Streamsong Resort to Add Fourth Course by Coore & Crenshaw Design

Streamsong Resort is pleased to announce the addition of a fourth golf course to its award-winning slate of golf offerings. The iconic design team of Bill Coore and Ben Crenshaw (Coore & Crenshaw Design) are partnering again to create the newest venue in the Streamsong portfolio. The fourth course, yet to be named, will be shorter than the three existing layouts (Streamsong Red, Streamsong Blue and Streamsong Black), with early routings that incorporate a six- and 12-hole loop as well as a large putting course.

“On Streamsong’s Tenth Anniversary, Ben Crenshaw and I are pleased to announce that we will again be working with our friends at the resort, this time to create a short course within walking distance of the Lodge,” said Bill Coore of Coore & Crenshaw Design.

Club Champion Opens Three New Studios

Custom club fitter Club Champion announces the opening of three new fitting studios this month, located in Madison, WI; Meridian, ID; and The Villages, FL. The brand will surpass 90 stores nationwide this quarter and is looking to continue their expansion later this spring.

Club Champion fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company delivers a Tour-level fitting that produces longer, more accurate shots with a nearly 100% satisfaction rate for golfers of any ability level.

ECCO Golf Ambassador Lydia Ko Wins 17th LPGA Tour Title at Gainbridge LPGA

ECCO – a leading manufacturer of innovative footwear – announces that Ambassador Lydia Ko captured her first win of 2022 at the Gainbridge LPGA on Sunday.

Wearing ECCO BIOM® G3 Lydia kicked off her tournament with a blistering nine-under-par 63 on Thursday and led the field from then on. A 72 on Saturday set her up for a calm and collected three-under-par 69 on Sunday to win by one shot.

PXG Releases New Sugar Daddy II Wedges

PXG, an international research and development company dedicated to creating the world’s finest golf equipment and apparel, has introduced its 0311 Sugar Daddy II Wedges. A striking example of precision engineering, the 100% milled wedges are artfully designed to deliver outstanding workability and control from any lie.

“We’ve taken our signature 0311 Forged Wedges to the next level, perfecting every surface, curve, and groove to help you master your short game,” said PXG Founder and CEO Bob Parsons. “Without a doubt, these babies are some of the sexiest, best-performing wedges on the market. Period.”

Galvin Green 2022 Part 1 Collection: Raising the Bar Again on Comfort and Performance

Galvin Green is introducing their 2022 Part One collection this month, and it's relentlessly awesome. Raising the bar on comfort, freedom of movement, and overall performance in all weather conditions, Galvin Green is proving once again that excellence is a continuous journey that never ends.

The new collection boasts the greatest depth of sustainable products on the market and featuring 39 new garments in a wide selection of bold colors and size options.  The collection caters for top-level performance and comfort both on and off the golf course. It includes multiple layering combinations that enable every golfer to feel complete freedom to play, while enjoying the ultimate GameDay experience in confidence and style.

New FootJoy Fuel Golf Shoes FIRST LOOK Review: An Entirely New Model that Goes ALL IN

I've worn just about every style of FootJoy golf shoes over the last handful of years.  You might even say I've become an unofficial official connoisseur of the brand.  And when I saw the new 2022 FJ Fuel shoes for the first time I suspected there was a lot going on with these.  When I tried them on for the first time, I knew immediately.

This is a FIRST LOOK at the new FJ Fuel shoes, but it's also a review of sorts.  FootJoy has basically taken some of the best features and technologies of other shoes in their line, and combined, adapted, and enhanced them to create an entirely new model of FJ golf shoe.  Which is why I say FJ went ALL IN with the new FJ Fuel.

Srixon Announces New Q-STAR TOUR Golf Balls

SRIXON®, a global leader in golf ball technology and innovation, introduces the new Q-STAR TOUR golf ball. Now in its fourth generation, the Srixon Q-STAR TOUR officially launches in North America today.

