LIV Golf has announced it has appointed two sport industry veterans in Matt Goodman as President of Franchises and Laurence Miller as Vice President, Head of Franchise Operations. The addition of Goodman and Miller strengthens LIV Golf’s player relations team that is establishing the franchise model launching this summer as part of the LIV Golf Invitational Series.
As President of Franchises, Goodman will lead strategy and operations for LIV Golf’s 12 teams, including developing league and team policies, revenue, branding, and innovation throughout the business. Goodman previously served as COO/CCO at NYCFC, overseeing all commercial functions including corporate partnerships, ticket sales, premium seating, consumer and brand marketing, business intelligence and analytics, as well as youth programs. Over the course of his career, Goodman has held key roles with the NBA, Cleveland Browns, Madison Square Garden Company, and Mandalay Sports and Entertainment.