Occano Breathes New Life into Arnold Palmer Signature Course

Starting at the end of November, golfers at Occano will be greeted with a refreshed layout at the Arnold Palmer Signature Course, which is situated along the Albemarle Sound of North Carolina. Partnering with Arnold Palmer Design Company and Signet Golf Associates, Occano, a new real estate community developed by Dilweg, aims to bring the course back to its elevated status that earned recognition by Golf Digest as America’s Ninth Best New Private Course in 2009.

“The Arnold Palmer Signature Course, combined with the picturesque setting on the Albemarle Sound, make playing the course a unique experience,” said Michael C. Parah Sr., PGA, General Manager of Occano. “As we continue to make significant enhancements across the community, we’re excited about the golf course renovation and can’t wait to unveil the finished project to our residents and guests.”

Justin Timberlake and 8AM Golf Re-imagine Par-3 Golf

Justin Timberlake and his partners at 8AM Golf are pleased to announce their investment in 3’s, an innovative new concept in golf entertainment that combines accessible, Par-3 golf with cutting-edge hospitality and entertainment amenities for golfers and non-golfers alike.

3’s was founded in 2019 by restaurant and hospitality specialist Davis Sezna, with the first location opening in Greenville, South Carolina in 2020. As the newest company in the 8AM Golf portfolio, 3’s will work with local partners to bring its innovative concept to major metro areas across the United States in the months to come.

Arccos Golf Announces Limited Edition Smoke Black Friday Bundle: Gen3+ Sensors and Arccos Link $100 Off Starting November 18th

Arccos Golf has announced a Black Friday deal you don't want to miss.  Starting on November 18th you can get the limited edition Smoke Gen3+ sensors and Arccos Link for $100 off.

Gen3+ sensors detect your shots while ignoring practice swings and locate you precisely on any of 40,000+ courses in the world.  Together with Arccos Link, a device that clips to your belt or pocket, you can track your shots without needing a smartphone in your pocket.

Club Champion Launches 3-Day Pre-Black Friday Sale

It’s the season of savings! Club Champion is offering a 15% bonus on denominations up to $1,000 on every gift card purchase between November 13-15. Golfers can treat themselves or others to a little extra toward a better golf game.

Considered the top custom club fitter worldwide, Club Champion offers Tour-quality club fittings and custom-built clubs for every skill level. Each state-of-the-art fitting studio houses over 50,000 hittable head and shaft combinations from over 60 golf manufacturers, alongside the best technology and talent the industry has to offer. Customers can get a head start on their holiday shopping or on their golf game for next season with custom clubs built specifically for them.

STITCH® Golf Launches 2022 Holiday Capsule Collection

STITCH Golf announces the launch of the men’s 2022 Holiday Capsule collection- a perfect combination of style, function, and fashion by fusing traditional golf aesthetics with advanced fabrications.

“We created the upscale 2022 Holiday Capsule Collection for comfort and performance while staying true to our roots,” stated Brad King, CEO of STITCH. “This collection re-emphasizes the importance we place on versatility including classic wardrobe necessities from layering pieces to pants that easily allows one to transition from the fairways to the boardroom.”

FootJoy Holiday Gift Guide 2022

FootJoy, the leader in golf wearables, has everything you need to pick the perfect gift for every golfer on your list this holiday season.

Whether you’re shopping for the casual golfer or the competitive player in your family, let FJ help you find the perfect gift for the golfers in your life.

Holiday the G/FORE Way

Luxury lifestyle brand and golf footwear innovator, G/FORE is excited to announce the release of their 2022 Holiday Gift Guide and Catalog.

The holidays are coming in hot and G/FORE has the perfect presents FORE everyone on your list this year. The Holiday Gift Guide and Catalog, out now, feature exclusive new styles that customers can explore only online at gfore.com, on their new site gfore.co.uk, or at their flagship store in Palm Beach, FL.