The new Q-STAR TOUR delivers the softest golf ball with tour-level performance from Srixon. The Q-STAR TOUR is calibrated to fit moderate swing speed players that seek the distance and spin of a tour-caliber ball.

Edel Golf Earns Gold and Silver Hot List Awards for 2022 Lineup

Edel Golf is proud to announce that its 2022 product lineup has garnered two Golf Digest Hot List gold medals for their EAS Mallet and Blade Putters in addition to a silver medal for their new SMS Forged Wedges.

“So much goes into the development of our new products, so being recognized by one of the golf industry’s leading equipment reviews, means a lot,” said David Edel, Founder of Edel Golf. “We always strive to bring out new products that address the unique needs of every golfer out there and testing validates that.”

Titleist and FootJoy Return as Official Partners for 2022 Women's Golf Day

Titleist and FootJoy have returned as Official Partners of 2022 Women’s Golf Day (WGD): Titleist as the preferred golf ball and FootJoy as the preferred footwear.

Women’s Golf Day, a global golf movement that engages, empowers, and supports women, will be staged internationally on Tuesday, June 7.

Wilson Golf Signs LPGA Rookie Sophia Schubert to its Golf Advisory Staff

Wilson Sporting Goods Co. today announced professional golfer Sophia Schubert has joined its Golf Advisory Staff. Schubert is making her LPGA Tour debut this week during the Gainbridge LPGA at Boca Rio in Boca Raton, Fla.

“We are thrilled to have Sophia join the Wilson Golf Advisory Staff,” says Tim Clarke, President, Wilson Golf. “Wilson’s relationship with the women’s game dates back to the start of the LPGA with some legendary hall of famers. Sophia marks Wilson’s return to this history and heritage after decades away from the LPGA, and we look forward to partnering with her as she begins this next chapter.”

Trackman Loses Patent Infringement Case Involving FlightScope

FlightScope, the global leader and pioneer in tracking and analyzing sports performance data, has welcomed the outcome of an appeal case in the District Court of Düsseldorf that has ruled it did not infringe on a Trackman product patent in Germany.

The initial case was filed more than 10 years ago, suggesting that a FlightScope product infringed on a particular Ball Spin Patent, relating to the method Trackman used for estimating the rotation velocity or spin frequency of a rotating sports ball. Having initially ruled in the Danish company’s favor in May 2013, that has now been overturned under appeal.

Mizuno Golf Receives Nine 2022 Hot List Gold Awards

Mizuno has won an incredible nine golds in Golf Digest’s 2022 Hot List, including five in the various iron categories, a fourth straight gold in the driver category and top awards for hybrids, wedges and putters.

This shouldn't come as any surprise if you read this blog or follow me on twitter and Instagram.  I don't give out awards or have any hot list with the reviews I do all year long, but you know the esteem I hold Mizuno clubs in from the top of the bag to the bottom.

Evnroll Adds New ZERO and ER11vx Models to 2022 Putter Line

After a hugely successful 2021, Evnroll has added to its award winning product line for 2022 with two new models – ZERO and ER11vx. 

The California-based putter manufacturer has also expanded its V-Series line with new hosel and black finish options, added two models to the Midlock product line as well as new ladies and left-handed putter options.

Shot Scope Debuts PRO LX+ Rangefinder

Shot Scope (www.shotscope.com), a leading international manufacturer of GPS-based distance tracking and game performance systems, has redefined the rangefinder category in golf by introducing the PRO LX+, the game’s first laser rangefinder to feature GPS-powered distances and Artificial Intelligence for personalized performance tracking.

A first-of-its-kind rangefinder, the PRO LX+ system includes three innovative devices which are sold as one unit, the PRO LX+, featuring GPS-powered distances and performance tracking, or individually as the PRO LX Rangefinder and H4 Game Tracker. Today, with research showing that modern golfers rely on multiple GPS devices, players of all levels now have one device - PRO LX+ - that provides all of the on-course technology they need in one system.

