Arccos Revolutionizes Player Analytics with Strokes Gained for Each Club

Arccos – the pioneer of big data and Artificial Intelligence for golf – today announced Strokes Gained by Club, a groundbreaking new feature that allows players to see which clubs in their bag are gaining or costing them strokes on the course, and to make more informed purchasing and set-up decisions via head-to-head product comparisons.

Set to premiere in April for all users of the Arccos Caddie app, Strokes Gained by Club represents the first time that personalized advanced analytics has been applied to on-course equipment performance. Its release comes shortly after Arccos introduced a golf ball data capture system. Strokes Gained by Club was built by Arccos’ in-house data and engineering teams, which leveraged the company’s unmatched dataset that now includes more than 500 million shots and billions of related data points recorded during over 10 million rounds played by Arccos members.

SkyGolf Announces Spring Promotion on SX550, SX400 Rangefinders, and LX5 Smart Watches

SkyGolf®, maker of SkyCaddie®, the most-trusted rangefinders in Golf, is offering a special Spring Promotion of $50 off the new SkyCaddie SX550 and award-winning SX400 rangefinders and the LX5 and LX5 with ceramic bezel smart watches. The promotion starts March 21 and ends April 11, 2022.

“The Masters signals the unofficial start of the golf season every year and we want to make sure golfers are equipped with the most powerful rangefinders in golf to improve their accuracy and enjoyment of the game as they get back out on the course,” said Jacqui Surman, SkyGolf Senior VP and COO. “In celebration of this “season opener” for golf, we are offering this special $50 discount on all of our SkyCaddie models for a limited time.”

Historic Partridge Inn Debuts New VIP Rooftop Masters Experience

The sky’s the limit this year for those seeking the pinnacle of hospitality during Augusta’s famed Masters golf tournament. For the first time ever, The Partridge Inn is offering its exclusive rooftop venue to individuals and corporations looking to host the ultimate celebration during one of the most prestigious golf tournaments in the world.

With stunning views of Downtown Augusta, the rooftop venue offers jaw-dropping outdoor space, a full bar and kitchen and elegantly furnished interior living and gathering areas. Newly christened 6 South, the venue takes its name from its top, sixth-floor location with southward facing views of Augusta from the historic hotel’s hilltop perch. Previously only offered to corporations who reserved The Partridge Inn’s Penthouse facility for the entire Masters’ Week to wine and dine their most VIP clientele, 6 South is uniquely available for single or multi-night reservations having just emerged from a full renovation and reimagining for this year’s Masters Tournament. In addition to the best views in the region, 6 South is equipped with a fully operational bar and kitchen, private chef, waitstaff, and security upon request.

ORCA Golf Announces Partnership with Carter's Spectrum Golf

ORCA Golf, the only women-founded golf bag company in the United States announced their partnership with Carter’s Spectrum Golf, a golf apparel company founded by Carter Bonas, a 10-year-old entrepreneur with autism.

ORCA Golf led by Deborah Bennett, founder and CEO, and Erica Bennett, founder and chief designer debuted at the 2022 PGA Merchandise Show to showcase their impeccably unique golf bags and accessories. ORCA’s business acronym PIES stands for: Purpose, Inclusion, Empowerment, and Sustainability. Erica Bennett proudly stated, “We are firmly established and ready to forge partnerships that foster our mission of inclusivity in the industry. The first such partnering with Carter’s Spectrum Golf is a natural choice because Carter embodies everything we stand for.”

PuttOUT Launches Limited Edition Range to Celebrate First Major of Season

To celebrate golf’s first major championship of the year being just weeks away, London-based golf company PuttOUT are excited to announce the launch of their limited-edition colorway.

Drawing inspiration from one of golf’s most famous tournaments, the range consists of PuttOUT’s award-winning Premium Trainer, Medium Mat and Mirror and Gate Set in a beautiful yellow, white and green colorway.

Historic Bermuda's Five Forts Golf Club Getaway

Situated within a historic Bermuda landmark, the scenic Five Forts Golf Club is an enjoyable 18-hole course designed for beginners to have fun, while also challenging the experts.

This unique golf experience features ocean views from nearly every hole and is a great way to enjoy a day outside.