55+ Hours of Golf Coverage Across Four Events Presented on Golf Channel and Peacock This Week

NBC Sports will present more than 55+ hours of golf coverage this week across four events on GOLF Channel, Peacock and NBC Sports digital platforms.

Headline events include the PGA TOUR’s Cadence Bank Houston Open and the LPGA Tour’s Pelican Women’s Championship.

PXG Founder and CEO Bob Parsons Celebrates 247th U.S. Marine Corps Birthday and Veterans Day with Video Tribute and $10M Match

PXG Founder and CEO Bob Parsons is a U.S. Marine Corps Vietnam War Veteran and a recipient of the Purple Heart Medal, Combat Action Ribbon, and Vietnamese Cross of Gallantry. As a veteran owned company, PXG is proud to pay tribute to our nation’s finest and commemorate the U.S. Marine Corps (USMC) Birthday and Veterans Day this holiday season.

Standing apart from other military branches, the U.S. Marine Corps is the only branch of service to commemorate its birthday. In honor of its 247th year, and in celebration of Veterans Day, Parsons has released his annual U.S. Marine Corps Birthday Salute.

PXG Continues Expansion with First Indiana Custom Fitting and Retail Store

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has opened its first Indiana-based retail store. A state-of-the-art facility, PXG Indianapolis will enable the brand to deliver its unique direct-to-consumer golf club fitting and shopping experience in a prime golf market.

“Indianapolis is an exceptional location for PXG’s newest retail store,” PXG Founder and CEO Bob Parsons stated. “The new location is the latest in a series of store openings that will further enable us to provide our PXG Troops with easy access to the absolute best, personalized golf experience in the business.”

Atlanta Athletic Club Completes Riverside Course Renovation

The Atlanta Athletic Club (AAC) has completed the renovation of its Riverside Course. Golf course architect Tripp Davis re-envisioned the routing, playing strategy, and visual quality of this storied course set alongside the Chattahoochee River.

The renovation of the course had three principal goals: completely update the course infrastructure from tee to green to allow for heightened playing conditions; accentuate the beautiful Riverside terrain in a more natural way; and enhance the playing interest and enjoyment for members and high-level players alike.

USGA and R&A Announce 2023 Rules of Golf Update

The USGA and The R&A have unveiled a regular update to the Rules of Golf as they continue to make the Rules easier to understand and apply. The new Rules will go into effect on January 1, 2023.

The 2023 edition continues the modernization process, with an emphasis on both inclusion and sustainability. For the first time, the modified Rules for players with disabilities have been fully incorporated into the playing rules without the need to adopt a local rule. The governing bodies, supported by longstanding partner Rolex, will also promote digital and mobile app access to the Rules while significantly reducing the production and distribution of more than 4 million printed books.

Mizuno Releases 2023 RB Tour - Most Tested Tour Performance Balls Ever

After the success of the previous RB Tour range, Mizuno set two research and development teams the task of working together to enhance the original design. 99 prototypes and 3-years of exhaustive testing later, Mizuno has created a golf ball that provides golfers with the perfect harmony of dimple configuration, construction, compression and cover.

"The ultimate difference with the new RB Tour has been the time spent working on the prototypes. 3-years of player, robot and greenside feedback across every possible performance attribute. Via parallel R&D teams - our original ball group in Japan, backed up by a new unit in Atlanta US," says David Llewellyn - Director of R&D, Mizuno USA.

Tour Edge's Bernhard Langer Wins Playoff Event TimberTech Championship in Grand Fashion

Tour Edge staff player Bernhard Langer added to his legacy Sunday at the TimberTech Championship in his hometown of Boca Raton with his 44th PGA TOUR Champions victory.

Langer moves within one of Hale Irwin’s record 45 PGA TOUR Champions titles.

Cleveland Golf Announces New HB Soft Milled Putter Line

Cleveland Golf®, is proud to introduce the new HB SOFT Milled line of putters. Discover how milling is available for all with the HB SOFT Milled, officially launching on Nov. 18, 2022.

