TMRW Sports, which is focused on building progressive approaches to sports, media, and entertainment, has announced its initial investor group, an influential roster of icons across sports and entertainment matched with business titans in technology, sports, media, and finance. The institutional investment was co-led by Connect Ventures and 25madison Ventures.
The investment group’s sports experience includes team ownership in every major league and ranges across F1, NFL, NBA, Premier League, MLB, NHL, MLS, tennis, esports, surfing, and golf with a combined social reach of nearly 500 million followers across Twitter and Instagram. The announcement was made by Mike McCarley, founder and CEO, TMRW Sports (pronounced “tomorrow sports”), who unveiled the formation of the company in August with co-founders Tiger Woods and Rory McIlroy, as well as early investor Dick Ebersol.