Silverado Resort and Spa Named Regional Golf Course of The Year by NGCOA

Silverado Resort and Spa in Napa, Calif. has been named the is (Region 4) by the National Golf Course Owners Association (NGCOA). Each year, the NGCOA recognizes the most outstanding members of the past year, and the individuals and organizations that have helped preserve the tradition of the game while embracing the challenges and opportunities of the golf business. Silverado and all NGCOA award winners were recognized during the 2022 Golf Business Conference, January 24-26, in Orlando, Fla.

The National and Regional Course of the Year Awards recognize golf courses that epitomize exceptional course quality and management excellence, make important contributions to their communities and the game, and are models of operations to its peers. Silverado Resort and Spa was selected for Region 4 and is the only golf facility west of the Mississippi to be honored. Other Regional Course of the Year winners include, Swansea Country Club in Swansea, Mass. (Region 1); Sweetgrass Golf Club at Island Resort & Casino in Harris, Mich. (Region 2); and Streamsong Red in Bowling Green, Fla. (Region 3). Sweetgrass Golf Club was recognized as the 2022 Jemsek National Course of the Year.

The USGA and The R&A Release Updated Areas of Interest and Research Topics on Hitting Distance in Golf

The USGA and The R&A has released updated areas of interest and research topics on hitting distance in golf.

The governing bodies are continuing their work to assess potential future changes that address the long-term cycle of consistent increases in hitting distances. This results in course lengthening that threatens golf’s long-term sustainability and undermines the core principle that a broad and balanced set of skills should primarily determine success in golf.

USGA Announces USA Walker Cup Team Captains for 2023 and 2025

The USGA has announced that Mike McCoy, of Des Moines, Iowa, will captain the USA Team for the 2023 Walker Cup Match on the Old Course at St. Andrews in Scotland and Nathan Smith, of Pittsburgh, Pa., will captain the USA Team for the 2025 Walker Cup Match at Cypress Point Club in Pebble Beach, Calif.

“Both Mike and Nathan have long, exceptional histories with the USGA and outstanding amateur golf resumes,” said Stu Francis, USGA president. “Given the historic nature of the next two matches being staged at St. Andrews and Cypress Point, we wanted to give both of them the time to enjoy this leadership opportunity and plan their next few years accordingly. We congratulate each of them on an honor well deserved and look forward to watching them lead two talented USA Teams.”

2023 U.S. Girls’ Junior Awarded to Eisenhower Golf Course at United States Air Force Academy

The USGA announced on Thursday that the Eisenhower Golf Course at the United States Air Force Academy in Colorado Springs, Colo., will host the 2023 U.S. Girls’ Junior Championship, becoming the first golf course affiliated with a military academy to host a USGA championship. The Blue Course of the 36-hole facility was originally scheduled to host the 2020 U.S. Girls’ Junior before it was canceled due to the COVID-19 pandemic, and it will now host the 74th edition of the championship on July 17-22, 2023.

“There was overwhelming enthusiasm when we announced that we would be bringing a USGA championship to the Air Force Academy, and like so many things impacted by the pandemic, it was incredibly disappointing to have to cancel,” said Tracy Parsons, championship director. “We couldn’t be more excited to have another date set on the calendar and are incredibly appreciative of Eisenhower Golf Course and the Colorado Golf Association for their continued support of the Girls’ Junior.”

LIV Golf Invitational Series Set to Launch in June

LIV Golf Invitational Series (www.livgolf.com) has officially launched with the mission to modernize and supercharge the game of golf via expanded golf opportunities for fans and players alike. The eight-event series will showcase an innovative new golf format starting in June 2022 featuring teams playing for more than $250MM in prize purses.

LIV Golf Investments is providing more than $400MM in seed money to launch the series which will be the building blocks of a next generation golf experience. Each event will consist of three rounds with 54 holes and no cut, as well as shotgun starts to ensure a faster and more exciting pace. As a result, players will consistently play head-to-head against their rivals throughout the year, providing fans with an unmatched experience.

PING Golf Introduces New Glide 4.0 Wedges

PING announced the introduction of the Glide 4.0 wedge series, its next generation of specialty wedges engineered to bring golfers lower-launching, higher-spinning performance into and around greens.

The tour-proven Glide 4.0 wedges are available for custom fitting and pre-sell beginning today at authorized PING golf shops around the world.

Sacks Parente Golf Opening New Shaft Manufacturing and Design Facility

Sacks Parente Golf Company (SPG), creators of exceptional putting instruments have announced that they are opening a golf shaft manufacturing and design facility into their operations.  This new facility will be opened in St. Joseph, Missouri.