“The HB SOFT Milled putter line delivers milled precision at a remarkable value,” said Haley Wian, Business Planning Manager at Cleveland Golf. “With a variety of head shapes, alignment options, and a fitting system to match any stroke type, there is an HB SOFT Milled putter to help upgrade your putting performance.”

Cobra Golf Launches New T-Rail Hybrid Irons with New H.O.T.. Face Technology

Cobra Golf®, a leader in golf club innovation, today released its third generation T-RAIL hybrid-iron combo set. The next evolution of T-RAIL is the latest COBRA product to debut H.O.T Face Technology that delivers next level ball speed and distance.

The new version continues to utilize a hollow, hybrid-iron shape with innovative Hollow Baffler Split Rail Technology, giving players an impressive combination of high launch, longer distance, and extreme forgiveness.

Galvin Green Unveils New Limited Edition Cool Collection

To add more flare to the fairways, leading high-performance apparel brand Galvin Green has introduced a new premium COOL COLLECTION of garments in refreshing colorways and patterns designed to appeal to serious golfers.

Ideal for those looking to brighten up their golfing wardrobe throughout Autumn and Winter, the latest range from the innovative Swedish brand features a versatile water-resistant jacket; warm full-zip sweatshirt; plus four stylish and highly breathable shirts in the fashionable Cool Grey color with bold shades of Orange in distinctively different prints.

True Spec San Diego Opens at Fairmont Grand Del Mar

True Spec Golf, the global leader in custom club fitting and club building, announced that they have partnered with Fairmont Grand Del Mar in San Diego, California. True Spec San Diego is open to golf enthusiasts as of November 1st and is the latest undertaking in a series of partnerships that brings True Spec’s bespoke fittings and best-in-class customer service to prominent venues around the country.

The premium facility features outdoor fittings operated by one of True Spec’s signature state-of-the-art mobile fitting units equipped with Foresight GCQuad technology. True Spec’s brand-agnostic fitting matrix has more than 50,000 club head and shaft combinations from every major equipment manufacturer which helps its master fitters find the best equipment to improve a player’s game. Each club will be custom built at True Spec’s Scottsdale headquarters to the exact specifications derived from the fitting process.

Phoenix Country Club to Host PGA Tour Champions Charles Schwab Cup Championship

Phoenix Country Club will host the PGA TOUR Champions Charles Schwab Cup Championship next Thursday – Sunday, November 10 – 13. The final event of the PGA TOUR Champions season, and the third and final event of the Charles Schwab Cup Playoffs, will feature the top 36 golfers in the standings and determine the annual Charles Schwab Cup Champion.

Steven Alker currently leads in the Charles Schwab Cup standings, with Pádraig Harrington, Steve Stricker, Jerry Kelly, and Miguel Angel Jiménez rounding out the top five. World Golf Hall of Fame member Bernhard Langer, who secured his record-sixth Charles Schwab Cup in 2021, will be back again this year at Phoenix Country Club. Other notable golfers to secure spots in the season-ending event include Darren Clarke, Ernie Els, Jim Furyk and Retief Goosen.

TMRW Sports Adds All-Star Investors

TMRW Sports, which is focused on building progressive approaches to sports, media, and entertainment, has announced its initial investor group, an influential roster of icons across sports and entertainment matched with business titans in technology, sports, media, and finance. The institutional investment was co-led by Connect Ventures and 25madison Ventures.

The investment group’s sports experience includes team ownership in every major league and ranges across F1, NFL, NBA, Premier League, MLB, NHL, MLS, tennis, esports, surfing, and golf with a combined social reach of nearly 500 million followers across Twitter and Instagram. The announcement was made by Mike McCarley, founder and CEO, TMRW Sports (pronounced “tomorrow sports”), who unveiled the formation of the company in August with co-founders Tiger Woods and Rory McIlroy, as well as early investor Dick Ebersol.