Topgolf Entertainment Group (TEG), a technology-enabled global sports and entertainment leader, has entered into a 10-year partnership with St Andrews Links. Through this strategic partnership, TEG will become the exclusive golf entertainment partner for the “Home of Golf,” along with Toptracer as the official range technology of St Andrews Links.
World-renowned St Andrews Links is a beacon for global golf travel with scores of avid golfers descending on the grounds every year. Together, TEG and St Andrews Links will collaborate on unique initiatives and activations designed to offer even more ways for golfers everywhere to experience St Andrews Links through TEG’s respective brands Topgolf, World Golf Tour (WGT) online game and Toptracer technology. The partnership will provide players of all ages and ability levels—from all over the world—access to one of the most esteemed venues in golf through virtual gaming, global tournaments and more.