The primary focus of this facility will be to manufacture SPG proprietary carbon fiber golf shafts for their patented Ultra-Low Balance Putter (ULBP) Technology putting instruments.  “Incorporating shaft manufacturing right here in the United States allows us to greatly control our ability to innovate, design, manufacture, and quickly deliver our putting instruments to a growing audience,“ said Tim Triplett, CEO of Sacks Parente Golf.

PUMA x Palm Tree Crew to Host Innaugural PUMA x PTC Invitational in Miami Beach

To celebrate the launch of the highly-anticipated, second iteration of the PUMA x Palm Tree Crew Collection, the brands are joining forces to host the inaugural PUMA x PTC Golf Invitational. The event, which will welcome celebrities, influencers, and artists, including KYGO himself, will take place in Miami on March 24, during the world’s premier electronic music festival, ULTRA.

“At PUMA we are continuing to push the boundaries of golf fashion by taking inspiration from the music and lifestyle scenes, and the Palm Tree Crew is the perfect partner to help us do that while also making the game more enjoyable and accessible for everyone,” said Grant Knudson, Head of Product & Marketing, PUMA Golf.

True Linkswear Announces Brand Ambassadors

TRUE Linkswear (TRUE), creators of golf’s most naturally comfortable footwear, today announces its lineup of professional brand ambassadors for 2022, including PGA TOUR players Ryan Moore, Joel Dahmen, Chris Kirk, Mark Hubbard and Dylan Wu; DP World Tour player Oliver Wilson; Korn Ferry TOUR player George Cunningham; and LPGA Tour legend Christina Kim.

Each of TRUE’s ambassadors embodies its mantra, “live true and be yourself.” From the freewheeling Dahmen and Kim’s larger-than-life personality to TOUR rookie Wu and four-time winner Kirk, they all came to TRUE because of its unrelenting commitment to comfort on and off the course and its unequivocal use of recycled and renewable materials in all its shoes.

PING Golf Celebrates Anser Patent Anniversary with PLD Limited Edition Collection

As part of a year-long celebration acknowledging the issuance of the Anser putter patent 55 years ago, PING announced the availability of the Anser Patent 55 putters to be sold exclusively through pingpld.com on March 21, at 2 pm EST. Only 55 of the precision-milled, handcrafted putters, which are made in the USA, will be available via the new website launched last week.

The first of four Anser Patent 55 designs to be released this year as part of the new Putting Lab Design (PLD) Limited collection, the fully machined aluminum bronze putter can be purchased for $790. (Limit one per customer.)

Srixon/ASICS Introduces GEL-KAYANO ACE

SRIXON®/ASICS® is proud to announce a new golf footwear model in partnership with ASICS North America – the GEL-KAYANOTM ACE.

The foundation of ASICS golf shoes is comfort. They’re built with inspiration from ASICS legendary running shoes that are known to deliver outstanding comfort and flexibility. ASICS golf shoes are geared to work with your golf swing to help improve your stability on every shot.

EDEL Golf Releases 24K Dream Limited Edition Putter

Edel Golf is happy to announce the reintroduction of their long awaited limited edition putter drops.  The first introduction is a 15 piece drop called the 24K Dream.

Machined in house in Liberty Hill, TX, this drop is an absolute beauty featuring a 24K gold plated grill in the back cavity of Edel’s popular 642 head shape.

ECCO Golf Unveils Spring/Summer 2022 Collection

ECCO Golf has announced the introduction of their new Spring/Summer 2022 collection featuring the new ECCO GOLF BIOM C4, alongside fresh design elements and colorways of current styles.

The newest development in the ground-breaking BIOM® series, ECCO BIOM® C4, offers unrivalled 360-degree breathability, allowing golfers to stay cool and comfortable throughout their round. This new blend of innovative comfort ensures a finely tuned balance of cushioning, rebound, waterproofing and air-flow.

Titleist Vokey SM9 Wedge Review - The Swiss Army Knife of Shotmaking

Titleist and Vokey explored every opportunity to make the new Vokey Design SM9 the best, most complete wedges they've ever designed.

I  know this because SM9 has begged me to push any shot imaginable to the limits, and more times than not has rewarded me for doing so.  SM9 wedges are flat out the swiss army knives of shotmaking that will let you hit shots you didn't know you even had.