Ashworth Golf Signs PGA Tour Player Tom Hoge

To complement Fred Couples return to Ashworth Golf, Newtimes Group, a global leader of retail supply chain management, today announced that PGA TOUR golfer Tom Hoge, currently ranked #30 in the Official World Golf Rankings, has signed with the iconic brand as Ashworth Golf returns to the US market.

Hoge, who will be outfitted in Ashworth Golf apparel when competing on the PGA TOUR and other professional events around the world, has one victory on the PGA TOUR (2022 AT&T Pebble Beach Pro-Am), and recently captured the QBE Shootout in December alongside partner Sahith Theegala. He also finished T-3 to kick off 2023 at the Sentry Tournament of Champions.

GOLFFOREVER Signs 2023 U.S. Ryder Cup Captain Zach Johnson as Brand Ambassador

GOLFFOREVER, the industry-leading at-home golf fitness training system that helps golfers play without limits, has signed 2023 United States Ryder Cup Captain and two-time major winner Zach Johnson as its newest brand ambassador.

Johnson — the 2007 Masters, 2015 Open Championship winner and 12-time champion on the PGA Tour — was an early adopter of GOLFFOREVER’s first-of-its-kind training system that integrates an intuitive app with key equipment to deliver personalized exercise and recovery plans from PGA Tour doctors and trainers. He joins good friend and 1997 Open Championship winner Justin Leonard, reigning Masters champion and PGA Tour Player of the Year Scottie Scheffler, and four-time PGA Tour winner Ryan Palmer as GOLFFOREVER ambassadors.

NBC Sports to Present Record of nearly 450 Hours of Live Women's Golf Coverage in 2023

NBC Sports presents a record nearly 450 hours of live professional women’s golf coverage in 2023 featuring coverage of all 35 LPGA Tour events, headlined by live coverage of five major championships, the Solheim Cup and the Hanwha LIFEPLUS International Crown, across NBC, GOLF Channel, USA Network, Peacock, and NBC Sports digital platforms.

The 2023 LPGA Tour season begins this week with the Hilton Grand Vacations Tournament of Champions on NBC, GOLF Channel and Peacock on Jan. 19-22.

Original Penguin Launches 2023 Spring Collection

Original Penguin Golf is pleased to announce the launch of the Spring 2023 Golf collections for men and women showcasing dynamic prints, classic styling and technically advanced fabrics.

“Original Penguin is a true modern classic brand, trusted during play and preferred after the game is over,” said Oscar Feldenkreis, CEO of Perry Ellis International. “For over 60 years, it has been a symbol for those who know how to be an original.  The Spring 2023 collections reinforce our commitment to authenticity and heritage while embracing our passion for the good times.”

Streamsong Resort Announces 2023 Special Events Calendar

Streamsong Resort announced a full slate of special events for 2023. From family-friendly weekends to best ball classics, the 2023 events calendar offers five fun experiences in tournament settings throughout the year. Online registration is now open for all events, and spots are expected to fill quickly.

The 2023 special events are as follows (note that pricing does not include tax, caddie fees or caddie gratuity).

SkyGolf Announces SkyCaddie GPS Devices Used by Over 65 Percent of Field in 2022 European Legends Tour Event

SkyGolf, maker of SkyCaddie, the most-trusted rangefinders in Golf, announced that the majority of competitors on the 2022 Legends Tour used SkyCaddie GPS distance measuring devices (DMDs) for their yardages, according to recently announced data.

“The overwhelming message from the 2022 Legends Tour is that winners use a SkyCaddie,”said Jacqui Surman, SkyGolf Senior VP and COO.

Wilson Golf Reimagines Dynapower after 70 Years

Nearly 70 years after Wilson Sporting Goods Co. redefined expectations around power and distance in the iron category, the company today announced the re-launch of its Dynapower franchise. The complete equipment line includes adjustable drivers, fairway woods, hybrids and irons that will be available for pre-order on Wednesday, Feb. 22.

