behind us and the holiday season now in full swing, Miura Golf introduces a special offer on a selection of Katsuhiro Miura’s legendary blades.

From November 25 through Cyber Monday, November 30, Miura will celebrate the holiday by taking 20% off the latest signature irons in a long line of venerated forged musclebacks.

Golf Datatech 2020 Shopping and Purchasing Study Reveals Changes in Equipment Buying Trends During Covid-19

As the 2020 golf season comes to a close, backed by a surging golf equipment business following the worldwide shutdown from the COVID-19 pandemic, Golf Datatech, LLC, the golf industry’s leading independent market research firm for retail sales, consumer and trade trends, today unveiled its 2020 Shopping/Purchasing Study, revealing trends in golfer buying habits online and across all the various retail channels.

The new study complements Golf Datatech’s ongoing monthly sales reports that analyze the post- shutdown golf economy, including 3rd Quarter sales which surpassed the $1 billion mark for the first time ever.  In fact, Golf Datatech’s detailed analysis of Serious Golfers (those who play and spend the most) has become the industry benchmark for evaluating critical trends across all retail channels, equipment categories and brands.

Kentwool Announces Virtual Appointments for 2021 Pre-Book Season

Kentwool, creators of the World’s Best Sock, announced today the introduction of virtual appointments as part of its 2021 Prebook offerings. Customers can now connect virtually with Pete Kinney, National Director of Sales for Kentwool Performance Apparel (KPA), for appointments to customize their prebook orders for 2021. Kinney, a PGA of America Class “A” professional with more than 25 years of leadership, sales and management experience in the golf industry, is available via Zoom to help buyers tailor an order fit perfectly to their shops’ needs.

“I always look forward to assisting our customers with their prebook orders,” said Kinney, “and I am excited that we can use technology to safely meet ‘face-to-face’ this year.” “As a PGA of America member, I know the importance of prebooking and of having vendor support throughout this process. It was important to me to find a way to be the very best resource possible for our customers in the challenging environment 2020 presents.”

Cobra Golf Introduces KING Supersport 35 - A Limited Edition 3D Printed Putter with SIK Face Technology

Cobra Golf®, a leader in golf club innovation, announced today the first of its revolutionary products featuring 3D Printing technology.  The KING Supersport-35 putter, developed over the past two years in collaboration with COBRA engineers and the teams at HP and Parmatech, features a fully 3D printed metal body with an intricate lattice structure to optimize weight distribution and deliver the highest-possible MOI in a blade shape.

In addition to the 3D printed design, the KING Supersport-35 Putter features a face insert designed in partnership with SIK Golf, which utilizes their patented Descending Loft Technology (DLT) to create the most consistent and accurate roll on every putt.

Tour Edge Exotics EXS Pro Hybrid Part of History in the Bag of Age Defying Legend at Augusta

A Tour Edge Exotics EXS Pro Hybrid was in play this past weekend at Augusta in the bag of a two-time Masters champion that helped the age-defying legend become the oldest player to make the cut in Masters history.

After an opening-round 68, the player was only three strokes off the lead.

Wilson Golf Unveils Staff Model and Staff Model R Golf Balls

Wilson Golf has announced the release of two new Tour-inspired golf balls: the Staff Model and Staff Model R.

The Staff Model ball is designed to deliver maximum distance, a high-level of spin, and exceptional control for skilled players. It debuted on the European Tour at the Scottish Open by England’s Craig Lee and will be used on Tour next season.

Srixon Golf Announces New ZX Irons

SRIXON®, a global leader in top quality irons, announces the launch of the new ZX Irons, state-of-the-art equipment at the cutting edge of iron design and performance. Srixon’s ZX Irons officially launch in North America on January 15, 2021.

Srixon remains at the forefront of iron design and performance, and the new ZX Irons represent the perfect combination of beauty and power.

olf Pride Grips Trusted By 83% of the Field Including Winner of the Green Jacket and Low Amateur

Golf Pride® a division of power management company Eaton and an industry leader in grip innovation, today announced that it was the leading swing and putter grip brand in play at the last major of Calendar Year 2020, with over 83% of the field trusting Golf Pride grips.

All twelve players who finished in the Top 10 and ties, including the champion, played Golf Pride grips. The winner trusted Golf Pride’s flagship Tour Velvet en route to winning his second career major and first Green Jacket, as did the winner of Low Amateur. In addition, Golf Pride putter grips were chosen by more of the field than any other brand to take on the famously challenging greens at the storied course that hosted the unseasonably late last major of CY2020.

PUMA Golf Introduces New Cleated Version to Crafted Golf Shoes Collection

PUMA Golf has unveiled its new IGNITE CAGED CRAFTED footwear, building on its popular Crafted Collection, encompassing elegance and peak performance.

The new CAGED Crafted lineup blends comfort, style and performance into a premium package that delivers unmatched, locked-in stability from any lie. The design of the shoe delivers the artistry and look of handmade premium footwear blended with the celebrated technology of PUMA’s IGNITE CAGED golf shoes.