TRUE Linkswear to Debut New LUX Hybrid Golf Shoes at 2023 PGA Show

TRUE Linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut the all-new LUX Hybrid at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

The LUX Hybrid is a performance-driven, athletically-inspired golf shoe designed to look like a traditional saddle shoe but built with TRUE’s market-leading technology. With over 1,000 rounds of PGA and LPGA TOUR golf played in the LUX Hybrid by TRUE Ambassadors like Joel Dahmen and Christina Kim, high-level player feedback led to creating a comfortable, durable shoe that performs at the highest level of the game.

SRIXON Announces New Generation of Soft Feel Golf Balls

SRIXON, a global leader in golf ball technology and innovation, is set to launch the latest edition of SOFT FEEL golf balls Feb. 16 in North America.

Srixon’s SOFT FEEL provides golfers comfortable feel at impact and confidence at address. Equipped with a premium FastLayer Core, Speed Dimple Pattern and a soft, thin cover for enhanced greenside spin, SOFT FEEL delivers impressive ball speeds while balancing distance and feel.

SuperStroke Launches Next Gen Zenergy Putter Grips

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, proudly introduces Zenergy, its next generation line of game-changing putter grips.

SuperStroke’s first new hero line in three years, Zenergy replaces the mega-popular Traxion line that has seen countless wins on professional tours – including numerous majors – since its introduction.

Sacks Parente Golf (SPG) Introduces New Patented Magnesium Face Technology

Sacks Parente Golf (SPG) is continuing its relentless pursuit of helping golfers make more putts by introducing a crucial gram-saving putter insert technology.

Starting with the company’s Series 66mg Anser-style putter, SPG is moving from its original aluminum insert and replacing it with SPG’s new patented magnesium face technology – a patent that SPG secured earlier this year.

INNODESIGN introduces New Single Rider Golf Cart INNO-F1

INNODESIGN introduces a new single rider golf cart INNO-F1 at the 2023 PGA Show in Orlando Florida. F1 for INNO-F1 stands for ‘for one’, not ‘Formula 1’ as some may think.

Two seater golf carts are the popular standard for golf courses around the world. Traditional two seater golf carts have not changed since the world’s first golf cart was introduced about 70 years ago. While we are familiar with two seater golf carts, designer and founder of INNODESIGN Young Kim asked ‘why aren’t there any golf carts for one?’ Then he and his team of designers began to sketch a single rider golf cart about three years ago.

Bobby Weed Completes 3 Year Modernization of Grandfather Golf & Country Club Championship Course

Bobby Weed Golf Design is pleased to announce the successful completion of a three-year modernization project on the Championship Course at Grandfather Golf & Country Club.

Situated northeast of Asheville in a scenic valley between two mountain ridges, Grandfather’s Championship Course was designed by Ellis Maples in 1968 as one of America’s first true mountain courses. Maples later designed a second course on-site named Mountain Springs, which was constructed in 1977 to monetize the remaining real estate development inside the gates of Grandfather.

Dumbarnie Links History Dates to 1837 and The Hercules Club

Dumbarnie Links, a premier daily-fee links course located on the east coast of Scotland near St Andrews that opened for play in 2020, has a surprisingly rich golf history dating back to 1837. Details of the once famous Dumbarnie or Colinsburgh golf club have been recently unearthed.

The first ‘meeting’ occurred on November 9th, 1837 when the first competitive round in history records Mr. John Wood, a banker from Colinsburgh, winning in a playoff with Sir Ralph A. Anstruther Bart of Balcaskie, after both came in equal at 109 strokes.

Caledonia and True Blue Ranked among America’s Premier Resort Courses by Golfweek Magazine

Caledonia Golf & Fish Club and True Blue Golf Club, two of the most decorated courses in all of golf-rich South Carolina, have opened 2023 with another national honor.