Tour Edge Breaks Through with Soon-To-Be-Announced Drivers at the PGA TOUR Champions in Hawaii

The big story from Tour Edge on the PGA TOUR Champions this week was their initial success with new drivers that they launched to the players at the Mitsubishi Electric Championship at Hualalai.

The Illinois based company has been on a serious roll with over 30 different players choosing to play their drivers in tournament play over the last PGA TOUR Champions season.

Cleveland Golf Unveils Black Satin Finish for RTX Full-Face Wedges

Cleveland Golf, an industry leader in wedge design and innovation, is proud to announce the release of the Black Satin finish for the RTX Full-Face.

“The Black Satin finish has been extremely popular with our customers so we wanted to offer that finish with RTX Full-Face,” said Haley Wian, Business Planning Manager at Cleveland Golf. “By reducing glare and providing a sleek look at address, the Black Satin finish delivers maximum performance and short game confidence.”

Bridgestone New 2022 Tour B Golf Balls Designed with Input from Tiger Woods and Bryson DeChambeau

Bridgestone Golf, the #1 Ball-Fitter in Golf, introduced today its next-level 2022 TOUR B golf ball series, featuring the most advanced iteration of Contact Science to date. Designed to deliver unparalleled distance and greenside control, the new TOUR B golf balls feature the new REACTIV iQ® cover.

The 2022 TOUR B family comes in 4 distinct models, TOUR B RX and TOUR B RXS (for swings under 105 mph), and TOUR B X and TOUR B XS (for swings over 105 mph).

Titleist Introduces New Vokey Design SM9 Wedges

According to Master Craftsman Bob Vokey, the three keys to great wedge play are shot versatility, distance and trajectory control, and maximum spin. With the introduction of the new Vokey Design SM9 wedges, Bob has developed the “ultimate in optionality” across all three categories with his most complete lineup of loft, grind and bounce combinations. Vokey Design has been the most played wedge on the PGA TOUR every year since 2004.

“It sounds simple, but having the correct wedge and knowing when to use it has a direct impact on scoring performance,” said Vokey. “The most important thing for golfers at every level is to know when and where to use the variety of wedges in their bag. That can be achieved by being properly fit based on swing and style of play, and understanding the roles for each.”

Adidas Golf TOUR360 22 Shoes Take Fit and Traction to Another Level - Hands-On FIRST LOOK

If you've seen any of the Iron Man movies you know Tony Starks has shown off an impressive arsenal of Iron Man suits in the franchise.  Each new suit unveil had something fresh and exciting from both a technological and artistic perspective.  And the new Adidas TOUR360 22 golf shoes make the kind of leap in innovation and performance that would make even Tony Starks envious.

 

Adidas introduced the first TOUR360 to the world 17 years ago.  At the time Adidas purposefully took a lot of risks when it came to design because they wanted to challenge conventional thinking on what a premium performance shoe could represent.  That first model ushered-in an era for what has now become Adidas flagship footwear franchise worn by major champions and amateurs all around the world.  And the new TOUR360 22 takes this premier model to a wholly new level.

Bridgestone Golf Introduces OTTO - The World's First Autonomous Ball Fitting Cart

Bridgestone Golf, the #1 Ball-Fitter in Golf, today introduced OTTO (Autonomous Ball Fitting Cart), the latest in golf ball fitting technology. Designed to be both engaging and entertaining to use and informative at the same time, OTTO provides yet another easy way for players to find the right Bridgestone golf ball for their game.

“The genesis of the idea for OTTO was to bridge the gap between entertainment golf and on course golf,” said Dan Murphy, President and CEO, Bridgestone Golf. “Currently there are over 25 million golfers who participate in non-traditional golf, meaning at off course entertainment venues or on simulators. As the leader in golf ball fitting, we feel a responsibility to make sure players continue to be excited and engaged while also having the ability to choose gear that best suits their game. With OTTO’S innovative design we’ve developed a great way to do it.”