“Dynapower changed the game of golf seven decades ago and it’s time for Wilson to do it again,” said Tim Clarke, President, Wilson Golf. “These powerful irons and adjustable drivers are built with our legendary history in mind as we continue to innovate and deliver top-of-the-line products that raise the confidence of golfers at all skill levels. Our technology is second-to-none and we’re extremely proud of this new line of Dynapower products.”

Srixon and Cleveland Golf Announce Partnership with Arccos Golf

Global leaders in golf equipment innovation, SRIXON and CLEVELAND GOLF announce a new partnership with Arccos, the pioneer of automatic shot tracking, big data and artificial intelligence for golf.

Highlighting the partnership is a special offer that allows Srixon/Cleveland Golf players to receive a free set of Arccos smart sensors and a 45-day free trial of the award-winning Arccos Caddie platform. Eligible consumers may also access special pricing on the Arccos Link wearable, allowing members to track their shots without using their phone.

TaylorMade Golf Joins PopStroke and Tiger Woods to Elevate Entertainment Experience

TaylorMade Golf Company has made a material investment in PopStroke, a cutting-edge putting and casual dining concept that merges a technologically advanced competitive golf environment with food and beverage. With the newly announced partnership, TaylorMade joins an ownership team that includes PopStroke Entertainment Group and Tiger Woods.

Founded by former Wall Street Executive Greg Bartoli, in just four short years PopStroke has become the leading putting entertainment experience in golf. With five locations in Florida, one in Houston, Texas, and two venues under construction in Arizona, the company has an aggressive growth strategy that will bring this immersive putting experience to golfers around the country – and eventually the globe.

Zach Johnson Names Davis Love III as U.S. Vice Captain for 2023 Ryder Cup

United States Ryder Cup Captain Zach Johnson today named Davis Love III as one of his Vice Captains for the 2023 Ryder Cup, which will take place September 29 – October 1 at Marco Simone Golf & Country Club in Rome, Italy.

Johnson previously appointed former Ryder Cup Captain Steve Stricker as a Vice Captain on February 28, 2022. Additional Vice Captains will be announced at a later date.

Titleist Introduces New TSR2 and TSR3 Hybrids

The most played hybrids on the PGA TOUR since 2014, Titleist hybrids have always set the highest standard for performance and playability.

The all-new TSR2 and TSR3 models – available for fittings and presale on Feb. 2 and in golf shops worldwide beginning Feb. 23 – continue to raise the bar with advancements and refinements that will benefit all players seeking long iron alternatives.

Landscapes Unlimited Completes Projects at Desert Mountain Club in Scottsdale

Golf course developer and construction company Landscapes Unlimited has completed enhancement projects at two golf courses at Desert Mountain Club in Scottsdale, Arizona.

Closely collaborating with Nicklaus Design, Marvin Mills Irrigation Consulting and Desert Mountain’s agronomic team, Landscapes Unlimited’s work at the Renegade course included construction of a new driving range to accommodate a new clubhouse build; re-surface and re-seed of fairways and tees from bent grass to rye; and several changes to the first hole.  The company also expanded and enhanced the driving range tee area at the Apache course.

Vantage Tag Systems Debuts Revolutionary SR-1 Single Rider Fleet Cart at 2023 PGA Show

Vantage Tag Systems a wholly owned subsidiary of DSG Global [OTC:DSGT] is pleased to announce the debut of the revolutionary SR-1 single rider fleet cart at the PGA Show in Orlando, FL January 24-27, 2023.

The excitement is building as the PGA Show approaches and Vantage Tag Systems debuts the SR-1 Personal Transport Vehicle (PTV) single rider for golf courses, golf communities, and a multitude of other applications. A personal transporter is a low-speed, electric-powered vehicle that can transport one or two persons over short distances. According to Stellar Market Research the market is expected to reach US$ 78.71 Billion in 2027 from US$ 48.51 Billion. in 2021 at CAGR of 8.5% during the forecast period.