The Mike Strantz designs earned a spot among “Golfweek’s Best 2023: Top 200 resort courses in the U.S.,” the magazine’s annual ranking of the nation’s premier destination layouts. Golfweek’s panel of experts evaluated courses from coast to coast and when the scores were tallied, Caledonia was ranked No. 49 and True Blue was No. 85.

Santa María Golf Club of Panamá to host 2024 Latin America Amateur Championship

The Masters Tournament, The R&A and the USGA today announced that the ninth edition of the Latin America Amateur Championship (LAAC) will be contested at Santa María Golf Club in Panamá City, Panamá, January 18-21, 2024. The LAAC will return to Panamá for the second time in the event’s history and make its debut at Santa María Golf Club.

“It is an honor to host the top men’s Latin American amateurs at our beautiful venue for the 2024 Latin America Amateur Championship,” said José Ignacio Olea, General Manager of Santa María Golf Club. “Santa María Golf Club will provide a quality backdrop to showcase some of the best players in our region.”

Cobra Golf Unveils New KING Tour and KING CB and MB Players Irons for 2023

Cobra Golf, a leader in golf club innovation, has unveiled the new KING Tour and KING CB and MB irons. Rounding out an impressive KING family that also includes the KING Forged Tec and Forged Tec-X irons, the new releases elevate the KING family of players’ irons to a new level.

Aimed at advanced players, a traditional forged muscleback (KING MB), compact muscle cavity back (KING CB), and a technical cavity back model (KING Tour) cover the full spectrum of golfers who value feel, feedback, and shot shaping ability.

Cobra Golf Introduces Latest KING Tec Utility Iron for 2023

Cobra Golf, a leader in golf club innovation, has introduced the new KING Tec Utility iron. Packed with technology, the KING Tec Utility is designed to provide added ball speed and distance from a wide variety of turf conditions for players who prefer an iron-like profile over a hybrid or fairway wood.

The KING Tec Utility iron features a classic, muscle-back style iron shape that sits comfortably at address, with a relatively wide sole for improved turf interaction from a variety of turf conditions.

Cobra Golf Launches New KING Tec Hybrid for 2023

Cobra Golf, a leader in golf club innovation, has introduced the new KING Tec Hybrid ($299), an impressive addition to the KING family of players’ clubs. Packed with innovative technologies, the KING Tec Hybrid is designed for 0-15 handicappers looking for a reliable option off the tee and on longer approach shots with exceptional versatility from a variety of lies.

The new Cobra KING Tec Hybrid is a super premium, adjustable hybrid designed specifically to complement Cobra's KING family of better player irons.

PXG Debuts First New York Retail and Fitting Studio

PXG, a global research and development company dedicated to creating the world’s finest golf equipment and apparel, has officially opened its first New York-based retail store. A premium facility, PXG Westchester marks an outstanding stepping stone for the brand to broaden its footprint in the Northeast.

“New Rochelle is an exceptional location for PXG’s newest retail store,” said PXG Founder and CEO Bob Parsons. “The area is stirring with economic growth, and interest in golf is the highest we’ve seen across the nation. With our new store, our New York based PXG Troops will have easy access to the absolute best, personalized golf experience in the business.”

L.A.B. Golf Launches LINK 1 Blade Putter that Stays Square by Itself

The past meets the future with LINK.1, a new blade-style putter from L.A.B. Golf that honors the most popular putter design of all time but stays square by itself.

“So many golfers love the look of blade-style putters, but they’re not always the best for making putts,” said L.A.B. Golf CEO Sam Hahn. “What we did with LINK.1 was honor the shape of these legendary putters but make them dramatically easier to use by adding Lie Angle Balance.”

Srixon Unveils All New ZX Mk II Irons

Srixon, a global leader in tour-quality golf equipment and innovation, announces the launch of the new ZX Mk II Irons. Delivering best-in-class performance and incredible feel, play irons that are fast and pure with the all-new ZX Mk II Irons.

“The technologies driving the exceptional performance of the ZX Mk II Irons are really exciting to launch and get into golfer’s hands,” said Brian Schielke, General Manager of Srixon. “Longer distances, improved feel, more control, and greater consistency are seen throughout each new iron set, and they provide a seamless transition for building a combo set.”