SQAIRZ Introduces New BOLD Line of Golf Shoes

SQAIRZ, the fastest growing golf shoe company, has announced the release of their newest performance golf shoes: SPEED BOLD, available for men. BOLD will debut at the 70th annual PGA Show in Orlando, FL, from January 24-27 and will be available for purchase at sqairz.com in early March.

Make a statement—on the course and on your scorecard—by combining six BOLD new colors with the superior performance of SQAIRZ technology. The BOLD line is an extension of the award-winning design of the men’s SPEED.

TRUE Linkswear to Debut New LUX Hybrid Golf Shoes at 2023 PGA Show

TRUE Linkswear (TRUE), purveyors of ultra-comfortable, modern golf footwear designed for the rigors of walking amid the elements, will debut the all-new LUX Hybrid at the 2023 PGA Show Jan. 24-27 at the Orange County Convention Center in Orlando, Fla.

The LUX Hybrid is a performance-driven, athletically-inspired golf shoe designed to look like a traditional saddle shoe but built with TRUE’s market-leading technology. With over 1,000 rounds of PGA and LPGA TOUR golf played in the LUX Hybrid by TRUE Ambassadors like Joel Dahmen and Christina Kim, high-level player feedback led to creating a comfortable, durable shoe that performs at the highest level of the game.

SRIXON Announces New Generation of Soft Feel Golf Balls

SRIXON, a global leader in golf ball technology and innovation, is set to launch the latest edition of SOFT FEEL golf balls Feb. 16 in North America.

Srixon’s SOFT FEEL provides golfers comfortable feel at impact and confidence at address. Equipped with a premium FastLayer Core, Speed Dimple Pattern and a soft, thin cover for enhanced greenside spin, SOFT FEEL delivers impressive ball speeds while balancing distance and feel.

SuperStroke Launches Next Gen Zenergy Putter Grips

SuperStroke, the No. 1 Putter Grip in golf and the leader in innovative Tour-proven golf grip technology, proudly introduces Zenergy, its next generation line of game-changing putter grips.

SuperStroke’s first new hero line in three years, Zenergy replaces the mega-popular Traxion line that has seen countless wins on professional tours – including numerous majors – since its introduction.

Sacks Parente Golf (SPG) Introduces New Patented Magnesium Face Technology

Sacks Parente Golf (SPG) is continuing its relentless pursuit of helping golfers make more putts by introducing a crucial gram-saving putter insert technology.

Starting with the company’s Series 66mg Anser-style putter, SPG is moving from its original aluminum insert and replacing it with SPG’s new patented magnesium face technology – a patent that SPG secured earlier this year.

INNODESIGN introduces New Single Rider Golf Cart INNO-F1

INNODESIGN introduces a new single rider golf cart INNO-F1 at the 2023 PGA Show in Orlando Florida. F1 for INNO-F1 stands for ‘for one’, not ‘Formula 1’ as some may think.

Two seater golf carts are the popular standard for golf courses around the world. Traditional two seater golf carts have not changed since the world’s first golf cart was introduced about 70 years ago. While we are familiar with two seater golf carts, designer and founder of INNODESIGN Young Kim asked ‘why aren’t there any golf carts for one?’ Then he and his team of designers began to sketch a single rider golf cart about three years ago.

Bobby Weed Completes 3 Year Modernization of Grandfather Golf & Country Club Championship Course

Bobby Weed Golf Design is pleased to announce the successful completion of a three-year modernization project on the Championship Course at Grandfather Golf & Country Club.

Situated northeast of Asheville in a scenic valley between two mountain ridges, Grandfather’s Championship Course was designed by Ellis Maples in 1968 as one of America’s first true mountain courses. Maples later designed a second course on-site named Mountain Springs, which was constructed in 1977 to monetize the remaining real estate development inside the gates of Grandfather.