Keswick Hall Offers Exceptional Private Club Experience

Keswick Hall – the acclaimed 600-acre luxury resort set in Virginia’s scenic Wine Country – is offering an exceptional private club experience via its exclusive “Keswick Club” including unlimited privileges for golf members to play Full Cry, the property’s celebrated Pete Dye-designed layout.

Since opening in 2014 to rave reviews including Golf Digest’s “Best New Courses” list, Full Cry has received accolade after accolade including being currently ranked No. 3 in Golfweek’s “Best You Can Play in Virginia” as well as sitting at No. 50 in Golfweek’s “Top 200 Resort Courses in the U.S.” Keswick Hall has also been honored with the prestigious Golf Digest Editors’ Choice Award for “Best Golf Resorts in the Americas” for seven consecutive years.

PUMA Golf Introduces New DEALER Line of Premium Pants and Shorts

PUMA Golf has introduced DEALER, an all-new line of premium men’s pants and shorts ($70/shorts, $90/pants). Featuring numerous high-end details, PUMA’s latest franchise elevates the brand’s bottoms to a whole new level and offers a variety of colors and styles to match anyone’s taste.

Designed to provide top-notch performance with the addition of enhanced durability and outstanding fit, the DEALER franchise is manufactured with recycled two-way stretch woven fabric that was specifically selected for easy wash and wear. With an expanded range of styles and colors, there’s sure to be a pair of DEALER pants or shorts to fit any player.

Club Champion and Tour Experience Golf (TXG) Open New Fitting Studio in Calgary

Custom golf club fitter Club Champion and their Canadian counterpart, Tour Experience Golf (TXG), announce the opening of a new fitting studio, located at 7005B 6th Street SE Calgary, Alberta. The store is within Total Golf Calgary and is now accepting fitting appointments. This is the brand’s third studio in Canada and the first in the province of Alberta.

TXG, which is now recognized as an extension of Club Champion in Canada, fits, sells and builds custom golf clubs using brands like Callaway, TaylorMade, Ping, Titleist, Cobra, Fujikura, Golf Pride and many more. The company provides Tour-level club fittings and custom-built golf clubs that produces longer, more accurate shots for golfers of any ability level.

2023 Hilton Grand Vacations ANNIKA Invitational to Feature Five AJGA Top-10 Ranked Players

The ANNIKA Foundation – golf Hall-of-Famer Annika Sorenstam’s charitable organization – will welcome five of the AJGA’s Top-10 players to Orlando’s Eagle Creek Golf Club from January 14-17 for the Hilton Grand Vacations ANNIKA Invitational presented by Rolex.

The AJGA’s No.1-ranked player, Gianna Clemente from Estero, Florida, headlines one of the tournament’s strongest fields in its 15-year history. Other top-10 players scheduled to compete are defending champion and No.3-ranked Yanna Wilson (Henderson, Nevada), No. 4 Rianne Malixi (San Bernardino, California), sixth-ranked and 2022 Augusta National Women’s Amateur champion Anna Davis (Spring Valley, California) and No. 10 Alice Ziyi Zhao (Irvine, California). All told, the 72-player field features three former ANNIKA Invitational champions (Wilson, Avery Zweig and Francesca Fiorellini), 30 Rolex Junior All-Americans and 50 past AJGA champions.

PAYNTR Golf Introduces New Colors for PAYNTR X 001 F Shoes

PAYNTR Golf, North America’s fastest growing golf footwear brand has introduced new colorways for the Payntr X 001 F, which was PAYNTR Golf’s first shoe to market debuting in March 2021. The new colorways are currently available for purchase on the company’s website for $160 and will soon be available in select retail locations.

PAYNTR Golf shoes fuse together a series of contrasting elements to allow golfers to optimize and harness the power in their swing – what PAYNTR labels the Performance Multiplied innovation ethos (Force x Velocity = Power).